Google has announced that it is changing its search engine algorithms to crack down on the search rankings of those websites that contain or receive a large number of copyright infringement notices.Google has a web page dedicated to showing how many requests it receives from copyright holders and reporting organizations to remove certain websites from its search engine due to piracy and soon it will start demoting the rankings of those websites that receive high volumes of copyright-infringement notices.
Google’s senior vice president of engineering while addressing the copyright issue, Amit Singhal said in a blog post,
“In fact, we’re now receiving and processing more copyright removal notices every day than we did in 2009, more than 4.3 million URLs in the last 30 days alone,”
“We will be using this data as a signal in our search rankings.”
Google is moving to mostly penalise those websites potentially hosting pirated entertainment.
It’s positive that Google’s search algorithms are now reranking various websites which appear at lower ranks in search results criteria based on the number of copyright removal notices that Google receives against them.
The search engine said it will not demote the ranking of any of the websites from its search results unless it receives a valid copyright-removal notice from the rights owner.
Google claimed that it has already taken numerous actions against pirated websites- between July and December 2011, it claimed that it has removed 97 per cent of search results specified in those copyright removal notices.