Samsung has launched a new smartphone- Galaxy S4 which allows users to control its 5in screen using only their eyes.The Galaxy S4 follows on from last year’s S3, a product that sold over 40 million units worldwide.
Analysts widely regard Samsung to be the biggest challenger to Apple’s dominance of mobile products as the Galaxy S4 will be rolled out globally at the end of April.
The company’s head of mobile communications, JK Shin said 327 mobile operators in 155 countries will carry the handset.
In the UK, Vodafone, Three, Orange, T-Mobile and EE have all announced plans to offer the device on their networks.
Through a series of role-playing scenes, the South Korean firm demonstrated the phone’s key features.
Much was made of the device’s ability to be controlled without touching it- using “Smart pause”, the user can pause a video by looking away from the screen.
Additionally, the “Smart Scroll” software analyses the user’s eyes and wrist to scroll through emails and other content.
In another scene, depicting a backpacker in Shanghai, the phone was shown to translate English text into Chinese speech – before translating Chinese speech back into English text.
The dual camera feature makes use of the device’s front and rear cameras simultaneously, blending the pictures together to make sure the picture taker is not “left out”.
The rear has a 13 megapixel camera, while the user-facing camera captures pictures at 2 megapixels.
The phone weighs 130g, and is 7.9mm thick – making it slightly lighter and thinner than the S3.
The device uses Samsung’s HD AMOLED technology, giving the S4’s screen – which is marginally bigger than the S3’s – a resolution of 441 pixels-per-inch.
As predicted by several industry experts before the event, most of the presentation focused on the phone’s software rather than hardware.
As well as the “touchless” technology, the company also introduced the Samsung Hub – a multimedia storage facility that can be shared across multiple Samsung devices.