SEARCH CLINIC

Search engine online marketers
Subscribe Twitter Facebook Linkedin

Google updates search engine rankings for newer results

November 07, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: bing, Customer Service, Google, Search Engine Marketing, Search Engine Optimisation, Search Engine Results, search engines, Technology Companies, Uncategorized

Google has updated it’s search engine results algorithms in response to timely search queries.Google updates search engine rankings for newer resultsThe update is designed to work out whether a person wants up to date timely results or historical data.

The search engine estimated the alterations to its core algorithm would make a difference to about 35% of searches.

The changes try to make results more relevant and beef up features which Google believes set it apart from rivals.

By contrast, Microsoft’s Bing search engine emphasises their results from social search news.

“Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh,” wrote Google fellow Amit Singhal in a blogpost explaining the changes.

The changes sought to understand whether a searcher wants results “from the last week, day or even minute” said Mr Singhal.

The update is supposed to offer a better guess of how “fresh” the results should be.

For instance, said Mr Singhal, anyone searching for information about the “Occupy Oakland protests” would probably want up to the minute news.

These need to be distinguished from searches for regular events such as sports results or company reports.

Other types of searches could call on older results, he said. Those looking for a recipe to make tomato sauce for pasta quickly would be happy with a page that is a few months or years old.

The update to improve the “freshness” of results builds on the big update made to the underlying infrastructure of Google’s core indexing system in August 2010 known as Caffeine. That change made it easier for Google to keep its index up to date and to add new sources of information.

Writing on the Search Engine Land news site, analyst Danny Sullivan described the changes to google’s search engine results as “huge”. The last big update to the Google algorithm, known as Panda, affected only 12% of searches.

The update could have potential disadvantages, warned Mr Sullivan.

“Rewarding freshness potentially introduces huge decreases in relevancy, new avenues for spamming or getting “light” content in,” said Mr Sullivan.

The Google search engine algorithm changes are announced at: http://googleblog.blogspot.com/giving-you-fresher-more-recent-search

Google denies Panda dance deliberate hit on MS rival Ciao

April 18, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Google, Search Engine Marketing, Search Engine Optimisation, search engines, Uncategorized

Google has defended recent changes to its search ranking algorithm that reduced the prominence of some popular websites.

One of the worst hit websites by the “Panda” update was Ciao.co.uk, a Microsoft-owned company that had been leading an EU competition case against Google.
Google denies Panda dance deliberate hit on MS rival CiaoIts web visibility fell by 94% according to analysis by Searchmetrics.

Google often changes the algorithms that determine the results that users sees when they search for something. Such updates are often done to weed out “content farms” – websites that copy material from other sites in order to get hits.

Where a keyword search may previously have returned their site on Google’s first page, afterwards it may be relegated to further down the rankings.

When the update, known as “Panda”, was rolled out on 11 April, Google published a blog post explaining that it was designed to “reduce rankings for low-quality sites-sites which are low-value add for users.”

Shopping and price comparison sites such as Ciao.co.uk sometimes suffer when Google algorithms change because they carry comments and reviews replicated elsewhere on the internet.

However, experts said that it was unusual to see a legitimate website hit as badly as Ciao.

Ciao.co.uk was involved in initiating an EU investigation into Google in November 2010. Its parent company, Microsoft claims that the Google has used its dominant position to limit rivals’ products.

Searchmetrics analysed Google results in response to a range of keywords, both before and after the Panda update.

Alongside Ciao’s 94% reduction in visibility, it found that hubpages.com fell by 85% and eHow.co.uk dropped 53%.

A Similar analysis by Sistrix found a 81% drop in visibility for Ciao.co.uk, 72% reduction for hubpages.com and an 84% fall for eHow.co.uk.

Warning- Pay Per Clicks aren’t your magic online marketing channel

March 10, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: bing, Google, Online Marketing, Pay Per Click, Search Clinic, search engines, Social Media, Uncategorized

The Search Clinic has long been warning that pay per clicks- and Google’s AdWords in particular are not your magic online marketing channel, now new research proves my caution.

Online searching has become a nearly ubiquitous online activity and Google remains the undisputed king—receiving the largest share of search ad revenue and traffic.

But an eye-tracking study by user experience research firm User Centric adds a new perspective.

Its research indicates that most search users overlook search ads almost entirely.

The findings showed organic search results were viewed 100% of the time, and participants spent an average of 14.7 and 10.7 seconds looking at organic search results on Google and Bing, respectively.

However, only 28% of participants looked at right side ads on Google, and just 21% did the same on Bing—spending around 1 second viewing all ads combined on each search engine.

To put this in perspective, searchers who viewed the left hand site navigation spent more time doing so than they did viewing ads on both search engines.
Warning- Pay Per Clicks aren't your magic online marketing channelViewing Metrics for Search Results on Google and Bing, July-Aug 2010 (% of participants and time spent (seconds))

With users spending nearly all their time viewing organic search results, Hitwise’s latest numbers give some further insight.

Bing and Yahoo!’s success rates, meaning searches that resulted in a click, are just over 81% whereas Google sits much lower at 65.6% in December 2010 and January 2011.
Success Rate Among Leading Search Engine Providers, Dec 2010 & Jan 2011Although the sheer volume of searches Google handles may bring down its success rate, the difference been Google and Bing is still large enough to draw conclusions.

First, users were shown to spend the vast majority of their time looking at organic search results on both search engines, and Bing’s success rate is 16 percentage points higher than Google’s.

Therefore, even though Google has more traffic than Bing, the Microsoft search engine generates a greater share of relevant traffic per search.

Additionally, this data indicates that SEO is more essential than ever. Users have learned to overlook search ads, and they will continue to ignore such ads as they become even more search-savvy over time.

SEO will become increasingly challenging as users start to rely on search engines for different reasons.

A recent study from Forrester Research found that internet users were 22 percentage points less likely in 2010 to rely on search engines to find websites than they were in 2004.

Although this doesn’t mean people are using search engines less to find information about product types or branded goods, it does mean that they are relying on search less to find websites specifically.
US Internet Users Who Rely on Search Engines to Find Websites, 2004 & 2010 (% of respondents)Perhaps this change is because internet users are becoming more knowledgeable and do not need to rely on search to find popular sites such as Facebook and YouTube.

Also, they may be relying on social media more to find websites. No matter the reason, this data indicates that search users’ behavior is in constant flux.

As search users continue to change their behavior, marketers will need to adjust their SEO strategy to keep up.

This research was initially published on: http://www.emarketer.com/Article.aspx?R=1008270&AspxAutoDetectCookieSupport=1

Google Instant Search- results before you finish typing

September 09, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Google unveiled a new version of its search engine yesterday- Google Instant, which produces results before you have finished typing and offers suggestions for what you wanted to look for.
Google Instant Search- results before you finish typing‘Streaming results’ will save two to five seconds on every 25-second query, says search executive Marissa Mayer – but SEO people may be less happy

Marissa Mayer, the company’s vice president of search and user experience, said that until now, each search typically lasts 25 seconds – 9 seconds of typing, 1 second in which the query reaches Google, is processed and sent back, and 15 seconds during which the user considers which search result to click on.

But with Google Instant the average search will be shortened by two to five seconds per query – which, given the billions of people who use the service every week, would mean 11 hours of searching saved every second.

The service will also display a series of its best guesses as users type, and searchers can then scroll down to the most appropriate.

The service began being rolled out to users in the US, UK, France, Germany, Spain, Italy and Russia on Wednesday evening.

However, like the playful logos shown off by the company over the past two days – on Tuesday a set of animated balls which evaded the cursor, and on Wednesday a grey logo which changed colour as you typed – the new system will only be available on modern browsers: Microsoft’s Internet Explorer 8, Firefox 3, Google’s own Chrome, and Apple’s Safari.

You will also have to be signed in to a Google account to get the results. Older browsers, and users who are not signed in, will not see the auto-completing results.

Mayer acknowledged that the idea that the search engine might know what you’re looking for before you finish asking it – in fact, which will begin offering results as soon as you type a letter – seems so bizarre that 10 years ago it was the subject of an April Fools’ Joke by a large company. The company in question? Google.

“In 2000 we thought the idea of being able to search before you typed was so weird we made it our April Fools joke,” Mayer, one of Google’s longest-standing employees, noted. “Just 10 years later we’re seeing that it’s actually possible.”

Users who begin typing will be able to get completed words from a single letter by hitting the tab key, or choosing from a list that will be presented as they type. The letter “w” begins a search which includes “weather” – one of the most common searches.

Mayer showed it off by typing “SFmoma wom” and was presented with a result for the painting “woman with a hat” at the museum – without hitting the return button. “The results are just streamed straight to you without you hitting the return key.”

She added: “We’re really excited about what Google Instant means for search – faster search, and providing results in real time before you’ve even had the opportunity to type your query.”

But the impact could be dramatic on another group who have previously relied heavily on Google’s old search results page. “Search engine optimisation” (SEO) experts have built a gigantic business from analysing what results appear for a particular set query, especially to Google.

However the new system, with its live updates of queries, means that it will be more difficult for SEO analysts to work out which results will do well from which query, because the results will keep changing as the user types. It will also be harder to examine the results mechanically.

Google’s chief executive Eric Schmidt suggested in an interview in August that “As you go from the search box [to the next phase of Google], you really want to go from syntax to semantics, from what you typed to what you meant.”

Search Clinic on YouTube- the most cost effective ways of online marketing

May 26, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Search Clinic on YouTube talks about the most cost effective way of online marketing

Simon Dye, Dr Search the Principal Consultant at the Search Clinic gave a lecture to businesses, professionals and students at the University of Gloucestershire for the 5th annual Gloucestershire Professionals conference in June 2009.Search Clinic on YouTube- the most cost effective ways of online marketingMore than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and plan the most cost effective tools for online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

This is the first of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

He compared search engine optimisation, pay per click, affiliate marketing, PR, outdoor, direct mail, magazines, newspapers, radio and television elements of the marketing mix.

Dr Search also looks at the search engines and changes that have effected their success on the past decade.

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Please have a look at the other videos as they become live on Dr Search’s Search Clinic YouTube channel.

Yell chiefs to quit after earnings slump

May 20, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Yell’s long running chief executive and finance director both announced their departure after it reported a 26 per cent fall in annual underlying earnings.Yell chiefs quit after earnings slump

Yell, the publisher of Yellow Pages, has been battling fierce competition from advertising on websites such as Google and eBay as well as the effects of the recession. It bought a directories group in Spain just before that country’s economy collapsed. Late last year it raised £559 million in a share issue to bring down some of its debt.

Dr Search has been helping a number of clients who were Yell and Yellow Pages advertisers improve thier marketing investments by switching their budgets into search engine optimisation.

The results can be remarkable.

Andy Turvey stopped his four figure yellow pages budget and let me optimise his main website instead.

The result? “I’m now getting all of my new business from my website now being found at the top of the search engines ahead of millions of my competitors”.

Do you fancy some of that for your business? If so, please just contact the Search Clinic.

Yell’s annual results showed that the company made a profit of £46.8 million against losses last year of £1.03 billion. Sales dropped by 11.5 per cent to £2.1 billion, though, which left left underlying earnings down 26 per cent at £620 million.

The company predicted that revenues would fall by a further 11 per cent in the three months to the end of June and then would continue to drop at about 15 per cent until the end of September.

Net debt had been cut from £4.2 billion at the end of March last year to £3.1 billion to the end of March this year.

Site speed- now an official Google factor in deciding your ranking

April 19, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Google’s Matt Cutts has finally confirmed that your site’s speed is a critical factor in Google determining your free results rankings.

Google uses speed in determining your site's ranking

Dr Search notes that Google’s Pay Per Click rankings calculations have been using a site’s speed for over a year.

Google’s site speed confirmation posting says:

You may have heard that here at Google we’re obsessed with speed, in our products and on the web. As part of that effort, today we’re including a new signal in our search ranking algorithms: site speed.

Site speed reflects how quickly a website responds to web requests.

Speeding up websites is important — not just to site owners, but to all Internet users. Faster sites create happy users and we’ve seen in our internal studies that when a site responds slowly, visitors spend less time there. But faster sites don’t just improve user experience; recent data shows that improving site speed also reduces operating costs.

Like us, our users place a lot of value in speed — that’s why we’ve decided to take site speed into account in our search rankings. We use a variety of sources to determine the speed of a site relative to other sites.

If you are a site owner, webmaster or a web author, here are some free tools that you can use to evaluate the speed of your site:

* Page Speed, an open source Firefox/Firebug add-on that evaluates the performance of web pages and gives suggestions for improvement.
* YSlow, a free tool from Yahoo! that suggests ways to improve website speed.
* WebPagetest shows a waterfall view of your pages’ load performance plus an optimization checklist.
* In Webmaster Tools, Labs > Site Performance shows the speed of your website as experienced by users around the world as in the chart below. We’ve also blogged about site performance.

* Many other tools on code.google.com/speed.

While site speed is a new signal, it doesn’t carry as much weight as the relevance of a page. Currently, fewer than 1% of search queries are affected by the site speed signal in our implementation and the signal for site speed only applies for visitors searching in English on Google.com at this point.

We launched this change a few weeks back after rigorous testing. If you haven’t seen much change to your site rankings, then this site speed change possibly did not impact your site.

We encourage you to start looking at your site’s speed (the tools above provide a great starting point) — not only to improve your ranking in search engines, but also to improve everyone’s experience on the Internet.

Posted by Amit Singhal, Google Fellow and Matt Cutts, Principal Engineer, Google Search Quality Team

Basic website filenaming structures

February 01, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Your website’s URL structure is an important search engine optimisation factor, so Dr Search thought I’d write a quick post covering some useful guidelines for you to keep in mind when building your website.

Let’s take a look at a typical small business website. While this may not be the case for every business, most sites often have the following pages in common:
    * Homepage
    * Services/Products Page
    * Testimonials Page
    * About Us Page
    * Contact Us Page

Using the pages above, here’s an example of how to maximize the SEO impact of your URLs.

Homepage (www.example.com)
When choosing your domain name, always try and include your primary keyword somewhere in the name. A good strategy for this is creating a keyword + generic domain name. For example, if you’re targeting the keyword “electrican”, you might go for gloucestershireelectrcian.com, cheltenhamelectrician.net,  or gloucestershirelighting.com etc.

Services/Products Page (www.example.com/[keyword])
On the page which lists your services or products, use another major keyword as the directory for this page. Using the example above, you might want to create the following pages:
    * /electrcian-services
    * /electrican-qualifications

Testimonials Page (www.example.com/[keyword]-testimonials)
The testimonials page is another chance for you to include one of your important keywords. Try using the format /[keyword]-testimonials, where keyword represents your business type or industry. Some examples might be:

    * /electrician-testimonials
    * /gloucestershire-testimonials
    * /lighting-testimonials

About Us Page (www.example.com/about-[business name])
The about us page is a chance to make sure your website ranks strongly when customers search for your business name. Using the directory format /about-[businessname] with the business name in Meta tags and body content a good way to achieve this.

Contact Us Page (www.example.com/contact-us-[business name])
For the contact us page I’d recommend sticking with a simple /contact-us [business name] format which is standard across most sites and is easy for customers to remember. You will also get your name in regularly if you have a contact us link at the bottom of every page- as a call to action.

Whilst URL structuring is no magic bullet for search negine optimisation, following the above guidelines is a good way to build a solid foundation. 

If you’ve got any other URL advice, please let the Search Clinic know in the comments box below!

Website Marketing budget guide- the real costs of online marketing

January 20, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Online Marketing cost guide by Dr Search. Although we at the Search Clinic are pretty open about our services- both what we offer and how much it’s going to cost you, when we found this recent post at INeedHits we thought that we would repeat it as a third party independent guide for your benefit.

Whether you’re just starting out, or re-evaluating your website strategy, it’s important for you to get your plan and budget right.
The rule “Build it and they will come” rarely works in the online space. For you to be successful with your website marketing strategy – you need to have a solid plan and be realistic about the real costs of doing it properly.
Too many business owners spend £1000’s on getting a fancy website developed, only to find they have no money left to promote it.
One of our sales guys uses this analogy
“It’s like building a shopping mall in the desert. Without the budget to promote it – who’s going to find it?”
So to help you get your website design and marketing budget right – here’s a quick guide to what you need and the approximate costs to do it properly.
  • 1. The website: Development/Design & Maintenance
The development of a website has many variables. Accordingly the costs can vary significantly depending on factors such as whether its static or dynamic, whether it includes a shopping cart, is the design bespoke or templated etc, etc, etc.
The reality is that websites can vary from £1000 – £50,000, and 90% of the time, you get what you pay for.
If it’s really cheap, it’s likely that there won’t be much functionality and it’ll use a template. The flip side of that is that if it’s too expensive – ask yourself whether you “really” need all the bells and whistles.
And most importantly – shop around. Draft a detailed requirements document and then check with a few website designers/developers to get the best price.
Also, don’t forget to budget for hosting and maintenance. Websites need to be updated in terms of content and systems (e.g. cms) regularly, and without hosting – you wont appear anywhere.
  • 2. SEO – Search Engine Optimization
The simple truth is that the majority of website traffic comes from search engines and directories. Most of our clients see upwards of 60% of traffic coming from search engines like Google, Yahoo! and Bing. While the organic search engine traffic is free (no click costs), you do need to invest in a professional SEO program to ensure you’re maximizing this free search engine traffic.
SEO campaigns again vary significantly. To hire an industry leading SEO consultant can cost as much as $1000 per hour.
Here’s a guide on SEO pricing that Rand Fishkin from SEOmoz posted 2 years ago. As you can imagine – prices have grown since then…but it serves as a guide for the premium end of the scale:
Service
Low End
Mid Range
High End
Site Review + Consulting
$500
$2,500
$10,000
Hands-On Editing of Pages/Code
$2,000
$10,000

$50,000
Manual Link Building Campaign
$500
$5,000
$20,000
Keyword Research Package
$100
$500
$2,000
Monthly Retainer for Ongoing SEO
$2,500
$7,500
$20,000+

Professional SEO is an investment.
If you’re in business for the long haul, you’d be crazy not to allocate a decent proportion of your initial online budget on SEO – (or if your budget is tight, then study hard and invest the many hours needed to do it yourself).
To get started with an SEO campaign (fully managed by an experienced SEO professional) that’s going to generate serious ranking and traffic results – you should be looking to pay at least £500 per month – minimum.
  • 3. PPC – Google AdWords and Other Search Advertising
As with all things, you’re probably looking for some quick wins in terms of traffic and results from your website. This is where PPC (pay per click) Search Engine Advertising (e.g. Google AdWords) helps.
With a well setup Google AdWords campaign, you can have highly targeted visitors delivered to your website almost instantly. It’s a great way to ensure you’re still getting a return on your website investment while your SEO and other strategies take effect.

Professional PPC campaigns, depending on your industry and how much traffic you need, can cost as little as $200 per month and the sky is the limit. But be aware that with cheaper campaigns, you’ll find most of your investment is going into the setup and management – rather than the media (click costs) – which makes it hard to generate decent ROI.

A serious PPC campaign for a small business should start at approx £500…and depending on your goals – go up from there.
  • 4. Affiliate Marketing
Affiliate marketing is a very cost effective way of generating traffic for your website. With most affiliate networks offering CPA models (cost per acquisition) – it allows you to generate traffic that you only pay for when the visitor converts (makes a purchase, signs up for a newsletter, submits a query).
The challenge with affiliate networks is that they take time to be effective and the best networks are often very selective as to who they promote.
Most decent networks will charge a small set up fee ($500-1000 upwards) and then take a commission on every sale or acquisition. Some of the larger ones will also charge a monthly management fees to help you optimize your campaigns.
Most publishers will be looking for between 10% – 30% commission on sales, or a decent bonus for lead/enquiry based programs.
  • 5. Social media, Email marketing & Ad Networks
There’s a range of other website promotion opportunities such as Social Media, Email marketing and Ad Networks.
With Social Media, it’s definitely an area that small businesses should be getting involved with, but remember; it’s not a fit for every business and Social media is like SEO – it’s an investment and normally takes a while to generate good results.

There are plenty of other ways to drive more traffic to your site, but in reality – the areas mentioned above will be your main traffic sources.

So with that in mind – you can now get a much clearer and more realistic picture of what it costs to get serious results online. Even if we use the lower end of these costs as a guide, small business owners should be looking at

Cost Guide
Website Development £1000+
Hosting & Maintenance £120+
SEO – 6mth program £3000
Search Advertising (PPC) – 6mths £1200
Affiliate Marketing Depends on Program
Others Depends on Tactics
TOTAL £5000+
Now that’s only a starting guide, and as I’ve mentioned previously – the cheapest options aren’t always the best in terms of results and generating good ROI.

So if you’re starting a new website project – you can see there’s more to consider than just the website design costs. If you want your new website in 2010 to be a success – be realistic when doing your planning and budgeting!

3 tips to ensure B2B content is SEO friendly

December 04, 2009 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Increasing the external links to your website is one of the most important elements of a successful optimization strategy. 
They can boost your rankings in the search results, drive traffic, and increase your presence across the Web. But securing external links can be a challenge. That’s why it’s important to explore every opportunity to acquire them.

Standout B2B websites are usually brimming with great content, including lead generating materials such as whitepapers, articles, and case studies. 

Because this type of content generally includes interesting and useful facts or best practices, a target audience is likely to share the information via email, blogs, and forums. Given that, such content represents considerable opportunity to generate external links via proper online citation.

But despite the valuable time and resources spent on developing great content, it often doesn’t get the chance to fully live up to its potential to create external linking opportunities. Why? 

Because more often than not, little thought is put into making sure that the website gets cited when the content is shared online. In fact, many marketers simply assume that when someone cites their content, they also automatically link to the website. Unfortunately, that is not the case. As a result, many marketers are missing the opportunity to leverage their content to secure valuable external links.

For example, let’s say that a consumer research firm publishes a whitepaper about shopping trends by the day of the week. The document is emailed to existing clients, who then copy and paste key callouts in emails to their colleagues, quote the whitepaper in their blogs, comment on other blogs with snippets, and mention it at a meeting, prompting others to search for it.

Obviously, the content succeeded in engaging the target, and it was shared amongst many potential customers. 

However, there is nothing to confirm that the interest generated resulted in a single link back to the firm’s website. If the firm were using some type of proactive method to ensure citation, they may have increased their external links. Instead, the lack of attention to SEO-friendly citation translates into a huge missed opportunity to increase their link credibility for search.

To effectively leverage your content for external links, you need to ensure that your shared content is accompanied by a link – even when it’s just snippets. But keep in mind that generating external links through online citation is not the responsibility of your visitors. 

After all, even if they do link back to you, they may not do so in an SEO-friendly way. Given that, automating the online citation process may yield the best results. Below are a few tools that will help ensure you receive proper online citation and net external links when visitors share, post, or copy and paste your content:

   1. Social Bookmarking – An old favorite, social bookmarking widgets have evolved to encompass nearly every social media platform and network available – from Facebook and Twitter to more niche sites such as Slashdot and Sphinn. These widgets are commonly customizable to match the aesthetic of your website and the platforms you prefer, and are easily implemented with the code generated by the provider. 

Many of the most popular social bookmarking widgets are free, and some come packaged with analytics to track click-throughs. My personal favorite is Social Twist’s Tell a Friend, whose tabbed format offers social bookmarking, blogging, social networking, email, and IM options.

   2. Site-Hosted jQuery Script
– Search and Share, a jQuery script for your website, takes automated citation to the next level. Recognizing that when visitors highlight your content they’re most likely interested in sharing it with others, Search and Share automatically provides sharing options when text on your site is highlighted. In addition, the script embeds the source page’s title and URL when the content is shared — even when a mere snippet is copied and pasted. 
If your target audience is highly engaged in blogging and forums, the benefits of this script are undeniable. Instead of hoping that your site will receive a link when your content is quoted, you can feel confident that Search and Share will make it happen automatically. As a result, it will simultaneously increase the links to your site, and decrease your dependency on your visitors for proper online citation.

   3. Providing Optimized HTML – For online marketers, it’s sometimes hard to remember that not everyone on the Web is an HTML whiz. Considering that, one of the simplest ways to make sure people are linking to you in the way that fits your optimization strategy is to actually provide them with the code. 
For example, take a look at PR.com’s Link to Us page. PR.com has provided pre-formatted HTML code for people to use when linking to their site. By eliminating the work of coding a link, PR.com is increasing the chance that their target will follow through. 
Providing an exact HTML link enables you to pursue any optimization strategy you choose, thereby increasing the effectiveness of the links on your search visibility. This strategy can be especially beneficial when securing a link from a business partner or vendor, as you may have more flexibility in determining the format of the link.

If you are going to invest in developing interesting and engaging content for your website, be sure to leverage it as a means to generate external links via proper online citation. Don’t make the mistake of assuming that your visitors are citing your content. With several tools that eliminate the hassle and increase the likelihood of linking back to a site, there’s no reason to miss this opportunity.

With thanks to Search Engine Land at:
http://searchengineland.com/3-tips-to-ensure-b2b-content-gets-seo-friendly-citations-30456