Sainsbury’s is entering the digital ebooks marketplace with the announcement that it is buying HMV’s stake in Anobii, an online retailer of ebooks- for just £1.Sainsbury’s said it would end up with a 64% stake in Anobii.
Anobii has more than 600,000 users worldwide and offers more than 60,000 books.
Sainsbury’s said it was committed to becoming “a key player in the digital entertainment market”.
In addition to selling ebooks, Anobii offers users the chance to interact akin to other social media websites where people rate, review, share and discuss their choices with other members of the service.
Mike Bennett, Sainsbury’s head of digital entertainment, said such interaction on Anobii was “a clear differentiator” from its e-book retail rivals.
He added: “It further demonstrates how we are constantly looking to innovate and seize opportunities that will support the future growth of our business.”
Given that the global- let alone the UK market for ebooks is pretty intense- and getting worse we initially wondered about the logic of this purchase.
However the customer interactivity may give Sainsbury the opportunity to use this knowledge and customer reach to improve it’s existing business profiles.