SEARCH CLINIC

1. Optimize your anchor text
Anchor text is one of the most important parts of a link to your website. It’s very likely that some sites will be linking to you with less than optimal anchor text. In some cases this may be basically along the lines of “click here” or “learn more”.

Try contacting site owners and provide them with an example of how you would like the link to be shown. If they’re already linking to you, there’s a good chance they see value in your website and will help you out.

3. Change the destination URL of your links
If you’re targeting specific pages as a part of your SEO strategy, try asking site owners to change the URL of their link. For example, you may want to redirect links from some of your homepage to key inner pages.
 

Hope that these suggestions help you.

8. The need for information crosses all borders.
Although Google’s headquarters is in California, our mission is to facilitate access to information for the entire world, so we have offices around the globe. To achieve this, we maintain dozens of Internet domains and serve more than half of our results to users living outside the United States. Google search results can be restricted to pages written in more than 35 languages according to a user’s preference. 

9. You can be serious without a suit.
Google’s founders have often stated that the company is not serious about anything but search. They built a company around the idea that work should be challenging and the challenge should be fun. To achieve this, Google’s culture is unlike any in corporate America, and it’s not because of the lava lamps and large rubber balls everywhere, or the fact that the company’s chef used to cook for the Grateful Dead. In the same way Google puts users first when it comes to our online service, Google Inc. puts employees first when it comes to daily life in our Googleplex headquarters. 

10. Great just isn’t good enough.
Always deliver more than expected. Google does not accept being the best as an endpoint, but a starting point. Through innovation and iteration, Google takes something that works well and improves upon it in unexpected ways. Search works well for correctly spelt words, but what about typos? One engineer saw a need and created a spell checker that seems to read a user’s mind. It takes too long to search from a WAP phone? Our wireless group developed Google Number Search to reduce entries from three keystrokes per letter to one. 

* Full-disclosure update: When Google first wrote these “10 things” four years ago, they included the phrase “Google does not do horoscopes, financial advice or chat.” Over time they’ve expanded the view of the range of services they can offer –- web search, for instance, isn’t the only way for people to access or use information -– and products that then seemed unlikely are now key aspects of our portfolio. 

5. You don’t need to be at your desk to need an answer.
The world is increasingly mobile and unwilling to be constrained to a fixed location. Whether it’s through their PDAs, their wireless phones or even their cars, people want information to come to them. Google’s innovations in this area include Google Number Search, which reduces the number of keypad strokes required to find data from a web-enabled mobile phone and an on-the-fly translation system that converts pages written in HTML to a format that can be read by phone browsers. 

6. You can make money without doing evil.
Google is a business. The revenue the company generates is derived from offering its search technology to companies and from the sale of advertising displayed on Google and on other sites across the web. However, you may have never seen an ad on Google. That’s because Google does not allow ads to be displayed on our results pages unless they’re relevant to the results page on which they’re shown. So, only certain searches produce sponsored links above or to the right of the results. Google firmly believes that ads can provide useful information if, and only if, they are relevant to what you wish to find.

Google has also proven that advertising can be effective without being flashy. Google does not accept pop-up advertising, which interferes with your ability to see the content you’ve requested. We’ve found that text ads (AdWords) that are relevant to the person reading them draw much higher click-through rates than ads appearing randomly. 

Advertising on Google is always clearly identified as a “Sponsored Link.” It is a core value for Google that there is no compromise on the integrity of our results. We never manipulate rankings to put our partners higher in our search results. No one can buy better PageRank. Our users trust Google’s objectivity and no short-term gain could ever justify breaching that trust.

Thousands of advertisers use our Google AdWords program to promote their products; we believe AdWords is the largest program of its kind. In addition, thousands of web site managers take advantage of our Google AdSense program to deliver ads relevant to the content on their sites, improving their ability to generate revenue and enhancing the experience for their users.