Google’s Nexus 7 and Amazon’s Kindle tablets have launched new deals that highlight how content are helping drive device sales.The Times newspaper is subsidising the cost of the Nexus as part of its digital editions bundle.
Amazon is launching an “all-you-can-eat” media subscription offer targeted at children in the US.
Apple’s share of worldwide tablet shipments dipped from about 66% to 50% between the April-to-June quarter and the July-to-September period, according to data from IDC.
By contrast the Kindle and Nexus devices’ share grew. Investors will watch to see how that trend is affected in the current period following the launch of the iPad Mini.
The Times is promoting its Nexus 7 Digi Bundle – which gives online access to The Times and Sunday Times papers – by offering the 32GB version of the tablet for £50, on top of the price of its standard package, rather than the £199 it is sold for in shops.
The deal involves an 18 month commitment to the paper, bringing the total cost to £299 for the period.
It is notable that the firm picked Google’s tablet, bearing in mind News International’s chief executive, Rupert Murdoch, had previously described the firm as a “parasite” for offering his papers’ content in its news search listings.
Amazon’s FreeTime Unlimited service charges a monthly fee for access to book, game and educational apps, movies and TV shows. Disney, DC Comics, Nickelodeon and the team behind Sesame Street are also among the publishers that have allowed their content to be included.
The product is focused at children aged between three and eight and will promote content depending on their gender and age.
It costs about £3 per month per child, although there is a discount for members of the Amazon Prime programme.