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The Irish data protection commissioner has recommended widespread changes to improve personal data privacy on Facebook.They include making its terms and conditions clearer and offering users greater control over how their data is used on the site.

The findings are particularly significant because Facebook Ireland was given responsibility for all non-US and Canadian data in September 2010.

Facebook has six months to implement the changes.

Commissioner Billy Hawkes will conduct a formal review of its progress in July.

Commenting on the report, he said: “This was a challenging engagement both for my office and for Facebook Ireland. The audit has found a positive approach and commitment on the part of FB-I [Facebook Ireland] to respecting the privacy rights of its users.”

The review was conducted partly in response to complaints about Facebook’s data and partly as routine assessment of firm conducted by the commission.

The report suggested widespread changes, including:

• a mechanism for users to make informed choices about how their information is used and shared on the site, including in relation to third party apps
• increased transparency and controls over how personal data is used for advertising purposes
• transparency and control for users via the provision of all personal data held to them on request and as part of their everyday interaction with the site
• the deletion of information held on users and non-users via what are known as social plug-ins, and more generally the deletion of data held from user interactions with the site much sooner than at present
• an update to its data use policy/privacy policy to take account of recommendations as to where the information provided to users could be further improved
• an additional form of notification for users in relation to facial recognition/”tag suggest” that, it is considered, will ensure Facebook Ireland is meeting best practice in this area from an Irish law perspective
• an enhanced ability for users to control tagging and posting on other user profiles
• an enhanced ability for users to control their addition to groups by friends

One of the first changes users will notice in the new year will be prominent notices informing them about the facial recognition tag which suggests names for labelling photos. Users will be offered the chance to disable it.

It’s not that long ago that Facebook felt able to ignore complaints about the way it handled users’ data, confident that everyone would eventually fall in line with Mark Zuckerberg’s exhortation to share more. That has all changed.

Under growing attack from privacy campaigners, governments and regulators, the social network is now doing its best to sound more sensitive to their concerns.

The idea that internet firms could ignore local regulators by simply moving elsewhere now looks out of date. If the likes of Facebook and Google want to operate globally, they are finding that they have to respond to local concerns.

But further clashes loom. Facebook’s business depends on advertisers who want to know more about the likes and dislikes of its users. Balancing their demands for more data with the privacy concerns of 800 million people will be a difficult line to tread.

Facebook’s share of the UK online usage has fallen by more than seven percentage points in the last year- raising concerns that it may have hit saturation point.The social network – which is expected to make an initial public offering (IPO) this year – still attracted significantly more online time than its nearest competitor, accounting for 52.6pc of all visits to social networks in December.

However, Facebook has lost substantial ground since the previous December, when it took a 58.5pc share of the UK’s social networking market, according to data from Experian Hitwise.

It slipped 1.3 percentage points last month alone.

The decline has raised concerns that Facebook is running out of steam in the markets where it is best established, whilst its competitors gain ground.

“Facebook’s growth is levelling out,” said James Murray, market research analyst at Experian. “Because Facebook had such a clear lead, it was always going to be difficult for Facebook to maintain [its position]. It has probably reached near enough its maximum growth.”

The figures will come as a blow to the company, which has been investing heavily in extending its reach and enticing users to click on its adverts, ahead of its long-awaited IPO. Facebook is expected to float with a possible valuation of  £65 billion ($100 billion)- the biggest technology IPO ever.

By contrast, YouTube, the user-generated video site owned by Google, grew its traffic by 45pc last year.

It accounted for just over a quarter of all UK visits to social networks in December, putting it 7.4 percentage points ahead of the previous year.

“We’re expecting video to be even more influential as a marketing channel, and marketers will have to adapt their strategies to incorporate a multi-channel approach in order to secure customers both on and offline,” said Mr Murray.

Twitter and Yahoo! Answers also made gains, but remained tiny by comparison, with 3pc and 2pc of all visits to social networks respectively.

Google’s social network, Google +, did not register in the top 10 most visited social networks at all.

However, Google grew its share of search engine usage market in the UK, edging up from a 91.3pc share of the market to 91.8pc.

Microsoft, its nearest competitor, was a minnow by comparison. Its suite of sites accountted for 3.6pc of all search engine visits in the UK in December, whilst Yahoo!’s popularity for searches fell nearly a percentage point to 2.5pc.

Google was the most visited website with US users in 2011 but Facebook was not far behind according to market researchers.Nielsen suggests more than 153 million visitors clicked onto Google branded pages each month, as Facebook attracted close to 138 million visitors.

Yahoo came third with about 130 million visitors each month.

But analysts warned Yahoo’s tally might be at risk if young people continued to turn away from web-based email.

The study is based on data collected between January and October and included visits from home and work computers. It involved a sample from a global panel of 200,000 people.

Website                                  Unique visitors per month
1. Google                                        153,441,000
2. Facebook                                     137,644,000
3. Yahoo                                         130,121,000
4. MSN/WindowsLive/Bing                 115,890,000
5. YouTube                                     106,692,000
6. Microsoft                                      83,691,000
7. AOL Media Network                        74,633,000
8. Wikipedia                                      62,097,000
9. Apple                                           61,608,000
10. Ask Search Network                     60,552,000

Source: Nielsen

Although Google trumped Facebook as the most popular web brand, the search giant’s Google+ network came far behind Mark Zuckerberg’s site in Nielsen’s ranking of the most popular social networks and blogs.

Google+ came eighth in the list with 8.02m unique monthly visitors.

That also put it behind Google’s weblog publishing tool Blogger, as well as Twitter, Wordspace, Myspace, Linkedin and Tumblr.

Google’s YouTube was identified as the most popular destination for online videos, attracting more than three times the number of monthly visitors as the music video service Vevo.

While Yahoo maintained its position as one of the top three web brands, an earlier study cast doubt over its ability to retain the position over coming years as it’s email system faces a declining market share.

Facebook has agreed to tighten privacy controls as part of a settlement with US regulators over yet another abuse of user data.The Federal Trade Commission said Facebook would tighten consent rules on privacy, and close access to deleted accounts in 30 days or less.

The case began in 2009, when Facebook changed settings to make public details users may have deemed private.

In a blog post, Facebook founder Mark Zuckerberg said the company had made a “bunch of mistakes”.

But he added that this has often overshadowed the good work that the social networking site had done.

Facebook had addressed many of the FTC’s concerns already, he said.

The FTC said Facebook, which has 800 million users, had agreed to get consumers’ approval before changing the way it shares their data.

Facebook did not admit guilt and was not fined, but it was barred from “making any further deceptive privacy claims” and will undergo regular checks on privacy practices, the FTC said.

“The proposed settlement requires Facebook to take several steps to make sure it lives up to its promises,” the FTC said in a statement.

That includes giving consumers “clear and prominent notice and obtaining consumers’ express consent before their information is shared beyond the privacy settings they have established”.

Mr Zuckerberg said in his blog: “We’re making a clear and formal long-term commitment to do the things we’ve always tried to do and planned to keep doing – giving you tools to control who can see your information and then making sure only those people you intend can see it.”

The settlement follows a similar agreement in March between the FTC and Google over the web search firm’s own social network, Buzz.

A flaw in Facebook’s personal privacy security has allowed users access to supposedly private photographs- including those of the website’s chief executive, Mark Zuckerberg.The step by step guide on how to circumvent Facebook’s privacy systems have been circulating online for more than two weeks.

The method, which was blocked on Tuesday, involved exploiting systems meant to stop users posting explicit material on the web’s largest social network.

After reporting a public profile picture as inappropriate because of “nudity or pornography”, intruders were offered the chance to report more photographs posted by the same user. Facebook then presented them with a thumbnail gallery of private images which could be enlarged by making a simple change in the browser address bar and downloaded.

“Facebook could take action on your account should this be abused,” the original poster wrote. “I urge you to use on a dummy account if you care about keeping your Facebook profile active.”

It was verified by experts on Hacker News, a widely-read software development website.

“If that doesn’t prove that [Facebook's] developers aren’t thinking about security, I don’t know what would,” said one developer.

“Nobody who is in a culture of protecting security would even consider building this.”

Using the method, the website’s users raided Mark Zuckerberg’s private albums and posted their contents on other websites.

The 27-year-old is shown in a series of candid shots with his girlfriend Priscilla Chan and his Hungarian sheepdog puppy, Beast.

Zuckerberg’s private photographs also include a picture of him holding an apparently live chicken by its legs; the billionaire has said he only eats meat from animals he kills himself. Some of the photographs were already publicly available.

The 14 pictures were posted anonymously on an image sharing website under the heading “It’s time to fix those security flaws Facebook”.

As well as being potentially personally embarrassing for Mr Zuckerberg, the flaw has been exposed at an awkward time for the firm he co-founded at Harvard University.

Last week Facebook admitted “a bunch of mistakes” after American regulators accused it of “unfair and deceptive” privacy practices.

The Federal Trade Commission investigated a series of controversies over sharing user data with advertisers, access to user data by third party apps and changes to privacy settings that made more user data public without warning.

Facebook was forced to agreed to external inspections of its privacy systems and agree to fines of $16,000 per day for new violations.

As it’s now December and people are opening the first windows on their Advent calendars Dr Search thought we would give you some insights for the Twelve Days of Christmas 2011 online. The 12 Insights of Christmas 2011

1. This December 350 million hours will be spent shopping online by the UK Internet population. This translates to an average of 8 hours and 45 minutes spent per person on shopping websites over the course of the month.

2. 2.1 billion visits will go to online retail sites in December with new record peaks in traffic both pre and post-Christmas.

3. Lego will be the most searched for toy this Christmas, in particular Lego Star Wars games and sets.

4. Cyber Monday (5 December) will be the biggest pre-Christmas shopping day online with 85 million visits to retail websites from UK Internet users.

5. Monday 19 December will be the biggest day of December for online Grocery visits as people do some last minute food shopping but also check store opening times across the Christmas period.

6. iPhones will be a third more popular online than iPads this Christmas. If search intent was reflected in sales, for every 3 iPads Apple sold this Christmas they would sell 4 iPhones.

7. Facebook will see a new peak in UK Internet visits as friends share messages of good will with one another. 25 million hours will be spent on Facebook on Christmas Day alone.

8. Searches for the post-Christmas sales will start earlier than ever this year, with eager shoppers starting to do their research online as early as Christmas Eve.

9. Friday 23 December will be the biggest day of December for retailers receiving traffic from email as the multi-channel retailers prepare their customers for the post-Christmas sales.

10. The fashion sector will be the most reliant on Facebook traffic this Christmas, with TopShop, River Island and ASOS among the biggest recipients of Facebook traffic.

11. 12 million hours will be spent watching video clips on BBC iPlayer this Christmas with the biggest driver of traffic being the Dr Who Christmas special.

12. Hull will be the online shopping capital of Britain of December 2011, with proportionally more people doing their Christmas shopping online than any other city in the UK.

These twelve days of christmas online insights were initially research by Hitwise.

Last month Facebook admitted that hackers are breaking into hundreds of thousands of Facebook accounts every day.Out of more than a billion logins to the website every 24 hours, 600,000 are impostors attempting to access users’ messages, photos and other personal information Facebook said.

The figure is the first time that the social network has revealed how it is bombarded by hackers on a daily basis.

Security experts said the figure is a “big concern” and that people need to be more careful when choosing their passwords across the web.

Facebook is just one of the main target sites for hackers.

Web users need to make sure that their passwords across email, banking and other digital services more complicated in order to avoid their personal information being compromised.

Top tips for choosing an internet password:

- Vary different types of characters in your passwords; include numbers, letters and special characters when possible.
- Choose passwords of eight characters or more. Separate short words with spaces or underscores.
- Don’t use the same password and username combination for multiple websites. Use an online password manager to keep track of your different accounts.

Here are a list of the 25 ‘worst’ internet passwords- if you use ANY of these you should seriously change them NOW:
1. password
2. 123456
3.12345678
4. qwerty
5. abc123
6. monkey
7. 1234567
8. letmein
9. trustno1
10. dragon
11. baseball
12. 111111
13. iloveyou
14. master
15. sunshine
16. ashley
17. bailey
18. passw0rd
19. shadow
20. 123123
21. 654321
22. superman
23. qazwsx
24. michael
25. football

Privacy campaigners have welcomed a suggestion that Facebook may finally be about to ask it’s users to opt into any changes in the way it uses their personal information.The social network previously announced alterations to its members’ settings without asking for fresh consent.

The website is changing its policy after an investigation by the US Federal Trade Commission, according to a report by the Wall Street Journal.

The report suggests the site has also agreed to privacy audits by an independent organisation over the next 20 years.

“Facebook has historically been extremely resistant to transparency in its own operations, so we welcome measures that would force the company to obtain express consent of its users,” said the advocacy group Privacy International.

“However, it seems likely that the FTC’s demands will only present a temporary obstacle in the path of Facebook’s ambitions to collect its users’ information.

“Faced with reams of small print, most users are likely to automatically agree to policy changes, with each change bringing us one step closer to Zuckerberg’s vision of a privacy-free future.”

The FTC’s intervention is being linked to the Washington-based campaign group, Electronic Privacy Information Center (EPIC).

It filed a complaint with the commission in December 2009 claiming that privacy setting changes “violate user expectations, diminish user privacy and contradict Facebook’s own representations”.

EPIC noted that the website’s users, security experts and others had voiced opposition to the change.

The organisation filed a follow-up complaint in 2010 claiming the social network had violated consumer protection law.

This year, EPIC also asked the FTC to investigate Facebook’s use of facial recognition software on users’ uploaded photographs and changes that gave the firm “far greater ability to disclose the personal information of its users to its business partners”.

Facebook says it has more than 800 million members who have used the site at least once in the past 30 days.

Legal experts say any settlement with the FTC is likely to have implications for other internet firms.

Visits to video sharing websites by UK users have gone up by more than a third in the last year.The biggest driver of traffic to those sites is music videos (33%), followed by TV shows (17%), film (11%), gaming (10%) and news (9%).

The figures, from internet research company Experian Hitwise, show YouTube accounts for nearly 70% of all video website hits.

It’s now the third most popular site in the UK after Google and Facebook.

Lady Gaga was the most in demand for artist within music searches.

The research was gathered between September 2010 and September 2011.

During that time 240 million hours every month were spent by British internet users watching videos online.

UK’s top 10 websites:

Google UK
Facebook
YouTube
eBay UK
Windows Live Mail
MSN UK
Google.com
BBC News
BBC Homepage
Yahoo! UK & Ireland

Research by Experian Hitwise

Illustrating its dominance in this area, Google owned YouTube, clocked up 184 million of those hours.

That number is still dwarfed by the amount of time spent on social networking sites though.

The same research shows 800 million hours were spent each month on sites like Facebook and Twitter by the UK’s internet users.

Despite YouTube’s dominance of video sharing websites there was also strong growth for other ones too.

BBC iPlayer, the second most popular video site, experienced a 22% rise in traffic last year.

That means the number of visits to the site has doubled in the last three years.

Facebook has outlined plans to encourage users to share more of the media they consume – including music and movies with friends- as well as once again changing their users’ security options.Its founder Mark Zuckerberg also unveiled a dramatic redesign to the website, replacing user profiles with an audio visual timeline of their life.

The updates were revealed at Facebook’s annual F8 developer conference.

A wave of new features in recent weeks have been welcomed by some users and caused annoyance to many others.

Facebook’s latest changes point to a desire to keep users engaged through new features, in the midst of rapid innovation from social networking rivals.

The site’s application platform has been redesigned to allow users to share what they are consuming on streaming music services such as Spotify, and the movie rental site Netflix.

Depending on privacy settings, users will be able to see what friends are doing – for example, playing a song – then listen-in themselves.

Mr Zuckerberg said he wanted to create, what he called, “real time serendipity”.

“Being able to click on someone’s music is a great experience, but knowing you helped a friend discover something new and they liked your taste in music, and that you now have that in common is awesome,” he added.

Facebook said that users would only be able to do as much on the site as its media partners allowed in each country, so free music sharing through streaming apps would only work where that service was already available outside Facebook.

Alongside the deeper integration of media content, the restyling of Facebook’s profile pages is also likely to prove a hot topic among users.

Identities will now be defined through a densely packed vertical timeline of major life events, made up of photos, videos and other items. The level of detail diminishes the further down a reader scrolls.

Profile pages had previously been limited to basic information along with a stream of every single item posted by a user.

Facebook stressed that all of its new offerings could be controlled by members using its recently simplified privacy controls.

In particular, it stressed that timeline items could be modified within the new “activity log”, allowing users to limit who can view certain events from their past.

The updates are expected to start appearing on users’ computers in coming weeks.