SEARCH CLINIC

Organic search engine ranking- how to achieve great results pt5- 1 min 2 secsTopics covered in this video include the importance of not just being ranked on search engines, but the need to top search engine free results listings.

This is the fifth part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

The third part of Dr Search’s lecture focused on  Website Focus= Customer Focus

The content of the third video explains why brand names aren’t enough, Keyword phrases explained, Tips to find where your customers are, why optimisation is at heart of online marketing,
What’s Good for your customers=good for search engines=good for social media=>profits
Similarities between icebergs and websites and Google’s UK database current key optimisation requirements

Dr Search the Principal Consultant at the Search Clinic’s lecture at the University of Gloucestershire on online marketing to to businesses, professionals and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Search Engine Optimisation SEO tips, tools, tutorials guide and techniques Part 2 YouTube VideosContinuing the series on online marketing today Dr Search publishes his second video on search engine optimisation (SEO) tips explaining organic listings and guiding the pros and cons of organic listing- a long term great value but seldom instant results process.

Second part of Dr Search the Principal Consultant at the Search Clinic’s lecture at the University of Gloucestershire on online marketing to to businesses, professionals and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and plan the most cost effective tools for online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel.

As more marketing and communications professionals use social media channels for UK brands, new research by McCann Erickson shows that many agencies and consultants are not providing enough guidance to help their clients with social media.Almost half of those surveyed (48%) said they still don’t feel they have adequate knowledge on how best to use social media channels effectively for marketing purposes.

Although this is down by over 16% from 64% last year the figure is still surprisingly high.

Nearly a quarter of respondents (23.4%) admitted that advances in social media are difficult to keep up with and almost the same proportion (22.4%) said they would like to understand social media more but that it is not easy to find genuine ‘experts’ in the field.

Interestingly, in just 12 months since the last survey there has been a marked increase in general social media usage for communications activities.

On average, usage for each of the main social networks (facebook, twitter and LinkedIn) is up by around 22% from last year. Twitter has shown the most increased usage (+28.2% since 2009) with 61% of those surveyed now saying that Twitter is regularly used as a way of distributing news stories.

It seems that IT departments are now more willing to let their marketing teams have access to social networks at work.

Last year’s results showed that 46% of respondents were unable to get access at work and although this figure has come down to 24.3% it still shows that nearly a quarter of UK marketers and communications practitioners are not granted workplace access to social networks, making monitoring and campaign execution impossible.

Social media monitoring for brands is now a key area for marketers who need to demonstrate effectiveness of activity, ROI and target audience usage of social networks. By far the most popular way of brand monitoring online is through Google Alerts with 45.5% using this free tool.

Radian 6 has emerged as the most widely used paid-for tool with 14.3% usage followed by PR Newswire’s monitoring tool Social Media Metrics at 10.4%. 11% of those surveyed said they relied on their retained PR agency to monitor social media brand activity and 37% said they conducted ‘ad hoc’ monitoring in house.

Asked where they think the responsibility for social media communications should reside, 50% said it came under a combination of disciplines; 23% said it was best managed by public relations professionals and 11% said it should sit with digital experts.

Additional results at a glance:
• 59.8% respondents said that social media communications is now part of their day jobs
• 29% think there are now too many social media networks
• 12.1% think social media networks are becoming too commercial
• 16.8% said they are interested in using social media more within their daily role but do not
currently use it

Dr Search reviewed the research from: McCann Erickson Social Media Index 2010

Google has reported double digit gains in first quarter profit and sales, indicating that it is an early beneficiary of the rebound in online advertising.

The company posted net profits of £1.31 billion, or £4.04 a share, an improvement of 38 per cent on the same period last year. The performance exceeded analysts’ expectations.

The company, which controls around two thirds of the US search engine market, said that revenue in the first quarter totalled £4.51 billion, up 23 per cent from last year.

Net revenue, which excludes sums paid to partners, stood at $5.06 billion, up 2.2 per cent from the seasonally strong fourth quarter and above analysts’ average estimates of $4.95 billion.

Patrick Pichette, Google’s chief financial officer, said that an improving economy and a return of large advertisers helped the company to a “very positive” start to the year.

Mr Pichette said the company expected to hire aggressively through the year. In the last quarter it had increased its workforce by nearly 800 employees, the biggest growth since the first quarter of 2008.

Despite the results Google shares slid 3.1 per cent to $576.92 in after-hours trading last night, reversing a 1.1 per cent gain notched up earlier in the day and reflecting continuing uncertainty over the company’s acquisition of the mobile-advertising company AdMob, as well as concerns over its censorship dispute with China and its ability to add revenue from new formats or platforms.

The company’s shares have fallen by nearly 5 per cent this year, against a 10 per cent rise in the Nasdaq index.

Mr Pichette said last night that the company was still working on the AdMob deal, despite a review of the acquisition by the Federal Trade Commission.