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Archive for April, 2015

Twitter launches anti cyberbully policy

April 27, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Personal Security, Search Clinic, Social Media, Social Networking, Twitter, Uncategorized

Twitter is to launch an anti cyberbully policy to act against violent threats as part of renewed efforts to tackle abuse.

Twitter launches anti cyberbully policyTwitter has acknowledged that its previous rules, which said a threat needed to be “direct” and “specific” to justify its intervention, had been too “narrow”.

The firm will still require a complaint to be made before it blocks an account, but it said it was also attempting to automatically make a wider range of abusive tweets less prominent.

The problem is not limited to Twitter – in March, a study of 1,000 UK-based 13 to 17 year olds by broadband provider Europasat indicated that nearly half of those surveyed had been sent abusive messages over the internet.

In February, Twitter’s chief executive Dick Costolo highlighted the issue when he sent a memo to staff telling them that “we suck at dealing with abuse and trolls on the platform and we’ve sucked at it for years”.

Twitter’s rules now state that it may act after being alerted to tweets that contain “threats of violence against others or promote violence against others”.

Twitter will tell some abusers to verify their phone number and delete several tweets before lifting a temporary ban.

By making its criteria more vague than before, the platform can now intervene if, for example, someone says that a victim ought to be beaten up.

It had previously required the aggressor to have provided specific details, such as the fact they planned to commit the act using a baseball bat at the victim’s place of work, before it would respond.

“Our previous policy was unduly narrow, and limited our ability to act on certain kinds of threatening behaviour,” wrote Shreyas Doshi, Twitter’s director of product management, on the firm’s blog.

“The updated language better describes the range of prohibited content and our intention to act when users step over the line into abuse.”

In addition, Twitter will begin freezing some abusers’ accounts for set amounts of time, allowing those affected to see the remaining duration via its app. Abusers may also be required to verify their phone number and delete all their previous offending tweets in order to get their account unlocked.

The firm said it could use this facility to calm situations in which a person or organisation came under attack from several people at once, where it might not be appropriate to enforce permanent bans on all involved.

While such decisions would be taken by Twitter’s staff, the company said it had also started using software to identify tweets that might be abusive, based on “a wide range of signals and context”.

Such posts will be prevented from appearing in people’s feeds without ever having been checked by a human being. However, they will still show up in searches and remain subject to the existing complaints procedure.

A side-effect of this could be that some abusive tweets become harder to detect.

The UK Safer Internet Centre, which represents a number of campaign bodies, welcomed the move.

“These are really good steps,” said Laura Higgins, the organisation’s online safety operations manager.

“Regrettably some people might fall foul of bad behaviour before Twitter can put some of these safeguards in place, but at least it is always looking for new solutions.”

“In cases when there is massive amounts of abuse and it’s all of a similar theme, I think the new system will be good at picking it up, and that’s great. But it would be good to hear what will happen to that data once Twitter has it.”

The announcements build on other recent changes made by Twitter, including hiring more workers to handle abuse reports and letting third parties flag abuse.

Search Clinic repeats the link to How to Report a Tweet or Direct Message for violations

Google profits increased by PPC sales

April 25, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Dr Search, Google, Pay Per Click, Pay Per Click Advertising, Pay Per Click Marketing, Search Clinic, Search Engine Marketing, Search Engine Optimisation, Search Engine Results, Uncategorized

Google has reported a 4% increase in profits to £2.38 billion, as strong PPC advertising sales helped boost the firm’s accounts.

Google reported a 4% increase in profits to £2.38 billion, as strong advertising salesGoogle said advertising sales for the first three months of 2015 were £10 billion, an 11% increase from the same period a year earlier.

Total revenue also increased by 12% to £11.53 billion, but like other US firms, the company was hurt by the strong dollar.

Shares in the firm rose more than 3% in trading after markets had closed.

There had been fears on Wall Street that profits would be weaker due to investment in new businesses and weaker advertising revenue as more people access Google via mobile devices, where advertising rates are lower.

But the fears turned out to be unfounded – a fall in the average price of an advert was offset by an increase in the number of adverts.

In a statement accompanying the results, chief financial officer Patrick Pichette said the company continued “to see great momentum in our mobile advertising business and opportunities with brand advertisers”.

However, Google did suffer from the stronger dollar. Taking out the impact of currency movements, Mr Pichette said revenue grew by 17% in the quarter compared with a year earlier.

The results also showed the firm continued hire new staff at a high rate, with employee numbers up 9,000 over the past year.

Facebook reports slow growth and higher costs

April 23, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Facebook, internet, Pay Per Click, Search Clinic, Social Media, Social Networking, Technology Companies

Facebook shares fell after the company reported slower revenue growth, while research and development costs ate into profits.

Facebook reports slow growth and higher costsThe social networking company said profit in the first quarter of 2015 was £341 million, down 20% on a year earlier.

While revenue rose 42% to £2.33 billion- that was slightly below analysts’ forecasts. A bright spot was the rise in monthly active users, up 13% from a year earlier to 1.44 billion.

Notably, for those investors concerned about the firm’s efforts to appeal to younger users who access Facebook on their smartphones, monthly mobile users increased by 24% to 1.25 billion, a majority of the site’s users.

Facebook has been particularly adept at channelling that growing mobile user base into advertising dollars.

The company said that during the quarter, revenue from mobile ad sales made up nearly three quarters of total ad sales.

“This was a strong start to the year,” said founder and chief executive Mark Zuckerberg in a statement.

Investors have been worried about slowing revenue growth, as well as increasing costs at the company. Facebook has been spending more on research and development as it moves beyond its original social networking operation.

Spending on research and development jumped to £377 million from £120 million a year earlier.

The company has warned that those costs are set to increase, as it looks to expand some of its acquisitions including photo-sharing site Instagram, messaging service WhatsApp, and virtual reality firm Oculus Rift.

The trends are all going in the right direction. The cost rise is one thing that can derail this story. The question is, can they keep costs under control and what will be the new revenue streams around video, Instagram and virtual reality around Oculus?

Google’s mobilegeddon for non responsive websites

April 20, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Google, Mobile Marketing, mobile phones, Search Clinic, Search Engine Marketing, Search Engine Optimisation, search engines, SEO, smart phones, Uncategorized

Google is launching “mobilegeddon” by making changes to the way its search engines ranks websites.

Google’s mobilegeddon for non responsive websitesGoogle regularly changes its algorithms as it battles with Search Engine Optimisation (SEO) specialists who try to understand the system on behalf of their clients and ongoing technical changes.

But this is a big change – dubbed “mobilegeddon”- which is designed to prioritise websites that are optimised for the mobile internet.

Google gave plenty of warning, telling developers about the change in a blog post in February and providing a simple tool to check whether sites were mobile friendly.

The search firm is trying to reassure website owners that this won’t be an earthquake which turns their businesses upside down but quite a subtle evolution.

But SEO specialists say this looks like the biggest change since 2011 – and for some that will unearth some unpleasant memories.

For any online retailer, appearing on page one of Google’s search results can make all the difference between a profitable business and one heading for the scrapyard

Google’s move to make mobile capabilities more important in search rankings seems eminently sensible as our smart phones and tablets become the key route to finding goods and services online.

But over the next few weeks we can expect cries of pain from those whom the all powerful search algorithm has deemed less worthy.

And, coming just days after the European Commission accused Google of abusing its dominance, it will be another illustration of just how important a role the Californian company plays in every corner of the global economy.

So if you need help with optimising my website then please contact us now either by clicking the contact us button or ring us 01242 521967:contact search clinic

Moores Law still stands- after 50 years

April 10, 2015 By: Dr Search Principal Consultant at the Search Clinic Category: Computers, Search Clinic, Technology Companies, Telecommunications Companies, Uncategorized

Computer chips are both the most complex things ever mass produced by humans and the most disruptive to our lives.

It noted that the maximum number of components that manufacturers could "cram" onto a sliver of siliconSo it’s remarkable that the extraordinary pace they have evolved at was in large part influenced by a three page article published 50 years ago this month.

It theorised that the maximum number of components that manufacturers could “cram” onto a sliver of silicon – before which the rising risk of failure made it uneconomic to add more – was doubling at a regular pace every two years.

Its author, Gordon Moore, suggested this could be extrapolated to forecast the rate at which more complicated chips could be built at affordable costs.

The insight – later referred to as Moore’s Law – became the bedrock for the computer processor industry, giving engineers and their managers a target to hit.

Intel – the firm Mr Moore went on to co-found – says the law will have an even more dramatic impact on the next 20 years than the last five decades put together.

Although dubbed a “law”, computing’s pace of change has been driven by human ingenuity rather than any fixed rule of physics.

“Moore’s observation” would be a more accurate, if less dramatic, term. In fact, the rule itself has changed over time.

Mr Moore’s article predicted a time when computers would be sold alongside other consumer goods.

While Moore’s 1965 paper talked of the number of “elements” on a circuit doubling every year, he later revised this a couple of times, ultimately stating that the number of transistors in a chip would double approximately every 24 months.

For most people, imagining exponential growth – in which something rapidly increases at a set rate in proportion to its size, for example doubles every time – is much harder than linear growth – in which the same amount is repeatedly added.

Moore retired in 1997, but Intel still follows his lead.

In 2013, the firm’s ex-chief architect Bob Colwell made headlines when he predicted Moore’s Law would be “dead” by 2022 at the latest.

The issue, he explained, was that it was difficult to shrink transistors beyond a certain point.

Specifically, he said it would be impossible to justify the costs required to reduce the length of a transistor part, known as its gate, to less than 5nm (1nm = one billionth of a metre).

In simple terms, a transistor is a kind of tiny switch that is triggered by an electrical signal. By turning them on and off at high speeds, computers are able to amplify and switch electronic signals and electrical power, making it possible for them to carry out the calculations needed to run software.