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More UK people using internet

June 01, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Dr Search, Ecommerce, internet, Technology Companies, Uncategorized, Website Design

More people are using the Internet in the UK- according to official statistics.

More people are using the Internet in the UK- according to official statistisIn the first quarter (Jan to Mar) 2015, 86% of adults (44.7 million) in the UK had used the internet in the last 3 months (recent users), an increase of 1 percentage point since the quarter 1 (Jan to Mar) 2014 estimate of 85%.

11% of adults (5.9 million) had never used the internet, falling by 1 percentage point since quarter 1 (Jan to Mar) 2014.

The South East had the highest proportion of recent internet users (90%) and Northern Ireland was the area with the lowest proportion (80%).

In quarter 1 (Jan to Mar) 2015, the proportion of adults who were recent internet users was lower for those that were disabled (68%), compared with those that were not disabled (92%).

In quarter 1 (Jan to Mar) 2015 the proportion of adults aged 16 to 24 years who were recent internet users was lower for those that were disabled (95% recent users) compared with those that were not disabled (99% recent users).

The proportion of adults aged 75 years and over who were recent internet users was also lower for those that were disabled (27% recent users) compared with those that were not disabled (40% recent users).

Moral of the story is that if you are a business, you want more business- and you are not on the Internet you are missing a trick.

So if you need help with making money online then please contact us now either by clicking the contact us button or ring us 01242 521967:contact search clinic

Government warned about creating a digital divide

April 04, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Search Clinic, Uncategorized, Website Design

The UK government is in danger of creating a digital divide by putting public services online, a report warns.Government warned about creating a digital divide

Ministers say 82% of “transactions” can be carried out online- as that is roughly the proportion of the population which uses the internet.

But the National Audit Office argued that the percentage of people able to access some services, such as those used by elderly people, was lower. It called for “continued access” to face-to-face and telephone services.

The government said it was continuing to offer help to users and promised to create websites “so good that people will prefer to use them”.

The coalition has moved most government services to the single gov.uk address, after Whitehall departments set up their own sites in a more piecemeal fashion. Other bodies are expected to follow by March next year.

It estimates that making services “digital by default” may save up to £1.2 billion during the current parliament, with future savings potentially reaching £1.8 billion a year in the longer term.

In its report, the National Audit Office (NAO) agreed there was “greater scope” for online public services.

It said: “The government, in calculating potential savings, has assumed that 82% of transactions with public services will be carried out online, the proportion of the population currently online.”

But it warned that “online use of some services falls short of that level”, and that “age, socio-economic group and disability do make a difference”.

The NAO looked at 20 public services and found the main reasons for lower take-up were: a preference for face-to-face dealings; an unwillingness to provide information online; and low awareness of some online services.

The report said: “The government has set out plans to help people not on the internet to use digital services. Given the scale of ‘digital exclusion’, the government now needs to put these plans into action to avoid a ‘them and us’ problem.”

The government is caught between a rock and hard place- on the one hand it wants to save money by channelling people to it’s websites and on the other hand they put up websites like the HMRC site which makes tooth extraction an alternative appealing option. I don’t just mean the joy of paying- but the so called interaction.

Number of people in UK games industry employment increases

March 21, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Gaming, internet, Search Clinic, Technology Companies, Uncategorized, Website Design

A new report by video games industry trade association Tiga has found that both employment and investment in the UK sector increased in 2012.Number of people in UK games industry employment increasesBy the end of the year there were 118 more studios and 336 more creative staff than there had been in 2011. Studios also invested £427 million in games.

The rise in employment figures followed a three year period of decline in staff numbers, said the report.

Tiga said the rise of mobiles and tablets had provided a boost.

“The sector’s return to growth has been driven by three factors,” said Tiga chief executive Richard Wilson.

“Firstly, the increasing prevalence of mobile and tablet devices have created a growing market for games: studios are setting up to meet this demand. Secondly, the closure of big console based studios has been followed by an explosion of small start up companies.

“Thirdly, the advent of games tax relief, which Tiga was instrumental in achieving, is already stimulating growth.”

The games tax relief initiative was introduced in the March 2012 budget and is due to be implemented next month.

A similar scheme already exists in the UK film industry and is due to run until 2015.

British productions with a budget of £20 million or less can apply for a 25% rebate on any new games productions.

Google to shut it’s Reader RSS news feed service

March 14, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, EReaders, Google, internet, Social Media, Social Networking, Technology Companies, Uncategorized, Website Design

Google is to shut down its Reader RSS news feed service in July as usage has declined.Google to shut it's Reader RSS news feed serviceA petition to save the service, which aggregates news content from web feeds, had 25,000 signatures in a few hours.

Experts say shutting Reader is part of Google’s plan to migrate more people to its social media service, Google+.

Google said in its official blog: “There are two simple reasons for this – usage of Google Reader has declined, and as a company we are pouring all of our energy into fewer products.”

It added users and developers who wanted to use alternatives could export their data, including their subscriptions over the next four months, using its Google Takeout service.

Google Reader launched in 2005, when Really Simple Syndication (RSS) feeds were a new way to keep tabs on favourite websites and blogs.

The news of its demise has led to a debate about the service on Twitter. Some said its launch had effectively destroyed other RSS competitors.

Security consultant @cortesi tweeted: “Google – a destroyer of ecosystems”.

In his blog, he added:” “Google destroyed the RSS feed-reader ecosystem with a subsidised product, stifling its competitors and killing innovation.  It then neglected Google Reader itself for years, after it had effectively become the only player.”

Now, he said, Google wanted people to experience their favourite websites in a more social way and was seeking to migrate its aggregation platforms to its social media service.

“This has been on the cards for a while. It is part of Google’s strategy to shift people to Google + and other social tools,” he said.

But Chris Wetherell, one of Reader’s chief engineers, told tech news site GigaOm it had been “doomed to fail from the very beginning because Google “never really believed in the project”.

How to make money Banners Broker

December 15, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Ecommerce, Facebook, Google, internet, Online Marketing, Pay Per Click Advertising, Search Clinic, Technology Companies, Uncategorized, Website Design

There are a number of ways of making money online- but one BannersBrokers is a pretty unique company.

The usual online business income development process are through advertising and publishing. But BannersBroker have a third method- combining the two processes.

Website Advertiser Publisher Combined
how to make money red-tick red-cross-wrong red-cross-wrong
google logo red-tick red-tick red-cross-wrong
bannersbroker logo red-tick red-tick red-tick

If you have a Facebook account then you don’t get any money when businesses advertise on your pages.

If you have a Google AdSense publishing account on your website then Google only gives you one per cent of the income that they make from your website.

However BannersBroker will give you a massive seventy five per cent of the money that they make when your website promotes their advertising.

All you have to do to get started is to click on the how to make money Banners Broker link

BannersBroker (BB) make money by renting advertising space on publisher sites to you, the members. When you buy a package of space from BB you will share in the profits they make.

Start with the Ad Pub Combo program- please see the red oblong below:online-starting

Then Click on the green getting started button, half way down on the right hand side. This form then appears:

sign-up-formPLEASE NOTE: Please copy and make a note of your username and particularly your password as BB do not seem to send you a confirmation email.

The user name is usually based around your name. It can not be changed in the future, so please make sure that it is memorable to you.

The password should be at least 12 characters long, with CAPITAL and lower case letters and numbers. Special characters are not recognised.

As such it makes sense to create the password in Notepad or a third party program and then copy and paste the password into BannersBroker.

If you own a website that receives a significant amount of traffic, BB can help you grow your business through a new revenue stream. As a BB publisher, your website is included in our database of viable advertising space.

When we make a match, advertisements are placed on your website. For every ad impression generated by your website, you earn a pre-set amount of money. Through our program, BB publishers are able to grow their corporate revenues by taking full advantage of their web traffic.

BB is an online advertising network that manages the sourcing, publishing and performance tracking of ads that make the connection between advertisers and publishers around the world.

We connect advertisers with effective ad space and publishers with the most relevant ads to market on their websites. With an extensive online network consisting of hundreds of thousands of publishers and advertisers from around the world, we help our clients increase sales and earn additional advertising revenue.

If you need some help with building your online business then please click the button NOW:

help my business

Virtual reality surgery software to help train surgeons

November 09, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Computers, Dr Search, Technology Companies, Uncategorized, Website Design

The first virtual 3D surgical program to help train surgeons has been developed by the Golden Jubilee National Hospital.Virtual reality surgery software to help train surgeonsMedical students can now practise surgical techniques on 3D models and animations instead of working on cadavers or dummies.

The interactive system allows students to repeat techniques several times, and at their own pace.

Potential future uses could include helping patients understand their diagnosis and treatment options.

Attending the launch, Health Secretary Alex Neil said: “This is a really exciting development which shows how new technology can be used to help improve care and treatment for Scottish patients.”

“I was delighted to visit the Golden Jubilee to see first-hand how this innovative technique will help to train our doctors of the future.  I look forward to seeing how it develops, and how it can be rolled out further to train more doctors in more specialties.”

The training is currently being used within the Golden Jubilee’s Enhanced Recovery Programme, for teaching on knee anatomy and regional anaesthesia.

It could potentially be used for training in other specialties.

The project was developed by Dr Robert Robi Zimmer, a consultant anaesthetist at the hospital’s orthopaedic service, and a software development consultant.

Dr Zimmer said: “As a national resource for the NHS in Scotland, with our own specialist research and clinical skills facility, it is important that we are at the forefront in delivering new and innovative training programmes.

“The 3D training programme is currently in its infancy but the opportunities are limitless and that is something which will benefit patients across Scotland.

“We hope that it will improve people’s understanding and visualisation of the body’s anatomy and in the future can be taken from the training room to the consulting room to educate our patients about their condition and treatment.”

The Golden Jubilee National Hospital in Clydebank is home to regional and national heart and lung services, a major centre for orthopaedics and is also the flagship hospital for reducing waiting times in key elective specialties.

Review of contract law prompted by online shopping rise

March 23, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Ecommerce, internet, Online Marketing, Technology Companies, Uncategorized, Website Design

The rapid rise in shopping online – and the use of electronic media – has prompted a major review of contract law in Scotland.Review of contract law prompted by online shopping riseThe Scottish Law Commission said the law must be updated to take account of modern technology and ensure consumers and businesses are fully protected.

The current law is based on traditional oral and paper contracts.

But the commission has asked how they can be formed online, and whether electronic signatures are valid.

It has launched a discussion paper to discover if the law should be updated.

Few people realise they are entering into contracts every day, whether they are buying a bus ticket or a loaf of bread.

But this review has been prompted by the rapid growth of electronic contracts, for example downloading a ringtone or music or purchasing books or clothes from an online retailer.

The commission said that in most cases they work perfectly but said it was unclear whether electronic transactions carried the same weight of legal protection as written contracts for a house purchase or agreement to build a new hospital.

Because of the rapid rise in the use and importance of electronic media, it said answers were needed urgently to questions such as how a contract was formed in the electronic age and what role electronic signatures play.

It has asked: “Do the rules which were designed for oral and paper contracts still work for e-contracts?”

The lead commissioner, Prof Hector MacQueen, said: “With the rise in new technology it is high time that our law on how contracts are formed is reviewed and updated.

“Our proposals would lead to a clear and modern law in line with developments in technology and its usage.

“We think that the innovations would be particularly attractive for commercial parties, for whom the proposals offer world-class levels of certainty and convenience.”

Responses to the discussion document should be received by 29 June.

Size of web pages grow

January 10, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Computers, Customer Service, Ecommerce, Google, internet, Mobile Marketing, Search Engine Results, search engines, smart phones, Technology Companies, Uncategorized, Website Design

It is not just humans that are growing in size- web pages are getting bigger too.Size of web pages grow

The average web page is now about 965 kilobytes in size- reveals a study of top sites by the HTTP Archive trends.

The figure is 33% up on the same period in 2010 when the average webpage was even then a not so slim 726 kilobytes.

Keeping web pages small is vitaly important as not only are an increasing number of people browsing with smartphones, but also because Google use download times as a key search ranking determinant.

Analysis suggests the bloat is down to user demands for more interactivity, as well as the tools used to watch what happens when people visit a site.

To gather its figures, the HTTP Archive run a series of tests every month on the web’s top 1,000 sites.

These showed that average webpage sizes were trending steadily upward throughout 2011 and jumped sharply in October. Big pages generally take longer to load, which can mean visitors quit if a page takes too long to appear.

The metrics the HTTP Archive gathered suggest some causes for the growth. Images are a big proportion of the average webpage, and the higher resolutions people expect have led these to grow.

However, the statistics reveal that the category showing the biggest growth is that for Javascript.

This scripting language is widely used to make webpages more interactive and responsive.

The growth in the amount of Javascript on webpages may be down to the growing use of HTML5.

This is the latest version of the formatting language that defines how web pages should be written.

Google to charge for using their maps on your website.

November 02, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: bing, Customer Service, Google, internet, search engines, Technology Companies, Uncategorized, Website Design, Yahoo

Google is to charge websites for adding their maps to your website.Google to charge for using their maps on your website.Google Maps wants to charge larger websites for heavy usage of the service.

From 1 January 2012, Google will charge for the Google Maps API service when more than the limit of 25,000 map “hits” are made in a day.

Websites, especially travel firms, use Google Maps to link customers to a view of the destinations they inquire about.

Google is rumoured to be charging £2 per 1,000 views in excess of the limit.

Google maintains the high limit of 25,000 free hits before charging “will only affect 0.35% of users”.

Google said it was aware that developers needed time to evaluate their usage, determine if they were affected and then take action as appropriate.

“We understand that the introduction of these limits may be concerning,” said Thor Mitchell, product manager of the Maps API at Google.

“However, with the continued growth in adoption of the Maps API, we need to secure its long-term future by ensuring that even when used by the highest-volume for-profit sites, the service remains viable. ”

Dr Search has long debated the accuracy of Google Maps- they are linked to the flawed StreetView and Places options within the Google databases.

Don’t worry if you do feature Google Maps on your website as there are FREE alternatives available from at least Yahoo and Microsoft at: http://www.bing.com/maps and http://www.maps.yahoo.com

How links building can help your online business

September 07, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: bing, Dr Search, Ecommerce, Google, internet, Links Building, Search Clinic, Search Engine Marketing, Search Engine Optimisation, search engines, SEO, Technology Companies, Uncategorized, Website Design, Yahoo

You’ve got a wonderful new website- so the world is going to be knocking your door down. Or so you hope.How links building can help your online businessAfter the initial disappointment comes the realisation that it’s a big world out there.

If your website starts with the word “welcome” congratulations- there are over three billion other websites listed by Google making the same mistake.

Go on- ask yourself how often do you search for “welcome”?

To get online traffic depends on Search Engine Optimization (SEO) and SEO has a number of factors:

1. Technical (how well can it be crawled by the search engines)
2. On page (what’s on the page being crawled)
3. Off page (mainly building links)

Google and most other search engines use links to determine reputation. A site’s ranking in Google search results is partly based on analysis of those sites that link to it.

Link-based analysis is an extremely useful way of measuring a site’s value and has greatly improved the quality of web search.

Both the quantity and, more importantly, the quality of links count towards this rating.

Of course Google does not just use links; they use over 200 indicators such as:

  • domain name
  • meta tags
  • alt tags
  • directory names
  • filenames
  • heading tags
  • link popularity (how many links back to you there are)
  • link text (anchor text indicating the subject of the link)
  • page title
  • Page Rank

PageRank™ is Google’s patented method to assign a numerical algorithm and weighting to each element of a hyperlinked set of documents that provides a rough estimate of the overall importance of a web page.

In short the whole basis of Google’s success- is that success of website pages breeds success.

If you think that buying links is the key to your future success- hold on!

To find the pitfalls of blindly building links, just have a quick look at Google’s own links building rules .

As the article on paid links makes clear: “Buying or selling links that pass PageRanking is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results”

So, what you need are good quality links and lots of them.

But what is meant by good quality links?

The seven most important factors for link quality are:

Contextual links. One way is obvious and contextual just means appearing within the natural flow of a page’s text. If the link is reciprocal, Google sometimes discounts some of the value of that link.

High authority websites. Getting one link from the Telelgraph or DMOZ is possible worth more than 10,000 links from your new site. Authority does not
just mean high PageRank- but a site that is also well established as one of the most important sites for a topic.

Relevant / related links. If you have loads of sites that are irrelevant / unrelated to your sites topic you will probably lose out. In natural linking by people, they tend to link to one another within the same topics and industry. Spammers- like addicts don’t care where they get their fix- or link.

Diversity of link sources. Having many links from another site is good but it’s probably better to have one link each from many sites. The former could be spam. The latter is harder to achieve.

Deep links. If you only have links pointing to your homepage and no deep links to other pages in your site then you will probably have less success than with a proportion of deep links.

Different anchor texts -the actual text of the link. For example “Dr Search is an online marketing professional” is something we might be able to place with small variations, but hundreds and thousand of individuals who may link to us will vary the text they use just because they will as they all think slightly differently.

Consistent links growth. Link building is a marathon, not a sprint. Acquiring 20,000 links on one day unless your marketing goes viral is very unlikely for the vast majority of sites, so any search engine will rightly be suspicious.