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Facebook reports slow growth and higher costs

April 23, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Facebook, internet, Pay Per Click, Search Clinic, Social Media, Social Networking, Technology Companies

Facebook shares fell after the company reported slower revenue growth, while research and development costs ate into profits.

Facebook reports slow growth and higher costsThe social networking company said profit in the first quarter of 2015 was £341 million, down 20% on a year earlier.

While revenue rose 42% to £2.33 billion- that was slightly below analysts’ forecasts. A bright spot was the rise in monthly active users, up 13% from a year earlier to 1.44 billion.

Notably, for those investors concerned about the firm’s efforts to appeal to younger users who access Facebook on their smartphones, monthly mobile users increased by 24% to 1.25 billion, a majority of the site’s users.

Facebook has been particularly adept at channelling that growing mobile user base into advertising dollars.

The company said that during the quarter, revenue from mobile ad sales made up nearly three quarters of total ad sales.

“This was a strong start to the year,” said founder and chief executive Mark Zuckerberg in a statement.

Investors have been worried about slowing revenue growth, as well as increasing costs at the company. Facebook has been spending more on research and development as it moves beyond its original social networking operation.

Spending on research and development jumped to £377 million from £120 million a year earlier.

The company has warned that those costs are set to increase, as it looks to expand some of its acquisitions including photo-sharing site Instagram, messaging service WhatsApp, and virtual reality firm Oculus Rift.

The trends are all going in the right direction. The cost rise is one thing that can derail this story. The question is, can they keep costs under control and what will be the new revenue streams around video, Instagram and virtual reality around Oculus?

Facebook’s turn to be targeted by sophisticated hackers

February 15, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Cyber Security, data security, Facebook, internet, Personal Security, Social Media, Technology Companies, Uncategorized

Facebook has revealed it was the latest website to be targeted by a “sophisticated attack” by hackers last month, but found no evidence any user data had been compromised.Facebook's turn to be targeted by sophisticated hackersThe social network said that the attack occurred when employees visited a mobile developer website “that was compromised”.

More than one billion people use Facebook worldwide.

“Last month, Facebook security discovered that our systems had been targeted in a sophisticated attack,” the company said.

“The attack occurred when a handful of employees visited a mobile developer website that was compromised.”

Malware was downloaded on to its employees’ laptops, the firm said, adding: “As soon as we discovered the presence of the malware, we remediated all infected machines, informed law enforcement, and began a significant investigation that continues to this day.”

“We have no evidence that Facebook user data was compromised in this attack,” Facebook said in its blog post.

The firm went on to say that it was “not alone in this attack”.

“It is clear that others were attacked and infiltrated recently as well. As one of the first companies to discover this malware, we immediately took steps to start sharing details about the infiltration with the other companies and entities that were affected,” Facebook said.

Facebook reports sharp drop in profits

February 06, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Facebook, internet, Mobile Marketing, Pay Per Click Advertising, Search Clinic, Social Media, Social Networking, Uncategorized

Facebook has reported a sharp drop in profits- partly due to increased spending on research and development.Facebook reports sharp drop in profitsThe social network site made a profit of £41 million in the final three months of 2012, compared with £133 million a year earlier.

Revenue was up 40% at £1.02 billion, largely due to a big jump in advertising revenue, a quarter of which came from mobile platforms.

Shares in Facebook fell by almost 6% in after-hours trading in New York.

The shares launched on the Nasdaq stock exchange in May at $38, and had halved in value by September.

They have since recovered to stand at $31 at the close of trading. The drop in after-hours trading suggests the shares will fall back again when full trading resumes on Thursday.

Revenue from advertising was £833 million, 41% up on a year earlier.

Mobile revenue, an important indicator of the company’s ability to capitalise on the growing move towards mobile platforms, accounted for 23% of overall revenue.

“In 2012, we connected over a billion people and became a mobile company,” said Mark Zuckerberg, Facebook founder and chief executive.

“We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company.”

Facebook announces Graph Search- a social search tools for users

January 11, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Facebook, internet, Search Clinic, Search Engine Marketing, Search Engine Results, search engines, Social Media, Technology Companies, Uncategorized

Facebook has announced a major addition to its social network – a smart search engine it has called Graph Search.Facebook announces Graph Search- a social search tools for usersThe feature allows users to make “natural” searches of content shared by their friends.

Search terms could include phrases such as “friends who like Star Wars and Harry Potter”.

Founder and chief executive Mark Zuckerberg insisted it was not a web search, and therefore not a direct challenge to Google- however, it was integrating Microsoft’s Bing search engine for situations when graph search itself could not find answers.

Mr Zuckerberg said he “did not expect” people to start flocking to Facebook to do web search.

“That isn’t the intent,” he said. “But in the event you can’t find what you’re looking for, it’s really nice to have this.”

Earlier speculation had suggested that the world’s biggest social network was about to make a long anticipated foray into Google’s search territory.

“We’re not indexing the web,” explained Mr Zuckerberg at an event at Facebook’s headquarters in California.

“We’re indexing our map of the graph – the graph is really big and its constantly changing.”

In Facebook’s terms, the social graph is the name given to the collective pool of information shared between friends that are connected via the site.

It includes things such as photos, status updates, location data as well as the things they have “liked”.

Until now, Facebook’s search had been highly criticised for being limited and ineffective.

The company’s revamped search was demonstrated to be significantly more powerful. In one demo, Facebook developer Tom Stocky showed a search for queries such as “friends of friends who are single in San Francisco”.

The same technology could be used for recruitment, he suggested, using graph search to find people who fit criteria for certain jobs – as well as mutual connections.

Such queries are a key function of LinkedIn, the current dominant network for establishing professional connections.

“We look at Facebook as a big social database,” said Mr Zuckerberg, adding that social search was Facebook’s “third pillar” and stood beside the news feed and timeline as the foundational elements of the social network.

Perhaps mindful of privacy concerns highlighted by recent misfires on policies for its other services such as Instagram, Facebook stressed that it had put limits on the search system.

Facebook tests charging $1 to send messages to strangers

December 28, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Email, Facebook, Messaging, Pay Per Click Advertising, Search Clinic, Social Media, Technology Companies, Uncategorized

Facebook has begun a trial which allows users to pay $1 to send messages direct to people who are not their friends.Facebook tests charging $1 to send messages to strangersThe fee will mean messages go straight to a recipient’s inbox rather than the Other folder which contains all unsolicited correspondence.

The trial is only for a “small number of people” and is initially being tested just in the US.

Users will be able to receive a maximum of one paid for message per week, and no more than three each month.

“Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful,” the site said in a statement.

“For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their inbox.”

The system is similar to one adopted by professional social networking service LinkedIn.  Although their InMail feature allows users to get in touch with people they are not connected to for a set monthly premium fee.

On Facebook, users can already send messages to anyone else on the network. However, depending on a user’s privacy settings, messages from users who are not friends mostly end up in the Other folder.

This folder, which is separate from the user’s main inbox, often goes unchecked.

The $1 charge will mean messages will go straight to a user’s inbox. Facebook said the level of cost is likely to prevent spam or irrelevant messages.

There are no immediate plans to launch the trial for users in Europe, but it could happen in the future, Facebook said.

The changes are the latest evolution of Facebook’s messaging service – an area of its site it is looking to expand.

The site’s founder Mark Zuckerberg has previously said he wants people to use Facebook messages instead of email – and the network rolled out @facebook.com email addresses to all users in June.

How to make money Banners Broker

December 15, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Ecommerce, Facebook, Google, internet, Online Marketing, Pay Per Click Advertising, Search Clinic, Technology Companies, Uncategorized, Website Design

There are a number of ways of making money online- but one BannersBrokers is a pretty unique company.

The usual online business income development process are through advertising and publishing. But BannersBroker have a third method- combining the two processes.

Website Advertiser Publisher Combined
how to make money red-tick red-cross-wrong red-cross-wrong
google logo red-tick red-tick red-cross-wrong
bannersbroker logo red-tick red-tick red-tick

If you have a Facebook account then you don’t get any money when businesses advertise on your pages.

If you have a Google AdSense publishing account on your website then Google only gives you one per cent of the income that they make from your website.

However BannersBroker will give you a massive seventy five per cent of the money that they make when your website promotes their advertising.

All you have to do to get started is to click on the how to make money Banners Broker link

BannersBroker (BB) make money by renting advertising space on publisher sites to you, the members. When you buy a package of space from BB you will share in the profits they make.

Start with the Ad Pub Combo program- please see the red oblong below:online-starting

Then Click on the green getting started button, half way down on the right hand side. This form then appears:

sign-up-formPLEASE NOTE: Please copy and make a note of your username and particularly your password as BB do not seem to send you a confirmation email.

The user name is usually based around your name. It can not be changed in the future, so please make sure that it is memorable to you.

The password should be at least 12 characters long, with CAPITAL and lower case letters and numbers. Special characters are not recognised.

As such it makes sense to create the password in Notepad or a third party program and then copy and paste the password into BannersBroker.

If you own a website that receives a significant amount of traffic, BB can help you grow your business through a new revenue stream. As a BB publisher, your website is included in our database of viable advertising space.

When we make a match, advertisements are placed on your website. For every ad impression generated by your website, you earn a pre-set amount of money. Through our program, BB publishers are able to grow their corporate revenues by taking full advantage of their web traffic.

BB is an online advertising network that manages the sourcing, publishing and performance tracking of ads that make the connection between advertisers and publishers around the world.

We connect advertisers with effective ad space and publishers with the most relevant ads to market on their websites. With an extensive online network consisting of hundreds of thousands of publishers and advertisers from around the world, we help our clients increase sales and earn additional advertising revenue.

If you need some help with building your online business then please click the button NOW:

help my business

EBay pays £1.2m in UK tax on sales of £800 million

October 29, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Amazon, eBay, Ecommerce, Facebook, internet, Online Marketing, Search Clinic, Technology Companies, Uncategorized

eBay has paid just £1.2 million in tax in the UK an investigation has found.EBay pays £1.2m in UK tax on sales of £800 millionThe Sunday Times newspaper said that its tax bill in 2010 comes despite eBay’s UK subsidiaries generating sales of £800 million.

The auction site – which also owns the PayPal payments system – responded that it “complies fully with all applicable tax laws”.

The report comes after coffee giant Starbucks was also accused of paying just £8.6 million in corporation tax in the UK over 14 years.

According to the Sunday Times, eBay had sales of £789 million during 2010 in the UK at its four British subsidiaries.

Using its worldwide profit margin of 23%, it would have made a profit in the UK of £181 million, leading to corporation tax owed of £51 million. Instead, it paid just £1.2m, the report said.

Accounts for one of its units, eBay (UK) Ltd, show that for 2010 – the last year available – it owed tax of £766,000 on profits of £4.4 million.

Other large online international companies have also been accused of avoiding tax in the UK.

Facebook UK paid £238,000 in tax last year, according to its accounts. Its sales were £20.4 million.

Most of the company’s income is believed to be legally going through its European base in Dublin, where corporation tax is lower than in the UK.

And a report in the Guardian in April said that online retailer Amazon had generated sales of more than £7.6 billion in the UK over the past three years but had not paid any corporation tax on the profits from those sales.

Social media UK laws to be reviewed

October 12, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Cyber Security, Facebook, LinkedIn, Search Clinic, smart phones, Social Media, Social Networking, Technology Companies, Twitter, Uncategorized

Social media laws in the UK are to be reviewed in the wake of recent prosecutions.Social media UK laws to be reviewedNew guidelines for policing social media are to be discussed to avoid a “chilling effect” on free speech, the most senior prosecutor in England and Wales has said.

Director of public prosecutions Keir Starmer QC said that the right to be offensive “has to be protected”- but that there had to be a balance.

His comments came in the wake of two prosecutions for offensive postings.

Matthew Wood was jailed on Monday for posting comments about missing girl April Jones. He was jailed for 12 weeks after he made several “abhorrent” postings about missing five-year-old April Jones on Facebook. Members of the public had reported his comments to the police who arrested the man for his own safety after 50 people went to his home.

The teenager’s 12-week prison sentence was followed by the prosecution of Azhar Ahmed, 20, who was given 240 hours community service after writing an offensive post about dead British soldier which posted that “all soldiers should die and go to hell” on Facebook. He said he did not think that the message was offensive.

The Crown Prosecution Service (CPS) will invite lawyers and academics, as well as representatives from social media companies such as Facebook and Twitter, to be part of the discussions.

The new measures are expected to be announced before Christmas.

A freedom of information request revealed that there were 2,347 investigations after complaints regarding posts on social media in 2010. This number rose to 2,490 in 2011 – about 50 different cases across the UK each week.

Mr Starmer said prosecutors were finding it difficult to work within the existing law.

“The emerging thinking is that it might be sensible to divide and separate cases where there’s a campaign of harassment, or cases where there’s a credible and general threat, and prosecute in those sorts of cases and put in another category communications which are, as it were, merely offensive or grossly offensive.”

Mr Starmer said the new guidelines would enable relevant authorities to use remedies other than criminal prosecution to address instances of offensive activity.

“The threshold for prosecution has to be high,” he added. “We live in a democracy, and if free speech is to be protected there has to be a high threshold. People have the right to be offensive, they have the right to be insulting, and that has to be protected.”

Facebook users spying on ex lovers damage themselves

September 19, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Cyber Security, Facebook, Social Media, Social Networking, Technology Companies, Uncategorized

Facebook users are risking psychological damage from using the website to spy on ex lovers, according to new research analysis.Facebook users spying on ex lovers damage themselvesAs many as half of Facebook users are risking psychological damage from using the site to spy on ex lovers, according to new research.

Two of the most cited reasons for accessing Facebook are to keep in touch with others and to surreptitiously monitor them – with between a third and half of users using it to check up on ex-partners.

With close to a billion users, it means hundreds of millions may be finding it more difficult to get over a broken romance.

If it was unhealthy being together in the first place, it may be even more emotionally damaging to continue following their lives.

Psychologist Dr Tara Marshall said in the past, such spying and keeping tabs with what your ex was up to was challenging. You could try and pry information from his or her friends, telephone, or drop by their place, but it was usually unlikely you would turn up much useful information.

This made it easy for people to distance themselves from the relationship and move on – an emotionally healthy breakup. But as long as you remain ‘friends’ with your ex on Facebook, they are now able to keep up with everything you are doing.

While satisfying a certain curiosity factor, it seems likely that it would make it far more difficult to actually emotionally distance yourself from your past relationship.

In a survey of 464 participants, most of whom were undergraduate students, she found people who remain Facebook friends with an ex-partner will experience poorer breakup adjustment and personal growth relative to those who do not.

The findings suggest continued online exposure to an ex-romantic partner may inhibit post-breakup recovery.  Notably, frequent monitoring of an ex-partner’s Facebook page and list of friends was associated with greater distress.

Dr Marshall, of Brunel Universoity, Uxbridge, said: “Previous research has found continuing offline contact with an ex-romantic partner following a breakup may disrupt emotional recovery.

“Analysis of the data provided by 464 participants revealed that Facebook surveillance was associated with greater current distress over the breakup, more negative feelings, sexual desire, and longing for the ex-partner, and lower personal growth.

“Overall, these findings suggest that exposure to an ex-partner through Facebook may obstruct the process of healing and moving on from a past relationship.”

Dr Brenda Wiederhold, editor of Cyberpsychology, Behaviour and Social Networking which published the research Facebook Surveillance of Former Romantic Partners: Associations with PostBreakup Recovery and Personal Growth , added: “This study sees again virtual life mirroring real life.

“Just as real life contact with ex-partners may inhibit growth, healing, and well-being, so may virtual contact.”

Investing in Wall Street IPO share floatations can damage your wealth

August 15, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Facebook, Search Clinic, Technology Companies, Uncategorized

Wall Street’s stock markets have become a place where a fool and his money are becoming easily parted.Investing in Wall Street IPO share floatations can damage your wealthManchester United Football Club (NYSE: MANU) is one of the most successful football teams on the planet.

But fame and recognition are no guarantees of success on the stock market. In fact, the club’s IPO last week shows us that they can be quite the opposite.

Manchester United’s backers were hoping to place its shares at $16 to $20. Instead, the stock hit the market at $14 and barely budged during that first trading day (according to the Financial Times it had to be supported by it’s greedy backers.)

Does that sound familiar? It should. The most prominent IPO of this year followed a similar trajectory.

Facebook (Nasdaq: FB) tried to leverage a massively popular website and immense brand recognition into a blockbuster stock market debut.

That blockbuster ended up being more of a wet firecracker. On day one of trading, the stock barely treaded water above its issue price of $38 (again thanks to the generous buying support of the company’s underwriters).

Since then, the stock has plummeted- and it’s not likely to rise anytime soon.

On the back of a recent negative earnings report the shares today languished just above $20. A fall of a massive 48%- and the employee lock-in still hasn’t opened yet- with another 270 million shares to be sold tomorrow.

As for MUFC- the current owners Glazer’s 2005 highly leveraged acquisition left it saddled with hundreds of millions in debt. That isn’t an amount that melts away easily, and in the subsequent years, Manchester United’s debt level has grown alarmingly.

The company managed to repay some of that, but according to its unaudited figures as of this past March, long-term debt was still high at £417 million pounds. Cash, meanwhile, amounted to less than £26 million.

How the NYSE manage to define this business- which was founded in 1876 as a new growth story and allow it’s owners to maintain 90% voting rights is a disgrace.

So when the next “big thing can’t fail” IPO is touted. We suggest that you sit on your hands and wallets.

As the saying goes- how to you make a small fortune from football clubs? You start with a large fortune.

So the saying goes with Wall Street’s insider stock brokers. Caveat emptor.