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	<title>SEARCH CLINIC &#187; Google Wave</title>
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		<title>Google kills off seven more products including Wave</title>
		<link>http://www.searchclinic.org/2011/11/google-kills-off-seven-more-products-including-wave.htm</link>
		<comments>http://www.searchclinic.org/2011/11/google-kills-off-seven-more-products-including-wave.htm#comments</comments>
		<pubDate>Tue, 29 Nov 2011 19:13:53 +0000</pubDate>
		<dc:creator>Dr Search- Principal Consultant at the Search Clinic</dc:creator>
				<category><![CDATA[Customer Service]]></category>
		<category><![CDATA[Google]]></category>
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		<category><![CDATA[Technology Companies]]></category>
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		<category><![CDATA[customer services]]></category>
		<category><![CDATA[Google Wave]]></category>
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		<guid isPermaLink="false">http://www.searchclinic.org/?p=2131</guid>
		<description><![CDATA[Google has announced that it is dropping seven more products in an effort to simplify its range of services.The out-of-season &#8220;spring clean&#8221; brings an end to services including Google Wave, Knol and Google Gears. It is the third time that the US firm has announced a cull of several of its products at the same [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Google has announced that it is dropping seven more products in an effort to simplify its range of services.</strong><a href="http://www.searchclinic.org/wp-content/uploads/2011/11/google_group.png"><img class="aligncenter size-full wp-image-2132" title="Google kills off seven more products including Wave" src="http://www.searchclinic.org/wp-content/uploads/2011/11/google_group.png" alt="Google kills off seven more products including Wave" width="60" height="30" /></a>The out-of-season &#8220;spring clean&#8221; brings an end to services including Google Wave, Knol and Google Gears.</p>
<p>It is the third time that the US firm has announced a cull of several of its products at the same time after they had failed to take off.</p>
<p><strong>Experts said the strategy might put off users from signing up to new services.</strong></p>
<p>Google announced the move in its official blog.</p>
<p>&#8220;We&#8217;re in the process of shutting a number of products which haven&#8217;t had the impact we&#8217;d hoped for, integrating others as features into our broader product efforts, and ending several which have shown us a different path forward,&#8221; said Urs Holzle, Google&#8217;s vice president of operations.</p>
<p>&#8220;Overall, our aim is to build a simpler, more intuitive, truly beautiful Google user experience,&#8221; he added.</p>
<p><strong>The seven latest products earmarked for the chop are as follows:</strong></p>
<ul>
<li> Google Wave &#8211; an attempt to combine email and instant messaging for real-time collaboration</li>
<li> Google Bookmarks List &#8211; a service which allowed users to share bookmarks with friends</li>
<li> Google Friends Connect &#8211; allowed webmasters to add social features to their sites by embedding a snippet of code</li>
<li> Google Gears &#8211; much-hyped effort to maintain web browser functionality when working offline</li>
<li> Google Search Timeline &#8211; a graph of historical query results</li>
<li> Knol &#8211; a Wikipedia-style project, which aimed to improve web content</li>
<li> Renewable Energy Cheaper than Coal &#8211; a project which aimed to find ways to improve solar power</li>
</ul>
<p>It has now given details about when the switch-offs will occur. For example Wave will be retired in April, and Knol content will be taken offline in October.</p>
<p>Some experts think that Google is streamlining in order to concentrate on its Facebook rival Google+.</p>
<p>The network gained 10 million users within the first 16 days after its private launch, and 40 million within the first 100 days, making it the fastest-growing social network in the history of the web.</p>

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		<title>Google kills off Google Wave</title>
		<link>http://www.searchclinic.org/2010/08/google-kills-off-google-wave.htm</link>
		<comments>http://www.searchclinic.org/2010/08/google-kills-off-google-wave.htm#comments</comments>
		<pubDate>Mon, 09 Aug 2010 08:48:20 +0000</pubDate>
		<dc:creator>Dr Search- Principal Consultant at the Search Clinic</dc:creator>
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		<guid isPermaLink="false">http://www.searchclinic.org/?p=749</guid>
		<description><![CDATA[Google has ended support for its Google Wave real-time collaboration and communication because of a lack of users. Google has confirmed that it will no longer be developing Google Wave following disappointing take-up among users Google, which unveiled Wave at its annual I/O developer conference last year to whoops and cheers, said that it would [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Google has ended support for its Google Wave real-time collaboration and communication because of a lack of users</strong>.<br />
<a href="http://www.searchclinic.org/wp-content/uploads/2010/08/google-logo.png"><img class="aligncenter size-full wp-image-750" title="Google kills off Google Wave" src="http://www.searchclinic.org/wp-content/uploads/2010/08/google-logo.png" alt="Google kills off Google Wave" width="177" height="68" /></a>Google has confirmed that it will no longer be developing Google Wave following disappointing take-up among users</p>
<p>Google, which unveiled Wave at its annual I/O developer conference last year to whoops and cheers, said that it would no longer be working on the real-time collaboration and communication tool.</p>
<p>The company acknowledged that despite huge internal excitement over the possibilities offered by Wave, users did not display the same enthusiasm.</p>
<p>“Google Wave set a high bar for what was possible in a web browser,” wrote Urs Hölzle, senior vice president of operations at Google in a blog post.</p>
<p>“We showed character-by-character live typing, and the ability to drag and drop files from the desktop – even “playback” the history of changes.</p>
<p>“We were jazzed about Google Wave internally, even though we weren’t quite sure how users would respond to this radically different kind of communication,” he admitted.</p>
<p>“But despite numerous loyal fans, Wave has not seen the user adoption we would have liked. We don’t plan to continue developing Wave as a stand-alone product.”</p>
<p>Hölzle said that Google would continue to support the product until at least the end of this year, and would enable the technology that underpinned Wave to be used in other Google projects, and by third-party developers. He also said that Google would develop a tool to help existing Wave users to “liberate” any content they had archived in Wave so it could be saved elsewhere.</p>
<p>“Wave has taught us a lot, and we are proud of the team for the ways in which they have pushed the boundaries of computer science,” said Hölzle. “We are excited about what they will develop next as we continue to create innovations with the potential to advance technology and the wider web.”</p>
<p>Although many in the technology industry had long believed Google Wave was underperforming, the news that Google was ending support for one of its most innovative new products came as a surprise to most.</p>
<p>Eric Schmidt, Google’s chief executive, played down the significance of the Wave announcement. “Our policy is, we try things,” he told delegates at a technology conference in Lake Tahoe, California.</p>
<p>&#8220;We celebrate our failures. This is a company where it is absolutely OK to try something that is very hard, have it not be successful, take the learning and apply it to something new.&#8221;</p>

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		<title>Google &#8216;not interested&#8217; in privacy, warn international information watchdogs</title>
		<link>http://www.searchclinic.org/2010/04/google-not-interested-in-privacy-warn-internationalinformation-watchdogs.htm</link>
		<comments>http://www.searchclinic.org/2010/04/google-not-interested-in-privacy-warn-internationalinformation-watchdogs.htm#comments</comments>
		<pubDate>Thu, 22 Apr 2010 08:30:34 +0000</pubDate>
		<dc:creator>Dr Search- Principal Consultant at the Search Clinic</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Buzz]]></category>
		<category><![CDATA[customer services]]></category>
		<category><![CDATA[data security]]></category>
		<category><![CDATA[Dr Search]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[social media websites]]></category>

		<guid isPermaLink="false">http://www.searchclinic.org/?p=380</guid>
		<description><![CDATA[Google has repeatedly shown a “disappointing disregard” for safeguarding private information, the privacy officials from 10 major countries have warned. Britain&#8217;s Information Commissioner Chris Graham and equivalent officials from Canada, France, Germany and Italy were among the signatories to a letter to the search giant’s chief executive, Eric Schmidt, which condemned the way the company [...]]]></description>
			<content:encoded><![CDATA[<p><strong>Google has repeatedly shown a “disappointing disregard” for safeguarding private information, the privacy officials from 10 major countries have warned.</strong></p>
<p><a href="http://www.searchclinic.org/ICO-logo.png"><img class="alignleft" src="http://www.searchclinic.org/ICO-logo.png" alt="Information Commissioner ICO" width="162" height="100" /><img class="aligncenter" src="http://www.searchclinic.org/google-logo.png" alt="Google does not care about your privacy" width="177" height="68" /> </a><br />
<strong><br />
Britain&#8217;s Information Commissioner Chris Graham and equivalent officials from Canada, France, Germany and Italy were among the signatories to a letter to the search giant’s chief executive, Eric Schmidt, which condemned the way the company has delivered both its Streetview mapping service and its Buzz product, which was conceived as a rival to social network Facebook.</strong></p>
<p>The letter, organised by Canada’s Privacy Commissioner Jennifer Stoddart, calls on Google to lay out how it will meet concerns about its use of public data in the future, and says that it has “<strong>violated the fundamental principle that individuals should be able to control the use of their personal information”. </strong></p>
<p>The search giant has already acted to address a number of the points now raised in the letter, but said that it had no further statements to make on its privacy policies.</p>
<p>The launch of the Buzz network in February sparked an international wave of protests because it took information about email users’ most common correspondents and automatically built each individual a network of followers.</p>
<p><strong>This meant that links which people wished to keep private could immediately become public- without any warning or opt out opportunity.</strong></p>
<p>Google Streetview, which provides an eye-level picture of almost every street in dozens of cities around the world, continues to cause “concern about the adequacy of the information [Google] provides before the images are captured”, the commissioners said.</p>
<p>The product has also been launched some countries “without due consideration of privacy and data protection laws and cultural norms”, they added.</p>
<p>In a statement Google said that it had quickly rectified the problems that caused Buzz users concern. “We have discussed all these issues publicly many times before and have nothing to add to today&#8217;s letter,” the search company said. “Of course we do not get everything 100% right. We try very hard to be upfront about the data we collect, and how we use it, as well as to build meaningful controls into our products.“</p>
<p><strong>The commissioners, however, said that they “remain extremely concerned about how a product with such significant privacy issues such as Buzz was launched in the first place”. </strong></p>
<p><strong><a href="http://www.drsearch.biz/">Dr Search</a> has repeatedly warned about Google&#8217;s blatent disregard for your data security. Their response above does nothing to allay those fears. You have again been warned.<br />
</strong></p>

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		<title>Evil let loose after Google&#8217;s buzz breaches email privacy</title>
		<link>http://www.searchclinic.org/2010/02/evil-let-loose-after-googles-buzz-breaches-email-privacy.htm</link>
		<comments>http://www.searchclinic.org/2010/02/evil-let-loose-after-googles-buzz-breaches-email-privacy.htm#comments</comments>
		<pubDate>Tue, 23 Feb 2010 13:51:00 +0000</pubDate>
		<dc:creator>Dr Search- Principal Consultant at the Search Clinic</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Buzz]]></category>
		<category><![CDATA[Dr Search]]></category>
		<category><![CDATA[Facebook]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[Search Clinic]]></category>
		<category><![CDATA[social media websites]]></category>
		<category><![CDATA[social web marketing]]></category>
		<category><![CDATA[Twitter]]></category>

		<guid isPermaLink="false">http://searchclinic.clickinnovation.co.uk/?p=17</guid>
		<description><![CDATA[Once again Google has breached millions of peoples&#8217; personal privacy- this time with the launch of it&#8217;s new social networking site Buzz. The launch of the Buzz networking site has backfired badly On Tuesday Feb 16th Eva Hibnick, a Harvard law student, opened her Gmail account and saw an offer for Buzz, a new service [...]]]></description>
			<content:encoded><![CDATA[<div style="font-family: Verdana,sans-serif; text-align: center;"><span style="font-size: small;"><b>Once again Google has breached millions of peoples&#8217; personal privacy- this time with the launch of it&#8217;s new social networking site Buzz.</b></span></div>
<div class="separator" style="clear: both; font-family: Verdana,sans-serif; text-align: center;"><span style="font-size: small;"><a alt="google's social networking buzz site breaks privacy" href="http://www.searchclinic.org/Google-Buzz-Logo.png" imageanchor="1" style="margin-left: 1em; margin-right: 1em;"><img border="0" src="http://www.searchclinic.org/Google-Buzz-Logo.png" /></a></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><b>The launch of the Buzz networking site has backfired badly</b></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">On  Tuesday Feb 16th Eva Hibnick, a Harvard law student, opened her Gmail account and saw an offer for Buzz, a new service from Gmail’s owner, Google. She wasn’t interested. “I just clicked ‘No, go to my inbox’,” she said. Within hours she and millions of others realised that sometimes no means yes.</span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><b><br />Now Hibnick is taking Google to court, and the search giant is left fighting a rearguard action in the latest skirmish over privacy on the internet.</b></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">Hibnick, 24, is the lead plaintiff in a class-action lawsuit filed against Google over the launch of Buzz, a social networking service that lets people bring their online connections together to share status updates, videos and photos.</span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><b>With 146m users, the sheer size of Gmail instantly catapulted Buzz into the top ranks of social networking sites alongside Facebook and Twitter.</b></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><b>As Gmail users were quick to point out, though, they chose to join those networks, while Buzz’s new army was conscripted. The service raided a Gmail user’s contacts book to set up the social network.</b></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">The people we contact most frequently are not necessarily those with whom we have the closest relationship. Within hours of the Buzz launch, angry tales were being told of people’s contact details and other information being passed on to the “psychotic” and “abusive ex-husbands”.</span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">Actress Felicia Day, Vi in Buffy the Vampire Slayer, found herself deluged with messages from strangers after posting one message on Buzz. “Buzz things turn up as a message in your inbox? Disabling now. Heart attack,” she wrote. Before Google changed Buzz, some fans would also have been able to see who Day emailed most frequently.</span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">Hibnick and her lawyer claim that information she had a right to consider private had been shared among her Gmail contacts. “I signed up for a private email account, not for a social networking site. They can’t just opt you in,” she said.</span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><b>“Basically all my email contacts were accessible. Everyone is so shocked that Google would do this.”</b></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">Fellow Harvard law student Benjamin Osborn, who is assisting on the case, said the initial problem was that it was not clear what information was being shared and with whom.</span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">Hibnick’s lawyer said Google could face statutory damages of $1,000 per occurrence — a potentially huge sum given Gmail’s size. But he added that the real aim was to force Google to put better checks and balances in place over privacy.</span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">The Electronic Privacy Information Center, the watchdog based in Washington DC, has now asked the Federal Trade Commission to investigate whether consumers were harmed and has asked the commission to demand that Google ask Gmail users to sign up for Buzz instead of enrolling them automatically.</span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">Google moved swiftly to contain the crisis last week, dropping the automatic sign-up and offering clearer instructions on how to opt out of the service and keep messages private.</span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">“We made some mistakes and we accept that,” said Peter Barron, Google’s head of communications. “But if you look at the way we responded, I hope people will see that we reacted quickly to those criticisms and made significant improvements.</span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;">“These days everyone leaves a data trail, whether it’s from shopping online, using your mobile phone or doing a search. When you use a credit card you are exposing far more about yourself than in an online search but people generally trust credit-card companies not to misuse their data. At Google, users’ trust is all we have. We take privacy very seriously and build privacy features into all our products based on the principles of transparency, choice and user control.</span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><br /></span></div>
<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"></p>

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		<title>IBM undercuts Google Wave with cheap cloud email service</title>
		<link>http://www.searchclinic.org/2009/10/ibm-undercuts-google-wave-with-cheap-cloud-email-service.htm</link>
		<comments>http://www.searchclinic.org/2009/10/ibm-undercuts-google-wave-with-cheap-cloud-email-service.htm#comments</comments>
		<pubDate>Tue, 06 Oct 2009 14:09:00 +0000</pubDate>
		<dc:creator>Dr Search- Principal Consultant at the Search Clinic</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online marketing uk]]></category>

		<guid isPermaLink="false">http://searchclinic.clickinnovation.co.uk/?p=111</guid>
		<description><![CDATA[IBM is trying to stymie Google&#8217;s expansion into the business software market. IBM is now selling a bare bones email service to companies for $36 (£23) annually per worker, undercutting a more comprehensive package of software applications that Google sells for $50 (£31) per user annually. For that slightly higher price, Google is offering 25 [...]]]></description>
			<content:encoded><![CDATA[<div style="text-align: justify;"><span style="font-family: Verdana,sans-serif; font-size: small;"><b>IBM is trying to stymie Google&#8217;s expansion into the business software market.</b></p>
<p>IBM is now selling a bare bones email service to companies for $36 (£23) annually per worker, undercutting a more comprehensive package of software applications that Google sells for $50 (£31) per user annually.</p>
<p>For that slightly higher price, Google is offering 25 times more storage: 25 gigabytes per account compared to IBM&#8217;s 1 gigabyte per mailbox.</p>
<p>Google also throws in word processing, spreadsheet and presentation applications, as well as a video channel. None of those features are included in IBM&#8217;s package.</p>
<p>Even so, IBM believes its service, called LotusLive iNotes, can beat Google because it has a much larger sales force and relationships with corporate customers going back long before Google co-founders Larry Page and Sergey Brin were even born in 1973.</p>
<p>IBM is responding to the increasing corporate demand for inexpensive email that&#8217;s run on computers owned by an external supplier instead of the company relying on the service. This approach has become trendy enough to get its own catch phrase &#8211; &#8220;cloud computing.&#8221;</p>
<p>Google has emerged as one of cloud computing&#8217;s chief boosters as it tries to generate more revenue from sources besides its dominant internet search engine, which serves as the hub of the web&#8217;s most profitable advertising network.</p>
<p>After finding little initial success when it began peddling corporate email in early 2007, Google&#8217;s sales pitch has been resonating with more companies looking for ways to save money.</p>
<p>Other email providers also are making inroads with similar discount services, so much so that the technology research firm Gartner predicts about 20 per cent of US companies will run at least some of their email through web browsers by 2012.</p>
<p>Without providing specifics, Google says its corporate users now number in the &#8220;hundreds of thousands.&#8221; Some companies, including Fairchild Semiconductor International, switched from IBM&#8217;s premium email service that costs substantially more than web-based email.</p>
<p>Now, IBM is counter-punching. IBM thinks the timing for its email alternative is ideal, given that Google&#8217;s service suffered a highly publicised outage that locked out corporate customers for nearly two hours last month.</p>
<p>&#8220;Candidly, Google has shown itself to be weak&#8221; in some areas of email, said Sean Poulley, an IBM executive overseeing the company&#8217;s email service.</p>
<p>&#8220;There is a world of difference between supporting a consumer-grade service and a business-grade service.&#8221;</p>
<p>Dave Girouard, who oversees Google&#8217;s email and other services tailored for companies, responded that Google will learn the ins and outs of selling software to businesses more quickly than IBM will adapt to cloud computing.</p>
<p>He said Google isn&#8217;t planning to lower its prices.</p>
<p>What&#8217;s more, IBM probably will face some of the same financial conflicts confronting any long-established vendor trying to cater to a new, less expensive niche in its market.</p>
<p>IBM and other rivals, such as Microsoft, stand to make more money selling more sophisticated email services and software applications that are installed in the computers maintained by the customers.</p>
<p>That means IBM runs the risk of making less money if most of its customers switch to the newer approach, with email hosted off their premises.</p>
<p>But by keeping the storage limits relatively low and skimping on other email features, IBM has narrowed the field of businesses likely to buy the service.</p>
<p>IBM expects the customers to include small and medium-sized businesses, or larger companies whose employees who aren&#8217;t tethered to an office desk. </span></div>
<div class="blogger-post-footer"><a href="http://www.searchclinic.org/"><strong>Search Clinic</strong></a>-  your prescription to cure your online marketing ailments</div>

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		<title>Google Wave- invites users to join new networking tide</title>
		<link>http://www.searchclinic.org/2009/10/google-wave-invites-users-to-join-new-networking-tide.htm</link>
		<comments>http://www.searchclinic.org/2009/10/google-wave-invites-users-to-join-new-networking-tide.htm#comments</comments>
		<pubDate>Fri, 02 Oct 2009 14:56:00 +0000</pubDate>
		<dc:creator>Dr Search- Principal Consultant at the Search Clinic</dc:creator>
				<category><![CDATA[Uncategorized]]></category>
		<category><![CDATA[Google]]></category>
		<category><![CDATA[Google Wave]]></category>
		<category><![CDATA[Online Marketing]]></category>
		<category><![CDATA[online marketing uk]]></category>

		<guid isPermaLink="false">http://searchclinic.clickinnovation.co.uk/?p=112</guid>
		<description><![CDATA[Google Wave, which combines email, instant messaging and wiki style editing went on public trial on&#160; Wednesdsay.The search giant hopes the tool, described as &#8220;how e-mail would look if it were invented today&#8221;, will transform how people communicate online. It will be open to 100,000 invitees from 1600BST, each of whom can nominate five further [...]]]></description>
			<content:encoded><![CDATA[<div style="font-family: Verdana,sans-serif; text-align: justify;"><span style="font-size: small;"><b>Google Wave, which combines email, instant messaging and wiki style editing went on public trial on&nbsp; Wednesdsay.<br /></b><br />The search giant hopes the tool, described as &#8220;how e-mail would look if it were invented today&#8221;, will transform how people communicate online.</p>
<p>It will be open to 100,000 invitees from 1600BST, each of whom can nominate five further people to &#8220;join the Wave&#8221;.</p>
<p>The tool is also open source, meaning third party developers can use the code to build new applications.</p>
<p>The developer behind Wave described it as &#8220;a communication and collaboration tool&#8221;.</p>
<p>&#8220;It struck us that e-mail is still the main communication tool on the web, which seemed remarkable given that it is 20-year-old technology,&#8221; said Lars Rasmussen, who, alongside his brother Jens, was the brains behind Google Maps.</p>
<p>In designing Wave, the brothers took as a starting point the idea of &#8220;a conversation sitting in a cloud&#8221;.</p>
<p><b>This means people can see a comment being written character by character and can formulate their answer to a question before a fellow &#8216;Waver&#8217; has even finished asking it.<br /></b><br />Mr Rasmussen acknowledges that this feature could be annoying, but thinks it is also a great time-saver.</p>
<p>For those unsure whether they want all their Wave friends to see exactly what they are writing, when they are writing it, the developers are working on a draft mode which will allow the real-time aspect to be switched off .<br />Unlike traditional instant messenger (IM) conversations continue even once everyone has logged out. This means that those invited to a Wave conversation but not currently online, can read the message strand in full at a later date.</p>
<p>Sharing photos</p>
<p>More radical is the inclusion of wiki-style editing tools.</p>
<p>All messages can be edited at any point by members of the conversation and a Playback facility allows everyone to see exactly who has edited what and at what time.<br />&nbsp;</span></div>
<div style="text-align: justify;"><span style="font-family: Verdana,sans-serif; font-size: small;">Google, a famously collaborative firm, now writes all its design documents in Wave.</p>
<p>Wave also makes it very easy to share photos, which can simply be dragged from the desktop onto the Wave platform.</p>
<p>&#8220;If you are planning a trip. you can talk about it and plan it in Wave and then share all the photos at the end,&#8221; said product manager Stephanie Hannon.</p>
<p>Google Wave runs in most browsers, with the notable exception of Microsoft&#8217;s Internet Explorer (IE). Users of IE will have to download a plug-in, known as Chrome Frame to use the application.</p>
<p>Microsoft does not recommend installing this plug-in, claiming it compromises security.</p>
<p>As IE is still the dominant browser, its incompatibility with Wave could affect take-up of the platform.</p>
<p>Google insists the failure of Wave in IE is not an excuse to promote its own browser, Chrome. It said the developers worked &#8220;very hard&#8221; at trying to make it work in IE.</p>
<p>Much of the code for Wave is written in HTML 5, the next-generation of web language.</p>
<p>In a nod to social-networking site Facebook, there are already a host of applications for Wave, including Sudoku and Chess.</p>
<p>&#8220;We are now trying to persuade someone to build a crossword puzzle,&#8221; said Mr Rasmussen.</p>
<p>He acknowledges that the success of the platform will depend on how many people are willing to join.</p>
<p>&#8220;Without other people adopting Wave it will never take off,&#8221; he said.</p>
<p>&#8220;I have been accused of being pathologically optimistic about it but I can&#8217;t see why people wouldn&#8217;t want it,&#8221; he said.</p>
<p>His enthusiasm seems to be being borne out to a certain degree. Since Wave was announced at a Google developers&#8217; conference in May, one million people have registered interested.</p>
<p>Wave will have a full consumer launch early next year. </span></div>
<div class="blogger-post-footer"><a href="http://www.searchclinic.org/"><strong>Search Clinic</strong></a>-  your prescription to cure your online marketing ailments</div>

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