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Archive for the ‘SEO’

Google’s mobilegeddon for non responsive websites

April 20, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Google, Mobile Marketing, mobile phones, Search Clinic, Search Engine Marketing, Search Engine Optimisation, search engines, SEO, smart phones, Uncategorized

Google is launching “mobilegeddon” by making changes to the way its search engines ranks websites.

Google’s mobilegeddon for non responsive websitesGoogle regularly changes its algorithms as it battles with Search Engine Optimisation (SEO) specialists who try to understand the system on behalf of their clients and ongoing technical changes.

But this is a big change – dubbed “mobilegeddon”- which is designed to prioritise websites that are optimised for the mobile internet.

Google gave plenty of warning, telling developers about the change in a blog post in February and providing a simple tool to check whether sites were mobile friendly.

The search firm is trying to reassure website owners that this won’t be an earthquake which turns their businesses upside down but quite a subtle evolution.

But SEO specialists say this looks like the biggest change since 2011 – and for some that will unearth some unpleasant memories.

For any online retailer, appearing on page one of Google’s search results can make all the difference between a profitable business and one heading for the scrapyard

Google’s move to make mobile capabilities more important in search rankings seems eminently sensible as our smart phones and tablets become the key route to finding goods and services online.

But over the next few weeks we can expect cries of pain from those whom the all powerful search algorithm has deemed less worthy.

And, coming just days after the European Commission accused Google of abusing its dominance, it will be another illustration of just how important a role the Californian company plays in every corner of the global economy.

So if you need help with optimising my website then please contact us now either by clicking the contact us button or ring us 01242 521967:contact search clinic

Yahoo quarterly profits fall 26% with shrinking revenue

October 24, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, data security, Email, Online Marketing, Search Engine Optimisation, search engines, SEO, Technology Companies, Uncategorized, YouTube

Yahoo has reported a quarterly profits fall of 26% as it struggled to boost earnings from online advertising.Yahoo quarterly profits fall 26% with shrinking revenueNet profits in the third quarter were £188 million compared with £247 million during the same period last year.

Last month, Yahoo sacked chief executive Carol Bartz after its online earnings failed to keep pace with those of rivals Google and Facebook.

However, its performance beat market expectations, and its shares ended 3% higher.

Yahoo’s net revenue in the three months to September was £668 million, compared with £700 million the year before.

“My focus, and that of the whole company, is to move the business forward with new technology, partnerships, products and premium personalised content,” said interim chief executive Tim Morse.

Yahoo has been looking for a new chief executive since firing Ms Bartz in September amid mounting frustration at failed efforts to turn the firm around.

Analysts say that in recent weeks there has been increasing speculation that Yahoo, or parts of its business, might be sold to an assortment of buyout firms.

There have been rumours that Microsoft is considering a second attempt at a takeover. Microsoft last offered to buy Yahoo for £29 billion in 2008.

China’s internet firm Alibaba has already said it might be interested in buying Yahoo- however american political sensivities will complicate any chinese purchase due to data spying senstivities of the Yahoo email system.

How links building can help your online business

September 07, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: bing, Dr Search, Ecommerce, Google, internet, Links Building, Search Clinic, Search Engine Marketing, Search Engine Optimisation, search engines, SEO, Technology Companies, Uncategorized, Website Design, Yahoo

You’ve got a wonderful new website- so the world is going to be knocking your door down. Or so you hope.How links building can help your online businessAfter the initial disappointment comes the realisation that it’s a big world out there.

If your website starts with the word “welcome” congratulations- there are over three billion other websites listed by Google making the same mistake.

Go on- ask yourself how often do you search for “welcome”?

To get online traffic depends on Search Engine Optimization (SEO) and SEO has a number of factors:

1. Technical (how well can it be crawled by the search engines)
2. On page (what’s on the page being crawled)
3. Off page (mainly building links)

Google and most other search engines use links to determine reputation. A site’s ranking in Google search results is partly based on analysis of those sites that link to it.

Link-based analysis is an extremely useful way of measuring a site’s value and has greatly improved the quality of web search.

Both the quantity and, more importantly, the quality of links count towards this rating.

Of course Google does not just use links; they use over 200 indicators such as:

  • domain name
  • meta tags
  • alt tags
  • directory names
  • filenames
  • heading tags
  • link popularity (how many links back to you there are)
  • link text (anchor text indicating the subject of the link)
  • page title
  • Page Rank

PageRank™ is Google’s patented method to assign a numerical algorithm and weighting to each element of a hyperlinked set of documents that provides a rough estimate of the overall importance of a web page.

In short the whole basis of Google’s success- is that success of website pages breeds success.

If you think that buying links is the key to your future success- hold on!

To find the pitfalls of blindly building links, just have a quick look at Google’s own links building rules .

As the article on paid links makes clear: “Buying or selling links that pass PageRanking is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results”

So, what you need are good quality links and lots of them.

But what is meant by good quality links?

The seven most important factors for link quality are:

Contextual links. One way is obvious and contextual just means appearing within the natural flow of a page’s text. If the link is reciprocal, Google sometimes discounts some of the value of that link.

High authority websites. Getting one link from the Telelgraph or DMOZ is possible worth more than 10,000 links from your new site. Authority does not
just mean high PageRank- but a site that is also well established as one of the most important sites for a topic.

Relevant / related links. If you have loads of sites that are irrelevant / unrelated to your sites topic you will probably lose out. In natural linking by people, they tend to link to one another within the same topics and industry. Spammers- like addicts don’t care where they get their fix- or link.

Diversity of link sources. Having many links from another site is good but it’s probably better to have one link each from many sites. The former could be spam. The latter is harder to achieve.

Deep links. If you only have links pointing to your homepage and no deep links to other pages in your site then you will probably have less success than with a proportion of deep links.

Different anchor texts -the actual text of the link. For example “Dr Search is an online marketing professional” is something we might be able to place with small variations, but hundreds and thousand of individuals who may link to us will vary the text they use just because they will as they all think slightly differently.

Consistent links growth. Link building is a marathon, not a sprint. Acquiring 20,000 links on one day unless your marketing goes viral is very unlikely for the vast majority of sites, so any search engine will rightly be suspicious.