SEARCH CLINIC

Search engine online marketers
Subscribe Twitter Facebook Linkedin

Online trolls really are losers

August 04, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Apps, Dr Search, Gaming, Search Clinic, Technology Companies, Uncategorized

New research has found that men who harass women online are actual losers – at least when it comes to video games.

Online trolls really are losersTwo researchers analysed how men treated women while playing 163 games of Halo 3.

Men who performed poorly in the games responded by being hostile to female players- and were more likely to bully female players.

The male winners were mostly pleasant to other players, while the losing men made unsavoury comments to female players.

“Low-status males that have the most to lose due to a hierarchical reconfiguration are responding to the threat female competitors pose,” the researchers, from the University of New South Wales and the Miami University in Ohio, write. “High-status males with the least to fear were more positive.”

In Halo 3, players are anonymous and only interact with each other by voice a few times during the game. Most Halo players are men.

When performing poorly, players increased negative statements toward women and submissive statements toward the men who were winning.

“As men often rely on aggression to maintain their dominant social status, the increase in hostility towards a woman by lower-status males may be an attempt to disregard a female’s performance,” the researchers write.

Male players were thrown off by hearing female voices during the game. The researchers think their results suggest that young males should be taught that losing to women is not “socially debilitating”.

The results also suggest that video games may be reinforcing gender segregation and potentially promoting sexist behaviours, especially troubling since so many “gamers” are teenagers.

Microsoft releases program to spot abuse images

July 27, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Cloud Computing, Dr Search, Microsoft, Search Clinic, Technology Companies, Uncategorized

Microsoft has released a free program that lets website owners spot when images of child abuse are being shared by users.

Microsoft has released a free program that lets website owners spot when images of child abuse are being shared by usersMicrosoft said that it had made the PhotoDNA tool available to tackle the 720,000 abuse images uploaded to the net every day. Many large social media networks are already using PhotoDNA to police uploaded images

Police forces, anti-abuse organisations and large social networks have been using the tool for some time to dig out the illegal images.

Microsoft said the online tool was for small firms that lack the resources to do image-checking themselves.

Spotting abuse images among the 1.8 billion pictures uploaded to online services every day was an almost impossible task, said Courtney Gregoire, a senior lawyer at Microsoft’s Digital Crimes Unit in a blogpost outlining the initiative.

While many large social networks such as Twitter, Facebook and Flipboard were already using PhotoDNA, before now it had not been available to smaller online services, she said.

“We needed an easier, more scalable way to identify and detect these worst-of-the-worst images,” said Ms Gregoire.

The PhotoDNA system has been used to analyse and classify images of child sexual abuse held by Interpol, police forces and the US National Center of Missing and Exploited Children.

The technology generates a signature or hash for each image that can be compared with any new image to see if there is a match. It can spot images it has seen before even if they are cropped or otherwise manipulated to avoid detection systems.

Many of the images shared online have been seen before and spotting people trading them can help police forces unearth abusers previously unknown to them.

The free service puts PhotoDNA in the cloud and lets websites check images uploaded by users.

Should BT be split?

July 14, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Broadband, Computers, Dr Search, internet, Search Clinic, Telecommunications Companies, Uncategorized

Ofcom has suggesting that its highly lucrative Openreach division could be sold off from BT.

Ofcom has suggesting that its highly lucrative Openreach division could be sold off from BTOpenreach is the “utility” bit of BT- which is the delivery mechanism for broadband to millions of customers.

Think Network Rail owning the railways bit of the train network, or National Grid owning the electricity grid which delivers power to our home.

Openreach is virtually a monopoly service, with Sky, TalkTalk, Virgin and others obliged to pay BT for access to the broadband “pipes”.

And as such it is heavily regulated already- although according to John Fingleton, the former head of the Office of Fair Trading- the “enormously profitable” Openreach would be likely to perform better as a standalone company.

Mr Fingleton argues that a separate Openreach would be likely to invest more in improving broadband connections.

As an example he cites Worldpay, a former division of the Royal Bank of Scotland.

Worldpay operates a “plumbing business” for banks – providing payment services for card transactions and mobile phones.

Since RBS sold it, as a condition of the bank’s taxpayer bailout in 2008, its new private equity owners, Bain and Advent, have significantly increased investment.

Many believe that Openreach would travel the same route, and the amount invested in it as a standalone business would be more than the present £1 billion BT provides each year.

It could also mean accelerated investment in changing the network from the older copper network to “super-fast” fibre.

To enforce a sale, BT’s ownership of Openreach would probably need to be referred to the Competition and Markets Authority which has more muscle in this area than Ofcom.

Mr Fingleton agrees this is the best route to decide whether Openreach would be better out of BT’s hands.

Sky – of course a major competitor to BT – concurs, calling this morning for a referral to the CMA.

It says that BT’s performance on broadband delivery leaves a lot to be desired, and that under investment means that appointments to connect its customers to broadband are often missed and that faults regularly remain unfixed.

Sky and BT don’t like each other very much, particularly since the latter took a healthy portion of Sky’s lunch by piling into sports television and winning the rights to broadcast Premier League matches.

There are dark mutterings that BT uses the vast profits from Openreach to fund its incursion into television, a claim the company hotly denies.

BT insists that Openreach’s service has improved, with 2,500 engineers added in the last year and 700 more coming this year. It says it reaches or exceeds all of the 60 service targets set it by Ofcom.

And that it is only because of BT’s large and healthy balance sheet that so much investment has been made in upgrading the network to super-fast broadband.

What won’t be superfast is the Ofcom process. This is just the latest stage in a far wider review of the UK’s digital market which will take months to conclude and years to implement.

More UK people using internet

June 01, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Dr Search, Ecommerce, internet, Technology Companies, Uncategorized, Website Design

More people are using the Internet in the UK- according to official statistics.

More people are using the Internet in the UK- according to official statistisIn the first quarter (Jan to Mar) 2015, 86% of adults (44.7 million) in the UK had used the internet in the last 3 months (recent users), an increase of 1 percentage point since the quarter 1 (Jan to Mar) 2014 estimate of 85%.

11% of adults (5.9 million) had never used the internet, falling by 1 percentage point since quarter 1 (Jan to Mar) 2014.

The South East had the highest proportion of recent internet users (90%) and Northern Ireland was the area with the lowest proportion (80%).

In quarter 1 (Jan to Mar) 2015, the proportion of adults who were recent internet users was lower for those that were disabled (68%), compared with those that were not disabled (92%).

In quarter 1 (Jan to Mar) 2015 the proportion of adults aged 16 to 24 years who were recent internet users was lower for those that were disabled (95% recent users) compared with those that were not disabled (99% recent users).

The proportion of adults aged 75 years and over who were recent internet users was also lower for those that were disabled (27% recent users) compared with those that were not disabled (40% recent users).

Moral of the story is that if you are a business, you want more business- and you are not on the Internet you are missing a trick.

So if you need help with making money online then please contact us now either by clicking the contact us button or ring us 01242 521967:contact search clinic

Smaller broadband companies are better

March 18, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Broadband, Customer Service, Dr Search, internet, Search Clinic, Technology Companies, Telecommunications Companies, Uncategorized

Customers of smaller broadband companies are much happier than those of the big three BT, Sky and TalkTalk according to the consumer group, Which?

Smaller broadband companies are betterThe three largest providers received customer satisfaction scores below 50% in a survey.

Smaller broadband companies such as John Lewis Broadband, Plusnet, Utility Warehouse and Zen Internet had customer satisfaction rates over 70%.

Which? is campaigning for greater clarity in the broadband speeds companies are allowed to advertise.

The consumer campaign group says most of the internet service providers in the survey received scores of three stars when people were asked to rate their broadband speed.

TalkTalk customers were least happy, giving their provider two stars for speed.

Which? is campaigning against rules which it says allow providers to advertise broadband speeds that only 10% of their customers actually receive.

Broadband companies should give customers the speed and service that they pay for, the consumer group Which? has said.

A survey carried out on its behalf claimed that 45% of customers suffer slow download speeds. Over half of those customers said they experienced slow speeds frequently or all the time.

Ofcom already has a voluntary code of practice on broadband speeds in place that it says ensures customers are protected.

Providers who have signed up to it must give customers a written estimate of their broadband speed at the start of a contract and must allow them to leave a contract without penalty if they receive speeds significantly below the estimate.

A mystery shopping exercise carried out by Ofcom revealed that the code was working effectively. However, there were areas where it could be improved and a revised code of practice would be published in the coming months.

Which? said in practice it supported the code but it was voluntary, not compulsory and providers needed to go further. Rather than providing an estimated speed range that a customer could expect to receive, providers should pinpoint a more accurate speed that customers can expect at their home address and provide this in writing.

This written confirmation should be accompanied by information explaining what consumers can do at different speeds – what they could download and how long it would take – and how to test their speed, Which? said.

According to the survey of 2,000 people, a quarter of those who had reported a loss in service said they had had to wait two days to get it fixed, with one in 10 waiting a week or more.

Twenty per cent said they had contacted their internet service provider at least three times when trying to resolve a problem with their broadband connection.

Which? is calling for broadband companies to fix connections as quickly as possible and refund customers for any loss of service.

Cyber criminals raided by police

March 06, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Computers, Cyber Security, data security, Dr Search, Hackers, internet, Personal Security, Search Clinic, Technology Companies, Uncategorized

The UK’s National Crime Police Agency has arrested 56 suspected hackers in part of a “strike week” against cybercrime.

The UK's National Crime Agency has arrested 56 suspected hackers as part of a strike week against cybercrimeIn total, 25 separate operations were carried out this week across England, Scotland and Wales. Those arrested are suspected of being involved in a wide variety of cybercrimes including data theft, fraud and virus writing.

The week long series of operations was co-ordinated by the NCA’s National Cyber Crime Unit (NCCU) as well as specialist officers from regional organised crime squads and the Metropolitan Police.

West Midlands police arrested a 23 year old man in Sutton Coldfield who is believed to have been involved in breaking into the network of the US defence department in June 2014.

The biggest operation saw the arrest of 25 people in London and Essex suspected of using the net to steal money, launder cash and carry out other frauds.

The hackers behind that attack stole contact information for about 800 people and data on the network’s internal architecture was also pilfered.
line

The action also resulted in the arrest of people thought to be part of some well known hacking groups.

In Leeds, a suspected member of the Lizard Squad group was arrested, and in London a 21-year-old man was taken into custody on suspicion of being part of the D33Ds Company hacking collective.

The D33Ds group is believed to have been behind a 2012 attack on Yahoo that stole more than 400,000 email addresses and passwords subsequently published online.

Investigations about suspects in Sutton Coldfield, Leeds and Willesden were aided by forensic information provided by the FBI.

The other actions targeted alleged phishing gangs, intellectual property thieves, users of financial malware, companies that offer hosting services to crime groups, and many people who took part in so-called DDoS (distributed denial of service) attacks in an attempt to knock websites offline.

One 21-year-old man from County Durham allegedly knocked out the Police Scotland website mounting such a DDoS attack.

“Criminals need to realise that committing crime online will not render them anonymous to law enforcement,” said Andy Archibald, deputy director of the NCCU. “It’s imperative that we continue to work with partners to pursue and disrupt the major crime groups targeting the UK.”

In addition, this week the NCA coordinated visits to 70 firms to inform them about how vulnerable their servers were to attack and how they could be used by cyberthieves to send out spam or act as proxies for other attacks.

The strike week also involved four forces setting up pop-up shops to give advice to the public about staying safe online and to get their devices checked to make sure they are free of malware and other digital threats.

End of Orange Wednesdays

February 26, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Broadband, Customer Service, Dr Search, Mobile Marketing, mobile phones, Search Clinic, smart phones, Telecommunications Companies, Uncategorized

Yesterday was the last “Orange Wednesday” when UK cinemas offered 2 for 1 deals.

Yesterday was the last The latest company behind the phone operators EE- announced last year that it was ending the promotion because its customers’ “viewing habits had evolved”.

It promises to have another package to offer soon, but there was speculation that the company couldn’t reach a commercial deal with a cinema chain.

In a statement issued in December, EE said: “Orange Wednesday launched over a decade ago and at its peak was a massive success and an iconic promotion.”

“After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on.”

2013’s box office attendance was the lowest in 20 years, according to Rentrak.

Cinemas in the UK and Ireland saw box office takings drop 2.9%, or around £34 million, from 2013 – the most significant change since 1991.

Blame, in part, was being directed at a lack of Hollywood blockbusters on screens that year, but it was also put down to the increasing cost of a ticket and people downloading films and box sets at home on a tablet, TV or phone.

But Stephen Fry says it’s not as simple as people being turned off film and brands the decline as “sad”.

“I don’t know whether one can factor in the figures for those who wait in order to watch Netflix, iTunes and other such downloads. Because I think that’s really on the up enormously and the passion for cinema and for movies is the greatest I think that it’s ever been.”

“So the fact that it’s not reflected in box office returns is sad, because I think filmmakers and everyone like to see their movies watched in proper, big, big cinemas. “

“Indeed Imax and funnily enough, you get things like Game of Thrones being shown in Imax cinemas. It’s disappointing but actually that’s bound to happen but over a longer period I think. I think you’ll find that cinema attendance is still pretty good.”

And he’s not wrong. 2014 did mark the fifth consecutive year that the film industry exceeded the £1.1 billion mark.

Which makes Search Clinic conclude that as the brand name has changed since the promotion’s inception, the brand value to EE was no longer cost effective.

The problems of cyber security for small businesses

February 24, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Computers, Customer Service, Cyber Security, data security, Dr Search, Ecommerce, Hackers, Search Clinic, Technology Companies, Uncategorized

The growing problem of cyber security is becoming a big headache for small businesses.

The growing problem of cyber security is becoming a big headache for small businesses.Figures from Sophos suggest about 30,000 websites a day are being compromised by cyber hackers – most of those will be the public face of one SME or others.

Becoming a victim of a hack or breach costs smaller firms between £65,000 and £115,000, according to the PWC survey of the worst data breaches among small firms. Those worst hit will suffer up to six breaches a year, PWC suggested, so the total cost could be even higher.

For a smaller firm finding that much cash to clean up after a breach could mean the difference between keeping trading and going bust.

This lack of focus on cyber security is understandable, as most small and medium-sized enterprises (SMEs) spent most of their time on core commercial activity such as keeping customers happy, seeking out new clients and engaging in all the basic day-to-day admin needed to keep their enterprise afloat.

So worrying about computer security comes a long down their To Do lists.

However, ecommerce, websites, apps, smartphones, tablets, social media and cloud services were all now standard ways of doing business in the 21st century, he said.

Additionally, there were some SMEs that were based entirely around technology but that did not make them experts in how to keep their digital business secure.

Either way, everyone is a target and they all need to look externally to security firms for help.

Everyone is familiar with attempts to penetrate internal networks to steal payment information or customer data records but may be less knowledgeable about invoice fraud, ransomware, malvertising, or even attacks that “scrape” websites with automated tools to steal all the information about prices and products they contain.

Estimates vary on how much SMEs spend on IT security.

The most recent government figures published 18 months ago suggest SMEs with 100 or more employees spend about £10,000 per year. The smallest small firms, with less than 20 staff, spend about £200. Other estimates put the spend at about £30 per employee.

SMEs should start with the basics.

This includes anti-virus software, firewalls, spam filters on email gateways and keeping devices up to date. This, would defeat the majority of the low level threats that those busy cyber thieves are churning out.

Government advice on how SMEs can be safer revolves around a 10 steps programme that emphasises basic, good practice. It’s big on those simple steps such as keeping software up to date and applying the widely used software tools that can spot and stop the most prolific threats.

But it also stresses that smaller firms understand more about how they use data and how it flows around their organisation.

Having a good sense of where data goes and who uses it can help limit the damage if it goes astray.

Having control of that data, knowing its value and where it is going, can help a company guard against it leaking out accidentally and maliciously. For instance, having that control might help a firm spot that a server was accidentally exposed to the net and private information was viewable by anyone.

It can also help SMEs keep an eye on their suppliers and partners to ensure that data is handled appropriately.

And finally, said Mr Harrison from Exponential-e, firms need to put in place a plan for what happens when a breach or security incident does occur.

“It’s not a question of if something bad will happen,” he said. “It will, but it’s all about what they do about it.”

Met Office to build £97 million supercomputer

October 30, 2014 By: Dr Search Principal Consultant at the Search Clinic Category: Cloud Computing, Computers, Customer Service, Dr Search, Search Clinic, Technology Companies, Uncategorized

The Met Office have been given £97 million to build a supercomputer to improve their weather forecasting and climate modelling.

Met Office to build £97 million supercomputerThe facility will work 13 times faster than the current system- enabling detailed UK wide forecast models with a resolution of 1.5 km to be run every single hour, rather than every three.

It will be built in Exeter during 2015 and become operational next September.

The Met Office said it would deliver a “step change” in forecast accuracy. It will allow us to add more precision, more detail, more accuracy to our forecasts on all time scales for tomorrow, for the next day, next week, next month and even the next century,” said Met Office chief executive Rob Varley.

As well as running UK-wide and global forecasting models more frequently, the new technology will allow particularly important areas to receive much more detailed assessment.

For example, forecasts of wind speeds, fog and snow showers could be delivered for major airports, with a spatial resolution of 300m.

The extra capacity will also be useful for climate scientists, who need massive amounts of computing power to run detailed models over much longer time scales.

It will address one of the key challenges of climate projections – to “answer the real questions people need to know”, said Mr Varley. “We can tell you that the global average temperature is going to increase by 3C or 4C if we carry on as we are – but the critical question is what is that going to mean for London?

But because the weather matters so much – to everything from whether to leave home with a brolly to preparing for closed runways at an airport – all eyes are on the Met Office, and the glances are not often positive.

The biggest failures have now entered the national vocabulary: Michael Fish’s denial of an approaching hurricane in 1987 and the infamous suggestion of a “barbecue summer” in 2009 when the reality proved relentlessly soggy.

The Met Office asserts that people never notice everyday successes, a gradual increase in reliability that has seen each decade allow the forecasts to reach another day into the future.

The new supercomputer should accelerate that process, crunching bigger numbers at a finer scale and more frequently than ever before. But it may also raise expectations about accuracy. And, in a country obsessed with the weather, that brings its own risks.

Mr Varley said he was “absolutely delighted” the government had confirmed its investment, which was first promised by the chancellor in the 2013 Autumn Statement.

The new system will be housed partly at the Met Office headquarters in Exeter and partly at a new facility in the Exeter Science Park, and will reach its full capacity in 2017.

At that point, its processing power will be 16 petaflops – meaning it can perform 16 quadrillion calculations every second.

The “Cray XC40” machine will have 480,000 central processing units or CPUs, which is 12 times as many as the current Met Office supercomputer, made by IBM. At 140 tonnes, it will also be three times heavier.

It marks the biggest contract the Cray supercomputing firm has secured outside the US.

“It will be one of the best high-performance computers in the world,” Science Minister Greg Clark told journalists at the announcement, adding that it would “transform the analytical capacity of the Met Office”.

Mr Clark said the supercomputer would put the UK, appropriately, at the forefront of weather and climate science. “It makes us world leaders not only in talking about the weather, but forecasting it too.”

The improved forecasts, according to the Met Office, could deliver an estimated £2 billion in socio-economic benefits, including more advance warning of floods, less air travel disruption, more secure decision-making for renewable energy investments, and efficient planning for the impacts of climate change.

Queen Elizabeth sends first Tweet

October 24, 2014 By: Dr Search Principal Consultant at the Search Clinic Category: Computers, Dr Search, internet, Search Clinic, Technology Companies, Telecommunications Companies, Twitter, Uncategorized

The Queen has sent her first tweet to launch the Science Museum gallery.

Queen Elizabeth sends first Tweet“It is a pleasure to open the Information Age exhibition today at the @ScienceMuseum and I hope people will enjoy visiting. Elizabeth R.”

That was the Queen’s first tweet – sent through the @BritishMonarchy account – heralding the launch of a major new exhibition at London’s Science Museum.

Three years in the planning, the exhibition is one of the most ambitious projects the museum has undertaken.

The Information Age gallery, opened by the Queen this morning, takes visitors on a journey through the history of modern communications from the telegraph to the smartphone.

There is the first transatlantic telegraph cable which connected Europe and North America, the broadcast equipment behind the BBC’s first radio programme in 1922, and Sir Tim Berners-Lee’s NeXT computer, which hosted the first website.

The gallery’s chief curator Tilly Blyth hopes that visitors who may be somewhat blase about the digital revolution will come away with a longer view.

“We really want them to see that our predecessors lived through similar periods of change. Ours isn’t the only revolution – just the latest. in a series of transformations since the electric telegraph in the 1830s.”

You can construct a 1980s mobile phone network, making sure your cell towers are efficiently positioned. You can go into the web story box to find out exactly what happens when you click on a link. And you can plug headphones into a 1950s telephone exchange, and listen to the operators describing what their work involved.

Baroness Lane-Fox, who has campaigned for better access to and understanding of the internet, welcomes the new gallery: “It’s an amazing opportunity for people young and old to come and see the extraordinary developments in technology over the last hundred years or so. It really reminds me of the scale of ambition that people have had to change things.”

She hopes too that visitors will learn of the great contribution made by Britain to the development of communications – from Ada Lovelace, the woman who conceived the idea of computer programming in the 1830s, through to the 1950s when Lyons Corner Houses introduced the first business computer Leo, and on to Sir Tim Berners-Lee: “I hope that people who visit will have their ambition and excitement lit so we can continue to be world leaders in this field because it’s so important.”

The gallery certainly does show off the role Britain has played, and a number of British companies including BT and the chip designer ARM Holdings have sponsored the Information Age and supplied exhibits.