Search Clinic Lectures by our Principle Consultant
The Search Clinic's Dr Search has addressed a number of forums on the subject of online marketing:
• To University of Gloucestershire MBA students,"Managing Customer Relationships Online",
Gloucestershire, October 2009.
• To the Gloucestershire Professionals Conference,"Search Engine Optimisation, Social Networks Online Marketing",
University of Gloucestershire, June 2009.
• To Gloucestershire College, "Taking the Plunge, Business
Mentoring", Gloucester, January 2009.
• To Warwick College, "CIM E-Marketing Award course Online
Marketing", Warwickshire, October 2008.
• To the Chartered Institute of Marketing and Gloucestershire Business
Link, "Online Marketing- Maximising Your ROI from Search Engine
Marketing", Gloucestershire, September 2008.
• To Gloucestershire Business Link, "Search Engine Marketing
and Online Marketing", Gloucestershire, August 2008
• To Warwick College, "CIM E-Marketing Award course Online
Marketing", Warwickshire, October 2007. (100% student pass rate)
• To Warwick College, "Online Marketing - How to Increase
Traffic to and Sales from Websites by Using Low Cost Methods", Warwickshire,
June 2007.
• To the Chartered Institute of Marketing, "Online Marketing
- How to Increase Traffic to and Sales from Websites by Using Low Cost
Methods", Wolverhampton Wanderers Football Club, May 2007.
• To the Cooperative Societies of Gloucestershire, Oxfordshire and
Wiltshire, "Low Costs methods of website Marketing", Gloucestershire,
April 2007.
• To the Gloucestershire Business Link,"How to improve your
Website Marketing", Gloucestershire, February 2007.
• To the Gloucestershire Business Link,"How to improve your
website ranking with Search Engines", Gloucestershire, January 2007.
• To the Gloucestershire Business Link,"How to improve your
web site ranking with Search Engines ", Gloucestershire, December
2006.
• To the Gloucestershire Business Link,"Using Email and E-Newsletters
to build online sales", Gloucestershire, November 2006.
• To the Gloucestershire Business Link,"Using Online Marketing
to build online sales", Gloucestershire, October 2006.
• To the Chartered Institute of Marketing and the Smart Thursday
South West Technology Group,"How to become famous online", University
of Gloucestershire, September 2006.
• To the Gloucestershire Professionals Conference,"Technology
& Marketing- How to use low cost tactics to drive your website traffic",
University of Gloucestershire, July 2006.
• To the Chartered Institute of Marketing, Gloucestershire Business
Link and Smart Thursday South West Technology Group,"How to use low
cost tactics to drive website traffic", University of Gloucestershire,
May 2006.
• To the Institute of Direct Marketing and the Chartered Institute
of Marketing,"Website marketing success- how to improve traffic to
and profits from your website ", Bristol, March 2006.
• To the Cambridge Professional Academy,"Chartered Institute
of Management Accountants- Mathematical Analysis", Cambridge, October
2005.
• To the Gloucestershire Professionals Conference,"Driving
traffics- how to increase website profits", University of Gloucestershire,
July 2005.
• To the Chartered Institute of Marketing, Gloucestershire Business
Link and Smart Thursday South West Technology Group "Blogs- how to
increase website traffic", Gloucestershire, April 2005.
• To the Chartered Institute of Marketing, Gloucestershire Business
Link and Smart Thursday South West Technology Group "How I Won the
Lifetime e-Business Award", Gloucestershire, November 2004.
• Guest Lecturer to BSc ecommerce students "E-Marketing",
University of Gloucestershire, March 2004.
• To the Smart Thursday South West Technology Group "How to
Sell Online", University of Gloucestershire, February 2004.
• To the Gloucestershire Business Link and Smart Thursday South
West Technology Group "Ecommerce Business Development", Gloucestershire,
December 2003.
• To the Gloucestershire Business Link and Smart Thursday South
West Technology Group "Top 10 Golden Tips for Profitable Website
Marketing", Gloucestershire, December 2002.
• To the Gloucestershire Business Link and Smart Thursday South
West Technology Group "Managing the Customer Experience", Gloucestershire,
October 2002.
• To the Chartered Institute of Marketing's Financial Services group
"Making e-marketing cost-effective in a Return On Investment (ROI)
environment", City of London, April 2002.
• To the Chartered Institute of Marketing on "Dotcoms- the
differences between success and failure", Gloucestershire, March
2001.
• To the Design Council and UMIST on "Design in E-commerce",
Manchester, October 2000.
• To the Institute of Management Civil Service Network on "Online
E-Commerce Developments", London, May 2000.
• To the Foreign & Commonwealth Office and Polish business people
on "Design in E-commerce", Warsaw, March 2000.
• To the Chartered Institute of Marketing on "Marketing and
the Net", Gloucestershire, February 2000.
Co-authoured a research report on “Profitable ROI Online Website Marketing” which was endorsed and published by the Chartered Institute of Marketing, May 2002.
For feedback on the lectures, please see our Search Clinic Testimonials page
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