Art galleries and curators are increasingly using the internet to sell art at affordable prices.Some websites are even letting people rent out works of art for less than the price of a monthly mobile phone bill.
Young artists are hoping that this will help them reach an entirely new audience.
They also rent out original works of art to people to try out on their living room wall before they commit to buying it.
The pictures are delivered with a curator’s description of the piece and a pair of white gloves to minimise damage.
The social networking part of the site encourages potential customers to join the online community and talk to the artists about their work.
This gives the artists a chance to promote their work to a new generation of collectors.
Some galleries are now just using their studio space as a marketing tool to promote their e-business.
DegreeArt is both a physical shop in Bethnal Green and a website, which allows art lovers to buy the works of art students, and those who have recently graduated.
It is co-directed by friends Isobel Beauchamp and Elinor Olisa.
The women realised there was a gap in the market for a company that could promote and sell graduate art work.
Both of them advise students on how to brand themselves post-university and surrounded by a colourful exhibition of pictures of rats and amphibians Ms Beauchamp stresses the importance of online promotion. If you don’t have Facebook, Twitter, Tumblr or Flickr then you’re missing a massive trick.
Ms Beauchamp says that artists now have to be business savvy and appeal to buyers with less disposable income.