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Google’s mobilegeddon for non responsive websites

April 20, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Google, Mobile Marketing, mobile phones, Search Clinic, Search Engine Marketing, Search Engine Optimisation, search engines, SEO, smart phones, Uncategorized

Google is launching “mobilegeddon” by making changes to the way its search engines ranks websites.

Google’s mobilegeddon for non responsive websitesGoogle regularly changes its algorithms as it battles with Search Engine Optimisation (SEO) specialists who try to understand the system on behalf of their clients and ongoing technical changes.

But this is a big change – dubbed “mobilegeddon”- which is designed to prioritise websites that are optimised for the mobile internet.

Google gave plenty of warning, telling developers about the change in a blog post in February and providing a simple tool to check whether sites were mobile friendly.

The search firm is trying to reassure website owners that this won’t be an earthquake which turns their businesses upside down but quite a subtle evolution.

But SEO specialists say this looks like the biggest change since 2011 – and for some that will unearth some unpleasant memories.

For any online retailer, appearing on page one of Google’s search results can make all the difference between a profitable business and one heading for the scrapyard

Google’s move to make mobile capabilities more important in search rankings seems eminently sensible as our smart phones and tablets become the key route to finding goods and services online.

But over the next few weeks we can expect cries of pain from those whom the all powerful search algorithm has deemed less worthy.

And, coming just days after the European Commission accused Google of abusing its dominance, it will be another illustration of just how important a role the Californian company plays in every corner of the global economy.

So if you need help with optimising my website then please contact us now either by clicking the contact us button or ring us 01242 521967:contact search clinic

End of Orange Wednesdays

February 26, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Broadband, Customer Service, Dr Search, Mobile Marketing, mobile phones, Search Clinic, smart phones, Telecommunications Companies, Uncategorized

Yesterday was the last “Orange Wednesday” when UK cinemas offered 2 for 1 deals.

Yesterday was the last The latest company behind the phone operators EE- announced last year that it was ending the promotion because its customers’ “viewing habits had evolved”.

It promises to have another package to offer soon, but there was speculation that the company couldn’t reach a commercial deal with a cinema chain.

In a statement issued in December, EE said: “Orange Wednesday launched over a decade ago and at its peak was a massive success and an iconic promotion.”

“After 10 great years our brand has changed and our customers’ viewing habits have also evolved so it’s time to move on.”

2013’s box office attendance was the lowest in 20 years, according to Rentrak.

Cinemas in the UK and Ireland saw box office takings drop 2.9%, or around £34 million, from 2013 – the most significant change since 1991.

Blame, in part, was being directed at a lack of Hollywood blockbusters on screens that year, but it was also put down to the increasing cost of a ticket and people downloading films and box sets at home on a tablet, TV or phone.

But Stephen Fry says it’s not as simple as people being turned off film and brands the decline as “sad”.

“I don’t know whether one can factor in the figures for those who wait in order to watch Netflix, iTunes and other such downloads. Because I think that’s really on the up enormously and the passion for cinema and for movies is the greatest I think that it’s ever been.”

“So the fact that it’s not reflected in box office returns is sad, because I think filmmakers and everyone like to see their movies watched in proper, big, big cinemas. “

“Indeed Imax and funnily enough, you get things like Game of Thrones being shown in Imax cinemas. It’s disappointing but actually that’s bound to happen but over a longer period I think. I think you’ll find that cinema attendance is still pretty good.”

And he’s not wrong. 2014 did mark the fifth consecutive year that the film industry exceeded the £1.1 billion mark.

Which makes Search Clinic conclude that as the brand name has changed since the promotion’s inception, the brand value to EE was no longer cost effective.

Samsung loses market dominance as competition hots up

October 30, 2014 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Mobile Marketing, mobile phones, Samsung, Telecommunications Companies, Uncategorized

Samsung smartphones are struggling to “wow” consumers with new phones- leading to slowing sales.

Samsung loses market dominance as competition hots up

This week, the world’s largest smartphone maker said its third-quarter operating profit fell 60% from a year earlier to £2.5 billion, marking its weakest quarterly profit since 2011. Sales also tumbled 20% in the same period.

News of Samsung’s worsening condition come even as the tech giant maintains a stronghold on the global smartphone market – accounting for 25% of it in the second quarter of this year, according to technology research firm IDC. But, that’s down from 32% a year earlier.

With the mobile business making up 70% of its operating profit, Samsung has launched several products recently to try to stay ahead of its rivals, such as the latest version of its flagship smartphone Galaxy S5 in April, while being the first to launch the latest tech trend – the smartwatch – last year.

It also rushed the release of the newest editions of its larger screen Galaxy Notes – the Galaxy Note 4 and the Galaxy Note Edge – ahead of schedule in September to face off against demand for Apple’s larger screen iPhones.

But stiff competition from the likes of Apple in the premium end, and cheaper smartphones from Chinese rivals such as Xiaomi and Lenovo in the lower end, is making it more difficult for Samsung to see growth.

Analysts say Samsung will continue to lose market share unless it can figure out a way to once again “wow” consumers that no longer appear to be impressed by its massive line-up of products.

Fast-growing Chinese budget smartphone maker Xiaomi announced this year that it was planning to double the number of handsets sold in 2014 from a year ago to 60 million, which is the same amount that Samsung sold in China last year.

That has not helped Samsung’s case, especially when added to the delayed launch of Samsung’s long-awaited Tizen operating system, which would have reduced its reliance on Google’s Android system for its phones.

While analysts agree that it is too early to call the end of Samsung’s reign at the top of the market with still such a sizeable gap between it and its closest competitor Apple at 12% market share, they believe that Samsung’s current growth rate is not sustainable.

The double-digit growth last year that propelled Samsung’s mobile phone revenue to overtake its television revenue, will no longer happen in a saturated smartphone market.

But in order to stay on top of the market,  Samsung needs to figure out how to better integrate its devices and add services on top of its phones to add value for consumers.

Samsung needs to narrow its focus from being a mass producer of phones in every segment to concentrate on areas where there is consumer growth, such as the lower end of the market.

Samsung’s future plans to reignite sales growth do seem to be heading in the direction of the lower end of the market.

In its earnings release on Thursday, the tech giant said it expects demand to grow for its new “middle-end smartphone models” but that may “require a potential increase in marketing expenses associated with year-end promotion” to keep up with the competition.

But Samsung’s earnings may also take a hit in the long term from this move- once you move to the mid-range segment, you look at the profit margin, and you probably have to sell two or three phones to equal the flagship model revenue that you can get.

Microsoft and Google clash over smartphone apps

April 18, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Apps, Customer Service, Google, Microsoft, Mobile Marketing, smart phones, Technology Companies, Uncategorized

Microsoft has accused Google of pushing Android handset makers to use its apps like YouTube and Maps.
Microsoft and Google clash over smartphone apps
Along with Oracle, Nokia and 14 other tech firms, Microsoft has filed a complaint with the European Commission.

The group, known as FairSearch, argues that Google is abusing its dominance of the mobile market.

“We are asking the commission to move quickly and decisively to protect competition and innovation in this critical market,” said Thomas Vinje, Brussels-based counsel for FairSearch.

“Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google’s Android operating system,” he added.

Android is now the dominant mobile operating system, accounting for 70% of the market, according to research firm Gartner.

The complaint describes Google’s Android operating system as a “trojan horse”, offered to device makers for free. In return they are “required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone,” the complaint reads.

Google is also under fire for its common user privacy policy which groups 60 sets of rules into one and allows the company to track users more closely.

Last week six European data protection agencies, including the UK and France, threatened legal action if Google did not make changes to its policy.

In October a European Commission working party said its privacy policy did not meet Commission standards on data protection.

It gave Google four months to comply with its recommendation. Google maintains that the new policy “respects European law”.

Microsoft itself is no stranger to EC criticism- in March it was fined £484 million for failing to promote a range of web browsers in its Windows 7 operating system.

Mobile position data present anonymity risk

April 02, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: data security, Mobile Marketing, mobile phones, Personal Security, smart phones, Telecommunications Companies, Uncategorized

Scientists say it is remarkably easy to identify a mobile phone user from just a few pieces of location positioning information.Mobile position data present anonymity riskWhenever a phone is switched on, its connection to the network means its position and movement can be plotted.

This data is given anonymously to third parties, both to drive services for the user and to target advertisements.

But a study Unique in the Crowd: The privacy bounds of human mobility in Scientific Reports warns that human mobility patterns are so predictable it is possible to identify a user from only four data points.

The growing ubiquity of mobile phones and smartphone applications has ushered in an era in which tremendous amounts of user data have become available to the companies that operate and distribute them – sometimes released publicly as “anonymised” or aggregated data sets.

These data are of extraordinary value to advertisers and service providers, but also for example to those who plan shopping centres, allocate emergency services, and a new generation of social scientists.

Yet the spread and development of “location services” has outpaced the development of a clear understanding of how location data impact users’ privacy and anonymity.

For example, sat-nav manufacturers have long been using location data from both mobile phones and sat-navs themselves to improve traffic reporting, by calculating how fast users are moving on a given stretch of road.

The data used in such calculations are “anonymised” – no actual mobile numbers or personal details are associated with the data.

But there are some glaring examples of how nominally anonymous data can be linked back to individuals, the most striking of which occurred with a tranche of data deliberately released by AOL in 2006, outlining 20 million anonymised web searches.

Recent work has increasingly shown that humans’ patterns of movement, however random and unpredictable they seem to be, are actually very limited in scope and can in fact act as a kind of fingerprint for who is doing the moving.

Researchers at the Massachusetts Institute of Technology (MIT) and the Catholic University of Louvain studied 15 months’ worth of anonymised mobile phone records for 1.5 million individuals.

They found from the “mobility traces” – the evident paths of each mobile phone – that only four locations and times were enough to identify a particular user.

“In the 1980s, it was shown that you need 12 points to uniquely identify and characterise a fingerprint,” said the study’s lead author Yves-Alexandre de Montjoye of MIT.

“What we did here is the exact same thing but with mobility traces. The way we move and the behaviour is so unique that four points are enough to identify 95% of people.”

“We think this data is more available than people think. When you think about, for instance wi-fi or any application you start on your phone, we call up the same kind of mobility data.

“When you share information, you look around you and feel like there are lots of people around – in the shopping centre or a tourist place – so you feel this isn’t sensitive information.”

Sam Smith of Privacy International said: “Our mobile phones report location and contextual data to multiple organisations with varying privacy policies.”

“Any benefits we receive from such services are far outweighed by the threat that these trends pose to our privacy, and although we are told that we have a choice about how much information we give over, in reality individuals have no choice whatsoever.” 

Mobile phone insurance complaints hit record numbers

March 12, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Mobile Marketing, mobile phones, Search Clinic, smart phones, Technology Companies, Telecommunications Companies, Uncategorized

A record number of complaints are being made about mobile phone insurance.Mobile phone insurance complaints hit record numbersThe Financial Ombudsman Service says it dealt with around 600 between April 2011 and 2012 and upheld 69%.

But it is expecting a 25% increase on that figure when the numbers for the current financial year are gathered at the end of this month.

However, it says those complaints are only the tip of the iceberg when it comes to people unhappy with their insurance provider.

Martyn James form the Financial Ombudsman Service said: “We uphold more complaints about mobile phone insurance than virtually any other product we look at.”

“It’s round about three-quarters of all the cases we see.”

The Association of British Insurers says the complaints only represent a tiny percentage of people who have mobile phone insurance and that it’s working hard to bring that number down.

Music sales increase for the first time since 1999

February 27, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Dr Search, Ecommerce, Hackers, Mobile Marketing, Search Clinic, Tablets, Technology Companies, Uncategorized

Global music revenues had risen for the first time since 1999 according to new research.Music sales increase for the first time since 1999The International Federation of the Phonographic Industry (IFPI) said that accelerating digital music sales had caused a 0.3% upturn in global revenues – a total of  £10.9 billion.

“It is hard to remember a year for the recording industry that has begun with such a palpable buzz in the air,” said Frances Moore, chief executive of IFPI.

“These are hard-won successes for an industry that has innovated, battled and transformed itself over a decade.

“They show how the music industry has adapted to the internet world, learned how to meet the needs of consumers and monetised the digital marketplace.”

Global singles best sellers in 2012

Carly Rae Jepsen, Call Me Maybe, 12.5 million units
Gotye, Somebody That I Used To Know, 11.8 million
PSY, Gangnam Style, 9.7 million
Fun, We Are Young, 9.6 million
Maroon 5, Payphone, 9.1 million
Michel Telo, Ai Se Eu Te Pego, 7.2 million
Nicki Minaj, Starships, 7.2 million
Maroon 5, One More Night, 6.9 million
Flo Rida, Whistle, 6.6 million
Flo Rida, Wild Ones, 6.5 million

Source: IFPI

The music industry has undertaken a sizable campaign over several years to see illegal sites and services put out of business.

In the UK, the British Phonographic Industry (BPI) took action to the courts, obtaining a court order to force internet service providers to block access to file-sharing site The Pirate Bay.

The music industry has also started to refocus its efforts by targeting those who make profiting from illegal music possible, such as advertisers, as well as the piracy sites themselves.

Elsewhere, search engines like Google have been pressured to demote piracy websites in their search results.

More needs to be done on that front, IFPI said: “Searches for the names of popular artists followed by the term “mp3” still return a large number of results for illegal sources on the first page.

“In August 2012, Google announced it would take into account the number of valid copyright notices it receives when returning search results.  That was a welcome step in principle but unfortunately has not been translated into results.”

Facebook reports sharp drop in profits

February 06, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Facebook, internet, Mobile Marketing, Pay Per Click Advertising, Search Clinic, Social Media, Social Networking, Uncategorized

Facebook has reported a sharp drop in profits- partly due to increased spending on research and development.Facebook reports sharp drop in profitsThe social network site made a profit of £41 million in the final three months of 2012, compared with £133 million a year earlier.

Revenue was up 40% at £1.02 billion, largely due to a big jump in advertising revenue, a quarter of which came from mobile platforms.

Shares in Facebook fell by almost 6% in after-hours trading in New York.

The shares launched on the Nasdaq stock exchange in May at $38, and had halved in value by September.

They have since recovered to stand at $31 at the close of trading. The drop in after-hours trading suggests the shares will fall back again when full trading resumes on Thursday.

Revenue from advertising was £833 million, 41% up on a year earlier.

Mobile revenue, an important indicator of the company’s ability to capitalise on the growing move towards mobile platforms, accounted for 23% of overall revenue.

“In 2012, we connected over a billion people and became a mobile company,” said Mark Zuckerberg, Facebook founder and chief executive.

“We enter 2013 with good momentum and will continue to invest to achieve our mission and become a stronger, more valuable company.”

SME card payment solutions- using smartphones

January 17, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, data security, Dr Search, Ecommerce, Mobile Marketing, Personal Security, Search Clinic, smart phones, Tablets, Technology Companies, Uncategorized

A new solution is available to small businesses who want to take customers’ payments by credit or debit card- but do not want to be tied in to a monthly payment contract.SME card payment solutions- using smartphonesSeveral companies are now offering SMEs the chance to take these payments using a dongle on their smartphone or iPad. The start-up costs are either zero or minimal, and there is no monthly fee, but the business pays a percentage of each transaction.

iZettle is one of a number firms offering the small card reader that plugs into iPhones, iPads and a number of Android smartphones or tablets.

The customer hands over their card to the stallholder – or plumber or window-cleaner – and it is swiped through the device. Mastercard and American Express card holders then sign for their purchase.

The merchant pays a commission of 2.75% per transaction, and the consumer gets to use their plastic rather than cash in new places.

Traders say the system is secure and customers can request a receipt- which is then sent to their own smart phone with the details of the transaction.

iZettle says 15,000 traders signed up with it in November. But several other firms are also fighting for their share of the market.

Sum Up offers a similar service. It launched five months ago, and as well as its UK operation it says it is expanding in nine other countries.

Payleven, based in London and Berlin, is another firm offering a service where Mastercard and American Express cards holders sign when making a purchase.

It says it will be launching the first chip and pin version of this payment for smartphones running Google’s Android software or Apple’s iOS in February.

eBay thirdquarter sales and profits increase

October 22, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Apps, Customer Service, eBay, Ecommerce, internet, Mobile Marketing, mobile phones, Pay Per Click, Pay Per Click Advertising, smart phones, Tablets, Technology Companies, Uncategorized

The auction site eBay has reported a rise in third quarter sales and profits- as more consumers used the website.eBay thirdquarter sales and profits increaseNet profit for the three months to the end of September rose 14% from a year earlier, to £445 million ($718 million), eBay said.  Net revenues rose 15% to £2.125 billion.

The company has also been looking to take advantage of the increasing number of people who use mobile smartphones to shop and pay for things.

“We had a great third quarter across our company, with Marketplaces and PayPal accelerating customer growth,” chief executive John Donahoe said in a statement.

“Mobile continues to be a game changer for us, and we continue to be a clear leader in mobile commerce and payments.”

The group forecast sales of between £2.46 billion and £2.5 billion in the fourth quarter.

Whilst the results were impressive, EBay shares fell nearly 1% in extended trading in New York after its results came out as analyists had been hoping for even better results.

EBay’s results are another reminder that if your website is not mobilised you probably are missing out on business. If you need some help with mobilise my business then please click the button NOW:
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