SEARCH CLINIC

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Search Clinic Lectures

The Search Clinic’s Dr Search has addressed a number of forums on the subject of online marketing:
• To Chartered Institute of Marketing Midland Regional Board members,”Twitter Marketing” and “Google Analytics”, Warwick College, June 2012.
• To University of Gloucestershire MBA students,”Managing Customer Relationships Online”, Gloucestershire, February 2010.
• To Chartered Institute of Marketing members and University of Gloucestershire students,”How to use Social Media Opportunites to Make Money”, Gloucestershire, January 2010.
• To University of Gloucestershire MBA students,”Managing Customer Relationships Online”, Gloucestershire, October 2009.
• To the Gloucestershire Professionals Conference,”Search Engine Optimisation, Social Networks Online Marketing”, University of Gloucestershire, June 2009.
• To Gloucestershire College, “Taking the Plunge, Business Mentoring”, Gloucester, January 2009.
• To Warwick College, “CIM E-Marketing Award course Online Marketing”, Warwickshire, October 2008.
• To the Chartered Institute of Marketing and Gloucestershire Business Link, “Online Marketing- Maximising Your ROI from Search Engine Marketing”, Gloucestershire, September 2008.
• To Gloucestershire Business Link, “Search Engine Marketing and Online Marketing”, Gloucestershire, August 2008
• To Warwick College, “CIM E-Marketing Award course Online Marketing”, Warwickshire, October 2007. (100% student pass rate)
• To Warwick College, “Online Marketing – How to Increase Traffic to and Sales from Websites by Using Low Cost Methods”, Warwickshire, June 2007.
• To the Chartered Institute of Marketing, “Online Marketing – How to Increase Traffic to and Sales from Websites by Using Low Cost Methods”, Wolverhampton Wanderers Football Club, May 2007.
• To the Cooperative Societies of Gloucestershire, Oxfordshire and Wiltshire, “Low Costs methods of website Marketing”, Gloucestershire, April 2007.
• To the Gloucestershire Business Link,”How to improve your Website Marketing”, Gloucestershire, February 2007.
• To the Gloucestershire Business Link,”How to improve your website ranking with Search Engines”, Gloucestershire, January 2007.
• To the Gloucestershire Business Link,”How to improve your web site ranking with Search Engines “, Gloucestershire, December 2006.
• To the Gloucestershire Business Link,”Using Email and E-Newsletters to build online sales”, Gloucestershire, November 2006.
• To the Gloucestershire Business Link,”Using Online Marketing to build online sales”, Gloucestershire, October 2006.
• To the Chartered Institute of Marketing and the Smart Thursday South West Technology Group,”How to become famous online”, University of Gloucestershire, September 2006.
• To the Gloucestershire Professionals Conference,”Technology & Marketing- How to use low cost tactics to drive your website traffic”, University of Gloucestershire, July 2006.
• To the Chartered Institute of Marketing, Gloucestershire Business Link and Smart Thursday South West Technology Group,”How to use low cost tactics to drive website traffic”, University of Gloucestershire, May 2006.
• To the Institute of Direct Marketing and the Chartered Institute of Marketing,”Website marketing success- how to improve traffic to and profits from your website “, Bristol, March 2006.
• To the Cambridge Professional Academy,”Chartered Institute of Management Accountants- Mathematical Analysis”, Cambridge, October 2005.
• To the Gloucestershire Professionals Conference,”Driving traffics- how to increase website profits”, University of Gloucestershire, July 2005.
• To the Chartered Institute of Marketing, Gloucestershire Business Link and Smart Thursday South West Technology Group “Blogs- how to increase website traffic”, Gloucestershire, April 2005.
• To the Chartered Institute of Marketing, Gloucestershire Business Link and Smart Thursday South West Technology Group “How I Won the Lifetime e-Business Award”, Gloucestershire, November 2004.
• Guest Lecturer to BSc ecommerce students “E-Marketing”, University of Gloucestershire, March 2004.
• To the Smart Thursday South West Technology Group “How to Sell Online”, University of Gloucestershire, February 2004.
• To the Gloucestershire Business Link and Smart Thursday South West Technology Group “Ecommerce Business Development”, Gloucestershire, December 2003.
• To the Gloucestershire Business Link and Smart Thursday South West Technology Group “Top 10 Golden Tips for Profitable Website Marketing”, Gloucestershire, December 2002.
• To the Gloucestershire Business Link and Smart Thursday South West Technology Group “Managing the Customer Experience”, Gloucestershire, October 2002.
• To the Chartered Institute of Marketing’s Financial Services group “Making e-marketing cost-effective in a Return On Investment (ROI) environment”, City of London, April 2002.
• To the Chartered Institute of Marketing on “Dotcoms- the differences between success and failure”, Gloucestershire, March 2001.
• To the Design Council and UMIST on “Design in E-commerce”, Manchester, October 2000.
• To the Institute of Management Civil Service Network on “Online E-Commerce Developments”, London, May 2000.
• To the Foreign & Commonwealth Office and Polish business people on “Design in E-commerce”, Warsaw, March 2000.
• To the Chartered Institute of Marketing on “Marketing and the Net”, Gloucestershire, February 2000.

Co-authoured a research report on “Profitable ROI Online Website Marketing” which was endorsed and published by the Chartered Institute of Marketing, May 2002.

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