Nokia has unveiled its first handsets powered by Microsoft’s Windows Phone 8 operating system.The flagship device – the Lumia 920 – features wireless charging and a “PureView” camera which the mobile firm said offered better video and still images than rival smartphones.
Its New York press conference comes in the midst of a number of other smart phone launches.
Samsung has already shown off a Windows Phone 8 device, and LG and Sony have also recently revealed their new top-of-the-range Android mobiles.
Apple, Motorola and HTC all have events planned over the next three weeks creating extra competition for Nokia as it heads into the busy winter holidays shopping period.
Key features include a Snapdragon S4 processor, a 4.5in (11.4cm) curved screen, and can be used while wearing gloves.
Nokia’s new smartphones feature all kinds of impressive technology from a company which has always been an innovation leader in its industry. From the augmented reality City Lens app, to wireless charging and the PureView camera software, Nokia is promising consumers that its Lumia 920 will deliver better experiences than is available on rival smartphones.
Before another executive unveiled the new phones, chief executive Stephen Elop made great play of Nokia’s success in delivering affordable mobile phones to the developing world and in pushing forward with new technology.
But he knows that it’s the main plank of his strategy – winning market share from Apple and Android for his Windows Phone handsets – which is crucial to the company’s future.
If the new Lumia fails to win over smartphone consumers, then Nokia will have a troubled time ahead.