SEARCH CLINIC

This video explains how to maximise your Pay Per Click (PPC) ROI with examples of Google’s AdWords PPC matching requirements to target your budget effectively- broad, exact and negative keyword bidding phrases are the key to saving your wallet from taking a battering. I have saved one client 93% of his Adwords budget- and he’s still getting the same amount of traffic. The only loser is Google.

This is the seventh part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Pay Per Click (PPC) marketing is often quick, lazy and expensive. This video shows you Google’s quality score requirements, explaining you how to maximise your online marketing budget and the importance of long term profits.

This is the sixth part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Not too long ago it was okay for the founding business person to hide behind their business brand and not be known to the public.This is because at that time the consumer didn’t care about you the owner or director, we didn’t expect you to care about the customer; we didn’t expect you to provide anything more than a product or service.

This was the old way of doing business and as sad as it is, some businesses are still operating under this cold shady theory.

However, today there is a new way to do business, one where the business owner of a company is in the front lines to find out what the customers want, interacting with them and providing something more than just a product or service.

This is the person that a customer wants to buy from, a real person who lets them know that they care, and they acknowledge us as more of a friend then just a number who puts money in their pocket every time they buy something!

This is why if you are the Owner, Director or Founder, etc… of your business you need to find a way to become the face of your business!

Here are three reasons why customers want you to become the face of the business.

1. The customer wants to buy from someone they know
It’s a fact that most consumers would rather buy for someone they know because it provides security of the purchase. So having real face to a business will help individuals trust you and your business. They will feel like they already know you and that they are dealing with a real person, that has the power to do something and someone who cares about them!

2. The customer wants to be able to hold someone accountable
Your customers want to be able to track you down if there is a problem. The customer wants to be able to communicate within multiple ways through the reach of email, twitter, Facebook, Skype so they can get what they want now.

3. The customer likes to deal with the boss
Since the customer wants answers now and is able to get them now, the person in charge better be using the social platforms to get the customers a response now, otherwise they will go somewhere else because I bet your competitor will be able to please your customer misfortunes to deliver answers they want and make themselves available.

Here is why you, the entrepreneur, needs to be so connected and interactive because you are the person a consumer wants the answer from because the answer you provide should be the right one.

Two simple ways to begin being the face of your business

• The power of images
Find a way to place your face anywhere you can that is business appropriate. Start with your website. Don’t just be on the about us page of your site, be on the home page. That is where viewers of your website want to be able to find you and know who is running the show.

Have pictures of your interactions with co-workers and customers from events than share the spotlight and use social media to tag and show those individuals in the pictures, this is a great way to connect.

• Use the power of video
Video is quickly becoming more and more popular for businesses to use because it shows the real you. Within a couple of seconds of watching a video of you, we can see if you are passionate, knowledgeable, and caring or if you are someone who is putting on a show and is not being genuine.

Please, if you are going to do video don’t fake who you are and if video is not your thing then don’t do it. Be the face of your business through pictures and image, do what best suits you!

This post was inspired by a post from Online Marketing Today- become the face of your business to succeed.

comScore, Inc.  has released May 2010 data showing that 183 million U.S. Internet users watched online videos during the month.
YouTube.com achieved record levels of viewing activity in May with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.
U.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1 percent of all videos viewed online.

YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 1.2 billion videos, or 3.5 percent of all online videos viewed.

Microsoft Sites ranked third with 642 million (1.9 percent), followed by Vevo with 430 million (1.3 percent) and Viacom Digital with 347 million (1.0 percent).

The research reinforces the need to be on YouTube.

Tomorrow’s blog post by Dr Search will give you more reasons to raise your personal profile to increase your online sales.

comscores’s youtube delivers 14.6 billion videos in May research by click here.

Organic search engine ranking- how to achieve great results pt5- 1 min 2 secsTopics covered in this video include the importance of not just being ranked on search engines, but the need to top search engine free results listings.

This is the fifth part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

UK internet traffic rose by almost a third during England’s crucial World Cup match against Slovenia.
Figures released by internet service provider KC suggest that the game triggered a 31% jump in web traffic, as users watched the game via the BBC’s live online stream.

Early figures suggest the total number of ‘concurrent streams’ peaked at 800,000 although the total number of viewers will be many times higher.

The BBC said this was a viewing record.

Concurrent streams is the peak number of people who were watching or listening at any given point during the game. It is not the same at the total number of unique users, which is considerably higher.

A spokesman for the BBC said the figure was a very early estimate, a more accurate figure would be released in the next 24 hours.

ITV came in for recent criticism when its servers struggled to cope with demand during the opening game between Mexico and South Africa.

Early reports suggest that the BBC servers managed to cope with the massive rise in demand.

A spokesman for the BBC said that they had “set aside as much capacity on our servers as we reasonably can” but warned that users’ own connection speeds could still have an adverse effect on the quality of the stream,

“The open internet isn’t an end-to-end managed network, so people’s experiences vary depending on their internet connection,” read the statement.

The surge in demand may well have been triggered by the fact many firms had made little, if any provision for their staff to watch the game in a more traditional way.

A survey of 1,500 small businesses by the software developer Sage found that only 20% of firms had taken steps to prevent staff absenteeism during England’s games, with measures such as introducing a TV to the office during the tournament.

The World Cup 2010 has already broken several records for internet traffic.

Findings by Akamai suggest that global web traffic on the first day of the World Cup exceeded the limit set when Barack Obama won the US presidential election.

One the first day of the competition, traffic for news sites reached nearly 12.1 million visitors per minute, compared to 8.5 million visitors per minute during the night of the US presidential vote.

England play their next game on Sunday 27 June 3pm against the old enemy Germany.

YouTube has exceeded two billions views a day as it celebrates the fifth anniversary since first launching in beta in 2005.
The Google owned video site, released the statistic to commemorate the occasion and has also launched a new channel called: “YouTube 5 Year Channel” which brings together a group of clips from people around the world talking about how the video-sharing service has affected their lives.

The videos, collectively called the ‘My YouTube Story’, were filmed by the documentary maker Stephen Higgins. YouTube users can also upload their own video stories to the channel too. The new channel is also home to an interactive timeline containing some of the site’s key moments.

Five years ago the first beta version of YouTube went live and 18 months later it was purchased by Google for £883 million in 2006.

Last October, on its third anniversary of being acquired by the search giant, the site hit one billion views a day.

The site is in the process of trying to reposition itself as the home of professional content online – having signed major broadcast deals with the likes of Channel 4 and Five last year.

In a rare interview with the press, Chad Hurley, YouTube’s co-founder and chief executive, outlined his vision exclusively to The Telegraph last month:

“”People think about the world of TV and the world of online video as being different ways to distribute video. But what happens when every TV is connected to wi-fi with a browser? What does that mean for your distribution opportunities? What happens when those worlds collide and it is just one thing? Instead there is just one world, the world of video, and people everywhere are putting ads against everything and there isn’t a difference. There won’t be a difference in the future.”

Hurley said last week that YouTube was increasingly focusing on showing users what their friends had watched on the site – as a way of improving the user’s navigation experience.

YouTube has famously yet to turn a profit, with Google executives having remained tight-lipped about its financial performance during each of their quarterly results’ calls. Its largest costs have been high bandwidth and storage fees.

However, analysts think the site, which has become more popular with advertisers since securing increasing amounts of quality content, could break even for the first time this year.

Dr Search has finally had a lecture edited which was video recorded when I spoke to the University of Gloucestershire at the Gloucestershire Professionals business conference last year and we will be showcasing the eleven snippets whihc will be uploaded to YouTube over the next few days.