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Archive for the ‘Pay Per Click Advertising’

Google profits increased by PPC sales

April 25, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Dr Search, Google, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, Search Clinic, Search Engine Marketing, Search Engine Optimisation, Search Engine Results, Uncategorized

Google has reported a 4% increase in profits to £2.38 billion, as strong PPC advertising sales helped boost the firm’s accounts.

Google reported a 4% increase in profits to £2.38 billion, as strong advertising salesGoogle said advertising sales for the first three months of 2015 were £10 billion, an 11% increase from the same period a year earlier.

Total revenue also increased by 12% to £11.53 billion, but like other US firms, the company was hurt by the strong dollar.

Shares in the firm rose more than 3% in trading after markets had closed.

There had been fears on Wall Street that profits would be weaker due to investment in new businesses and weaker advertising revenue as more people access Google via mobile devices, where advertising rates are lower.

But the fears turned out to be unfounded – a fall in the average price of an advert was offset by an increase in the number of adverts.

In a statement accompanying the results, chief financial officer Patrick Pichette said the company continued “to see great momentum in our mobile advertising business and opportunities with brand advertisers”.

However, Google did suffer from the stronger dollar. Taking out the impact of currency movements, Mr Pichette said revenue grew by 17% in the quarter compared with a year earlier.

The results also showed the firm continued hire new staff at a high rate, with employee numbers up 9,000 over the past year.

Botnet system steals millions of dollars from advertisers

March 26, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: AdWords, Computers, Cyber Security, data security, Ecommerce, Hackers, Pay Per Click, Pay Per Click Advertising, Search Clinic, Search Engine Marketing, Technology Companies, Uncategorized

A network of thousands of computers which stole millions of dollars from advertisers by generating fake advert viewings has been discovered.Botnet system steals millions of dollars from advertisersBritish web analytics firm Spider.io claims the “Chameleon” botnet is made up of 120,000 home PCs and costs advertisers £3.9 million per month.

Spider.io said that Chameleon simulated clicks on adverts on over 200 sites.

The firm said the botnet was responsible for up to nine billion false ad views every month.

Websites that show display ad receive money when an ad is viewed, in what is called cost-per-impression advertising. It works by money being paid when an ad impression is viewed, and advertisers selling a product or a service pay the website owner a fixed amount each time their ad is viewed.

The ads are typically placed by advertising networks that act as middlemen – the network places the ad on the publisher’s site and the advertiser pays the network and the publisher.

Advertisers use clicks and mouse movements over ads as leading indicators of visitor intent – meaning that the users being shown ads are more likely to buy a product or sign up to a new service.

So if a malicious programme generates clicks or mouse traces, then advertisers will be encouraged to buy more ad space.

Spider.io said that about 95% of the hijacked machines were in the US.

“This particular botnet is being used to emulate human users surfing the web, mimicking normal browsing sessions and normal ad engagement,” said the firm’s chief executive Douglas de Jager.

“It is difficult to imagine why one would run this type of botnet across a cluster of 202 sites other than to commit display advertising fraud.

“Unfortunately, we can’t be sure precisely which of the financially motivated parties is behind this. It could perhaps even be a single person within one of the companies, unbeknownst to others at this company.”

He added that the company was able to spot the botnet thanks to a very specific behaviour of the infected computers.

“The bots subject host machines to heavy load, and the bots appear to crash and restart regularly,” he said.

“When a bot crashes the concurrent sessions end abruptly; upon restart the bot requests a new set of cookies. These crashes and idiosyncratic site-traversal patterns are just two of the many bot features that provide for a distinctive bot signature.”

“Advertising networks – not the advertisers themselves – need to work harder at identifying the difference between a genuine user clicking on an ad, and a compromise computer that has been turned into a click-fraud bot.”

 

Facebook reports sharp drop in profits

February 06, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Facebook, internet, Mobile Marketing, Pay Per Click Advertising, Search Clinic, Social Media, Social Networking, Uncategorized

Facebook has reported a sharp drop in profits- partly due to increased spending on research and development.Facebook reports sharp drop in profitsThe social network site made a profit of £41 million in the final three months of 2012, compared with £133 million a year earlier.

Revenue was up 40% at £1.02 billion, largely due to a big jump in advertising revenue, a quarter of which came from mobile platforms.

Shares in Facebook fell by almost 6% in after-hours trading in New York.

The shares launched on the Nasdaq stock exchange in May at $38, and had halved in value by September.

They have since recovered to stand at $31 at the close of trading. The drop in after-hours trading suggests the shares will fall back again when full trading resumes on Thursday.

Revenue from advertising was £833 million, 41% up on a year earlier.

Mobile revenue, an important indicator of the company’s ability to capitalise on the growing move towards mobile platforms, accounted for 23% of overall revenue.

“In 2012, we connected over a billion people and became a mobile company,” said Mark Zuckerberg, Facebook founder and chief executive.

“We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company.”

Facebook tests charging $1 to send messages to strangers

December 28, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Email, Facebook, Messaging, Pay Per Click Advertising, Search Clinic, Social Media, Technology Companies, Uncategorized

Facebook has begun a trial which allows users to pay $1 to send messages direct to people who are not their friends.Facebook tests charging $1 to send messages to strangersThe fee will mean messages go straight to a recipient’s inbox rather than the Other folder which contains all unsolicited correspondence.

The trial is only for a “small number of people” and is initially being tested just in the US.

Users will be able to receive a maximum of one paid for message per week, and no more than three each month.

“Several commentators and researchers have noted that imposing a financial cost on the sender may be the most effective way to discourage unwanted messages and facilitate delivery of messages that are relevant and useful,” the site said in a statement.

“For example, if you want to send a message to someone you heard speak at an event but are not friends with, or if you want to message someone about a job opportunity, you can use this feature to reach their inbox.”

The system is similar to one adopted by professional social networking service LinkedIn.  Although their InMail feature allows users to get in touch with people they are not connected to for a set monthly premium fee.

On Facebook, users can already send messages to anyone else on the network. However, depending on a user’s privacy settings, messages from users who are not friends mostly end up in the Other folder.

This folder, which is separate from the user’s main inbox, often goes unchecked.

The $1 charge will mean messages will go straight to a user’s inbox. Facebook said the level of cost is likely to prevent spam or irrelevant messages.

There are no immediate plans to launch the trial for users in Europe, but it could happen in the future, Facebook said.

The changes are the latest evolution of Facebook’s messaging service – an area of its site it is looking to expand.

The site’s founder Mark Zuckerberg has previously said he wants people to use Facebook messages instead of email – and the network rolled out @facebook.com email addresses to all users in June.

Record online sales shoppers on Boxing Day

December 27, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Ecommerce, internet, Online Marketing, Pay Per Click Advertising, Search Clinic, Tablets, Technology Companies, Uncategorized

Record numbers of UK shoppers visited retail websites on Boxing Day-  with analysts suggesting shoppers are also using the internet to identify bargains.Record online sales shoppers on Boxing DayInformation service Experian said UK consumers made 113 million visits to retailers’ websites on 26 December.

The number of visitors to the High Street on the same day was up 0.64% on last year’s Boxing Day trade, according to Experian.

Some big name retailers started their online sales on Christmas Day.

UK internet users made 84 million visits to retail websites on Christmas Eve and 107 million visits on Christmas Day, up 86% and 71% respectively compared to the same days in December 2011, according to Experian.

The Boxing Day level – 113 million visits – was 17% up on the same day in 2011. Typically, during the year, there is an average of about 70 million visits on Mondays – the busiest day of the week for online shopping.

“The UK sales creep continues to advance so that now the post Christmas sales are starting before Christmas,” said James Murray, digital insight manager at Experian.

“Five years ago we called it the January sales, before it became the Boxing Day sales, now retailers have to call it the winter sales as discounting starts earlier to encourage higher spending.”

Shoppers headed back to the High Street, with large department stores such as John Lewis throwing open their doors for clearance sales.

Yet, retail consultants have said that many people heading out to the shops will have already browsed online to choose the items they want.

The squeeze on family finances is likely to keep the lid on retail sales, especially on big ticket items.

However, some positive news in employment levels means that some stores could still record a decent level of sales in the significant post-Christmas sales period.

Experian Footfall said that there was “quiet optimism” on the High Street with the number of shoppers up slightly on 26 December, compared with the same day in 2011.

The growth of the internet means that the peak in sales might already have taken place.

Mr Murray, of Experian, said that 26 December was traditionally the single biggest shopping day of the year online.

And now, shoppers are using digital devices such as tablets and smartphones to search for bargains – then only travel to those specific shops to buy those items.

The amount people spent online was expected to account for 12% of total retail spending.

How to make money Banners Broker

December 15, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Ecommerce, Facebook, Google, internet, Online Marketing, Pay Per Click Advertising, Search Clinic, Technology Companies, Uncategorized, Website Design

There are a number of ways of making money online- but one BannersBrokers is a pretty unique company.

The usual online business income development process are through advertising and publishing. But BannersBroker have a third method- combining the two processes.

Website Advertiser Publisher Combined
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bannersbroker logo red-tick red-tick red-tick

If you have a Facebook account then you don’t get any money when businesses advertise on your pages.

If you have a Google AdSense publishing account on your website then Google only gives you one per cent of the income that they make from your website.

However BannersBroker will give you a massive seventy five per cent of the money that they make when your website promotes their advertising.

All you have to do to get started is to click on the how to make money Banners Broker link

BannersBroker (BB) make money by renting advertising space on publisher sites to you, the members. When you buy a package of space from BB you will share in the profits they make.

Start with the Ad Pub Combo program- please see the red oblong below:online-starting

Then Click on the green getting started button, half way down on the right hand side. This form then appears:

sign-up-formPLEASE NOTE: Please copy and make a note of your username and particularly your password as BB do not seem to send you a confirmation email.

The user name is usually based around your name. It can not be changed in the future, so please make sure that it is memorable to you.

The password should be at least 12 characters long, with CAPITAL and lower case letters and numbers. Special characters are not recognised.

As such it makes sense to create the password in Notepad or a third party program and then copy and paste the password into BannersBroker.

If you own a website that receives a significant amount of traffic, BB can help you grow your business through a new revenue stream. As a BB publisher, your website is included in our database of viable advertising space.

When we make a match, advertisements are placed on your website. For every ad impression generated by your website, you earn a pre-set amount of money. Through our program, BB publishers are able to grow their corporate revenues by taking full advantage of their web traffic.

BB is an online advertising network that manages the sourcing, publishing and performance tracking of ads that make the connection between advertisers and publishers around the world.

We connect advertisers with effective ad space and publishers with the most relevant ads to market on their websites. With an extensive online network consisting of hundreds of thousands of publishers and advertisers from around the world, we help our clients increase sales and earn additional advertising revenue.

If you need some help with building your online business then please click the button NOW:

help my business

eBay thirdquarter sales and profits increase

October 22, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Apps, Customer Service, eBay, Ecommerce, internet, Mobile Marketing, mobile phones, Pay Per Click, Pay Per Click Advertising, smart phones, Tablets, Technology Companies, Uncategorized

The auction site eBay has reported a rise in third quarter sales and profits- as more consumers used the website.eBay thirdquarter sales and profits increaseNet profit for the three months to the end of September rose 14% from a year earlier, to £445 million ($718 million), eBay said.  Net revenues rose 15% to £2.125 billion.

The company has also been looking to take advantage of the increasing number of people who use mobile smartphones to shop and pay for things.

“We had a great third quarter across our company, with Marketplaces and PayPal accelerating customer growth,” chief executive John Donahoe said in a statement.

“Mobile continues to be a game changer for us, and we continue to be a clear leader in mobile commerce and payments.”

The group forecast sales of between £2.46 billion and £2.5 billion in the fourth quarter.

Whilst the results were impressive, EBay shares fell nearly 1% in extended trading in New York after its results came out as analyists had been hoping for even better results.

EBay’s results are another reminder that if your website is not mobilised you probably are missing out on business. If you need some help with mobilise my business then please click the button NOW:
mobilise my business

Yahoo hires ex Googler on $58m pay package

October 19, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Email, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, Search Clinic, Search Engine Marketing, Search Engine Results, search engines, Technology Companies, Uncategorized, Yahoo

Yahoo has appointed a Google executive as its next chief operating officer- paying him a hefty pay package worth about $58 million  (£36million) over four years.Yahoo hires ex Googler on $58m pay packageHenrique de Castro had worked for Yahoo’s new chief executive, Marissa Mayer, at Google. He will oversee sales and operations Yahoo said.

Mr de Castro will get a basic annual salary of $600,000 as well as $36 million in stock options.

Yahoo has been trying to rebuild itself after falling behind its rivals.

Yahoo was one of the pioneers in internet search and email and continues to remain one of the biggest names in the industry.

It has however been losing ground as it has not been able to keep up with Google in the search engine results business.

“This is a pivotal point in Yahoo’s history, and I believe strongly in the opportunity ahead,” Mr de Castro said.

Yahoo’s share of US online advertising revenues fell to 9.5% last year, down from 15.7% in 2009.

Mr de Castro will be eligible for an annual bonus of up to 90% of his $600,000 salary, according to Yahoo’s filing with the US Securities and Exchange Commission.

He will also receive a cash bonus of $1 million within one week of joining Yahoo and will be given restricted stock units and performance-based stock options totalling $36 million over four years.

That compares to Ms Mayer, whose remuneration package could top a whopping $70 milion. Ms Mayer’s basic salary is $1 million a year, but shares and share options, along with other potential rewards, could make it far more lucrative.

She was appointed in July and is the firm’s third chief executive in the space of a year.

Facebook shares drop to new low

July 31, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Facebook, internet, Mobile Marketing, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, smart phones, Social Media, Technology Companies, Uncategorized

Shares in Facebook have fallen to a new low, as investors react to the social network’s first set of results since its flotation.Facebook shares drop to new lowLate Thursday, in its first report as a public company, Facebook said it lost £100 million ($157 million) from April to June.

Its shares plunged more than 16% in early trading before recovering slightly to end the day down almost 12% at $23.71.

Facebook shares were priced at $38 when it listed on the Nasdaq in May.

Facebook’s results on Thursday showed that revenue in the second quarter of the year had grown 32% to £752 million ($1.18 billion), just beating forecasts.

The number of monthly active users (MAUs) rose 29% from the same period last year to 955 million, but some analysts question the reliability of this data given the number of fake profiles on the social network.

The number of people who logged in daily to Facebook’s site from their mobile devices surged 67% year-on-year to 543 million.

But the company has yet to resolve how it generates profits as users move from the computer desktop version to accessing the site via mobile phone.

Key questions remain-  the future of Facebook mobile monetisation and the future of Facebook user engagement.