SEARCH CLINIC

Google has announced that it is dropping seven more products in an effort to simplify its range of services.The out-of-season “spring clean” brings an end to services including Google Wave, Knol and Google Gears.

It is the third time that the US firm has announced a cull of several of its products at the same time after they had failed to take off.

Experts said the strategy might put off users from signing up to new services.

Google announced the move in its official blog.

“We’re in the process of shutting a number of products which haven’t had the impact we’d hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward,” said Urs Holzle, Google’s vice president of operations.

“Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience,” he added.

The seven latest products earmarked for the chop are as follows:

• Google Wave – an attempt to combine email and instant messaging for real-time collaboration
• Google Bookmarks List – a service which allowed users to share bookmarks with friends
• Google Friends Connect – allowed webmasters to add social features to their sites by embedding a snippet of code
• Google Gears – much-hyped effort to maintain web browser functionality when working offline
• Google Search Timeline – a graph of historical query results
• Knol – a Wikipedia-style project, which aimed to improve web content
• Renewable Energy Cheaper than Coal – a project which aimed to find ways to improve solar power

It has now given details about when the switch-offs will occur. For example Wave will be retired in April, and Knol content will be taken offline in October.

Some experts think that Google is streamlining in order to concentrate on its Facebook rival Google+.

The network gained 10 million users within the first 16 days after its private launch, and 40 million within the first 100 days, making it the fastest-growing social network in the history of the web.

Google has updated it’s search engine results algorithms in response to timely search queries.The update is designed to work out whether a person wants up to date timely results or historical data.

The search engine estimated the alterations to its core algorithm would make a difference to about 35% of searches.

The changes try to make results more relevant and beef up features which Google believes set it apart from rivals.

By contrast, Microsoft’s Bing search engine emphasises their results from social search news.

“Search results, like warm cookies right out of the oven or cool refreshing fruit on a hot summer’s day, are best when they’re fresh,” wrote Google fellow Amit Singhal in a blogpost explaining the changes.

The changes sought to understand whether a searcher wants results “from the last week, day or even minute” said Mr Singhal.

The update is supposed to offer a better guess of how “fresh” the results should be.

For instance, said Mr Singhal, anyone searching for information about the “Occupy Oakland protests” would probably want up to the minute news.

These need to be distinguished from searches for regular events such as sports results or company reports.

Other types of searches could call on older results, he said. Those looking for a recipe to make tomato sauce for pasta quickly would be happy with a page that is a few months or years old.

The update to improve the “freshness” of results builds on the big update made to the underlying infrastructure of Google’s core indexing system in August 2010 known as Caffeine. That change made it easier for Google to keep its index up to date and to add new sources of information.

Writing on the Search Engine Land news site, analyst Danny Sullivan described the changes to google’s search engine results as “huge”. The last big update to the Google algorithm, known as Panda, affected only 12% of searches.

The update could have potential disadvantages, warned Mr Sullivan.

“Rewarding freshness potentially introduces huge decreases in relevancy, new avenues for spamming or getting “light” content in,” said Mr Sullivan.

The Google search engine algorithm changes are announced at: http://googleblog.blogspot.com/giving-you-fresher-more-recent-search

Visits to video sharing websites by UK users have gone up by more than a third in the last year.The biggest driver of traffic to those sites is music videos (33%), followed by TV shows (17%), film (11%), gaming (10%) and news (9%).

The figures, from internet research company Experian Hitwise, show YouTube accounts for nearly 70% of all video website hits.

It’s now the third most popular site in the UK after Google and Facebook.

Lady Gaga was the most in demand for artist within music searches.

The research was gathered between September 2010 and September 2011.

During that time 240 million hours every month were spent by British internet users watching videos online.

UK’s top 10 websites:

Google UK
Facebook
YouTube
eBay UK
Windows Live Mail
MSN UK
Google.com
BBC News
BBC Homepage
Yahoo! UK & Ireland

Research by Experian Hitwise

Illustrating its dominance in this area, Google owned YouTube, clocked up 184 million of those hours.

That number is still dwarfed by the amount of time spent on social networking sites though.

The same research shows 800 million hours were spent each month on sites like Facebook and Twitter by the UK’s internet users.

Despite YouTube’s dominance of video sharing websites there was also strong growth for other ones too.

BBC iPlayer, the second most popular video site, experienced a 22% rise in traffic last year.

That means the number of visits to the site has doubled in the last three years.

Google is to charge websites for adding their maps to your website.Google Maps wants to charge larger websites for heavy usage of the service.

From 1 January 2012, Google will charge for the Google Maps API service when more than the limit of 25,000 map “hits” are made in a day.

Websites, especially travel firms, use Google Maps to link customers to a view of the destinations they inquire about.

Google is rumoured to be charging £2 per 1,000 views in excess of the limit.

Google maintains the high limit of 25,000 free hits before charging “will only affect 0.35% of users”.

Google said it was aware that developers needed time to evaluate their usage, determine if they were affected and then take action as appropriate.

“We understand that the introduction of these limits may be concerning,” said Thor Mitchell, product manager of the Maps API at Google.

“However, with the continued growth in adoption of the Maps API, we need to secure its long-term future by ensuring that even when used by the highest-volume for-profit sites, the service remains viable. ”

Dr Search has long debated the accuracy of Google Maps- they are linked to the flawed StreetView and Places options within the Google databases.

Don’t worry if you do feature Google Maps on your website as there are FREE alternatives available from at least Yahoo and Microsoft at: http://www.bing.com/maps and http://www.maps.yahoo.com

LinkedIn now has over 120 million users worldwide, including six million in the UK. Two new members join every second and there are nearly one million groups on the site.

It is now the mainstream tool for professionals to network online – and that is why it can’t be ignored as a marketing tool.

An increasing number of businesses are promoting their brands through staff profiles and presence on LinkedIn.

However, making the most of the social media website is a science- as with all social media websites information and security are key issues.

Here are some hot tips on how you can market your business successfully through Linkedin:

• Tell a compelling and authentic story about who you are, how you got to where you are, what you do and why you enjoy it. It is critical that a profile is “personally professional”. Individual profiles that only talk about the company or brand are a big turn off. Encourage your staff to take the same approach.
• Join relevant discussion groups and get involved in them. This can be interesting and rewarding and helps to raise your company’s profile.
• Make sure that your profile and all employees’ profiles link directly to your company page. An individual’s profile should also include information about your company, its products and offerings.
• Ensure you have a comprehensive company page including detailed pages on all products and services.
• Ask for and publish recommendations from satisfied customers for your products and services section on your company page.
• Ensure staff have profiles that are 100 per cent complete. LinkedIn is not like Facebook – individuals are representing a company or brand in a professional capacity on LinkedIn. The more visible your staff are on this network, the greater the visibility of your brand. But this only works if your employees are actively using their LinkedIn account.
• Encourage employees to use blogs, PowerPoint presentations and videos promoting your brand in their profiles and help them with the material.
• Provide guidelines on how to effectively communicate, reminding staff that their activities are representing the company- and can be read my literally millions of people- including your competitors.
• Provide all staff with copy to use to describe your company within their profiles. This ensures a consistent approach and helps avoid disclosing commercially sensitive information to competitors.
• Start your own group to build a community where you can indirectly promote your brand.
• Remember that search engine optimisation is important for every article, profle and group. LinkedIn allows open profiles which means that the search negine will alos pick up on your activities.

Steve Jobs said he wanted to destroy Google’s Android and would spend all of Apple’s money and his dying breath if that is what it took to do so.The full extent of his animosity towards Google’s mobile operating system is revealed in an authorised biography which is released today.

Mr Jobs told author Walter Isaacson that he viewed Android’s similarity to iOS as “grand theft”.

Apple is suing several smartphone makers which use the Android software.

According to extracts of Mr Isaacson’s book, Mr Jobs said: “I’m going to destroy Android, because it’s a stolen product. I’m willing to go thermonuclear war on this.”

He is also quoted as saying: “I will spend my last dying breath if I need to, and I will spend every penny of Apple’s $40 billion in the bank, to right this wrong.”

Apple enjoyed a close relationship with Google prior to the launch of the Android system. Google products, including maps and search formed a key part of the iPhone’s ecosystem.

At that time, Google’s chief executive, now chairman, Eric Schmidt also sat on the board of Apple.

However, relations began to sour when Google unveiled Android in November 2007, 10 months after the iPhone first appeared.

In subsequent years Apple rejected a number of Google programs from its App store, forcing the company to create less integrated web app versions.

Android has subsequently enjoyed rapid adoption and now accounts for around 48% of global smartphone shipments, compared to 19% for Apple.

But its growth has not gone uncontested. Apple has waged an aggressive proxy-war against Android, suing a number of the hardware manufacturers which have adopted it for their tablets and smartphones.

Motorola was one of the first to be targeted, although it is Samsung that has recently borne the brunt of Mr Jobs’ law suits.

The South Korean firm is currently banned from selling its Galaxy Tab 10.1 in Australia and Germany because of a combination of patent infringements and “look and feel” similarities. A smartphone ban is also pending in the Netherlands.

Samsung is counter-suing Apple for infringing, it claims, several wireless technology patents which it holds the rights to.

Traffic to Google+ spiked 1,200% in the first few days following its public launch on September 20, but has since plummeted by 60%, according to a report from a data analytics company.Chitika tracked Google+ traffic before and after the social networking service opened its gates to all users.

“The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state,”

Google+ hit 25 million unique visitors in its first month of operation, comScore found, making it one of the fastest growing social networks of all time.

Google+ has since released a slew of updates and new features, and opened its doors to the public. It has even had public figures broadcast to fans via Google Hangouts.

But is Google+ a hit or miss? It’s hard to say. In mid July, Google CEO Larry Page revealed they had 10 million users who share 1 billion items each day.

We haven’t heard from the company on how Google+ has grown in users, shares or traffic since. The most recent unofficial count pegged the number of Google+ users at 43 million.

Meanwhile, Chitika’s findings — likely a representation of traffic patterns and not a wholly accurate reflection — seem to suggest Google+ may not be convincing new users (or even Google executives) to stick around.

Gmail users got another reminder that Google’s personal data policies are suspect when it was revealed that Google handed over one user’s private data to the U.S. government- who had asked for it without a court order.The contacts list and IP address data of Jacob Appelbaum, a WikiLeaks volunteer and developer for Tor was given to the U.S. government after they requested it using a secret court order enabled by a controversial 1986 law called the Electronic Communications Privacy Act, according to the Wall Street Journal.

The law allows the government to demand information from ISPs not only without a warrant, but without ever notifying the user.

Sonic.net, a smaller ISP who was also asked to hand over data related Appelbaum, tried to challenge the order in court, but ultimately lost and was to give up the information. It’s not known if Google resisted the request, but both companies did try to ensure that Appelbaum could at least be made aware of the data retrieval.

According to the company’s own Transparency Report, Google received 4,601 user data requests from the U.S. government in the second half of 2010, and it complied with 94% of them.

Those requests include warrantless inquiries as well as those accompanied by a search warrant.

The idea of an ISP handing over user data to governments without the aid of a search warrant has some troubling implications for privacy advocates and civil liberties proponents.

In the WikiLeaks case, the line between advocates and participants in the transfer of data can sometimes be blurry. If in its ongoing investigation into WikiLeaks the U.S. Department of Justice is free to ask Google, Twitter or Facebook for private data without users’ knowledge, who’s to say they can’t access private information about people who have merely expressed sympathy for the organization?

Tech companies haven’t necessarily rolled over and played along with the issue.

When the Department of Justice made a similar WikiLeaks-related request of Twitter in December, the company succeeded in having the order unsealed, meaning it was at least able to notify users about the request.

Google has reported a large rise in profits and sales in the three months to September.The search engine said net income in the third quarter surged 26% to £1.74 billion, up from £1.44 billion in the same period of last year.

Earlier this year, Google launched Google+, a social network to take on Facebook.

“People are flocking into Google+ at an incredible rate,” claimed Google head Larry Page.

The profits were well ahead of market expectations, and shares in the company rose 6% in trading after the market closed.

This is the fourth successive quarter that the company has increased it’s sales income.

Sales revenue rose 33% to £6.48 billion ($9.72 billion) – just shy of having a quarterly turnover of $10 billion.

Mr larry Page said “We had a great quarter,” he said. “Google+ is now open to everyone and we just passed the 40 million user mark.”

Facebook by comparison has around 800 million users.

As well as generating money through advertising based on search, Google also makes the increasinly popular Android mobile phone operating system.

After testing in Brazil, Spain, and Portugal, Google will roll out a new algorithm globally that gives more weight to landing page quality when it comes to AdWords Quality Score. This means ads with landing pages that Google deems to be most relevant to the query will be able to rank higher for lower cost per click bids.

“What we’ve seen is that there are ads available in the auction that are as good a quality as the top ads. But the landing pages — the merchant sites, the advertiser landing pages — are of much higher quality than the ads that we see at the top of our auction,” Jonathan Alferness, director of product management on Google’s ad quality team.

This, says Alferness, means the user experience isn’t what it could be. Hence the change to give more weight to landing page quality. “In the end, we believe that this will result in better quality experience for the users.”

Landing page quality has long been a factor in Google AdWords, but more as a negative signal.

If an advertiser’s landing page was particularly terrible or misleading, advertisers could have their ads rejected or their accounts suspended or revoked — depending on how bad the policy violation was.

The new change will assign landing page quality a positive value, incentivising advertisers to make sure the landing page’s keywords and content are closely aligned with the keywords for which they’re bidding.

Ads with high landing page quality will get a “strong boost” upward in the auction, according to Alferness.

Alferness says Google will crawl the landing pages associated with every ad and make a determination as to its quality.

“What we always ask our advertisers to focus on is relevance — choose a landing page or site experience that is both relevant to the keywords that you’re targeting and also a good experience for end users,” said Alferness. “This is just continuing to push on those best practices. I gives us the ability to really reward those advertisers that have been doing this, whose landing pages really are some of the best in our systems.”

The change will roll out in the next week or two. Advertisers may see some variations in ad position and keyword Quality Score at first, but things should settle down within a couple of weeks, according to Google.

From: http://searchengineland.com/google-tweaks-adwords-to-give-landing-page-quality-more-weight