SEARCH CLINIC

Google’s YouTube has won a significant copyright battle in Spain related to video sharing which meant that the legal ruling represents a “clear victory for the internet and the rules that govern it”.
A federal court in Madrid last week dismissed charges of copyright infringement lodged against the video sharing service by the Spanish broadcaster Telecinco.

The decision has ramifications around Europe and follows a similar win in the US in the summer.

Sources at Google- which owns YouTube said the ruling meant other high profile companies like Facebook, and internet providers BT and Virgin Media, could breathe a sigh of relief.

Telecinco brought its action against YouTube in 2008, saying the website should be held liable when users uploaded clips of TV shows that infringed its intellectual property rights.

YouTube argued that more than 24 hours of video were loaded on to its website every minute and it was unable to monitor everything for potential copyright breaches.

The court, in effect reinforcing the Europe wide E-Commerce Directive, agreed and pointed out that YouTube already offered a system that enabled companies such as Telecinco to identify and report uploaded material that infringed their copyright.

In a statement after the verdict, a spokesman for YouTube said: “This decision reaffirms European law which recognises that content owners, not service providers like YouTube, are in the best position to know whether a specific work is authorised to be on an internet hosting service.

“If internet sites had to screen all videos, photos and text before allowing them on a website, many popular sites – not just YouTube but Facebook, Twitter, MySpace and others – would grind to a halt.”

In June, Viacom’s claim for $1bn damages over alleged copyright abuses was dismissed by a New York judge under US “safe harbour” rules.

This video explains how to maximise your Pay Per Click (PPC) ROI with examples of Google’s AdWords PPC matching requirements to target your budget effectively- broad, exact and negative keyword bidding phrases are the key to saving your wallet from taking a battering. I have saved one client 93% of his Adwords budget- and he’s still getting the same amount of traffic. The only loser is Google.

This is the seventh part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Pay Per Click (PPC) marketing is often quick, lazy and expensive. This video shows you Google’s quality score requirements, explaining you how to maximise your online marketing budget and the importance of long term profits.

This is the sixth part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

comScore, Inc.  has released May 2010 data showing that 183 million U.S. Internet users watched online videos during the month.
YouTube.com achieved record levels of viewing activity in May with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.
U.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1 percent of all videos viewed online.

YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 1.2 billion videos, or 3.5 percent of all online videos viewed.

Microsoft Sites ranked third with 642 million (1.9 percent), followed by Vevo with 430 million (1.3 percent) and Viacom Digital with 347 million (1.0 percent).

The research reinforces the need to be on YouTube.

Tomorrow’s blog post by Dr Search will give you more reasons to raise your personal profile to increase your online sales.

comscores’s youtube delivers 14.6 billion videos in May research by click here.

Organic search engine ranking- how to achieve great results pt5- 1 min 2 secsTopics covered in this video include the importance of not just being ranked on search engines, but the need to top search engine free results listings.

This is the fifth part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Search Engine Optimisation SEO tips, tools, tutorials guide and techniques Part 2 YouTube VideosContinuing the series on online marketing today Dr Search publishes his second video on search engine optimisation (SEO) tips explaining organic listings and guiding the pros and cons of organic listing- a long term great value but seldom instant results process.

Second part of Dr Search the Principal Consultant at the Search Clinic’s lecture at the University of Gloucestershire on online marketing to to businesses, professionals and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and plan the most cost effective tools for online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel.

Search Clinic on YouTube talks about the most cost effective way of online marketing

Simon Dye, Dr Search the Principal Consultant at the Search Clinic gave a lecture to businesses, professionals and students at the University of Gloucestershire for the 5th annual Gloucestershire Professionals conference in June 2009.More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and plan the most cost effective tools for online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

This is the first of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

He compared search engine optimisation, pay per click, affiliate marketing, PR, outdoor, direct mail, magazines, newspapers, radio and television elements of the marketing mix.

Dr Search also looks at the search engines and changes that have effected their success on the past decade.

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Please have a look at the other videos as they become live on Dr Search’s Search Clinic YouTube channel.

YouTube has exceeded two billions views a day as it celebrates the fifth anniversary since first launching in beta in 2005.
The Google owned video site, released the statistic to commemorate the occasion and has also launched a new channel called: “YouTube 5 Year Channel” which brings together a group of clips from people around the world talking about how the video-sharing service has affected their lives.

The videos, collectively called the ‘My YouTube Story’, were filmed by the documentary maker Stephen Higgins. YouTube users can also upload their own video stories to the channel too. The new channel is also home to an interactive timeline containing some of the site’s key moments.

Five years ago the first beta version of YouTube went live and 18 months later it was purchased by Google for £883 million in 2006.

Last October, on its third anniversary of being acquired by the search giant, the site hit one billion views a day.

The site is in the process of trying to reposition itself as the home of professional content online – having signed major broadcast deals with the likes of Channel 4 and Five last year.

In a rare interview with the press, Chad Hurley, YouTube’s co-founder and chief executive, outlined his vision exclusively to The Telegraph last month:

“”People think about the world of TV and the world of online video as being different ways to distribute video. But what happens when every TV is connected to wi-fi with a browser? What does that mean for your distribution opportunities? What happens when those worlds collide and it is just one thing? Instead there is just one world, the world of video, and people everywhere are putting ads against everything and there isn’t a difference. There won’t be a difference in the future.”

Hurley said last week that YouTube was increasingly focusing on showing users what their friends had watched on the site – as a way of improving the user’s navigation experience.

YouTube has famously yet to turn a profit, with Google executives having remained tight-lipped about its financial performance during each of their quarterly results’ calls. Its largest costs have been high bandwidth and storage fees.

However, analysts think the site, which has become more popular with advertisers since securing increasing amounts of quality content, could break even for the first time this year.

Dr Search has finally had a lecture edited which was video recorded when I spoke to the University of Gloucestershire at the Gloucestershire Professionals business conference last year and we will be showcasing the eleven snippets whihc will be uploaded to YouTube over the next few days.