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Google profits increased by PPC sales

April 25, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Dr Search, Google, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, Search Clinic, Search Engine Marketing, Search Engine Optimisation, Search Engine Results, Uncategorized

Google has reported a 4% increase in profits to £2.38 billion, as strong PPC advertising sales helped boost the firm’s accounts.

Google reported a 4% increase in profits to £2.38 billion, as strong advertising salesGoogle said advertising sales for the first three months of 2015 were £10 billion, an 11% increase from the same period a year earlier.

Total revenue also increased by 12% to £11.53 billion, but like other US firms, the company was hurt by the strong dollar.

Shares in the firm rose more than 3% in trading after markets had closed.

There had been fears on Wall Street that profits would be weaker due to investment in new businesses and weaker advertising revenue as more people access Google via mobile devices, where advertising rates are lower.

But the fears turned out to be unfounded – a fall in the average price of an advert was offset by an increase in the number of adverts.

In a statement accompanying the results, chief financial officer Patrick Pichette said the company continued “to see great momentum in our mobile advertising business and opportunities with brand advertisers”.

However, Google did suffer from the stronger dollar. Taking out the impact of currency movements, Mr Pichette said revenue grew by 17% in the quarter compared with a year earlier.

The results also showed the firm continued hire new staff at a high rate, with employee numbers up 9,000 over the past year.

Samsung Galaxy S4 smartphone launched

March 19, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, mobile phones, Samsung, Search Clinic, smart phones, Technology Companies, Telecommunications Companies, Uncategorized

Samsung has launched a new smartphone- Galaxy S4 which allows users to control its 5in screen using only their eyes.Samsung Galaxy S4 smartphone launchedThe Galaxy S4 follows on from last year’s S3, a product that sold over 40 million units worldwide.

Analysts widely regard Samsung to be the biggest challenger to Apple’s dominance of mobile products as the Galaxy S4 will be rolled out globally at the end of April.

The company’s head of mobile communications, JK Shin said 327 mobile operators in 155 countries will carry the handset.

In the UK, Vodafone, Three, Orange, T-Mobile and EE have all announced plans to offer the device on their networks.

Through a series of role-playing scenes, the South Korean firm demonstrated the phone’s key features.

Much was made of the device’s ability to be controlled without touching it- using “Smart pause”, the user can pause a video by looking away from the screen.

Additionally, the “Smart Scroll” software analyses the user’s eyes and wrist to scroll through emails and other content.

In another scene, depicting a backpacker in Shanghai, the phone was shown to translate English text into Chinese speech – before translating Chinese speech back into English text.

The dual camera feature makes use of the device’s front and rear cameras simultaneously, blending the pictures together to make sure the picture taker is not “left out”.

The rear has a 13 megapixel camera, while the user-facing camera captures pictures at 2 megapixels.

The phone weighs 130g, and is 7.9mm thick – making it slightly lighter and thinner than the S3.

The device uses Samsung’s HD AMOLED technology, giving the S4’s screen – which is marginally bigger than the S3’s – a resolution of 441 pixels-per-inch.

As predicted by several industry experts before the event, most of the presentation focused on the phone’s software rather than hardware.

As well as the “touchless” technology, the company also introduced the Samsung Hub – a multimedia storage facility that can be shared across multiple Samsung devices.

Facebook reports sharp drop in profits

February 06, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Facebook, internet, Mobile Marketing, Pay Per Click Advertising, Search Clinic, Social Media, Social Networking, Uncategorized

Facebook has reported a sharp drop in profits- partly due to increased spending on research and development.Facebook reports sharp drop in profitsThe social network site made a profit of £41 million in the final three months of 2012, compared with £133 million a year earlier.

Revenue was up 40% at £1.02 billion, largely due to a big jump in advertising revenue, a quarter of which came from mobile platforms.

Shares in Facebook fell by almost 6% in after-hours trading in New York.

The shares launched on the Nasdaq stock exchange in May at $38, and had halved in value by September.

They have since recovered to stand at $31 at the close of trading. The drop in after-hours trading suggests the shares will fall back again when full trading resumes on Thursday.

Revenue from advertising was £833 million, 41% up on a year earlier.

Mobile revenue, an important indicator of the company’s ability to capitalise on the growing move towards mobile platforms, accounted for 23% of overall revenue.

“In 2012, we connected over a billion people and became a mobile company,” said Mark Zuckerberg, Facebook founder and chief executive.

“We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company.”

UK 4G gets go ahead from Ofcom

August 24, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Broadband, Customer Service, Dr Search, internet, Mobile Marketing, mobile phones, smart phones, Technology Companies, Uncategorized, WiFi

Telecoms regulator Ofcom has authorised Everything Everywhere- the company behind Orange and T-Mobile in the UK, to use its existing bandwidth to launch fourth generation (4G) mobile services.UK 4G gets go ahead from OfcomThe move means 4G, which allows much faster downloads, could launch in the UK earlier than previously planned.

Ofcom said the move would deliver “significant benefits” to consumers that outweigh any competition concerns.

But Vodafone and O2 expressed surprise and disappointment at the decision.

Ofcom plans to auction 4G bandwidth to other providers next year.

Everything Everywhere will be allowed to offer 4G services from 11 September.

But, as the regulator pointed out, the timing will be a commercial decision for the company itself. The operator has been trialling 4G services at a number of local businesses in Cumbria in the north of England since the end of June.

Ofcom said delaying the mobile operator from launching 4G would be “to the detriment of consumers”.

“4G will drive investment, employment and innovation and we look forward to making it available later this year, delivering superfast mobile broadband to the UK,” the company said.

The firm’s two main competitors in the UK mobile market were less than pleased with the ruling.

They claim that they are disadvantaged as only Everything’s spectrum can be reconfigured to handle 4G, while they will have to wait to buy spectrum at an auction next year.

“We are hugely disappointed with today’s announcement, which will mean the majority of customers will be excluded from the first wave of digital services,” said a spokesperson for O2.

Vodafone was more forthright, saying it was “shocked” at Ofcom’s decision.

“The regulator has shown a careless disregard for the best interests of consumers, businesses and the wider economy through its refusal to properly regard the competitive distortion created by allowing one operator to run services before the ground has been laid for a fully competitive 4G market,” a company spokesperson said.

Analysts said the two companies were right to be concerned, with the examples of other countries suggesting those network providers that got a head start on their rivals were often able to build successful 4G networks.

Everything Everywhere has also announced that it will sell some of its 4G spectrum to rival Three.

This was a condition of the European Commission allowing the 2010 merger of Orange and T-Mobile in the UK.

Three’s chief executive Dave Dyson said this deal would “more than double the capacity available to customers”.

As Everything is not obliged to make the spectrum available until September 2013, this deal will not give Three a head start in launching its own 4G services, however.

Ofcom has issued Everything Everywhere with licences to launch what are called Long-Term Evolution (LTE) services. This is one of a number of broadband technologies that allow the transfer of high-bandwidth data such as video streaming and mapping services.

Other mobile phone networks will be allowed to bid for 4G bandwidth early next year.

The auction will offer the equivalent of three-quarters of the mobile spectrum currently in use – some 80% more than released in the 3G auction which took place in 2000.

Ofcom wants to see at least four wholesalers of 4G mobile services, so that consumers will benefit from better services at lower prices.

The auction will sell chunks of radio spectrum to support 4G, which will allow users to download data such as music and videos at much faster speeds.

Government’s Tech City growth strategy criticised

July 13, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Ecommerce, Online Marketing, Social Networking, Technology Companies, Uncategorized

The government’s strategy to support technology growth companies in London has been criticised in a report.Government's Tech City growth strategy criticisedThe think tank Centre for London said entrepreneurs in the Tech City area had been left “frustrated” by some policies that had been put in place.

Plans to encourage businesses to move to the Olympic Park area were said to be “potentially counterproductive”.

“We are not trying to create or even follow a formula,” a spokesman for the Tech City Investment Organisation (TCIO) said in a statement today.

“The cluster of tech, digital and creative companies was growing organically in east London and will continue to do so, regardless of government intervention.”

“Our role is to provide help and support where we can to help ensure long-term, sustainable growth — whether that’s through policy initiatives from central government or through business support delivered by TCIO.”

“We focus on helping businesses set up in the area that’s right for them – whether that’s in Shoreditch, Greenwich or Stratford.”

The Tech City initiative was launched in 2010 as a way to help grow London’s emerging technology start-up industry.

Due to rental rates lower than other areas of the capital, the Old Street area of east London gained a reputation as being the hub of this activity, earning the nickname “Silicon Roundabout”.

TCIO, headed by British entrepreneur Eric Van Der Kleij, aims to help this area grow by encouraging investment in its fledgling companies. It has a yearly budget of £1.7 million.

The organisation also seeks to extend the hub to locations in and around the Olympic Park – a policy with which the think tank report expressed concern.

“There [are] fears that by concentrating its energy on the Olympic Park sites, which many see as the main reason for the Government’s continued attention, [TCIO] risks diminishing the energy of what is still a young cluster,” the report read.

While tech companies in the area broadly support government policies to support them, the report said “most of them knew little of their detailed nature”.

It also said entreprenuers in the area perhaps lacked the business know how to carry out the TCIO’s ultimate aim of creating “the next Facebook”.

“Although there were many success stories, we found surprisingly little appetite for developing firms into global players,” the report said.

“For more world-beating firms to emerge, more of them will need help and support from experienced managers adept at expanding businesses,” the report suggested.

Yahoo sues Facebook over disputed patents in the US

April 30, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Facebook, Online Marketing, Technology Companies, Uncategorized, Yahoo

Yahoo has filed an intellectual property (IP) lawsuit against Facebook.Yahoo sues Facebook over disputed patents in the USYahoo claims the social network has infringed 10 of its patents including systems and methods for advertising on the web. Facebook denies the allegation.

The move comes ahead of Facebook’s planned flotation next month.

Patent litigation has become common between the smartphone makers, but this marks a new front in the battles between technology companies.

A statement from Yahoo suggested the web portal believed it has a strong case.

“Yahoo’s patents relate to cutting edge innovations in online products, including in messaging, news feed generation, social commenting, advertising display, preventing click fraud and privacy controls,” its suit said.

“Facebook’s entire social network model, which allows users to create profiles and connect with, among other things, persons and businesses, is based on Yahoo’s patented social networking technology.

The social network signalled that it believed that Yahoo had not tried hard to settle the matter without involving the courts. It described Yahoo’s action as “puzzling”.

Yahoo recently overhauled its board appointing Scott Thompson as its chief executive in January. The former Paypal executive replaced Carol Bartz who had been ousted in September.

Yahoo’s co-founder, Jerry Yang, also resigned from the board in January. The firm’s chairman and three other board members announced their decision to step down shortly afterwards.

The Wall Street Journal had reported that many Yahoo employees expected fresh job cuts following consecutive quarters of revenue declines.

Mr Thompson’s decision to sue may secure fresh funds or other assets if the courts rule in his favour.

The latest suit was filed in the US district court for the northern district of California.

China has 500 million web users

February 01, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: internet, Social Media, Technology Companies, Twitter, Uncategorized

China has more than 513 million internet users, and nearly half of them are using microblogs – mostly Chinese microblogging tools collectively called Weibo.China has 500 million web usersThe numbers from China Network Information Center’s report sound staggering, but China’s Internet penetration rate is actually only 38.3%.

The country added around 55.8 million new internet users in 2011, which represents a 4% annual growth — lower than the average annual growth rate of 6% between 2006 and 2010.

Interestingly enough, the slowdown was to be expected, as most people with a high school diploma (90.9%) and nearly all with a college education (96.1%) are already online.

The rest simply haven’t got the funds or the education level to use the web.

Microblogging might be the answer for further web usage growth, as it has become an extremely important way of accessing the web in China.

The number of microbloggers increased by 296% year-on-year to 250 million in Dec. 2011.

For comparison, Twitter reported 100 million active users and 200 million registered users in Sept. 2011.

Unfortunately for the largest microblogging service outside of Asia, grabbing a chunk of the vast Chinese market is, for now, an impossible task.

“We would love to have a strong Twitter in China, but we need to be allowed to do that,” said Twitter co-founder Jack Dorsey at the AsiaD conference held in Hong Kong last year.

Weibo services, the largest of which is Sina Weibo, can compete anywhere they want. Sina Weibo is currently working on an international version; it’ll be interesting to see what it can do on the Western markets.


Search Clinic wishes you a prosperous New Year

December 30, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Ecommerce, Online Marketing, Search Clinic, Uncategorized

Search Clinic wishes you a prosperous New Year.Search Clinic wishes you a prosperous New Year in 2012Search Clinic wishes you a prosperous New Year in 2012.

It’s been a very busy year with growing use of the internet to boost businesses’ ecommerce activities.

And lots of new marketing initiatives from technology companies to develop their investments.

Onwards and upwards into 2012!

UK shoppers lead online buyers

December 05, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Cyber Security, data security, Ecommerce, internet, mobile phones, Online Marketing, smart phones, Social Media, Technology Companies, Uncategorized

UK shoppers are buying more online products and services and at a faster pace than many other countries- a survey of global shopping habits by KPMG has found.UK shoppers lead online buyersSeventy seven per cent of British shoppers prefer to buy goods like CDs, DVDs, books and video games online – compared with 65% globally.

But when it comes to mobile banking, consumers in the UK are more reluctant than those in other parts of the world.

KPMG surveyed 9,600 consumers aged between 16 and 65, across 31 countries.

When buying goods or services, the majority of customers (both in the UK and globally) now said that they look at social networks such as Facebook and Twitter and online review sites.

“From buying goods on their mobile phones to keeping up with friends on social networks, consumers are increasingly reliant on a range of technologies that perform important – yet often overlapping – tasks,” said Tudor Aw, KPMG’s European head of technology.

“This new ‘converged lifestyle’ will have huge implication for retailers.”

Eighty eight per cent of respondents in the UK and worldwide reported downloading an app to their mobile.

In the UK, 74% of consumers said they were more likely to buy flights and holidays online and six in 10 used some form of online grocery shopping.

In the US, by contrast, the same amount would book flights but only 21% said they were more likely to buy groceries online.

But when it comes to mobile banking, only 27% in the UK said they had used some form of mobile banking in the past six months.

That compares with 52% globally – a massive jump from just under 20% in 2008, according to the audit firm.

Consumers in the UK are also more reluctant to embrace the cloud – storing their data online rather than on their own computers – with 53% of respondents saying they do some compared with 65% globally.

“The report also shows that consumers’ concerns over privacy and data security have increased over the last few years and companies across all sectors need to take this concern seriously,” Mr Aw said.

Black Friday and Cyber Monday US internet sales surge

December 02, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Amazon, Apple, Customer Service, eBay, Ecommerce, internet, Mobile Marketing, mobile phones, Online Marketing, smart phones, Technology Companies, Uncategorized

Online sales rose faster than expected in the US on Black Friday, according to surveys- with more expected next week.Black Friday and Cyber Monday US internet sales surgeInternet sales totalled £524 million ($816 million), a 26% gain on last year, said Comscore. IBM Coremetrics put the rise at 24%.

Black Friday, the day after Thanksgiving, is treated by many retailers as the start of the Christmas shopping season. They offer one-off discounts to mark the occasion.

Analysts said heavy promotional activity helped drive demand.

By comparison, a report by Shoppertrak suggested that in-store Black Friday sales were up by 7% on last year, at £7.12 billion ($11.4 billion).

Around 50 million Americans visited online retail sites on Friday, according to Comscore.

It said Amazon was the most popular destination, with 50% more visitors than any other retailer.

Walmart, Best Buy, Target and Apple were next in line, said the analytics company.

“Despite some analysts’ predictions that the flurry of brick-and-mortar retailers opening their doors early for Black Friday would pull dollars from online retail, we still saw a banner day for e-commerce,” said Comscore’s chairman, Gian Fulgoni.

IBM Coremetrics also noted a trend towards shopping on smartphones and tablet computers.

It said Black Friday purchases made on mobile devices had accounted for 9.8% of all online sales, compared with 3.2% last year.

IBM described mobile shoppers as having had a “laser focus” since they had been more likely to view a single page on a retailer’s site rather than browse what else was for sale.

IBM said Apple’s iPhone and iPad had generated the most mobile internet visits to online stores, accounting for more than double the traffic originating from devices running Google’s Android system.

The company also noted a jump in Black Friday related chatter on social networks. It recorded a 110% rise in discussion volumes after consumers had shared tips on how to secure products before they sold out and the best places to park.

Friday’s internet sales are expected to be eclipsed today on what is referred to as Cyber Monday – which many experts believe will be the US’s busiest online shopping day of the year.

Close to 123 million Americans plan to make an online purchase according to a survey commissioned by the US National Retail Federation, an industry lobby group. That would be a 15% increase on last year.

NRF said nearly eight in ten online retailers would run special promotions including “flash sales that last an hour” and “free shipping offers”.

The federation also highlighted the shift to mobile devices, saying it expected 17.8 million Americans to use them to shop today, nearly five times the number in 2009.

“Retailers have invested heavily in mobile apps and related content as the appetite for Cyber Monday shopping through smartphones and tablets continues to rise,” said Vicki Cantrell, executive director of the NRF’s website

UK internet retailers said it was less clear which day will be the UK’s busiest online shopping day this year.

“Over the last couple of years we have seen a fortnight of peak activity over the period corresponding to both this and next week,” said Andy Mulcahy, a spokesman for the industry body Interactive Media in Retail Group (IMRG).

“We expect £3.72bn will be spent online over the two week period.”

Mr Mulcahy said that although some retailers are trying to generate interest in the idea of a cyber event in the UK, but they are split over which day to mark.

Visa Europe said it believed today will be the UK’s busiest internet shopping day, with £303m spent online.

eBay has forecast that it would experience its peak in activity this Sunday with more than 5.5 million people expected to log onto the UK version of its auction website.

Amazon said it expected to experience more demand the following day.

“In recent years, the first Monday in December has been’s busiest day with orders for over 2.3 million items being placed on Monday 6th December last year,” said Christopher North, the website’s managing director.