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Atari US operations file for bankruptcy protection

January 21, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Computers, Customer Service, Dr Search, Gaming, Search Clinic, Technology Companies, Uncategorized, Video Marketing

The US operations of Atari have filed for bankruptcy protection.Atari US operations file for bankruptcy protectionThe maker of the ground breaking video game Pong is seeking to separate from its loss making French parent Atari SA.

Atari Inc, together with Atari Interactive Inc, Humongous Inc. and California US Holdings Inc. want to secure independent funding to develop digital and mobile games.

Atari’s Pong was an arcade game credited with helping to create the multi billion pound video games industry but it’s more recent titles which include ‘Centipede’, ‘Missile Command’ and Rollercoaster Tycoon’ have been less successful.

Atari said in December it was looking to raise cash and was talking to investors.

It is believed Atari US hopes to find a buyer to take the firm private, subsequently allowing it to focus on mobile and digital games.

Atari’s revenue dropped by 34% in 2012 and 43% the year before. Profits, meanwhile, have also been relatively small, while Atari SA share prices are now worth less than a single euro.

The company is also said to be reliant on London’s BlueBay Asset management for cash, which has left Atari US unable to release a number of games currently in development.

Atari Inc has since secured financing worth $5.25 million to continue operations, and will emerge from bankruptcy with little or no debt should it find a buyer.

In a statement, the companies said, “with this move the US based Atari operations seek to separate from the structural financial encumbrances of their French parent holding company, Atari SA”.

Atari SA, formerly known as Infogrames SA has been struggling financially for years.

The US operations of Atari have shifted their business from retail games to digital games in recent times and have become a growth engine for Atari SA.

“The Chapter 11 process constitutes the most strategic option for Atari’s US operations as they look to preserve their inherent value and unlock revenue potential unrealized while under the control of Atari SA,” the statement said.

Neither Atari SA or Atari Inc. were available for comment.

Live YouTube new record for skydiver

October 17, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Computers, internet, Search Clinic, Smart TV, Social Media, Tablets, Technology Companies, Uncategorized, Video Marketing, YouTube

YouTube set a new record for live streaming as the skydiver Felix Baumgartner smashed a number of records with his “edge of space” freefall.Live YouTube new record for skydiverMore than eight million people worldwidse watched on their devices the skydiver break the speed of sound live on Google’s YouTube site.

It is the largest number of concurrent live streams in the website’s history Google claimed.

Mr Baumgartner broke the record for the highest freefall.

He jumped from a capsule taken to 128,100ft (24 miles) above New Mexico in the USA by a giant helium balloon.

It took nine minutes for him to reach the ground.

The adventurer plummeted at an estimated 833.9mph, hitting Mach 1.24 in the process.

The capsule from which the skydiver fell was equipped with cameras to provide a live internet feed to millions of people around the world.

The Red Bull Stratos scientists said the stunt had provided invaluable data for the development of high performance, high altitude parachute systems, and that the lessons learned would inform the development of new ideas for emergency evacuation from vehicles, such as spacecraft passing through the stratosphere.

“Part of this programme was to show high altitude egress, passing through Mach and a successful re-entry back to subsonic speed, because our belief scientifically is that’s going to benefit future private space programmes or high-altitude pilots, and Felix proved that today,” said Art Thompson, the team principal.

YouTube loses court battle over music clips

April 27, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: data security, Google, internet, Technology Companies, Uncategorized, Video Marketing, YouTube

YouTube and Google could face a huge bill for royalties after it lost a court battle in Germany over music videos.YouTube loses court battle over music clipsA court in Hamburg ruled that YouTube is responsible for the content that users post to the video sharing site.

It wants the video site to install filters that spot when users try to post music clips whose rights are held by royalty collection group,

The German industry group said in court that YouTube had not done enough to stop copyrighted clips being posted.

YouTube said it took no responsibility for what users did, but responded when told of copyright violations.

Gema’s court case was based on 12 separate music clips posted to the website. The ruling concerns seven of the 12 clips.

If YouTube is forced to pay royalties for all the clips used on the site it will face a huge bill.

Gema represents about 60,000 German song writers and musicians.

If enforced, the ruling could also slow the rate at which video is posted to the site as any music clip would have to be cleared for copyright before being used.

Currently, it is estimated that about 60 hours of video is uploaded to YouTube worldwide every minute.

The court case began in 2010 and came after talks between YouTube and Gema about royalties broke down. In 2009, the stalemate meant that videos from German recording firms were briefly blocked on the site.

Gema has rung up several victories against sites it has claimed are using music without paying royalties.

In 2009, file-sharing site Rapidshare was told to start filtering songs users were uploading following action by Gema. In March, 2012 a second judgement told Rapidshare to be more proactive when hunting down content pirated by users.

Music streaming site Grooveshark pulled out of Germany claiming licencing rates set by Gema made it impossible to run a profitable business in the country.

UK games sales beat video sales

March 26, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Computers, Ecommerce, Gaming, Smart TV, Technology Companies, Uncategorized, Video Marketing

Sales of computer games in the UK have surpassed those of videos for the first time according to new research.UK games sales beat video salesThe Entertainment Retailers Association (ERA) said sales of £1.93 billion in 2011 made the gaming industry the country’s biggest entertainment sector.

By contrast, sales of DVDs and other video formats totalled £1.80 billion, while music sales came only third with only £1.07 billion in UK sales.

However, in the first 11 weeks of this year, the ERA said video sales were worth more than two times those of games.

By comparison over the whole of last year games accounted for 40.2% of the entertainment market, video for 37.6% and music for 22.2%.

Total sales in 2011 for games, video and music fell year-on-year by 3.3% to £4.80bn.

“This is a dramatic time for the entertainment market,” said Kim Bayley, director general of the ERA.

“It is an historic development for the games sector to have overtaken video last year. Video has long been the biggest entertainment sector. Sales so far this year, however, suggest video is not going down without a fight.”

“The UK is the most competitive retail games market in Europe – as such I don’t believe gaps in the market will be left unplugged for any length of time.”

However it not all profits for gaming companies. The Game Group has today gone into administration.

The business has been hit by competition from online only retailers.

Game Group employs 385 staff at its headquarters in Basingstoke in Hampshire, and about 5,100 in its stores in the UK and Ireland.

How to make money from online videos

September 26, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Ecommerce, internet, Online Marketing, Search Clinic, Social Media, Social Networking, Technology Companies, Uncategorized, Video Marketing, YouTube

Online video content creators are now making significant amounts of money from a range of ways.

Since the explosion of streaming video several years ago, hosting sites have become home to a growing numberof video makers attracting devoted followings for everything from music and sketch comedy to make-up tips.

Meanwhile, online video has become a career for thousands of video creators, with some making hundreds of thousands of dollars each year.

As online video viewership has grown – YouTube draws 500 million unique visitors each month – marketers hope to take advantage of the dedicated audiences and low barriers to entry.

Video creators in turn are making money from hosting sites such as YouTube, DailyMotion and Blip.tv, which share a portion of the profits derived from video and banner advertisements.

YouTube, for one, has distributed millions of dollars in advertising revenue to its 20,000 most popular amateur producers since 2007.

A still from an episode of Annoying Orange on Blip.tv Blip.tv, which hosts the Annoying Orange comedy show describes its content as “the best in original web series”

“We share millions of dollars with our partners every year,” said Tom Sly, the site’s head of strategic partner development.

The amount advertisers pay varies with the popularity and quality of the videos, with creators receiving as much as $20 (£12.70) per thousand views.

“Across the board we’re seeing those numbers increase as we see higher quality content and the ability to target users so that advertisers have more fine-grained control,” Mr Sly said.

In 2010, the number of YouTube partners making over $1,000 (£600) per month from advertising revenue went up 300%, the company said.

The company declined to release specific figures, but Mr Sly said “hundreds” of video creators make more than $100,000 a year and “thousands” make more than $10,000 a year.

The top performing web shows on Blip.tv are on target to take in more than $1m in advert revenue each, said Eric Mortensen, senior director of programming.

“There are certain class of people, and it’s not that they are rejecting TV, they never even thought to be like TV in the first place,” he said. “And because of that they are doing new and different things and that’s how they end up making money.”

Industry analysts say that online video audiences are loyal and attentive and feel a connection to the creators.

In addition to advert revenue sharing, some video creators make as much as $150,000 a year by cutting sponsorship deals with major companies, said former YouTube executive George Strompolos, founder of Fullscreen, a start-up that aims to facilitate connections between corporate sponsors and video creators.

Aware of the power of recommendations from such seemingly personal relationships, companies like Ford, GE, and Lancome are directly reaching out to video makers to hawk their products.

Online video creators work without the need for teams of agents, managers, markets and developers, Mr Strompolos said.

“Online video tends to be a one-stop shop solution,” Mr Strompolos said.  “You get not only the creative development and the authenticity of voice you’re looking for, but you also get distribution and reach.”

As the online video advertising and merchandising infrastructures become more sophisticated, analysts say more and more people are likely to strike out on their own in web video.

This is becoming the new television- a place where the average person has a much better chance of getting noticed and making money than if they were to go the traditional route via Hollywood.

Alan Lastufka, author of YouTube: An Insider’s Guide to Climbing the Charts, said: “The money may not always be headline-worthy, but it’s enough to quit your day job, stay in the basement on your computer and spend your time connecting with fans.”

Mobile and video online advertising grows in the UK

September 06, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Ecommerce, internet, Mobile Marketing, mobile phones, Online Marketing, smart phones, Technology Companies, Uncategorized, Video Marketing

A quarter of UK Smartphone users see mobile advertising and nearly two thirds see online video ads according to new research.Mobile and video online advertising grows in the UKAmong its findings, the analysis shows mobile and video advertising gaining traction in reaching a sizeable percentage of the total audience.

In June 2011, 63.1 percent (or nearly 2 out of 3 online video viewers in the UK) were exposed to video ads.

Among the total number of smartphone users in the same time period, 25.4 percent recalled seeing an ad while browsing the Internet or using an application on their devices. In comparison, 95.3 percent of fixed line Internet users were exposed to online display advertising.

Advertising Expands Reach among UK Mobile and Video Populations

Over the past two quarters, mobile advertising has seen a steady increase in reach. 5.4 million UK smartphone subscribers (25 percent overall) recalled having seen ads through a mobile browser or app in the quarter ending June 2011, representing a 28-percent increase from three months prior. In addition, nearly 8 percent of smartphone users recalled seeing ads at least once a week (up 28 percent), and 7.5 percent recalled seeing them almost every day (up 52 percent).

Of the 33.7 million online video viewers in June, 21.2 million (63.1 percent) were exposed to ad videos. While the total number of online video viewers remained constant from quarter-to-quarter, the number of unique viewers exposed to video ads rose 15 percent. Meanwhile, the online display market continued to show a high rate of penetration in the UK, with 40.0 million unique visitors exposed to online display ads in June 2011, accounting for 95.3 percent of the total UK online audience.

Online Advertising Reach in the United Kingdom
March 2011 vs June 2011
Total Audience* – Home & Work Locations
Source: comScore Ad Metrix,  Video Metrix and  MobiLens
Online Ad Audience
Mar-11 Jun-11 % Change in Unique Audience
Unique Audience (000) % Reach Unique Audience (000) % Reach
Exposed
Fixed Line Internet Audience: Exposed to Display Ads 39,683 96.1% 40,020 95.3% 0.8%
Online Video Audience: Exposed to Video Ads 18,446 54.9% 21,233 63.1% 15.1%
Recalled
Smartphone Audience: Recall Seeing Web/App Ads 4,240 21.4% 5,415 25.4% 27.7%

15-24 year olds most likely to be exposed to online video ads and smartphone Ads
A demographic analysis of people exposed to online advertising revealed that 15- 24 year olds were the most heavily exposed to online ad videos. Nearly 70 percent of 15-24 year olds were exposed to at least one online ad video in June 2011 – approximately 7 percentage points higher than the total Internet audience.

15-24 year olds were also 10 percent more likely than the average video viewer to be exposed to video ads, while 25-34 year olds have the second highest penetration and were 4 percent more likely than average to be exposed.

Online Video Advertising Reach in UK by Demographics
June 2011
Total Audience: Age 6+ – Home & Work Locations
Source: comScore Video Metrix
Online Video Ad Audience
Total Unique Viewers (000) % Reach Among Online Video Population Index to Online Video Audience*
Total Online Video Audience Exposed to Video Ads: 6+ yrs old 21,233 63.1% 100
Age
Age 15-24 4,310 69.4% 110
Age 25-34 4,066 65.6% 104
Age 35-44 3,710 62.8% 100
Age 45-54 3,574 64.3% 102
Age 55+ 3,731 61.0% 97

*An index of 100 indicates average representation relative to the base audience.

15-24 year olds see an even more pronounced relative skew when it comes to exposure to mobile advertising. In June 2011, 31.6 percent of UK smartphone users age 15-24 recalled having seen ads on an app or browser, the highest penetration among age groups. With an index of 125, 15-24 year olds were 25 percent more likely than the average smartphone user to recall exposure to mobile advertising. Meanwhile, 45-54 year olds and those 55 and older showed a significantly lower likelihood than average of recalling mobile ad exposure.

Mobile Advertising Reach Among Smartphone Users in UK by Demographics
June 2011
Total Audience: Age 13+
Source: comScore MobiLens
Recall Seeing Web/App Ads
Total Audience (000) % Reach Among Smartphone Audience Index to Smartphone Audience*
Total Smartphone Audience Who Recall Seeing Web/App Ads: 13+ yrs old 5,415 25.4% 100
Age
Age 15-24 1,566 31.6% 125
Age 25-34 1,533 29.6% 117
Age 35-44 1,125 25.1% 99
Age 45-54 580 19.5% 77
Age 55+ 534 15.9% 63

*An index of 100 indicates average representation relative to the base audience.

The research can be found at: http://www.comscore.com/Mobile_and_Video_Emerge_As_Significant_Online_Ad_Platforms_in_the_UK

Facebook and Skype combine video opportunity

July 08, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Ecommerce, Facebook, Google, LinkedIn, Skype, Social Media, Technology Companies, Uncategorized, Video Marketing

Facebook and Skype have announced a partnership to add video chat to the social networking site.

Facebook and Skype combine video opportunityFacebook and Skype have teamed up before – they already share some instant messaging tools.

Skype is in the process of being bought by Microsoft- which is a major shareholder in Facebook.

The new video-call service was launched by Facebook founder Mark Zuckerberg, who also revealed that the site now had more than 750 million users.

However, he contradicted himself by saying that the total number of active users was no longer a useful measure of the site’s success.

Instead, the amount of sharing – of photographs, videos and web links – was a better indication of how people engaged with the site, explained Mr Zuckerberg.

Coming hard on the heels of Google+, Facebook’s Skype offering is likely to be compared to its rival’s Hangout feature. That product allows up to ten people to chat at any one time, while the Facebook/Skype video chat feature facilitates just one-on-one video chatting.

Skype did hint that there will be added features in future, but Google has stolen the lion’s share of the headlines and Facebook will not enjoy being seen as following in its footsteps.

At the launch in California, Mark Zuckerberg was reluctant to get involved in a tit for tat comparison but he did say that he saw such products as part of the narrative that in future companies which have not traditionally looked at social networking will be layering it on top of all their products.

Mr Zuckerberg said that it was likely that other “premium” Skype functions would be added in future.

He also appeared to offer a back-handed compliment to Google+, saying that its creation was a vindication of Facebook’s vision for the social web.

Videos uploaded onto YouTube at the rate of 35 hours every minute

November 12, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Blogs, Dr Search, Online Marketing, Social Media, Uncategorized, Video Marketing, YouTube

YouTube have announced this week that people are now uploading 35 hours of videos every minute.Videos uploaded onto YouTube at the rate of 35 hours every minuteThis upload rate is also increasing.

Just eight months ago in March YouTube announced that 24 hours of video were being uploaded per hour. YouTube video 35 hours uploaded every minute graphThe YouTube official blog post announcing this record also comes out with some interesting statistics.

As you can see from the above chart, the number of uploads to YouTube have more than doubled in the last two years. How come? Here are some of the factors contributing to the growth:

* The time limit for videos uploaded by users increased by 50% from 10 to 15 minutes.
* The upload file size increased over the last few years by more than 10x to 2GB via our standard uploader.
* Mobile phones have improved dramatically in how quickly and easily they upload videos to YouTube.
* More companies integrating our APIs to support upload from outside of YouTube.com (Activision’s Call of Duty Black Ops. as one very cool example where you can record and share video footage from within the game).

“If we were to measure that in movie terms (assuming the average Hollywood film is around 120 minutes long), 35 hours a minute is the equivalent of over 176,000 full-length Hollywood releases every week.  Another way to think about it is: if three of the major US networks were broadcasting 24 hours a day, 7 days a week, 365 days a year for the last 60 years, they still wouldn’t have broadcast as much content as is uploaded to YouTube every 30 days.”

With 35 hours of video being uploaded each minute, it’s becoming more and more clear that you can watch basically anything on YouTube. Which is why Google owned YouTube has such trouble deleting off Al Qaeda incitement to terrorism videos.

Dr Search reminds you that YouTube is a great, free channel for you and your business to promote your services- with a rapidly growing audience.

How to Maximise your Pay Per Click (PPC) ROI pt7 video 4mins 2 secs

July 08, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

This video explains how to maximise your Pay Per Click (PPC) ROI with examples of Google’s AdWords PPC matching requirements to target your budget effectively- broad, exact and negative keyword bidding phrases are the key to saving your wallet from taking a battering. How to Maximise your Pay Per Click (PPC) ROI pt7 video 4mins 2 secsI have saved one client 93% of his Adwords budget- and he’s still getting the same amount of traffic. The only loser is Google.

This is the seventh part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Pay Per Click (PPC)- how to maximise your online budget video PT6 3 mins 4 secs

July 02, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Pay Per Click (PPC) marketing is often quick, lazy and expensive. Pay Per Click (PPC)- how to maximise your online budget video PT6 3 mins 4 secsThis video shows you Google’s quality score requirements, explaining you how to maximise your online marketing budget and the importance of long term profits.

This is the sixth part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.