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Archive for the ‘Links Building’

How to use LinkedIn for your business

November 01, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: bing, Customer Service, Dr Search, Google, internet, LinkedIn, Links Building, Online Marketing, Search Engine Optimisation, search engines, Social Media, Social Networking, Technology Companies, Uncategorized, Yahoo

LinkedIn now has over 120 million users worldwide, including six million in the UK. How to use LinkedIn for your businessTwo new members join every second and there are nearly one million groups on the site.

It is now the mainstream tool for professionals to network online – and that is why it can’t be ignored as a marketing tool.

An increasing number of businesses are promoting their brands through staff profiles and presence on LinkedIn.

However, making the most of the social media website is a science- as with all social media websites information and security are key issues.

Here are some hot tips on how you can market your business successfully through Linkedin:

  • Tell a compelling and authentic story about who you are, how you got to where you are, what you do and why you enjoy it. It is critical that a profile is “personally professional”. Individual profiles that only talk about the company or brand are a big turn off. Encourage your staff to take the same approach.
  • Join relevant discussion groups and get involved in them. This can be interesting and rewarding and helps to raise your company’s profile.
  • Make sure that your profile and all employees’ profiles link directly to your company page. An individual’s profile should also include information about your company, its products and offerings.
  • Ensure you have a comprehensive company page including detailed pages on all products and services.
  • Ask for and publish recommendations from satisfied customers for your products and services section on your company page.
  • Ensure staff have profiles that are 100 per cent complete. LinkedIn is not like Facebook – individuals are representing a company or brand in a professional capacity on LinkedIn. The more visible your staff are on this network, the greater the visibility of your brand. But this only works if your employees are actively using their LinkedIn account.
  • Encourage employees to use blogs, PowerPoint presentations and videos promoting your brand in their profiles and help them with the material.
  • Provide guidelines on how to effectively communicate, reminding staff that their activities are representing the company- and can be read my literally millions of people- including your competitors.
  • Provide all staff with copy to use to describe your company within their profiles. This ensures a consistent approach and helps avoid disclosing commercially sensitive information to competitors.
  • Start your own group to build a community where you can indirectly promote your brand.
  • Remember that search engine optimisation is important for every article, profle and group. LinkedIn allows open profiles which means that the search negine will alos pick up on your activities.

How links building can help your online business

September 07, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: bing, Dr Search, Ecommerce, Google, internet, Links Building, Search Clinic, Search Engine Marketing, Search Engine Optimisation, search engines, SEO, Technology Companies, Uncategorized, Website Design, Yahoo

You’ve got a wonderful new website- so the world is going to be knocking your door down. Or so you hope.How links building can help your online businessAfter the initial disappointment comes the realisation that it’s a big world out there.

If your website starts with the word “welcome” congratulations- there are over three billion other websites listed by Google making the same mistake.

Go on- ask yourself how often do you search for “welcome”?

To get online traffic depends on Search Engine Optimization (SEO) and SEO has a number of factors:

1. Technical (how well can it be crawled by the search engines)
2. On page (what’s on the page being crawled)
3. Off page (mainly building links)

Google and most other search engines use links to determine reputation. A site’s ranking in Google search results is partly based on analysis of those sites that link to it.

Link-based analysis is an extremely useful way of measuring a site’s value and has greatly improved the quality of web search.

Both the quantity and, more importantly, the quality of links count towards this rating.

Of course Google does not just use links; they use over 200 indicators such as:

  • domain name
  • meta tags
  • alt tags
  • directory names
  • filenames
  • heading tags
  • link popularity (how many links back to you there are)
  • link text (anchor text indicating the subject of the link)
  • page title
  • Page Rank

PageRank™ is Google’s patented method to assign a numerical algorithm and weighting to each element of a hyperlinked set of documents that provides a rough estimate of the overall importance of a web page.

In short the whole basis of Google’s success- is that success of website pages breeds success.

If you think that buying links is the key to your future success- hold on!

To find the pitfalls of blindly building links, just have a quick look at Google’s own links building rules .

As the article on paid links makes clear: “Buying or selling links that pass PageRanking is in violation of Google’s webmaster guidelines and can negatively impact a site’s ranking in search results”

So, what you need are good quality links and lots of them.

But what is meant by good quality links?

The seven most important factors for link quality are:

Contextual links. One way is obvious and contextual just means appearing within the natural flow of a page’s text. If the link is reciprocal, Google sometimes discounts some of the value of that link.

High authority websites. Getting one link from the Telelgraph or DMOZ is possible worth more than 10,000 links from your new site. Authority does not
just mean high PageRank- but a site that is also well established as one of the most important sites for a topic.

Relevant / related links. If you have loads of sites that are irrelevant / unrelated to your sites topic you will probably lose out. In natural linking by people, they tend to link to one another within the same topics and industry. Spammers- like addicts don’t care where they get their fix- or link.

Diversity of link sources. Having many links from another site is good but it’s probably better to have one link each from many sites. The former could be spam. The latter is harder to achieve.

Deep links. If you only have links pointing to your homepage and no deep links to other pages in your site then you will probably have less success than with a proportion of deep links.

Different anchor texts -the actual text of the link. For example “Dr Search is an online marketing professional” is something we might be able to place with small variations, but hundreds and thousand of individuals who may link to us will vary the text they use just because they will as they all think slightly differently.

Consistent links growth. Link building is a marathon, not a sprint. Acquiring 20,000 links on one day unless your marketing goes viral is very unlikely for the vast majority of sites, so any search engine will rightly be suspicious.