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Google profits increased by PPC sales

April 25, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Dr Search, Google, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, Search Clinic, Search Engine Marketing, Search Engine Optimisation, Search Engine Results, Uncategorized

Google has reported a 4% increase in profits to £2.38 billion, as strong PPC advertising sales helped boost the firm’s accounts.

Google reported a 4% increase in profits to £2.38 billion, as strong advertising salesGoogle said advertising sales for the first three months of 2015 were £10 billion, an 11% increase from the same period a year earlier.

Total revenue also increased by 12% to £11.53 billion, but like other US firms, the company was hurt by the strong dollar.

Shares in the firm rose more than 3% in trading after markets had closed.

There had been fears on Wall Street that profits would be weaker due to investment in new businesses and weaker advertising revenue as more people access Google via mobile devices, where advertising rates are lower.

But the fears turned out to be unfounded – a fall in the average price of an advert was offset by an increase in the number of adverts.

In a statement accompanying the results, chief financial officer Patrick Pichette said the company continued “to see great momentum in our mobile advertising business and opportunities with brand advertisers”.

However, Google did suffer from the stronger dollar. Taking out the impact of currency movements, Mr Pichette said revenue grew by 17% in the quarter compared with a year earlier.

The results also showed the firm continued hire new staff at a high rate, with employee numbers up 9,000 over the past year.

Google’s mobilegeddon for non responsive websites

April 20, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Google, Mobile Marketing, mobile phones, Search Clinic, Search Engine Marketing, Search Engine Optimisation, search engines, SEO, smart phones, Uncategorized

Google is launching “mobilegeddon” by making changes to the way its search engines ranks websites.

Google’s mobilegeddon for non responsive websitesGoogle regularly changes its algorithms as it battles with Search Engine Optimisation (SEO) specialists who try to understand the system on behalf of their clients and ongoing technical changes.

But this is a big change – dubbed “mobilegeddon”- which is designed to prioritise websites that are optimised for the mobile internet.

Google gave plenty of warning, telling developers about the change in a blog post in February and providing a simple tool to check whether sites were mobile friendly.

The search firm is trying to reassure website owners that this won’t be an earthquake which turns their businesses upside down but quite a subtle evolution.

But SEO specialists say this looks like the biggest change since 2011 – and for some that will unearth some unpleasant memories.

For any online retailer, appearing on page one of Google’s search results can make all the difference between a profitable business and one heading for the scrapyard

Google’s move to make mobile capabilities more important in search rankings seems eminently sensible as our smart phones and tablets become the key route to finding goods and services online.

But over the next few weeks we can expect cries of pain from those whom the all powerful search algorithm has deemed less worthy.

And, coming just days after the European Commission accused Google of abusing its dominance, it will be another illustration of just how important a role the Californian company plays in every corner of the global economy.

So if you need help with optimising my website then please contact us now either by clicking the contact us button or ring us 01242 521967:contact search clinic

Botnet system steals millions of dollars from advertisers

March 26, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: AdWords, Computers, Cyber Security, data security, Ecommerce, Hackers, Pay Per Click, Pay Per Click Advertising, Search Clinic, Search Engine Marketing, Technology Companies, Uncategorized

A network of thousands of computers which stole millions of dollars from advertisers by generating fake advert viewings has been discovered.Botnet system steals millions of dollars from advertisersBritish web analytics firm Spider.io claims the “Chameleon” botnet is made up of 120,000 home PCs and costs advertisers £3.9 million per month.

Spider.io said that Chameleon simulated clicks on adverts on over 200 sites.

The firm said the botnet was responsible for up to nine billion false ad views every month.

Websites that show display ad receive money when an ad is viewed, in what is called cost-per-impression advertising. It works by money being paid when an ad impression is viewed, and advertisers selling a product or a service pay the website owner a fixed amount each time their ad is viewed.

The ads are typically placed by advertising networks that act as middlemen – the network places the ad on the publisher’s site and the advertiser pays the network and the publisher.

Advertisers use clicks and mouse movements over ads as leading indicators of visitor intent – meaning that the users being shown ads are more likely to buy a product or sign up to a new service.

So if a malicious programme generates clicks or mouse traces, then advertisers will be encouraged to buy more ad space.

Spider.io said that about 95% of the hijacked machines were in the US.

“This particular botnet is being used to emulate human users surfing the web, mimicking normal browsing sessions and normal ad engagement,” said the firm’s chief executive Douglas de Jager.

“It is difficult to imagine why one would run this type of botnet across a cluster of 202 sites other than to commit display advertising fraud.

“Unfortunately, we can’t be sure precisely which of the financially motivated parties is behind this. It could perhaps even be a single person within one of the companies, unbeknownst to others at this company.”

He added that the company was able to spot the botnet thanks to a very specific behaviour of the infected computers.

“The bots subject host machines to heavy load, and the bots appear to crash and restart regularly,” he said.

“When a bot crashes the concurrent sessions end abruptly; upon restart the bot requests a new set of cookies. These crashes and idiosyncratic site-traversal patterns are just two of the many bot features that provide for a distinctive bot signature.”

“Advertising networks – not the advertisers themselves – need to work harder at identifying the difference between a genuine user clicking on an ad, and a compromise computer that has been turned into a click-fraud bot.”

 

Yahoo reports quarterly revenues increase

January 28, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Dr Search, internet, Search Clinic, Search Engine Marketing, Search Engine Results, search engines, Social Media, Uncategorized, Yahoo

Yahoo has reported fourth quarter revenues of £860 million in the fourth quarter, up nearly 2% on the same time a year before.Yahoo reports quarterly revenues increaseA one off accounting charge meant that the fourth quarter net income was £174 million, down by 8% compared to £189 million in the same period 12 months earlier.

In trading in New York the shares in the company gained 4.5%.

About 700 million web surfers visit its website every month, ranking it among the top three in the global industry.

However, it shed more than 1,000 jobs during 2012, and has long been divided over whether it should focus on media content or on tools and technologies.

Chief executive Marissa Mayer was brought in last July from Google to turn the company round, and the latest financial figures are the first full quarter’s under her leadership.

Ms Mayer has been focusing on building better mobile and social networking services.

She said that during the quarter Yahoo made progress “by growing our executive team, signing key partnerships including those with NBC Sports and CBS Television and launching terrific mobile experiences for Yahoo Mail and Flickr”.

Yahoo hired the former Google executive on a pay package of $58 million ( £37 million) which Dr Search thinks is nice work if you can get it.

Facebook announces Graph Search- a social search tools for users

January 11, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Facebook, internet, Search Clinic, Search Engine Marketing, Search Engine Results, search engines, Social Media, Technology Companies, Uncategorized

Facebook has announced a major addition to its social network – a smart search engine it has called Graph Search.Facebook announces Graph Search- a social search tools for usersThe feature allows users to make “natural” searches of content shared by their friends.

Search terms could include phrases such as “friends who like Star Wars and Harry Potter”.

Founder and chief executive Mark Zuckerberg insisted it was not a web search, and therefore not a direct challenge to Google- however, it was integrating Microsoft’s Bing search engine for situations when graph search itself could not find answers.

Mr Zuckerberg said he “did not expect” people to start flocking to Facebook to do web search.

“That isn’t the intent,” he said. “But in the event you can’t find what you’re looking for, it’s really nice to have this.”

Earlier speculation had suggested that the world’s biggest social network was about to make a long anticipated foray into Google’s search territory.

“We’re not indexing the web,” explained Mr Zuckerberg at an event at Facebook’s headquarters in California.

“We’re indexing our map of the graph – the graph is really big and its constantly changing.”

In Facebook’s terms, the social graph is the name given to the collective pool of information shared between friends that are connected via the site.

It includes things such as photos, status updates, location data as well as the things they have “liked”.

Until now, Facebook’s search had been highly criticised for being limited and ineffective.

The company’s revamped search was demonstrated to be significantly more powerful. In one demo, Facebook developer Tom Stocky showed a search for queries such as “friends of friends who are single in San Francisco”.

The same technology could be used for recruitment, he suggested, using graph search to find people who fit criteria for certain jobs – as well as mutual connections.

Such queries are a key function of LinkedIn, the current dominant network for establishing professional connections.

“We look at Facebook as a big social database,” said Mr Zuckerberg, adding that social search was Facebook’s “third pillar” and stood beside the news feed and timeline as the foundational elements of the social network.

Perhaps mindful of privacy concerns highlighted by recent misfires on policies for its other services such as Instagram, Facebook stressed that it had put limits on the search system.

Yahoo hires ex Googler on $58m pay package

October 19, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Email, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, Search Clinic, Search Engine Marketing, Search Engine Results, search engines, Technology Companies, Uncategorized, Yahoo

Yahoo has appointed a Google executive as its next chief operating officer- paying him a hefty pay package worth about $58 million  (£36million) over four years.Yahoo hires ex Googler on $58m pay packageHenrique de Castro had worked for Yahoo’s new chief executive, Marissa Mayer, at Google. He will oversee sales and operations Yahoo said.

Mr de Castro will get a basic annual salary of $600,000 as well as $36 million in stock options.

Yahoo has been trying to rebuild itself after falling behind its rivals.

Yahoo was one of the pioneers in internet search and email and continues to remain one of the biggest names in the industry.

It has however been losing ground as it has not been able to keep up with Google in the search engine results business.

“This is a pivotal point in Yahoo’s history, and I believe strongly in the opportunity ahead,” Mr de Castro said.

Yahoo’s share of US online advertising revenues fell to 9.5% last year, down from 15.7% in 2009.

Mr de Castro will be eligible for an annual bonus of up to 90% of his $600,000 salary, according to Yahoo’s filing with the US Securities and Exchange Commission.

He will also receive a cash bonus of $1 million within one week of joining Yahoo and will be given restricted stock units and performance-based stock options totalling $36 million over four years.

That compares to Ms Mayer, whose remuneration package could top a whopping $70 milion. Ms Mayer’s basic salary is $1 million a year, but shares and share options, along with other potential rewards, could make it far more lucrative.

She was appointed in July and is the firm’s third chief executive in the space of a year.

Google is demoting websites’ ranking who host pirated content

August 17, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, data security, Google, internet, Search Engine Marketing, Search Engine Results, search engines, Technology Companies, Uncategorized

Google has announced that it is changing its search engine algorithms to crack down on the search rankings of those websites that contain or receive a large number of copyright infringement notices.Google is demoting websites' ranking who host pirated contentGoogle has a web page dedicated to showing how many requests it receives from copyright holders and reporting organizations to remove certain websites from its search engine due to piracy and soon it will start demoting the rankings of those websites that receive high volumes of copyright-infringement notices.

Google’s senior vice president of engineering while addressing the copyright issue, Amit Singhal said in a blog post,

“In fact, we’re now receiving and processing more copyright removal notices every day than we did in 2009, more than 4.3 million URLs in the last 30 days alone,”

“We will be using this data as a signal in our search rankings.”

Google is moving to mostly penalise those websites potentially hosting pirated entertainment.

It’s positive that Google’s search algorithms are now reranking various websites which appear at lower ranks in search results criteria based on the number of copyright removal notices that Google receives against them.

The search engine said it will not demote the ranking of any of the websites from its search results unless it receives a valid copyright-removal notice from the rights owner.

Google claimed that it has already taken numerous actions against pirated websites- between July and December 2011, it claimed that it has removed 97 per cent of search results specified in those copyright removal notices.

Yahoo to axe non core services to improve profits

May 15, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: AdWords, bing, Customer Service, Ecommerce, internet, Microsoft, Pay Per Click, Pay Per Click Marketing, Search Engine Marketing, Search Engine Optimisation, Search Engine Results, search engines, Technology Companies, Uncategorized

Yahoo has confirmed plans to shut down dozens of services which are not seen as core to the firm.Yahoo to axe non core services to improve profitsAs a result they said that it would be “shutting down or transitioning roughly 50 properties that don’t contribute meaningfully to engagement of revenue”.

The CEO Mr Thompson did not identify which units would be abandoned, but noted that news, finance, sports, entertainment and mail were safe.

“Each of our products and services may individually generate more engagement than most start-ups or even mid-sized companies in certain markets, but that does not mean that we should continue to do everything we currently do,” he was quoted as saying in a transcript of the conference call by Seeking Alpha.

The chief executive also noted that its search alliance with Microsoft was “not yet delivering” what had been expected.

The two firms agreed to team up in 2009. The idea was that Microsoft would provide Yahoo with the search results produced by its Bing service, which Yahoo would tailor to its audience. In addition Yahoo’s salesforce would target “premium” advertisers on behalf of both firms.

Mr Thompson said the UK and France were currently being moved to Microsoft’s search algorithm, and that other parts of the EU and Asia would follow.

However, he added that Yahoo was “working hard with Microsoft” to address the fact that the software firm’s AdCenter technology was still not delivering the sort of revenue it had hoped for.

For the time being Yahoo is protected against the shortfall by a “revenue per search” guarantee signed by Microsoft that is due to expire next March.

Mr Thompson was also quizzed for more detail about his promise to make better use of the company’s “vast data”.

He explained that the firm would use cookies to personalise its news content.

He added that the data would also be used to help advertisers understand how visitors used the site and to request “almost real-time” analytics data.

This is the latest in a series of turnaround plans promised for the web portal.

The key will be in getting the search and banner advert revenues higher.

Google profits from illegal ads

January 30, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: AdWords, Google, Online Marketing, Pay Per Click, Search Engine Marketing, search engines, Technology Companies, Twitter

Google is profiting from ads for illegal products generated by its pay per click advertising system.Google profits from illegal adsThe ads include unofficial London 2012 Olympics ticket resellers, as well as cannabis and fake ID card sellers.

Google has since taken down links to illegal Olympic ticket resellers following requests from the police.

But the search engine confirms that the company keeps any money it might make from companies advertising illegal services before such adverts are removed.

Selling tickets on the open market without permission from the Olympic authorities is a criminal offence in the UK under the London Olympic and Paralympic Games Act 2006.

The maximum penalty fine for reselling Olympic tickets without authorisation from the Olympic authorities was raised last year from £5,000 to £20,000.

Despite this, Google has placed adverts for unofficial ticket resellers which are breaking the law by selling London 2012 tickets to customers in the UK.

But research found other sponsored Google adverts – for online cannabis sellers, fake ID cards, and fake UK passports.

Google’s Pay Per Click AdWords advertising system is partly automated and this helps make the initial selection of the advertisements which appear at the top of its search results.

Google’s AdWords does filter key words that can help sift out adverts which might be offering unlawful services.

If a filter flags an advert, then Google will run a manual assessment – a human takes a look – and if it breaks Google’s policy, the advert will be taken down.

In a statement, Google said: “We have a set of policies covering which ads can and cannot show on Google. These policies and guidelines are enforced by both automated systems and human beings.

“When we are informed of ads which break our policies, we investigate and remove them if appropriate. Our aim is to create a simple and efficient way for legitimate businesses to promote and sell their goods and services whilst protecting them and consumers from illicit activity.”

However, dubious online retailers are still finding their way to the top of the advert results and can do so by paying a higher cost per click than other advertisers.

Google says the quality of ads also plays a role in the ranking advertisers achieve, as well as the price the advertiser is willing to pay.

Google’s sponsored links have proved costly in the past and, in August, Google agreed to forfeit £324 million ($500 million) for publishing online adverts from Canadian pharmacies selling illegal drugs to US customers.

Google updates search engine rankings for newer results

November 07, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: bing, Customer Service, Google, Search Engine Marketing, Search Engine Optimisation, Search Engine Results, search engines, Technology Companies, Uncategorized

Google has updated it’s search engine results algorithms in response to timely search queries.Google updates search engine rankings for newer resultsThe update is designed to work out whether a person wants up to date timely results or historical data.

The search engine estimated the alterations to its core algorithm would make a difference to about 35% of searches.

The changes try to make results more relevant and beef up features which Google believes set it apart from rivals.

By contrast, Microsoft’s Bing search engine emphasises their results from social search news.

“Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh,” wrote Google fellow Amit Singhal in a blogpost explaining the changes.

The changes sought to understand whether a searcher wants results “from the last week, day or even minute” said Mr Singhal.

The update is supposed to offer a better guess of how “fresh” the results should be.

For instance, said Mr Singhal, anyone searching for information about the “Occupy Oakland protests” would probably want up to the minute news.

These need to be distinguished from searches for regular events such as sports results or company reports.

Other types of searches could call on older results, he said. Those looking for a recipe to make tomato sauce for pasta quickly would be happy with a page that is a few months or years old.

The update to improve the “freshness” of results builds on the big update made to the underlying infrastructure of Google’s core indexing system in August 2010 known as Caffeine. That change made it easier for Google to keep its index up to date and to add new sources of information.

Writing on the Search Engine Land news site, analyst Danny Sullivan described the changes to google’s search engine results as “huge”. The last big update to the Google algorithm, known as Panda, affected only 12% of searches.

The update could have potential disadvantages, warned Mr Sullivan.

“Rewarding freshness potentially introduces huge decreases in relevancy, new avenues for spamming or getting “light” content in,” said Mr Sullivan.

The Google search engine algorithm changes are announced at: http://googleblog.blogspot.com/giving-you-fresher-more-recent-search