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Archive for the ‘Pay Per Click Marketing’

Google profits increased by PPC sales

April 25, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Dr Search, Google, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, Search Clinic, Search Engine Marketing, Search Engine Optimisation, Search Engine Results, Uncategorized

Google has reported a 4% increase in profits to £2.38 billion, as strong PPC advertising sales helped boost the firm’s accounts.

Google reported a 4% increase in profits to £2.38 billion, as strong advertising salesGoogle said advertising sales for the first three months of 2015 were £10 billion, an 11% increase from the same period a year earlier.

Total revenue also increased by 12% to £11.53 billion, but like other US firms, the company was hurt by the strong dollar.

Shares in the firm rose more than 3% in trading after markets had closed.

There had been fears on Wall Street that profits would be weaker due to investment in new businesses and weaker advertising revenue as more people access Google via mobile devices, where advertising rates are lower.

But the fears turned out to be unfounded – a fall in the average price of an advert was offset by an increase in the number of adverts.

In a statement accompanying the results, chief financial officer Patrick Pichette said the company continued “to see great momentum in our mobile advertising business and opportunities with brand advertisers”.

However, Google did suffer from the stronger dollar. Taking out the impact of currency movements, Mr Pichette said revenue grew by 17% in the quarter compared with a year earlier.

The results also showed the firm continued hire new staff at a high rate, with employee numbers up 9,000 over the past year.

Yahoo hires ex Googler on $58m pay package

October 19, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Email, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, Search Clinic, Search Engine Marketing, Search Engine Results, search engines, Technology Companies, Uncategorized, Yahoo

Yahoo has appointed a Google executive as its next chief operating officer- paying him a hefty pay package worth about $58 million  (£36million) over four years.Yahoo hires ex Googler on $58m pay packageHenrique de Castro had worked for Yahoo’s new chief executive, Marissa Mayer, at Google. He will oversee sales and operations Yahoo said.

Mr de Castro will get a basic annual salary of $600,000 as well as $36 million in stock options.

Yahoo has been trying to rebuild itself after falling behind its rivals.

Yahoo was one of the pioneers in internet search and email and continues to remain one of the biggest names in the industry.

It has however been losing ground as it has not been able to keep up with Google in the search engine results business.

“This is a pivotal point in Yahoo’s history, and I believe strongly in the opportunity ahead,” Mr de Castro said.

Yahoo’s share of US online advertising revenues fell to 9.5% last year, down from 15.7% in 2009.

Mr de Castro will be eligible for an annual bonus of up to 90% of his $600,000 salary, according to Yahoo’s filing with the US Securities and Exchange Commission.

He will also receive a cash bonus of $1 million within one week of joining Yahoo and will be given restricted stock units and performance-based stock options totalling $36 million over four years.

That compares to Ms Mayer, whose remuneration package could top a whopping $70 milion. Ms Mayer’s basic salary is $1 million a year, but shares and share options, along with other potential rewards, could make it far more lucrative.

She was appointed in July and is the firm’s third chief executive in the space of a year.

Facebook shares drop to new low

July 31, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Facebook, internet, Mobile Marketing, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, smart phones, Social Media, Technology Companies, Uncategorized

Shares in Facebook have fallen to a new low, as investors react to the social network’s first set of results since its flotation.Facebook shares drop to new lowLate Thursday, in its first report as a public company, Facebook said it lost £100 million ($157 million) from April to June.

Its shares plunged more than 16% in early trading before recovering slightly to end the day down almost 12% at $23.71.

Facebook shares were priced at $38 when it listed on the Nasdaq in May.

Facebook’s results on Thursday showed that revenue in the second quarter of the year had grown 32% to £752 million ($1.18 billion), just beating forecasts.

The number of monthly active users (MAUs) rose 29% from the same period last year to 955 million, but some analysts question the reliability of this data given the number of fake profiles on the social network.

The number of people who logged in daily to Facebook’s site from their mobile devices surged 67% year-on-year to 543 million.

But the company has yet to resolve how it generates profits as users move from the computer desktop version to accessing the site via mobile phone.

Key questions remain-  the future of Facebook mobile monetisation and the future of Facebook user engagement.

Yahoo to axe non core services to improve profits

May 15, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: AdWords, bing, Customer Service, Ecommerce, internet, Microsoft, Pay Per Click, Pay Per Click Marketing, Search Engine Marketing, Search Engine Optimisation, Search Engine Results, search engines, Technology Companies, Uncategorized

Yahoo has confirmed plans to shut down dozens of services which are not seen as core to the firm.Yahoo to axe non core services to improve profitsAs a result they said that it would be “shutting down or transitioning roughly 50 properties that don’t contribute meaningfully to engagement of revenue”.

The CEO Mr Thompson did not identify which units would be abandoned, but noted that news, finance, sports, entertainment and mail were safe.

“Each of our products and services may individually generate more engagement than most start-ups or even mid-sized companies in certain markets, but that does not mean that we should continue to do everything we currently do,” he was quoted as saying in a transcript of the conference call by Seeking Alpha.

The chief executive also noted that its search alliance with Microsoft was “not yet delivering” what had been expected.

The two firms agreed to team up in 2009. The idea was that Microsoft would provide Yahoo with the search results produced by its Bing service, which Yahoo would tailor to its audience. In addition Yahoo’s salesforce would target “premium” advertisers on behalf of both firms.

Mr Thompson said the UK and France were currently being moved to Microsoft’s search algorithm, and that other parts of the EU and Asia would follow.

However, he added that Yahoo was “working hard with Microsoft” to address the fact that the software firm’s AdCenter technology was still not delivering the sort of revenue it had hoped for.

For the time being Yahoo is protected against the shortfall by a “revenue per search” guarantee signed by Microsoft that is due to expire next March.

Mr Thompson was also quizzed for more detail about his promise to make better use of the company’s “vast data”.

He explained that the firm would use cookies to personalise its news content.

He added that the data would also be used to help advertisers understand how visitors used the site and to request “almost real-time” analytics data.

This is the latest in a series of turnaround plans promised for the web portal.

The key will be in getting the search and banner advert revenues higher.