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Twitter users- 13% of online adults use Twitter new demographic research shows

June 08, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Customer Service, Ecommerce, Social Media, Twitter, Uncategorized, internet, mobile phones, smart phones

New research has shown that 13% of online adults use Twitter, and half of Twitter users access the service on a cell phone.

As of May 2011, 13% of online adults use the status update service Twitter.

That represents a significant increase from the 8% of online adults who identified themselves as Twitter users the first time Pew Research asked their “stand-alone” question about Twitter adoption in November 2010.
Twitter users- 13% of online adults use Twitter new demographic research showsFor the first time in their May 2011 survey, they also included a follow-up question asking cell phone-owning Twitter users if they access the service on their phones and found that half (54%) access the service in this way.

Due to sample size limitations, they were unable to provide detailed statistics on mobile Twitter usage by different demographic groups.

Twitter usage by those ages 25-44 has grown significantly since late 2010
Twitter usage by those ages 25-44 has grown significantly since late 2010Although young adults continue to have relatively high rates of Twitter usage, the number of 30-49 year olds who use the service has doubled since late 2010 — from 7% of such users in November to 14% in May 2011.

This growth trend is especially pronounced among 25-34 year olds.

Twitter use for this cohort roughly doubled between November 2010 and May 2011, from 9% to 19%.

Although growth in Twitter use among internet users ages 35-44 was notable as well (from 8% in late 2010 to 14% in spring 2011).

By contrast, Twitter adoption over the same time period was stable among the youngest adults (those ages 18-24) who were the most likely to use the service in our first survey.

Pew’s research can be found at: http://pewresearch.org/twitter-users-demographics-research

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Twitter prepared to hand over superinjunction user data

May 27, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Dr Search, Social Media, Social Networking, Twitter, Uncategorized, data security, internet

Twitter has said it was prepared to hand over data and information identifying tens of thousands of people who have used the website to break privacy superinjunctions.Twitter prepared to hand over superinjunction user dataA senior executive from Twitter has admitted for the first time that the social network might turn over information to authorities if it was “legally required” to do so.

Experts had previously assumed that people who breached gagging orders on Twitter were protected from legal reprisals because the website is outside the jurisdiction of British courts.

The admission came after Dominic Grieve, the Attorney General, warned earlier this week that people who breached injunctions online were in for a “rude shock”.

Ryan Giggs, the Premiership footballer, last week started legal proceedings against Twitter and “persons unknown” after more than 70,000 users revealed that he had obtained an injunction to hide an extra-marital affair.

On Monday John Hemming, the back-bench Liberal Democrat MP, used parliamentary privilege to identify Giggs in Parliament.

The admission by Twitter, however, could encourage legal action by a number of celebrities who have been named on the website as having obtained injunctions to hide alleged affairs.

Tony Wang, Twitter’s head of European operations, has said that the website would notify users in advance so they could fight the application in the court before Twitter handed over the information.

He said: “Platforms have a responsibility, not to defend that user but to protect that user’s right to defend him or herself.

“If we’re legally required to turn over user information, to the extent that we can, we want to notify the user involved, let them know and let them exercise their rights under their own jurisdiction.

“That’s not to say that they will ultimately prevail, that’s not to say that law enforcement doesn’t get the information they need, but what it does do is take that process into the court of law and let it play out there.”

When Mr Hemming named Giggs earlier this week he said: “With about 75,000 people having named Ryan Giggs on Twitter, it is obviously impracticable to imprison them all.”

Dr Search wonders if it will possible to trace the anonymous users if they have used fake email addresses and set up Twitter accounts in internet cafes as tracking the culprits will be very vague- especially as the most controversial Twitter account appears to have been posted to on only one day.

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Twitter accounts for 1 in every 184 UK Internet visits online

May 25, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Customer Service, Social Media, Technology Companies, Twitter, Uncategorized, internet

Twitter’s growth just keeps on going, reaching another new peak in UK Internet traffic last weekend on Saturday 21 May.

Twitter experienced its highest ever volume of online traffic on Saturday, accounting for 0.54% of all UK Internet visits that day, or to put it in simpler terms: Twitter was responsible for 1 in every 184 Internet visits in the UK on Saturday.Twitter accounts for 1 in every 184 UK Internet visits onlineTwitter has been constantly in the news- mainly because Twitter has carved a niche for itself as an excellent platform through which Internet users can share and consume news.

Twitter’s success is based on it’s three key attributes- it’s free, quick and easy to use.

It’s the simplicity and the keyword focus of the social media website which makes it so successful

The political revolution in Egypt, the Japanese earthquake and the celebrity super-injunctions are just three big news stories from the last few months that have been shared, spread and commented on through Twitter.

Within the growth of Twitter, 12% of visits to the website are coming from new users.

To put that into context, 99.5% of visits to Facebook in the UK come from returning visitors, but Twitter continues to attract new users to its website every single day.

Facebook is clearly much bigger than Twitter (about 15 times bigger in terms of volume of visits) but Facebook’s growth in terms of new visitors (in the UK market at least) has been pretty static for some months now.

As Twitter continues its extraordinary growth, one thing that is interesting is that the micro-blogging platform is becoming more mainstream in terms of its user base.

Using Mosaic we can see the types of people that visit Twitter online.Twitter's demographic users' profile changesYou can see that visits to Twitter in May 2011 (the red line) are much closer to the UK online population average (the blue line) than they were in May 2010 (the green line).

In particular Twitter relies less on visits from Liberal Opinions, New Homemakers and Upper Floor Living – groups which are characterised as young, mostly single people who like their gadgets.

Twitter is no longer purely in the domain of early-adopters; rather it is becoming a universal tool which is being used increasingly by all types of Internet users, regardless of their online preferences.

Original research by Hitwise

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Wikipedia’s boss Jimmy Wales criticises UK superinjunctions

May 16, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Cyber Security, Social Media, Twitter, Uncategorized, data security, internet

Wikipedia’s boss Jimmy Wales has entered the debate over the UK’s superinjunctions claiming current privacy laws are a human rights violation.Wikipedia's boss Jimmy Wales criticises UK superinjunctionsThe online encyclopaedia has fallen foul of UK privacy law in recent weeks, with details about those using super injunctions appearing on the site.

Mr Wales said that such information would be removed because it did not come from a reliable source, however he said that might change if the stories ran in foreign newspapers.

Mr Wales said his personal view was that privacy laws were “grave injustices and human rights violations”.

Wikipedia is owned by the US-based charity the WikiMedia Foundation and and is therefore subject to US law.

That is the same legal loophole that has allowed Twitter to continue publishing details about the private lives and subsequent super injunctions of a range of celebrities.

It has said it will not identify the user who has been exposing the super injunction people on the site, despite the fact that some of the details appear to be untrue.

Experts warned that the lawyers of celebrities could turn the tables, pressing for ISPs and firms such as Twitter to hand over the details of who is publishing comments on the site.

To do so they would need to obtain what is known as a Norwich Pharmacal order from a judge, the same process used by rights holders to force ISPs to hand over details about alleged illegal file-sharers.

The legislative net also appears to be closing in on social media sites with the UK culture secretary Jeremy Hunt saying places such as Twitter “made a mockery” of privacy laws.

Meanwhile Twitter continues to ride high on the furore, recording its busiest day of online traffic last week.

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Twitter superinjunction breaks UK traffic records

May 12, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Dr Search, Facebook, Google, Social Media, Twitter, Uncategorized, YouTube, data security, internet

Twitter recorded its busiest ever day of online traffic in the UK on Monday May 9, as Britons sought to identify the superinjunction celebrities.Twitter superinjunction breaks UK traffic recordsOne in every 200 UK web visits on Monday were to Twitter.com, according to the website traffic measurement firm, Experian Hitwise’s Twitter superinjunction traffic , as people tried to discover which celebrities had been granted gagging orders.

The surge of interest came about after Jemima Khan tweeted a denial of the false claim, made by the Twitter user that she had taken out a superinjunction to try to prevent the publication of intimate pictures of herself and Jeremy Clarkson the BBC Top Gear presenter.

Visits to Twitter increased by 14% on 9 May, accounting for 0.49% of total UK internet visits that day.

Twitter also became the 17th most popular website in Britain, up from the rank of 19th on May 8 2011.

It overtook Yahoo! search and Google Maps after the surge of traffic. Google, Facebook and YouTube, remain the three most popular sites in the UK.

Twitter UK search traffic graphIn the last week there were over 500 unique search term variations which included the word ‘super injunction’ typed into Google, Bing or Yahoo!

Searches for the term ‘super injunction’ have increased by 5000 per cent in the last month, as stories surrounding the topic have raised the curiosity of UK Internet users.

Lawyers have called for the Twitter superinjunction tweets to be taken down as they breach the site’s terms of service.

However, Twitter has declined to comment on this observation.

Dr Search notes that as of this morning the number of followers to the controversial account had grown to over 106,000.

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Twitter injunctions super row over legal gagging orders

May 10, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Cyber Security, Social Media, Twitter, Uncategorized, data security, internet

In what has been described as the “Spycatcher moment” of the internet era, a single user of Twitter has brought the culture of the superinjunction into disrepute by getting over 61,000 followers to a list of six celebrities alleged to have links with the controversial gagging orders.Twitter injunctions super row over legal gagging ordersThe frenzy of activity on Twitter yesterday makes the super-injunctions as ineffective as the ban placed on publication of the autobiography of the MI5 officer Peter Wright in the mid 1980s.

The ban on Spycatcher was lifted in 1988 when the law lords realised that overseas publication of the book made a gagging restriction pointless.

A mystery Twitter user whose online identity cannot be revealed for legal reasons posted half a dozen tweets in quick succession, with the implication that each of the named celebrities was the subject of a super-injunction. Ironically, the story took off when Jemima Khan, who was wrongly included on the list, sent out her own tweets to her more than 60,000 followers alerting them to the “untrue and upsetting” rumours.

She described as a “bloody nightmare” the fact that she had been falsely linked to an “injunction” which the mystery tweeter had claimed had been taken out by Jeremy Clarkson banning mention of intimate photographs of the pair. Ms Khan warned that “my sons will be bullied at school because of it” and later told her followers that Mr Clarkson and his wife Frances had sent her supportive texts, dismissing rumours of the existence of such photographs.

Rumours surrounding the identities of those who have taken out super-injunctions have circulated on Twitter and other websites for weeks but the speed with which the latest accusations have been publicised has taken the issue to a critical juncture.

Last night, the media lawyer Mark Stephens predicted that the manner in which information had been shared on Twitter would dissuade further celebrities from taking out similar gagging orders. “It’s the beginning of the end. Even a rather thick footballer is going to think twice before handing £100,000 to a greedy lawyer if the greedy lawyer can’t guarantee that it will actually stay secret,” he said.

He compared yesterday’s developments to the Spycatcher case in which newspapers had sent journalists to New York to buy copies of the book. Business travellers and tourists followed suit. “In the end anyone who had a friend visiting America was placing an order and they were coming in by the box load,” said Mr Stephens, recalling why the ban was lifted. “We are in exactly the same territory [with the Twitter case] only much, much further in because 55,000 people is a large premiership ground full of people all telling the people they know.”

During the Spycatcher ban, the Daily Mirror published a front page with pictures of Britain’s senior judges and the headline “You fools”. The Economist published a blank page with an apology to its British readers for the absence of a review that had been printed in all its other editions. “The law is an ass,” the apology concluded.

Yesterday, the prostitute who slept with an actor whose name is protected by a super-injunction claimed she knew of another high-profile figure with three gagging orders against separate women. Helen Wood, 23, told Victoria Derbyshire on BBC Radio 5 Live: “There’s a list as long as my arm of men who have injunctions out on girls. There are injunctions going on everywhere.”

The Twitter outburst comes ahead of a report on the use of super-injunctions, due to be published next month by a committee led by the Master of the Rolls.

The disclosures exclusively referred to cases of a sexual nature, and could be damaging for those who are defending freedom of expression for the media at a time when British judges have been accused of introducing a privacy law through their interpretation of human rights legislation.

Padraig Reidy, news editor of Index on Censorship, commented that many Twitter users were critical of the prurient nature of the cases linked to injunctions. “If privacy vs freedom of expression issues are simply reduced to who is sleeping with whom, we lose sight of the more important cases where there is a real need for whistle-blowing, and acceptable breaches of privacy where there is a strong public interest.”

By last night, Twitter, which is reluctant to delete any posts from its site, had still not disabled the account at the centre of the row. But, according to Mr Stephens, the author of the tweets was likely to face serious punishment. Those who have been wrongly identified may sue for libel. In other cases, retribution will be taken by the courts. “The person who has committed this contempt of court will be best advised to take their toothbrush because they will probably be going to Pentonville jail,” he said. “Their emails used to upload this information are being traced, I imagine, as we speak.”

From: http://www.independent.co.uk/news/media/online/a-legal-crisis-in-140-characters-2281582.html

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Bin Laden raid was revealed live on Twitter

May 04, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Social Media, Twitter, Uncategorized, smart phones

The raid that killed Osama Bin Laden was unwittingly announced first on Twitter.Bin Laden raid was revealed live on TwitterAn IT consultant, living in Abbottabad, unknowingly tweeted details of the US-led operation as it happened.

Sohaib Athar http://twitter.com/ReallyVirtual wrote that a helicopter was hovering overhead shortly before the assault began and said that it might not be a Pakistani aircraft.

He only became aware of the significance of his tweets after President Obama announced details of Bin Laden’s death.

Mr Athar’s first posting on the subject came at around 1am local time (9pm BST).

He wrote: “Helicopter hovering above Abbottabad at 1AM (is a rare event).”

Soon after, he reported the sound of an explosion, now known to have been US forces blowing up their damaged helicopter.

“A huge window shaking bang here in Abbottabad Cantt. I hope its not the start of something nasty :-S”

Throughout the raid, Mr Athar was drawing on information from friends in the local area who were also online.

Already this is being described as another huge day for the micro-blogging service.

“Twitter just had its CNN moment”, as one American website put it, comparing this event with the first Gulf War, where millions suddenly woke up to the fact that cable news was the place to observe a war unfold in real-time.

Such is the power of this media network that it has become the key resource for older media trying to stay ahead of events. A journalist who does not use Twitter is now like one who ignores the mobile phone.

“The few people online at this time of the night are saying one of the copters was not Pakistani…”

“People are saying it was not a technical fault and it was shot down. I heard it CIRCLE 3-4 times above, sounded purposeful.”

US officials stated that the raid took less than 40 minutes, but Mr Athar said there was still a military presence in the area two hours later.

“And now, a plane flying over Abbottabad…”

In his Twitter biography, Sohaib Athar describes himself as: “An IT consultant taking a break from the rat-race by hiding in the mountains with his laptops.”

He also said that he was not surprised to be the only person writing about events as they happened.

“I’ve been tweeting for about 5, 6 years, and been tweeting about Abbottabad because no one really talks about it. In fact, not many people use Twitter here. Everyone uses Facebook,” he said.

In the five years since Twitter was created, it has played a growing role in the reporting of world events.

The first glimpse that many people had of the site’s potential was in 2009 when a US Airways plane made an emergency landing on New York’s Hudson.

Ferry passenger Janis Krums tweeted a picture of the stricken aircraft, moments after it came down.

More recently, Twitter has been hailed as a catalyst in making world events happen. Earlier this year during the Egyptian uprising, which led to the ousting of President Hosni Mubarak, it was widely referred to as the “Twitter Revolution”.

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Twitter to launch geographical tweets and data for marketers

April 08, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Customer Service, Online Marketing, Social Media, Twitter, Uncategorized, internet

Twitter is to launch geographical tweets and a dashboard to let marketers access data about their followers.Twitter to launch geographical tweets and data for marketersSpeaking at the Ad Age Digital conference in New York this week, Adam Bain, president of revenue at Twitter, said that: “Geo-relevance for promoted tweets and accounts allows marketers to reach the audience in the right geographic areas.”

He said promoted tweets that target users based on their location, will be available in 21 cities across the US and in more than 100 countries.

Bain also introduced the new ‘Follower Dashboard’, which shows how a brand’s followers have increased over time, breaks down their gender and location, and displays what interest they have shown.

When Amanda Levy, sales director at Twitter, came to the UK last October to discuss ad solutions for the platform with UK advertisers, she discussed the Twitter dashboard, which has now been rolled out.

The announcement comes a year after Twitter rolled out Promoted Tweets in the US, with early advertisers including Starbucks and Virgin America.

Its ad offering, which includes ‘Promoted Accounts’ is based around relevance, real time and resonance.

Twitter, which celebrated its fifth birthday last month , is understood to be considering creating Facebook type branded pages, which would allow advertisers to deliver targeted messages.

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How to get the most from Twitter

March 24, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Google, Online Marketing, Search Engine Optimisation, Social Media, Twitter, bing

There are  a number of ways of using Twitter to maximise traffic and revenue for your website. How to get the most from TwitterAs Google and Bing now count tweets, Facebook posts, and other social media activity in their search results, search engine optimisation is more important than ever.

Your profile is the starting point to any successful profile.

Firstly register an account using your most important keyword phrase. For example the Search Clinic has two Twitter accounts: http://twitter.com/searchclinic and http://twitter.com/seo_services_

Then use as many keywords as possible, because when a Twitter profile shows up in search results, Google may use the bio portion of the profile for the description.

Hashtags (#) are an easy way to implement keywords.

Marketing campaigns now create customized keywords for events and many people add keywords at the end of their tweet.

This is useful when the blog title or content you are sharing doesn’t list any relevant topic keywords.

Including hashtags that are broader and name the industry may make tweets easier to find. Additionally, naming specifics as hashtags in generic titles can also help.

Try to choose hashtags that are the most important keywords in the tweet and overall content that is being promoted. Hashtags make it easy to search by topic and will increase search result frequency and relevancy to the target audience.

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Twitter- Happy Fifth Birthday yesterday

March 22, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Customer Service, Online Marketing, Social Media, Twitter, Uncategorized

Twitter had its fifth birthday yesterday- 21 st March 2011.Twitter- Happy Fifth Birthday yesterdayAnd in it’s five years it has helped to transform the world- with it’s simple communications channel being cited by the protesters in Egypt leading to the overthrow of President Mubarak and the subsequent political reformation.

Since its first ever tweet by co-founder Jack Dorsey in 2006 (“Just setting up my twttr”) the social media website has grown to become one of the most important online marketing and communications tools of a generation – which many people claim is second only to Facebook.

It now hosts more than 1 billion tweets a week and is estimated to be worth around £6 billion.

Dr Search recounts some of the landmarks in its five year history:
* March 2006 First tweet posted by co-founder Jack Dorsey
* November 2008 Barack Obama thanks supporters via Twitter after winning the US presidential election.
* January 2009 Twitter users break news about a plane crash landing in New York’s Hudson River, with pictures.
* April 2009 Universal Pictures, Virgin Media and Gorrilaz among first brands to launch commercial services on the site.
* June 2009 Showbiz website TMZ breaks story about Michael Jackson’s death on Twitter.
* September 2010 Twitter receives more UK visits than MySpace for the first time.
* September 2010 Twitter overhauls home page design and partners with YouTube, Yahoo! and Flickr to embed content on site.
* October 2010 Dick Costolo replaces co-founder Evan Williams as CEO.
* December 2010 Twitter valued at £2.3 billion after fresh investment.
* December 2010 Twitter says more than 25 billion tweets were sent in 2010.
* January 2011 Over 40% of all Twitter posts are made by a mobile phone, says Costolo.
* February 2011 Costolo says Twitter is “already making money”.
* February 2011 Charlie Sheen becomes the quickest tweeter to reach 1 million followers (achieving this in 25 hours, 17 minutes).

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