SEARCH CLINIC

Organic search engine ranking- how to achieve great results pt5- 1 min 2 secsTopics covered in this video include the importance of not just being ranked on search engines, but the need to top search engine free results listings.

This is the fifth part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

UK internet traffic rose by almost a third during England’s crucial World Cup match against Slovenia.
Figures released by internet service provider KC suggest that the game triggered a 31% jump in web traffic, as users watched the game via the BBC’s live online stream.

Early figures suggest the total number of ‘concurrent streams’ peaked at 800,000 although the total number of viewers will be many times higher.

The BBC said this was a viewing record.

Concurrent streams is the peak number of people who were watching or listening at any given point during the game. It is not the same at the total number of unique users, which is considerably higher.

A spokesman for the BBC said the figure was a very early estimate, a more accurate figure would be released in the next 24 hours.

ITV came in for recent criticism when its servers struggled to cope with demand during the opening game between Mexico and South Africa.

Early reports suggest that the BBC servers managed to cope with the massive rise in demand.

A spokesman for the BBC said that they had “set aside as much capacity on our servers as we reasonably can” but warned that users’ own connection speeds could still have an adverse effect on the quality of the stream,

“The open internet isn’t an end-to-end managed network, so people’s experiences vary depending on their internet connection,” read the statement.

The surge in demand may well have been triggered by the fact many firms had made little, if any provision for their staff to watch the game in a more traditional way.

A survey of 1,500 small businesses by the software developer Sage found that only 20% of firms had taken steps to prevent staff absenteeism during England’s games, with measures such as introducing a TV to the office during the tournament.

The World Cup 2010 has already broken several records for internet traffic.

Findings by Akamai suggest that global web traffic on the first day of the World Cup exceeded the limit set when Barack Obama won the US presidential election.

One the first day of the competition, traffic for news sites reached nearly 12.1 million visitors per minute, compared to 8.5 million visitors per minute during the night of the US presidential vote.

England play their next game on Sunday 27 June 3pm against the old enemy Germany.

YouTube has exceeded two billions views a day as it celebrates the fifth anniversary since first launching in beta in 2005.
The Google owned video site, released the statistic to commemorate the occasion and has also launched a new channel called: “YouTube 5 Year Channel” which brings together a group of clips from people around the world talking about how the video-sharing service has affected their lives.

The videos, collectively called the ‘My YouTube Story’, were filmed by the documentary maker Stephen Higgins. YouTube users can also upload their own video stories to the channel too. The new channel is also home to an interactive timeline containing some of the site’s key moments.

Five years ago the first beta version of YouTube went live and 18 months later it was purchased by Google for £883 million in 2006.

Last October, on its third anniversary of being acquired by the search giant, the site hit one billion views a day.

The site is in the process of trying to reposition itself as the home of professional content online – having signed major broadcast deals with the likes of Channel 4 and Five last year.

In a rare interview with the press, Chad Hurley, YouTube’s co-founder and chief executive, outlined his vision exclusively to The Telegraph last month:

“”People think about the world of TV and the world of online video as being different ways to distribute video. But what happens when every TV is connected to wi-fi with a browser? What does that mean for your distribution opportunities? What happens when those worlds collide and it is just one thing? Instead there is just one world, the world of video, and people everywhere are putting ads against everything and there isn’t a difference. There won’t be a difference in the future.”

Hurley said last week that YouTube was increasingly focusing on showing users what their friends had watched on the site – as a way of improving the user’s navigation experience.

YouTube has famously yet to turn a profit, with Google executives having remained tight-lipped about its financial performance during each of their quarterly results’ calls. Its largest costs have been high bandwidth and storage fees.

However, analysts think the site, which has become more popular with advertisers since securing increasing amounts of quality content, could break even for the first time this year.

Dr Search has finally had a lecture edited which was video recorded when I spoke to the University of Gloucestershire at the Gloucestershire Professionals business conference last year and we will be showcasing the eleven snippets whihc will be uploaded to YouTube over the next few days.