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Archive for the ‘Google’

Google profits increased by PPC sales

April 25, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Dr Search, Google, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, Search Clinic, Search Engine Marketing, Search Engine Optimisation, Search Engine Results, Uncategorized

Google has reported a 4% increase in profits to £2.38 billion, as strong PPC advertising sales helped boost the firm’s accounts.

Google reported a 4% increase in profits to £2.38 billion, as strong advertising salesGoogle said advertising sales for the first three months of 2015 were £10 billion, an 11% increase from the same period a year earlier.

Total revenue also increased by 12% to £11.53 billion, but like other US firms, the company was hurt by the strong dollar.

Shares in the firm rose more than 3% in trading after markets had closed.

There had been fears on Wall Street that profits would be weaker due to investment in new businesses and weaker advertising revenue as more people access Google via mobile devices, where advertising rates are lower.

But the fears turned out to be unfounded – a fall in the average price of an advert was offset by an increase in the number of adverts.

In a statement accompanying the results, chief financial officer Patrick Pichette said the company continued “to see great momentum in our mobile advertising business and opportunities with brand advertisers”.

However, Google did suffer from the stronger dollar. Taking out the impact of currency movements, Mr Pichette said revenue grew by 17% in the quarter compared with a year earlier.

The results also showed the firm continued hire new staff at a high rate, with employee numbers up 9,000 over the past year.

Google’s mobilegeddon for non responsive websites

April 20, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Google, Mobile Marketing, mobile phones, Search Clinic, Search Engine Marketing, Search Engine Optimisation, search engines, SEO, smart phones, Uncategorized

Google is launching “mobilegeddon” by making changes to the way its search engines ranks websites.

Google’s mobilegeddon for non responsive websitesGoogle regularly changes its algorithms as it battles with Search Engine Optimisation (SEO) specialists who try to understand the system on behalf of their clients and ongoing technical changes.

But this is a big change – dubbed “mobilegeddon”- which is designed to prioritise websites that are optimised for the mobile internet.

Google gave plenty of warning, telling developers about the change in a blog post in February and providing a simple tool to check whether sites were mobile friendly.

The search firm is trying to reassure website owners that this won’t be an earthquake which turns their businesses upside down but quite a subtle evolution.

But SEO specialists say this looks like the biggest change since 2011 – and for some that will unearth some unpleasant memories.

For any online retailer, appearing on page one of Google’s search results can make all the difference between a profitable business and one heading for the scrapyard

Google’s move to make mobile capabilities more important in search rankings seems eminently sensible as our smart phones and tablets become the key route to finding goods and services online.

But over the next few weeks we can expect cries of pain from those whom the all powerful search algorithm has deemed less worthy.

And, coming just days after the European Commission accused Google of abusing its dominance, it will be another illustration of just how important a role the Californian company plays in every corner of the global economy.

So if you need help with optimising my website then please contact us now either by clicking the contact us button or ring us 01242 521967:contact search clinic

Microsoft and Google clash over smartphone apps

April 18, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Apps, Customer Service, Google, Microsoft, Mobile Marketing, smart phones, Technology Companies, Uncategorized

Microsoft has accused Google of pushing Android handset makers to use its apps like YouTube and Maps.
Microsoft and Google clash over smartphone apps
Along with Oracle, Nokia and 14 other tech firms, Microsoft has filed a complaint with the European Commission.

The group, known as FairSearch, argues that Google is abusing its dominance of the mobile market.

“We are asking the commission to move quickly and decisively to protect competition and innovation in this critical market,” said Thomas Vinje, Brussels-based counsel for FairSearch.

“Failure to act will only embolden Google to repeat its desktop abuses of dominance as consumers increasingly turn to a mobile platform dominated by Google’s Android operating system,” he added.

Android is now the dominant mobile operating system, accounting for 70% of the market, according to research firm Gartner.

The complaint describes Google’s Android operating system as a “trojan horse”, offered to device makers for free. In return they are “required to pre-load an entire suite of Google mobile services and to give them prominent default placement on the phone,” the complaint reads.

Google is also under fire for its common user privacy policy which groups 60 sets of rules into one and allows the company to track users more closely.

Last week six European data protection agencies, including the UK and France, threatened legal action if Google did not make changes to its policy.

In October a European Commission working party said its privacy policy did not meet Commission standards on data protection.

It gave Google four months to comply with its recommendation. Google maintains that the new policy “respects European law”.

Microsoft itself is no stranger to EC criticism- in March it was fined £484 million for failing to promote a range of web browsers in its Windows 7 operating system.

Sky email system customer complaints rocket

April 16, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Email, Google, Search Clinic, Technology Companies, Telecommunications Companies, Uncategorized, Yahoo

Many of Sky’s email customers are being deluged with thousands of old and deleted messages as the company switches email providers.Sky email system customer complaints rocketIn recent weeks Sky has stopped using Google to provide email services in favour of Yahoo.

But the change has caused trouble as many customers are reporting that formerly deleted messages have been delivered again and again.

Some have spent hours clearing the messages out of overflowing inboxes.

Discussion forums on Sky’s support site have been filling up with messages from disgruntled customers complaining about the switch. The company, which has more than four million UK broadband customers recently changed from Google to Yahoo.

The switch has seemingly resurrected many messages users formerly deleted with some reporting that they had to go through thousands of messages before deleting them for a second time. Some unlucky customers had to suffer thousands of deleted messages being re-delivered several times.

Many others said the switch had wiped out email settings, deleted aliases and re-set filters. Customers called on Sky to do a better job of responding to complaints and explaining why old messages were turning up.

On its support site, Sky acknowledged the problems the changeover had caused.

It said it was aware of the issue and had “an ongoing investigation and are working to resolve it”. It pledged to provide an update about its efforts to fix the problem.

It said the problem emerged during migration as it was copying all customer emails to Yahoo’s mail servers. The issue should recede as mail services were synchronised, it said.

Google to shut it’s Reader RSS news feed service

March 14, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, EReaders, Google, internet, Social Media, Social Networking, Technology Companies, Uncategorized, Website Design

Google is to shut down its Reader RSS news feed service in July as usage has declined.Google to shut it's Reader RSS news feed serviceA petition to save the service, which aggregates news content from web feeds, had 25,000 signatures in a few hours.

Experts say shutting Reader is part of Google’s plan to migrate more people to its social media service, Google+.

Google said in its official blog: “There are two simple reasons for this – usage of Google Reader has declined, and as a company we are pouring all of our energy into fewer products.”

It added users and developers who wanted to use alternatives could export their data, including their subscriptions over the next four months, using its Google Takeout service.

Google Reader launched in 2005, when Really Simple Syndication (RSS) feeds were a new way to keep tabs on favourite websites and blogs.

The news of its demise has led to a debate about the service on Twitter. Some said its launch had effectively destroyed other RSS competitors.

Security consultant @cortesi tweeted: “Google – a destroyer of ecosystems”.

In his blog, he added:” “Google destroyed the RSS feed-reader ecosystem with a subsidised product, stifling its competitors and killing innovation.  It then neglected Google Reader itself for years, after it had effectively become the only player.”

Now, he said, Google wanted people to experience their favourite websites in a more social way and was seeking to migrate its aggregation platforms to its social media service.

“This has been on the cards for a while. It is part of Google’s strategy to shift people to Google + and other social tools,” he said.

But Chris Wetherell, one of Reader’s chief engineers, told tech news site GigaOm it had been “doomed to fail from the very beginning because Google “never really believed in the project”.

Google criticised for Ivory ads

March 08, 2013 By: Dr Search Principal Consultant at the Search Clinic Category: Ecommerce, Google, Search Clinic, Search Engine Marketing, Search Engine Results, Technology Companies, Uncategorized

Campaigners have criticised Google for encouraging the poaching of elephants by running advertisements promoting ivory products.Google criticised for Ivory adsThe Environmental Investigation Agency (EIA) says more than 10,000 ads about ivory were running on Google’s Japanese shopping site.

They have written to the internet giant asking for their removal.

The claim was made at the meeting of the Convention on the International Trade in Endangered Species (Cites) taking place in Bangkok.

EIA says that they have been monitoring advertising in Japan for a long time, looking for evidence of whale products being promoted for sale. They found more than 1,400 of these types of ads.

But when they carried out a similar search for ivory ads on Google’s wholly owned Japanese shopping site, they found more than 10,000.

The vast majority, more than 80% were for “hanko”, a Japanese name seal that people use to sign official documents. The stamps are often inlaid with ivory lettering.

The campaigners say the ads are contrary to Google’s own policies which don’t allow the promotion of elephant or whale products. And the EIA says they are contributing to elephant poaching across Africa.

“We were really shocked to be honest, to find that one of the world’s richest and successful technology companies with such incredible resources had taken no action to enforce their own policies, especially given that elephants are being slaughtered across Africa to provide these trinkets for the public in Japan.” said EIA’s Allan Thornton.

Google acknowledged that these type of ads violated their own terms. In a statement they said: “Ads for products obtained from endangered or threatened species are not allowed on Google. As soon as we detect ads that violate our advertising policies, we remove them.”

EIA says that they wrote to Google on 22 February to inform them of the problem but they have received no response as yet. They say that the adverts are still up and running.

“I don’t know what’s going on in Google,” said Allan Thornton.

“They are considered a progressive company who are interested in environmental issues, but they seem to have made some pretty serious mistakes by letting whale and ivory products be sold on their Google Japan site,” he added.

Dealing with the ivory issues is one of the key tasks for this meeting of Cites in Bangkok.

The sale of elephant tusks was banned back in 1989. But elephant welfare groups say around 30,000 elephants a year are still being killed to meet the demand for trinkets and carvings that are often sold to tourists in countries like Thailand.

The internet has given a huge boost to the ivory business. Last year, another investigation by the International Fund for Animal Welfare (IFAW) found over 17,000 ivory products on sale on Chinese websites.

How to make money Banners Broker

December 15, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Ecommerce, Facebook, Google, internet, Online Marketing, Pay Per Click Advertising, Search Clinic, Technology Companies, Uncategorized, Website Design

There are a number of ways of making money online- but one BannersBrokers is a pretty unique company.

The usual online business income development process are through advertising and publishing. But BannersBroker have a third method- combining the two processes.

Website Advertiser Publisher Combined
how to make money red-tick red-cross-wrong red-cross-wrong
google logo red-tick red-tick red-cross-wrong
bannersbroker logo red-tick red-tick red-tick

If you have a Facebook account then you don’t get any money when businesses advertise on your pages.

If you have a Google AdSense publishing account on your website then Google only gives you one per cent of the income that they make from your website.

However BannersBroker will give you a massive seventy five per cent of the money that they make when your website promotes their advertising.

All you have to do to get started is to click on the how to make money Banners Broker link

BannersBroker (BB) make money by renting advertising space on publisher sites to you, the members. When you buy a package of space from BB you will share in the profits they make.

Start with the Ad Pub Combo program- please see the red oblong below:online-starting

Then Click on the green getting started button, half way down on the right hand side. This form then appears:

sign-up-formPLEASE NOTE: Please copy and make a note of your username and particularly your password as BB do not seem to send you a confirmation email.

The user name is usually based around your name. It can not be changed in the future, so please make sure that it is memorable to you.

The password should be at least 12 characters long, with CAPITAL and lower case letters and numbers. Special characters are not recognised.

As such it makes sense to create the password in Notepad or a third party program and then copy and paste the password into BannersBroker.

If you own a website that receives a significant amount of traffic, BB can help you grow your business through a new revenue stream. As a BB publisher, your website is included in our database of viable advertising space.

When we make a match, advertisements are placed on your website. For every ad impression generated by your website, you earn a pre-set amount of money. Through our program, BB publishers are able to grow their corporate revenues by taking full advantage of their web traffic.

BB is an online advertising network that manages the sourcing, publishing and performance tracking of ads that make the connection between advertisers and publishers around the world.

We connect advertisers with effective ad space and publishers with the most relevant ads to market on their websites. With an extensive online network consisting of hundreds of thousands of publishers and advertisers from around the world, we help our clients increase sales and earn additional advertising revenue.

If you need some help with building your online business then please click the button NOW:

help my business

Google Nexus and Amazon Kindle in new content deals

December 10, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Amazon, Customer Service, Dr Search, Ecommerce, EReaders, Google, smart phones, Tablets, Technology Companies, Uncategorized

Google’s Nexus 7 and Amazon’s Kindle tablets have launched new deals that highlight how content are helping drive device sales.Google Nexus and Amazon Kindle in new content dealsThe Times newspaper is subsidising the cost of the Nexus as part of its digital editions bundle.

Amazon is launching an “all-you-can-eat” media subscription offer targeted at children in the US.

Apple’s share of worldwide tablet shipments dipped from about 66% to 50% between the April-to-June quarter and the July-to-September period, according to data from IDC.

By contrast the Kindle and Nexus devices’ share grew. Investors will watch to see how that trend is affected in the current period following the launch of the iPad Mini.

The Times is promoting its Nexus 7 Digi Bundle – which gives online access to The Times and Sunday Times papers – by offering the 32GB version of the tablet for £50, on top of the price of its standard package, rather than the £199 it is sold for in shops.

The deal involves an 18 month commitment to the paper, bringing the total cost to £299 for the period.

It is notable that the firm picked Google’s tablet, bearing in mind News International’s chief executive, Rupert Murdoch, had previously described the firm as a “parasite” for offering his papers’ content in its news search listings.

Amazon’s FreeTime Unlimited service charges a monthly fee for access to book, game and educational apps, movies and TV shows. Disney, DC Comics, Nickelodeon and the team behind Sesame Street are also among the publishers that have allowed their content to be included.

The product is focused at children aged between three and eight and will promote content depending on their gender and age.

It costs about £3 per month per child, although there is a discount for members of the Amazon Prime programme.

Cyber thieves target smartphones and mobiles for future profits

November 14, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Android, Apple, Apps, Computers, Customer Service, Cyber Security, data security, Dr Search, Ecommerce, Google, internet, mobile phones, Online Marketing, Search Clinic, smart phones, Tablets, Technology Companies, Uncategorized

As more people around the world are using smartphones and downloading apps, bank, and conduct business, there’s more and more of an incentive for criminals to attack phones- as they used to attack PCs in the past.Cyber thieves target smartphones and mobiles for future profitsCrimeware kits, which let novice cyber thieves create their own viruses with a few mouse clicks, have been behind the huge rise in the number of malicious programs that plague PCs.

Now, such kits are starting to be made for mobile malware.

What criminals like about mobiles is their intrinsic connection to a payment plan. This made it far easier to siphon off cash than with PC viruses.

All phones that have access to SMS are able to charge money to their phone bill via premium rate SMS processes.

Almost 70% of the millions of scams try to steal cash by surreptitiously racking up premium-rate charges.

Malicious apps made it hard for people to realise they were being scammed, because they could work surreptitiously while phone owners used a different application.

Alongside the growth in mobile malware is a rise in junk or spam text messages being sent to phones – many involving fake offers in an attempt to sucker the recipient into revealing their credit card number.

The ways to keep your mobile phone safe are:

  • Stick to official marketplaces and app stores
  • Be suspicious of offers that look too good to be true
  • Check your bill for rogue charges
  • Be wary of sites offering for free apps that cost money elsewhere
  • Be extra wary of Android apps as Google’s vetting is not as strict as Apple’s.

Nokia shares rise despite reporting losses results

October 26, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Apple, Google, mobile phones, Nokia, Search Clinic, smart phones, Technology Companies, Uncategorized

Nokia shares have risen sharply in Helsinki despite reporting another set of company quarterly losses.Nokia shares rise despite reporting losses resultsThe mobile phone company reported a net loss of 969 million euros (£787 million) for the three months to the end of September, compared with a 68 million euro loss in the same quarter last year.

But the shares rose 9% as the results were still better than the money markets had being expected.

The Finnish company’s sales were down 19% from the same period last year.

Nokia was the world’s leading mobile phone maker for more than a decade, but has struggled in the face of competition from Apple and Samsung.

Its third quarter results were boosted by record profits from its telecoms equipment company, Nokia Siemens Networks.

Nokia is releasing new Lumia 820 and 920 phones next month, which will use Microsoft’s latest Windows 8 software.

The forthcoming quarter is going to be tough for its smartphone business due to the release of the new Windows Phone 8 operating system.

It will take a couple of quarters to ramp up Windows Phone 8 volumes due to the competitive landscape- with Apple’s new iPhone and Google’s new Motorola also being launched.

The introduction of Windows smartphones has been the big change under chief executive Stephen Elop, who phased out the Symbian operating system shortly after he took control of the company in 2010.