SEARCH CLINIC

Search engine online marketing healers
Subscribe Twitter Facebook Linkedin

Advertising demand increases Yahoo’s profits

April 23, 2010 By: Dr Search- Principal Consultant at the Search Clinic Category: Uncategorized

An increase in online advertising helped profits at Yahoo almost treble in the three months to the end of March.

Yahoo's profits increaseNet profit rose to £200m from £79m in the same period a year ago.

The company’s takings were helped by its search and advertising partnership with Microsoft and sake of the Zimbra email service.

But after subtracting commissions paid to its advertising partners, Yahoo’s revenue slipped slightly to £750 million.

This was below analyst’s estimates – pushing Yahoo shares about 3% lower in after hours trading.

The firm’s chief financial officer, Tim Morse, said that its search advertising business “just didn’t seem to grow at the pace they had previously”.

However its display advertising business was strong, growing 20% year on year.

“High quality advertisers are coming back,” Mr Morse said. “We are still in the very early innings of this turnaround.”

Earlier this year, Microsoft’s plans to buy Yahoo’s internet search and search advertising businesses were been cleared by both European and US regulators.

The European Commission ruled that the deal “would not significantly impede effective competition”.

Under the deal, Yahoo’s website uses a Microsoft’s Bing search engine, and the two firms share the revenues.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Twitter
  • LinkedIn
  • RSS
  • Add to favorites
  • Technorati
  • Google Bookmarks
  • MSN Reporter
  • Live
  • Yahoo! Bookmarks
  • Yahoo! Buzz
  • Reddit
  • StumbleUpon
  • Wikio
  • FriendFeed
  • Print
  • email
  • MySpace
  • HelloTxt
  • Blogplay
  • NewsVine

Top 5 browsers reviewed and download links

March 31, 2010 By: Dr Search- Principal Consultant at the Search Clinic Category: Uncategorized

Following on from our review yesterday on the current changes in the browser market, Dr Search reviews the top 5 browsers.

To download any or all of the browsers, please click on the links or the logos themselves.

Mozilla Firefox Firefox browser download

Firefox was the phoenix that rose from the ashes of Netscape (in fact, it was originally to be named Phoenix), after the non-profit Mozilla Foundation decided to create a new browser as a rival to the potential Microsoft monopoly. Launched in November 2004 with additional funding from Google (which remains the browser’s default search engine), it is still the world’s second-most-popular browser. The “streamlined” Firefox 4 will be released next year.

RECOMMENDED- It’s quick to download, is security conscious and frequently introduces new features ahead of the competition- as being freeware has masses of free addons/plugins that really will improve your online experience.

Opera Opera was first released by the Norwegian company of the same name in 1996. Opera is the only browser of European origin to appear in the top five browsers of the browser ballot box. It was also Opera’s creators that initiated the anti-trust suit against Microsoft which led to the browser ballot. Though it has the smallest market share of the big five browsers on desktops, Opera’s mobile version is much more successful and available on most smartphones. We are still waiting to hear whether its iPhone app would be approved for release by Apple.

Safari Sarari browser download Safari- Apple’s native web browser is more highly regarded since the launch of Safari 4 last year – though it’s still much better in its original Mac version than on Windows. Thanks to the iPhone, for which it remains the default browser (and so far, the only browser worth the name for the device), it has also surged somewhat in popularity. Despite being overtaken by Chrome, its market share continues to increase at the expense of Internet Explorer.

Google Chrome
Chrome browser logo download
Chrome- released in Autumn 2008, Google’s browser was explicitly designed for life in the digital cloud. By stripping away the browser furniture to the very edges of the screen, Chrome makes it possible to conceive of a desktop that operates solely online – not least because Google recently launched Chrome OS, its suite of online applications designed to replace desktop software and data storage.

In December, Chrome overtook Safari to become the world’s third-most-popular browser. However since Google launched Buzz in February there has been a storm about data privacy issues.

Internet Explorer Explorer browser logo

First included on Windows operating systems in 1995, the ugly Internet Explorer triumphed in the first “browser war” with Netscape Navigator, emerging as the world’s most widely used web browser in 1999, a position it has retained ever since.

After reaching a peak 95 per cent market share in the early 2000s, it now enjoys a more modest 60 per cent or thereabouts. Internet Explorer 8 – an improvement on clunky past efforts – was released last year.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Twitter
  • LinkedIn
  • RSS
  • Add to favorites
  • Technorati
  • Google Bookmarks
  • MSN Reporter
  • Live
  • Yahoo! Bookmarks
  • Yahoo! Buzz
  • Reddit
  • StumbleUpon
  • Wikio
  • FriendFeed
  • Print
  • email
  • MySpace
  • HelloTxt
  • Blogplay
  • NewsVine

Browsers- eu opens choice for web users

March 30, 2010 By: Dr Search- Principal Consultant at the Search Clinic Category: Uncategorized

Browsers are the software which you use to view and surf the internet, which makes it one of the most important programmes on your computer.

You now had a choice of browsers besides Microsoft’s market-leading Internet Explorer – among them Chrome and Firefox after the eu gave Microsoft an order to offer choice to it’s european users.

“A browser is like the suspension in your car,” explains John Lilly, CEO of Mozilla. “The suspension mediates the relationship between you and the road; it can pass on the bumps quite stiffly or it can soften them. A browser alters the internet’s performance in the same way.”

Lilly was recently in Europe helping to raise awareness of his and other browsers, just as Microsoft began to offer European Windows users a “browser ballot box”: when they connect to the internet, up to 200 million PC users in selected countries, including the UK, may now find a pop-up on their screen, offering them a selection of free, alternative browsers to try instead of their computer’s native Internet Explorer.

Both Firefox and Chrome stand to benefit from the initiative, which began at the end of February, and is part of a settlement agreed between Microsoft and the European Commission following a lengthy anti-trust dispute.

Explorer’s dominance (it remains the default browser for more than 60 per cent of web users worldwide) came not as a result of its quality, but because it is the default browser on Windows PCs. At the moment, Firefox is the world’s second-most-popular browser, with around 25 per cent of the market – approximately 370m users – while Chrome has just over 5 per cent.

Lilly, who is 38, joined Mozilla soon after the launch of Firefox in late 2004 (when the company also launched its free email software, Thunderbird). He became CEO four years later. Mozilla had been founded in the aftermath of the first so-called “browser war” of the 1990s, when Microsoft all-but destroyed Netscape Navigator, the original market leader and the first browser to reach a mass audience.

Following its defeat, Netscape made public its browser’s “Mozilla” source code for other web users, and the Mozilla organisation’s founders – themselves former Netscape employees – decided to craft a successor to Navigator. After agreeing a deal (which still stands) to include a default Google search box in the browser, much of their funding came from Google, which sends revenue Mozilla’s way in return for web traffic. Firefox was the result.

Microsoft had released its Windows XP operating system in 2001, and by 2006 it was on more than 400 million machines. XP’s default browser was the famously clunky Internet Explorer 6 – and its vast, unwarranted popularity, says Lilly, was damaging to the maturation of the internet as a whole, discouraging developers from realising its true potential with their websites.

“So many people still use IE6, and lots of companies have it built into their office IT systems,” says Lilly. “I can’t understand how they do it; it’s a really horrible experience! Hopefully Microsoft’s next browser will finally be to the same standard as everyone else, because that would stimulate another huge wave of creativity on the web.”

The forthcoming Internet Explorer 9 is at least expected to be fast, unlike its predecessors, which uniformly lagged behind the competition in terms of page loading speeds. But users are already deserting Explorer in droves; its global market share has dropped from more than 75 per cent per cent two years ago to just over 60 per cent before the ballot roll-out. And thanks to the ballot, Microsoft is being forced to compete with other browsers on a more level playing field.

Since the last week of February it has reportedly lost 1 per cent of UK users, and 2.5 per cent of French users.

Opera, the Norwegian company originally responsible for implementing the anti-trust suit, has benefited most from the ballot, claiming that downloads of its free browser have increased dramatically since the launch of the ballot box.

Firefox, says Lilly, has also put on users, but “we already get 100,000 new users organically every day, so an extra 150,000 over a week or two is meaningful but not hugely important”. Users who check the ballot box thoroughly will find a second page of seven browsers such as Avant, Flock and Slim, which even many tech-savvy users may not have heard of.


The key to the future of browsers may not be on desktops at all, but on mobile devices. In the next five years, in the view of many experts, more people will be connecting to their internet via their smartphones and tablets than via their desktops or laptops.

This will doubtless break Microsoft’s stranglehold, but it’s not necessarily beneficial to browser diversity: most mobile devices come with default browsers, including a Google-made browser on phones that use the company’s Android operating system.

Safari is the default browser for iPhone (and for the iPad, which is due for release this week in the US), though Opera last week submitted its “Opera Mini” application to Apple for approval. Could Apple countenance a browser war on its own mobile devices?

Mozilla, meanwhile, is hard at work on a version of Firefox for Android, which, like its desktop version, will vary from Chrome in its vital statistics. Chrome, for instance, strips back the browser furniture to a bare minimum at the edges of the screen; its near invisibility as you surf reflects Google’s ambitions to get everyone working continuously in the cloud – storing and interacting with their documents and data entirely online.

Firefox, on the other hand, emphasises its users’ security, which Lilly believes explains its popularity in privacy-conscious Europe (where it has an almost 40 per cent market share).

So which is better, the mighty Google’s Chrome or the more modest Mozilla’s Firefox? Most tech-watchers seem to agree they’re the two finest browsers on the market. Chrome has been around for just 18 months, and only formally released a version for Macs earlier this year.

Firefox’s age and experience – Lilly says that Firefox 4 is expected next year – means it has a more extensive suite of extensions and add-ons that allow users to customise their browser to suit their needs.

And of course, you may be concerned that Google already has too much of your personal information for comfort without installing the company’s software on your computer.

Tomorrow Dr Search the principal consultant at the Search Clinic will review the top 5 browsers.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Twitter
  • LinkedIn
  • RSS
  • Add to favorites
  • Technorati
  • Google Bookmarks
  • MSN Reporter
  • Live
  • Yahoo! Bookmarks
  • Yahoo! Buzz
  • Reddit
  • StumbleUpon
  • Wikio
  • FriendFeed
  • Print
  • email
  • MySpace
  • HelloTxt
  • Blogplay
  • NewsVine

Buzz causes Google a storm on data privacy worries

February 26, 2010 By: Dr Search- Principal Consultant at the Search Clinic Category: Uncategorized

Good Customer Service is always the key to profitable businesses. However upsetting loyal users is only part of the danger. Like Microsoft before it, Google also risks antagonising business partners and regulators. 
Buzz logo google's provacy data fears
Any move into a new area can now seem like a naked attempt to grab market share, or a defensive gambit to shore up a weak flank.

The warning from Vodafone, for example, is a sign that mobile operators are starting to worry that Google’s dominant advertising business will eventually suck all the profits out of their industry.

That fear echoes the mobile industry’s distrust of Microsoft a decade ago, when it tried to extend its Windows monopoly on to phone handsets. 

In a telling moment earlier this week, Google revealed that 60,000 handsets a day are now being shipped with its Android software installed – a rate that exceeds the number of handsets carrying Windows.

For now, the mobile industry has not reacted to Google’s incursions by repelling it: its open-source Android software is viewed as an independent platform to counter giants such as Nokia and Apple, making Google still more of an ally than a threat.

After the rapid changes it has made to correct the missteps in Buzz, the privacy row will no doubt fade and users may indeed see the benefits in a social networking service tied closely to their e-mail. 

But this week’s developments carry a clear message: if Google wants to keep the goodwill of customers and business partners as it continues to expand, at the very least it must work harder to convince them it truly has their interests at heart- rather than just it’s own.
Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Twitter
  • LinkedIn
  • RSS
  • Add to favorites
  • Technorati
  • Google Bookmarks
  • MSN Reporter
  • Live
  • Yahoo! Bookmarks
  • Yahoo! Buzz
  • Reddit
  • StumbleUpon
  • Wikio
  • FriendFeed
  • Print
  • email
  • MySpace
  • HelloTxt
  • Blogplay
  • NewsVine

Buzz causes a storm on privacy fears II

February 25, 2010 By: Dr Search- Principal Consultant at the Search Clinic Category: Uncategorized

Further to my last post on the botched launch of Buzz the fiasco, it has intensified a feeling that has been growing as Google has sought to extend its reach: that it is deliberately using its dominance in one area to gain a stronger foothold in new markets, much as arch-rival Microsoft did before it.

Antitrust regulators have already rebuffed Google’s attempt to forge a deal with Yahoo in search and are investigating its plans to extend its advertising reach into the mobile arena through the acquisition of Admob. 

This week, in clearing a rival Microsoft search alliance with Yahoo, the US Department of Justice highlighted the arrangement’s importance in countering Google’s “dominance” of internet search and the advertising that accompanies it.

In any other industry, Google’s conduct would be considered good corporate practice. In the technology world, however, where start-ups with disruptive new products are romanticised and companies such as Apple and Google have built their brands largely on their ability to out-innovate rather than outmanoeuvre their competitors, it is often seen as unimaginative.

For ordinary internet users, there are clear potential benefits from Google’s strategy of extending its influence into more and more corners of the internet – as well as some obvious dangers.

Yet as the Buzz privacy debacle has shown, internet users have different expectations of the different services they use. Trying to merge them can lead to confusion and distrust.

Facebook has learnt this to its cost. In its pursuit of Twitter, where most communication takes place in public, it recently reset some of the default settings for its users so that more of their information appears publicly. As with Buzz, that brought an outcry from privacy interest groups.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Twitter
  • LinkedIn
  • RSS
  • Add to favorites
  • Technorati
  • Google Bookmarks
  • MSN Reporter
  • Live
  • Yahoo! Bookmarks
  • Yahoo! Buzz
  • Reddit
  • StumbleUpon
  • Wikio
  • FriendFeed
  • Print
  • email
  • MySpace
  • HelloTxt
  • Blogplay
  • NewsVine

Now it’s the Germans turn to attack Google

January 19, 2010 By: Dr Search- Principal Consultant at the Search Clinic Category: Uncategorized

Coming hard on the heels of France’s attempts last week to curb Google’s activities (See France considers extra tax on Google, Yahoo and Facebook ) now the Germans are considering anti competitive legal rulings.

Last week, in a German magazine interview, government minister Sabine Leutheusser-Schnarrenberger suggested that Google was “becoming a giant monopoly.” She casually asserted that government action might be coming at some point if Google didn’t become more “transparent” and responsive to government concerns.

Almost on cue several companies have filed diverse complaints with Germany’s Cartel Office about Google.

Those complaints, which have not yet been publicly released, involve the following, according to Deutsche Welle:
* German newspaper and magazine publisher associations the VDZ and BDZV have reportedly filed their complaints about uncompensated use of article snippets. There are also complaints about how publications are ranked in Google search and news results
* Shopping site Ciao, now owned by Micrososft, is upset about its AdSense contract (entered into before the Microsoft acquisition): “The Frankfurter Allgemeine Zeitung (FAZ) reported that Ciao believes the contract to be overly restrictive, while not offering enough transparency on advertising revenues generated by AdSense.”
* Finally mapping site Euro-Cities asserts that the availability of Google Maps to third party sites for free is “is destroying its business model.”

These descriptions are based on second hand information and so it’s impossible to evaluate the merits of the respective parties’ claims.

While there may be merit to some or many of these claims, one gets the sense that there is lots of frustration being expressed in Europe and thrown at Google in the form of various legal theories to see what sticks. 
However, as a general matter, Google’s size and market power is alarming many European regulators and they seem intent on finding ways of asserting more control over the company.
Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Twitter
  • LinkedIn
  • RSS
  • Add to favorites
  • Technorati
  • Google Bookmarks
  • MSN Reporter
  • Live
  • Yahoo! Bookmarks
  • Yahoo! Buzz
  • Reddit
  • StumbleUpon
  • Wikio
  • FriendFeed
  • Print
  • email
  • MySpace
  • HelloTxt
  • Blogplay
  • NewsVine

Bing’s top 2009 searches

December 02, 2009 By: Dr Search- Principal Consultant at the Search Clinic Category: Uncategorized

It is Bing.com’s very first appearance since officially launching as the decision engine, halfway through the year in early June. 
Coupled with an $80 million dollar advertising campaign to rebrand the new search engine (formerly Live Search) and attract new users, it may have actually worked – since Bing also appeared on the 2009 Yahoo Year in Review, with searchers asking, “What is Bing?”

In fairness, Bing did officially release their Most Popular Searches for all of 2009, including data from the first half of the year as Live Search. Decidedly, Michael Jackson would have made it to the top of the list, whether it was Bing or Live Search.

Twitter seems to have infiltrated Bing in the same way, clearly users needed help trying to decide, “To Tweet or Not to Tweet?” Or could it be that the Bing-Twitter integration was that big of a deal? 

Top Overall Trending Topics on Bing in 2009:
   1. Michael Jackson
   2. Twitter
   3. Swine Flu
   4. Stock Market
   5. Farrah Fawcett
   6. Patrick Swayze
   7. Cash for Clunkers
   8. Jon and Kate Gosselin
   9. Billy Mays
  10. Jaycee Dugard

Top 3 Celebrity Searches:
   1. Perez Hilton
   2. Robert Pattinson
   3. Megan Fox

Bing plans to unveil a relevancy quiz on Facebook, so you can test your knowledge of the most popular searches in 2009. Stay tuned to the Bing blog to find out more.

For a real-time look at what’s popular on Bing, don’t forget about Visual Search, where you can view the Top Albums, Top iPhone Apps, Top Movies and more at any given time.

Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Twitter
  • LinkedIn
  • RSS
  • Add to favorites
  • Technorati
  • Google Bookmarks
  • MSN Reporter
  • Live
  • Yahoo! Bookmarks
  • Yahoo! Buzz
  • Reddit
  • StumbleUpon
  • Wikio
  • FriendFeed
  • Print
  • email
  • MySpace
  • HelloTxt
  • Blogplay
  • NewsVine

Search marketing- what’s in the future?

November 27, 2009 By: Dr Search- Principal Consultant at the Search Clinic Category: Uncategorized

If there’s one thing that both Google and Microsoft agree on, it’s that search marketing isn’t solved yet. 
Google’s vice president of search product and user experience Marissa Mayer has said:

    We’re all familiar with 80-20 problems, where the last 20% of the solution is 80% of the work. Search is a 90-10 problem. Today, we have a 90% solution: I could answer all of my unanswered Saturday questions, not ideally or easily, but I could get it done with today’s search tool. (If you’re curious, the answers are below.) However, that remaining 10% of the problem really represents 90% (in fact, more than 90%) of the work. 

    Coming up with elegant, fitting and relevant solutions to meet the challenges of mobility, modes, media, personalization, location, socialization, and language will take decades. Search is a science that will develop and advance over hundreds of years. Think of it like biology and physics in the 1500s or 1600s: it’s a new science where we make big and exciting breakthroughs all the time. However, it could be a hundred years or more before we have microscopes and an understanding of the proverbial molecules and atoms of search. Just like biology and physics several hundred years ago, the biggest advances are yet to come. That’s what makes the field of Internet search so exciting.

Well, Dr Search agrees with the philosophy, if not the time lines. 

Information discovery and dissemination is a science that is already hundreds of years old. Google, in its present state, is a small but significant wrinkle in that time line. What is exciting is that it’s marking an important change in how we look at information. 
What Google has done is introduced a “Just in Time” information economy. It’s a little presumptuous to say that we’re at the beginning and that internet search marks an entirely new science. Really, this still comes down to how we seek and use information. The internet and search has represented a monumental shift, yes, but it’s not a new ball game. And I certainly hope we don’t have to wait hundreds of years for significant advancements in the state of search.

Microsoft’s Director of Product Planning Stefan Weitz also said in an Ars Technica interview with that we’re early in the game of search:

    “’We’re not at where we’d like to be,’ Weitz began, and then dove in to explain that people are generally happy with how their search engine is working, until the data shows that they are not.”

So, there seems to be consensus that there’s a lot to do to improve web search. The question is, what does that improvement look like? A blog post by author and industry pundit John Battelle caught my attention:

    I describe my frustration with search as it relates to helping me make a complicated decision: How to possibly buy a classic car. From it:

    So first, how would I like to decide about my quest to buy a classic car? Well, ideally, I’d have a search application that could automate and process the tedious back and forth required to truly understand what the market looks like. After all, if I’m looking for classic Camaro or Porsche convertibles from the mid to late 1960s, there are only so many of them for sale, and they can be categorized by any number of important variables—price, model, region, color, features, etc. And while a number of sites do a fair job with a portion of the market, I don’t trust any of them to give me a general overview of what’s really out there. That’s where an intelligent search agent can really help.

So here, Battelle hits on the idea of search assisting in complex decisions. And then, from our own Search 2010 series of interviews, usability expert Jakob Nielsen voiced a similar concern:

    I think we can see a change maybe being a more of a usefulness relevance ranking. I think there is a tendency now for a lot of not very useful results to be dredged up that happen to be very popular, like Wikipedia and various blogs. They’re not going to be very useful or substantial to people who are trying to solve problems.

In the same series of interviews, I talked to Marissa Mayer about where search may go, and she envisioned a more interactive set of search results:

    We will be able to have much more rich interaction with the search results pages. There might be layers of search results pages: take my results and show them on a map, take my results and show them to me on a timeline. It’s basically the ability to interact in a really fast way, and take the results you have and see them in a new light. So I think that that kind of interaction will be possible pretty easily and pretty likely. I think it will be, hopefully, a layout that’s a little bit less linear and text based, even than our search results today and ultimately uses what I call the ‘sea of whiteness’ more in the middle of the page, and lays out in a more information dense way all the information from videos to audio reels to text, and so on and so forth. So if you imagine the results page, instead of being long and linear, and having ten results on the page that you can scroll through to having ten very heterogeneous results, where we show each of those results in a form that really suits their medium, and in a more condensed format.

The common theme, it seems to me, is aspiring to move beyond relevancy as the metric by which a list of search results is ordered to providing us with information that we can do something with. For that quest, there seems to be two different approaches. 

Microsoft, with Bing, appears to be favoring Battelle’s “online valet” model—an all-knowing wizard that helps guide us through complex decisions. Indeed, the branding of Bing as a “decision engine” reiterates that aspiration. Bing’s strategy, still in it’s nascent stages, is to pick the categories where complex decisions and the need for more useful information abound: shopping, local, travel and health.

I believe Bing is on the right track, but they’re still are too bound to the typical search format. Even searches in these targeted categories don’t usually deliver a search page that offers substantially more useful results than Google. 

If the goal of Bing is to be a decision engine, it should rise to the challenge more boldly. For example, I’m thinking of buying a Prius, which, with all the trade-offs between a higher sticker price but potentially lower operating costs certainly qualifies as a complex decision. To echo John Battelle’s wish, I’d love a digital valet to go out and gath
er all the relevant information and then guide me through it. This is what Bing promises to do. Let’s see how it delivers.
Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Twitter
  • LinkedIn
  • RSS
  • Add to favorites
  • Technorati
  • Google Bookmarks
  • MSN Reporter
  • Live
  • Yahoo! Bookmarks
  • Yahoo! Buzz
  • Reddit
  • StumbleUpon
  • Wikio
  • FriendFeed
  • Print
  • email
  • MySpace
  • HelloTxt
  • Blogplay
  • NewsVine

Bing gains search engine share in October

November 11, 2009 By: Dr Search- Principal Consultant at the Search Clinic Category: Uncategorized

Bing and Microsoft can smile at the latest search engine market share report from Experian Hitwise.
Search engine traffic rankings sept oct 2009
Google is still light years ahead of Yahoo, Bing, and Ask … but Experian Hitwise shows Bing with a 7% increase during October, while both Google and Yahoo saw small drops in search share.

Experian Hitwise also updates some stats related to search queries:

    “Longer search queries, averaging searches of five to more than eight words in length, increased 3 percent between October and September 2009. Searches of eight or more words increased 4 percent. The same time period showed that shorter search queries – those averaging one to four words long – decreased 1 percent from month to month.”
Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Twitter
  • LinkedIn
  • RSS
  • Add to favorites
  • Technorati
  • Google Bookmarks
  • MSN Reporter
  • Live
  • Yahoo! Bookmarks
  • Yahoo! Buzz
  • Reddit
  • StumbleUpon
  • Wikio
  • FriendFeed
  • Print
  • email
  • MySpace
  • HelloTxt
  • Blogplay
  • NewsVine

Twitter- focus of attention for Google and Microsoft

October 12, 2009 By: Dr Search- Principal Consultant at the Search Clinic Category: Uncategorized

Twitter has now been running for almost 3 three years and has become a huge treasure trove of information and links – which makes it hot property for the likes of Google and Bing (aka Microsoft).

The major search engines have deflected the need to talk real-time data with Twitter for some time – but times have changed.

A few months back, Twitter repositioned itself as a search engine for its own content. Given the rapid adoption of the platform, this move caught the attention of the major search engines.

This week, Twitter is in separate discussions with both Google and Bing. The aim of discussions is to strike deals that would see both search engines incorporate Twitter’s 140 character messages in their respective results.

Kara Swisher via the Allthingsd blog provided further background on the discussions (via unnamed sources):

    “a number of scenarios are being discussed to compensate Twitter for its huge and potentially valuable trove of real-time and content-sharing information, generated from the data stream of billions of tweets from its 54 million monthly users.

    These include a number of structures, including a payment of several million dollars to Twitter, along with various revenue-sharing proposals that would give Twitter a piece of the revenue made from search results.”


If a deal can be struck, it’ll be music to the Twitter team’s ears. While the platform’s adoption has grown at a remarkable level – they’ve been unable to find a sustainable way to monetize the service.

With a solid revenue stream, Twitter will be able to continue their innovation in the real time publishing area – which is a hot button at the moment.

What will be interesting is to see how the tweets (twitter posts) are incorporated into the search results. And even more interesting will be to see how they are ranked. Some interesting times ahead for SEO.

Stay tuned, as we’ll be sure to let you know comes from the Twitter Google and Bing discussions.

You can see the Search Clinic Twitter account at Twitter.com/SearchClinic
Share and Enjoy:
  • Digg
  • del.icio.us
  • Facebook
  • Twitter
  • LinkedIn
  • RSS
  • Add to favorites
  • Technorati
  • Google Bookmarks
  • MSN Reporter
  • Live
  • Yahoo! Bookmarks
  • Yahoo! Buzz
  • Reddit
  • StumbleUpon
  • Wikio
  • FriendFeed
  • Print
  • email
  • MySpace
  • HelloTxt
  • Blogplay
  • NewsVine