SEARCH CLINIC

This video explains how to maximise your Pay Per Click (PPC) ROI with examples of Google’s AdWords PPC matching requirements to target your budget effectively- broad, exact and negative keyword bidding phrases are the key to saving your wallet from taking a battering. I have saved one client 93% of his Adwords budget- and he’s still getting the same amount of traffic. The only loser is Google.

This is the seventh part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Search Engine Optimisation SEO tips, tools, tutorials guide and techniques Part 2 YouTube VideosContinuing the series on online marketing today Dr Search publishes his second video on search engine optimisation (SEO) tips explaining organic listings and guiding the pros and cons of organic listing- a long term great value but seldom instant results process.

Second part of Dr Search the Principal Consultant at the Search Clinic’s lecture at the University of Gloucestershire on online marketing to to businesses, professionals and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and plan the most cost effective tools for online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel.

Senior watchdog officials spent hours viewing pornographic material on US government computers when they should have been regulating Wall Street during the worst fiscal crisis since the 1930s.

An internal report by the Securities and Exchange Commission concluded that more than 30 officials were investigated for accessing explicit images on work computers – 17 of those were senior staff earning between $100,000 and $222,000 per year.

The worst offenders were caught accessing thousands of images, spending up to eight hours a day looking at pornography and burning the inappropriate material on to scores of CDs and DVDs kept in boxes at the regulator’s offices.

Republicans accused SEC officials of being “preoccupied with other distractions” when they should have been overseeing the growing problems in the financial system.

Darrell Issa, the senior Republican on the House Oversight and Government Reform Committee, said it was “disturbing that high-ranking officials within the SEC were spending more time looking at porn than taking action to help stave off the events that put our nation’s economy on the brink of collapse”.

The SEC’s internal watchdog conducted 33 probes of employees looking at explicit images in the past five years. A memo, which emerged last night, says 31 of those probes occurred in the two and a half years since the financial system was destabilised by the collapse of sub-prime mortgage investments.

The memo, written by David Kotz, the SEC Inspector General, summarises some of the most egregious offences. One senior attorney at the SEC’s Washington headquarters spent up to eight hours a day looking at and downloading pornography. When he ran out of hard drive space, he burned the files to CDs or DVDs, which he kept in boxes around his office. He agreed to resign after being investigated.

An accountant was blocked more than 16,000 times in a single month by an internet filter that prevented him from entering pornographic websites. Despite repeated automated refusals, he still amassed a collection of “very graphic” material on his hard drive.

Another accountant — a woman — attempted to explicit websites 1,800 times in a fortnight. She was found to have 600 pornographic images on her computer hard drive The number of cases at the SEC, which is responsible for maintaining stable and orderly financial markets, increased from two in 2007 to 16 in 2008.

John Nester, an SEC spokesman, said that each of the offending employees has been disciplined or is in the process of being disciplined, and some have already been suspended or dismissed.

“We will not tolerate the transgressions of the very few who bring discredit to their thousands of hardworking colleagues,” he said.