This question may seem philosophical or even paradoxical, but in fact I think it gets to the heart of why some people succeed and others don’t. We can choose to create cycles that move us up or endure cycles that drag us down.

A sales call is going poorly because the prospect doesn’t perceive the salesperson is confident. He or she responds by becoming even less confident. Ergo, No Sale.

A mistake is made. The stakes go up. Rattled, another mistake is made, and then again, and again- until complete failure occurs…

James Bond is a hero because the tougher the world got, the cooler he got. Sir Alex Ferguson doesn’t endure the pressure of his team’s performance, he thrives on it.

If being a little behind creates self pressure that leads to stress and then errors, it’s no wonder you frequently end up a lot behind.

If the way you manage your brand inevitably leads to a ceaseless race to the bottom, it’s no wonder that you are struggling.

A small bump gets magnified and repeated until it totally overwhelms.

Customer service falls apart when mutual escalation or non-understanding sets in. Management falls apart when power struggles or miscommunications escalate.

Someone who gets better whenever he or she fails will always outperform someone who responds to failure by getting worse.

This isn’t something in your DNA, it’s something you can learn or unlearn.

The appropriate response is not to try harder, to bear down and grind it out.

The response that works is to understand the nature of the cycle and to change it from the start.

You must not fight the cycle, you must transform it into a different cycle altogether.

It’s may be a lot of work, but less work than failing.

Dr Search hopes that this post has raised your mental attitude and wishes that you enjoy the rest of the week!

This video explains how to maximise your Pay Per Click (PPC) ROI with examples of Google’s AdWords PPC matching requirements to target your budget effectively- broad, exact and negative keyword bidding phrases are the key to saving your wallet from taking a battering. I have saved one client 93% of his Adwords budget- and he’s still getting the same amount of traffic. The only loser is Google.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Search Engine Optimisation SEO tips, tools, tutorials guide and techniques Part 2 YouTube Videos

Second part of Dr Search the Principal Consultant at the Search Clinic’s lecture at the University of Gloucestershire on online marketing to to businesses, professionals and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and plan the most cost effective tools for online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel.

An internal report by the Securities and Exchange Commission concluded that more than 30 officials were investigated for accessing explicit images on work computers – 17 of those were senior staff earning between $100,000 and $222,000 per year.

The worst offenders were caught accessing thousands of images, spending up to eight hours a day looking at pornography and burning the inappropriate material on to scores of CDs and DVDs kept in boxes at the regulator’s offices.

Republicans accused SEC officials of being “preoccupied with other distractions” when they should have been overseeing the growing problems in the financial system.

Darrell Issa, the senior Republican on the House Oversight and Government Reform Committee, said it was “disturbing that high-ranking officials within the SEC were spending more time looking at porn than taking action to help stave off the events that put our nation’s economy on the brink of collapse”.

The SEC’s internal watchdog conducted 33 probes of employees looking at explicit images in the past five years. A memo, which emerged last night, says 31 of those probes occurred in the two and a half years since the financial system was destabilised by the collapse of sub-prime mortgage investments.

The memo, written by David Kotz, the SEC Inspector General, summarises some of the most egregious offences. One senior attorney at the SEC’s Washington headquarters spent up to eight hours a day looking at and downloading pornography. When he ran out of hard drive space, he burned the files to CDs or DVDs, which he kept in boxes around his office. He agreed to resign after being investigated.

An accountant was blocked more than 16,000 times in a single month by an internet filter that prevented him from entering pornographic websites. Despite repeated automated refusals, he still amassed a collection of “very graphic” material on his hard drive.

Another accountant — a woman — attempted to explicit websites 1,800 times in a fortnight. She was found to have 600 pornographic images on her computer hard drive The number of cases at the SEC, which is responsible for maintaining stable and orderly financial markets, increased from two in 2007 to 16 in 2008.

John Nester, an SEC spokesman, said that each of the offending employees has been disciplined or is in the process of being disciplined, and some have already been suspended or dismissed.

“We will not tolerate the transgressions of the very few who bring discredit to their thousands of hardworking colleagues,” he said.

You need to ensure your website is in tip top shape to make it as easy as possible for visitors to purchase your products or services.

I recently stumbled upon a new blog “Conversation Marketing” which has a great article called “32 Tips to Make Online Customers Love You”.

I have pulled out some tips to share with you. Don’t worry; I have only included the top 8 tips here. If you would like to check out all the tips, top website tips- just click here.

1. Make sure your site loads in 3 to 4 seconds or less on a standard broadband connection. Your customers will thank you!
2. Use large type. Some of us aren’t as young as we used to be.
3. Make stuff easy to find. Clear product links, sensible categories and a good search engine on your site will all help.
4. Be secure. Your customers won’t thank you for security, but they’ll sure as heck curse you if you let someone make off with their credit card info.
5. Forget about cool. Just because you love the idea of a Flash based slide show using the best page turning techniques 2002 had to offer doesn’t mean your customers will.
6. Offer ways to stay connected. Let folks sign up for an email newsletter or subscribe to a latest news feed. Let them find you on Twitter. You’d be surprised how many folks appreciate that sort of thing.
7. Write scannable content. Use bullets and the like to break up the page. Have no more than 14 words on a line. Don’t make folks read 10 line paragraphs, because they won’t.
8. Have a friendly 404 page. Help customers find what they need, even if they did get your page URL wrong. Use a friendly 404 page, not the hideous default page that your server delivers.

Do you have your own tips to make your website attractive to new customers? The Search Clinic would love to hear them, please let us know.