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Google kills off seven more products including Wave

November 29, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Customer Service, Google, Social Media, Technology Companies, Uncategorized

Google has announced that it is dropping seven more products in an effort to simplify its range of services.Google kills off seven more products including WaveThe out-of-season “spring clean” brings an end to services including Google Wave, Knol and Google Gears.

It is the third time that the US firm has announced a cull of several of its products at the same time after they had failed to take off.

Experts said the strategy might put off users from signing up to new services.

Google announced the move in its official blog.

“We’re in the process of shutting a number of products which haven’t had the impact we’d hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward,” said Urs Holzle, Google’s vice president of operations.

“Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience,” he added.

The seven latest products earmarked for the chop are as follows:

  • Google Wave – an attempt to combine email and instant messaging for real-time collaboration
  • Google Bookmarks List – a service which allowed users to share bookmarks with friends
  • Google Friends Connect – allowed webmasters to add social features to their sites by embedding a snippet of code
  • Google Gears – much-hyped effort to maintain web browser functionality when working offline
  • Google Search Timeline – a graph of historical query results
  • Knol – a Wikipedia-style project, which aimed to improve web content
  • Renewable Energy Cheaper than Coal – a project which aimed to find ways to improve solar power

It has now given details about when the switch-offs will occur. For example Wave will be retired in April, and Knol content will be taken offline in October.

Some experts think that Google is streamlining in order to concentrate on its Facebook rival Google+.

The network gained 10 million users within the first 16 days after its private launch, and 40 million within the first 100 days, making it the fastest-growing social network in the history of the web.

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YouTube traffic boosted by music videos

November 04, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Customer Service, Facebook, Google, Microsoft, Social Media, Technology Companies, Twitter, Uncategorized, Video Marketing, Yahoo, YouTube, eBay, search engines

Visits to video sharing websites by UK users have gone up by more than a third in the last year.YouTube traffic boosted by music videosThe biggest driver of traffic to those sites is music videos (33%), followed by TV shows (17%), film (11%), gaming (10%) and news (9%).

The figures, from internet research company Experian Hitwise, show YouTube accounts for nearly 70% of all video website hits.

It’s now the third most popular site in the UK after Google and Facebook.

Lady Gaga was the most in demand for artist within music searches.

The research was gathered between September 2010 and September 2011.

During that time 240 million hours every month were spent by British internet users watching videos online.

UK’s top 10 websites:

Google UK
Facebook
YouTube
eBay UK
Windows Live Mail
MSN UK
Google.com
BBC News
BBC Homepage
Yahoo! UK & Ireland

Research by Experian Hitwise

Illustrating its dominance in this area, Google owned YouTube, clocked up 184 million of those hours.

That number is still dwarfed by the amount of time spent on social networking sites though.

The same research shows 800 million hours were spent each month on sites like Facebook and Twitter by the UK’s internet users.

Despite YouTube’s dominance of video sharing websites there was also strong growth for other ones too.

BBC iPlayer, the second most popular video site, experienced a 22% rise in traffic last year.

That means the number of visits to the site has doubled in the last three years.

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How to use LinkedIn for your business

November 01, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Google, LinkedIn, Links Building, Online Marketing, Search Engine Optimisation, Social Media, Social Networking, Technology Companies, Uncategorized, Yahoo, bing, internet, search engines

LinkedIn now has over 120 million users worldwide, including six million in the UK. How to use LinkedIn for your businessTwo new members join every second and there are nearly one million groups on the site.

It is now the mainstream tool for professionals to network online – and that is why it can’t be ignored as a marketing tool.

An increasing number of businesses are promoting their brands through staff profiles and presence on LinkedIn.

However, making the most of the social media website is a science- as with all social media websites information and security are key issues.

Here are some hot tips on how you can market your business successfully through Linkedin:

  • Tell a compelling and authentic story about who you are, how you got to where you are, what you do and why you enjoy it. It is critical that a profile is “personally professional”. Individual profiles that only talk about the company or brand are a big turn off. Encourage your staff to take the same approach.
  • Join relevant discussion groups and get involved in them. This can be interesting and rewarding and helps to raise your company’s profile.
  • Make sure that your profile and all employees’ profiles link directly to your company page. An individual’s profile should also include information about your company, its products and offerings.
  • Ensure you have a comprehensive company page including detailed pages on all products and services.
  • Ask for and publish recommendations from satisfied customers for your products and services section on your company page.
  • Ensure staff have profiles that are 100 per cent complete. LinkedIn is not like Facebook – individuals are representing a company or brand in a professional capacity on LinkedIn. The more visible your staff are on this network, the greater the visibility of your brand. But this only works if your employees are actively using their LinkedIn account.
  • Encourage employees to use blogs, PowerPoint presentations and videos promoting your brand in their profiles and help them with the material.
  • Provide guidelines on how to effectively communicate, reminding staff that their activities are representing the company- and can be read my literally millions of people- including your competitors.
  • Provide all staff with copy to use to describe your company within their profiles. This ensures a consistent approach and helps avoid disclosing commercially sensitive information to competitors.
  • Start your own group to build a community where you can indirectly promote your brand.
  • Remember that search engine optimisation is important for every article, profle and group. LinkedIn allows open profiles which means that the search negine will alos pick up on your activities.
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Google+ traffic falls 60% after launch highs

October 20, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Customer Service, Google, Social Media, Technology Companies, Uncategorized

Traffic to Google+ spiked 1,200% in the first few days following its public launch on September 20, but has since plummeted by 60%, according to a report from a data analytics company.Google+ traffic falls 60% after launch highsChitika tracked Google+ traffic before and after the social networking service opened its gates to all users.

“The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state,”

Google+ hit 25 million unique visitors in its first month of operation, comScore found, making it one of the fastest growing social networks of all time.

Google+ has since released a slew of updates and new features, and opened its doors to the public. It has even had public figures broadcast to fans via Google Hangouts.

But is Google+ a hit or miss? It’s hard to say. In mid July, Google CEO Larry Page revealed they had 10 million users who share 1 billion items each day.

We haven’t heard from the company on how Google+ has grown in users, shares or traffic since. The most recent unofficial count pegged the number of Google+ users at 43 million.

Meanwhile, Chitika’s findings — likely a representation of traffic patterns and not a wholly accurate reflection — seem to suggest Google+ may not be convincing new users (or even Google executives) to stick around.

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Facebook announces revamp of media sharing on security concerns

September 28, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Facebook, Online Marketing, Social Media, Technology Companies, Uncategorized, data security

Facebook has outlined plans to encourage users to share more of the media they consume – including music and movies with friends- as well as once again changing their users’ security options.Facebook announces revamp of media sharing on security concernsIts founder Mark Zuckerberg also unveiled a dramatic redesign to the website, replacing user profiles with an audio visual timeline of their life.

The updates were revealed at Facebook’s annual F8 developer conference.

A wave of new features in recent weeks have been welcomed by some users and caused annoyance to many others.

Facebook’s latest changes point to a desire to keep users engaged through new features, in the midst of rapid innovation from social networking rivals.

The site’s application platform has been redesigned to allow users to share what they are consuming on streaming music services such as Spotify, and the movie rental site Netflix.

Depending on privacy settings, users will be able to see what friends are doing – for example, playing a song – then listen-in themselves.

Mr Zuckerberg said he wanted to create, what he called, “real time serendipity”.

“Being able to click on someone’s music is a great experience, but knowing you helped a friend discover something new and they liked your taste in music, and that you now have that in common is awesome,” he added.

Facebook said that users would only be able to do as much on the site as its media partners allowed in each country, so free music sharing through streaming apps would only work where that service was already available outside Facebook.

Alongside the deeper integration of media content, the restyling of Facebook’s profile pages is also likely to prove a hot topic among users.

Identities will now be defined through a densely packed vertical timeline of major life events, made up of photos, videos and other items. The level of detail diminishes the further down a reader scrolls.

Profile pages had previously been limited to basic information along with a stream of every single item posted by a user.

Facebook stressed that all of its new offerings could be controlled by members using its recently simplified privacy controls.

In particular, it stressed that timeline items could be modified within the new “activity log”, allowing users to limit who can view certain events from their past.

The updates are expected to start appearing on users’ computers in coming weeks.

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Twitter is tracked by hedge fund managers for investment news

September 13, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Customer Service, Ecommerce, Social Media, Technology Companies, Twitter, Uncategorized, internet

The millions of tweets posted on Twitter are being analysed by hedge fund managers to predict share price patterns.Twitter is tracked by hedge fund managers for investment newsTraders have used an awareness of the population’s collective emotions to predict price movements for years.

However, experts found that the instant nature of Twitter meant that those emotions could be gauged more accurately.

Previously, it had been thought that a drop in the markets led to more negative feelings but it proved to be the other way around.

Analysts at Derwent Capital Markets in Mayfair, central London, have launched a £25m fund that makes its investments by evaluating whether people are generally happy, sad, anxious or tired, because they believe it will predict whether the market will move up or down.

The program was originally designed by Johan Bollen, professor of informatics and computing at Indiana University.

It takes a random 10% of all Twitter feeds and uses two methods to collate the data.

One compares positive with negative comments and the other uses a program designed by Google to define six moods calm, alert, sure, vital, kind and happy.

In a study published last October, Bollen used the social networking site to predict the direction of the movement of the Dow Jones in New York with 87.6% accuracy.

Mr Bollen’s algorithms flag up key emotive words when they appear in a certain order.

He told the Sunday Times: “We recorded the sentiment of the online community, but we couldn’t prove if it was correct. So we looked at the Dow Jones to see if there was a correlation. We believed that if the markets fell, then the mood of people on Twitter would fall.

But we realised it was the other way round — that a drop in the mood or sentiment of the online community would precede a fall in the market. That was a eureka moment.  It meant we could predict the change in the market and that gives you a considerable edge.”

Paul Hawtin, Derwent’s founder and fund manager, has an exclusive contract with Bollen to use his technology.

Mr Hawtin told the newspaper: “Investors have always accepted that markets are driven by sentiment, mainly fear and greed. When people are greedy the markets go up and when they are fearful they go down.

“When sentiment dropped, and people tweeted about feeling tight on money, were worried or anxious, the markets would crash two or three days later.”

It is not the only such tool on the market.

WiseWindow, a data provider in California, boils down the online input of 100m social networking comments every month for its clients.

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Twitter says it has 100 million active users

September 12, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Ecommerce, Online Marketing, Social Media, Social Networking, Technology Companies, Twitter, Uncategorized, internet

Twitter has said that the number of active users have passed the 100 million mark.Twitter says it has 100 million active usersThe company’s chief executive told a news conference it was preparing to increase its business range by broadening the areas of its service where adverts appear.

But Dick Costolo also said he wanted the business to remain independent.

He said active users, who log on at least once a month, rose 82% this year. Half of these 100 million log on at least once a day.

Twitter raised £250 million in venture capital funding this summer.

Mr Costolo said: “We want to be able to remain independent, grow the business the way we want to, and not be beholden to public markets until we feel like we want to be.”

The company began showing adverts in limited areas of its service in 2010. But it is concerned that commercialisation sometimes alienates users of social media.

Mr Costolo said the results had exceeded Twitter’s expectations: “We now feel that based on the engagement rates we’re seeing… that we’re ready to expand this further.”

Twitter plans to allow adverts on its service known as promoted tweets.

Previously, promoted tweets, such as a message promoting a coffee chain, would only appear if the user already followed that particular company.

Mr Costolo said the business could work relying solely on advertising income: “It’s our firm belief that our advertising platform is the only revenue component that we need to have in the market in order to be a huge independent business.”

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The privacy consequences of the UK riots

August 25, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Social Media, Social Networking, Tablets, Technology Companies, Uncategorized, data security, internet, mobile phones, smart phones

There are two inevitable privacy-related consequences of the current spate of riots and civil disorder across the UK. The privacy consequences of the UK riotsThe first is that technology such as social media and mobile networks will feel the heat of condemnation for facilitating the chaos. The second is that there will be a renewed attempt to implement new surveillance and law enforcement measures.

The blame game has already started. Inevitably, it begins with parents.

They should be keeping their children under control – or at least keeping them at home. Parents should certainly be turning their children over to the police if looted items are discovered under the bed.

This, for the moment, is the cross-party line being held by police, government and Opposition. However, as with previous city-wide disturbances elsewhere – including Paris – this fantasy is unlikely to hold viability for long, and so the blame will need to become more specific.

The MP for Ealing – one of the affected trouble spots – told the BBC that the riots are being organised on social media sites, while Twitter is a conduit for disinformation intended to confuse police operations planning. “Something”, she declared, must be done.

For example, the Home Office’s Interception Modernisation Programme – rebranded as the “Communications Capabilities Development Programme” – will almost certainly be presented as a crucial tool for crime prevention.

That project aims to technologically infiltrate social networks on a mass scale but until recently it had been abandoned in the wake of the Coalition government’s commitment to place limits on the extent of State surveillance. The Home Office will at some point argue that the scheme should be escalated and expanded.

Private briefings to journalists by police and Home Office officials claim that ringleaders are using “clandestine” and more private communications methods such as BlackBerry Messaging – methods that officials argue are largely immune from open scrutiny by police. Law enforcement by this reasoning is being outflanked by systems that are intentionally designed for private communications.

Now technology commentators are being wheeled into television studios with a remarkably similar analysis: new technologies are gifts to criminals.

The consequent media reporting is confused. One BBC report today holds encryption responsible for the cloak of criminal secrecy offered by Blackberry.

This, despite a public statement by the company that it continues to cooperate fully with authorities.

Notably, no government MP has so far pinned blame for the riots on the decimation of police budgets and resources over the past eighteen months. Of equal note, few MP’s have so far pinned blame on failed fiscal policy, a generation of institutional racial abuse by police or the collapse of support for community and family support programmes.

Needless to say, no-one has dared question the quality of media reporting and its’ possible role in the chain of events. Remarkably, little has been said of the role of computer games, though that link will emerge (the acting Commissioner of the Metropolitan Police gave it away when he stated “this is not just a game”).

Where does all this leave us? Clearly new technologies are an easy target for blame, just as monarchs of centuries ago would blame coffee houses as the cause of social disorder and treason.

It remains a mystery why police continue to claim that they have been taken by surprise by the nature of these events. Anyone with a rudimentary knowledge of actions inspired through 4-Chan would understand that the ground rules changed years ago. To hold information networks liable would be a dangerously short sighted position.

If there was ever a need for an evidence based approach to a social problem, this is it. When Parliament meets to discuss the riots it should demand evidence to back up any claim of blame, and it should institute a rigorous process to ensure that any response is justified, lawful, viable and fair.
This article was origonally at: https://www.privacyinternational.org/blog/privacy-consequences-uk-riots

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Third of teachers have been bullied online

August 24, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Cyber Security, Facebook, Social Media, Social Networking, Technology Companies, Uncategorized

More than a third of teachers have been subject to online abuse, according to a survey conducted by Plymouth University.Third of teachers have been bullied onlineThe majority of the abuse – 72% – came via pupils but over a quarter was initiated by parents.

The majority of teachers claiming online abuse were women.

Much of the abuse is via chat on social networks but the study also found that many were setting up Facebook groups specifically to abuse teachers.

In some cases, people posted videos of teachers in action on YouTube while others put abusive comments on ratemyteacher.com.

In total, 35% of teachers questioned said they had been the victim of some form of online abuse. Of these, 60% were women.

Perhaps surprisingly, 26% of the abuse came from parents.

“This parental abuse is something we haven’t come across before,” said Prof Andy Phippen, the author of the report. “Sometimes they are abusing other children at the school as well. Schools need to clamp down on it, or it will increase in prevalence,” he warned.

The cases of children suffering online bullying have been well-documented but the issue of teachers being abused is less well known.

But it is a growing problem. The National Association of Head Teachers (NAHT) said that it receives calls every week from teachers who believe they have been cyberbullied.

The study took testimony from more than 300 professionals in an anonymous internet-based survey and followed up with a handful of in-depth interviews.

Many of these revealed the human cost such cyberbullying was having.

The guidance service referred to is the Professional Online Safety Helpline, a new initiative from the Safer Internet Centre.

For Prof Phippen the phenomenon illustrates a shift in how parents and children address issues at school.

“It seems to a subset of the population the teacher is no longer viewed as someone who should be supported in developing their child’s education, but a person whom it is acceptable to abuse if they dislike what is happening in the classroom,” said Prof Phippen.

“Clearly some people are viewing social media as a bypass to the traditional routes (head teacher, board of governors) of discussing dissatisfaction with the school,” he added.

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News Corp profits fall on sale of MySpace social media website

August 22, 2011 By: Dr Search- Principal Consultant at the Search Clinic Category: Customer Service, Social Media, Social Networking, Technology Companies, Uncategorized

News Corporation has seen its quarterly profits fall 22% on the back of losses caused by the sale of the MySpace social media website.News Corp profits fall on sale of MySpace social media websiteThe company, whose UK subsidiary News International has been rocked by the phone hacking scandal, made £ 423 million ($683 million) net profit in the three months to 30 June – down from $875m last year.

News Corp sold MySpace in June for only £21.8 million having paid £362 million for it in 2005.

Chairman Rupert Murdoch said he had the backing of his board. “The board and I believe I should continue in my current role as chairman and CEO,” he said.

Mr Murdoch admitted the recent phone-hacking scandal that resulted in the company closing its News of the World newspaper had caused News Corporation difficulty, although its revenues rose 11% to £5.6 billion.

“Make no mistake, Chase Carey and I run this company as a team, and the strength of that partnership is reflected in our improved results,” he said.

“While it has been a good quarter from a financial point of view, our company has faced challenges in recent weeks relating to our London tabloid, News of the World.  We are acting decisively in the matter and will do whatever is necessary to prevent something like this from ever occurring again.”

The scandal also resulted in the departure of senior News Corp executive Les Hinton, who was chief executive of Wall Street Journal publisher Dow Jones, and News International chief executive Rebekah Brooks.

And last month Mr Murdoch and his son James, News International chairman and News Corporation deputy chief operating officer, were forced to appear before MPs in London to answer questions about the scandal.

Investors will have to wait until News Corporation’s next quarterly results for more information on how the closure of News of the World has affected its profits, as the title’s final edition was on 10 July, 10 days after the three months covered in the company’s latest financial results.

However, News International only provides a very small proportion of News Corporation’s revenues and profits.

Its other main businesses include Hollywood film studio 20th Century Fox, US television network Fox Broadcasting and publisher Harper Collins. It also owns the Wall Street Journal.

And News Corporation’s 39% share of UK-based satellite broadcaster BSkyB proves highly lucrative, however, last month it was forced to abandon its bid to buy the remainder of BSkyB following the hacking scandal.

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