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UK games sales beat video sales

March 26, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Computers, Ecommerce, Gaming, Smart TV, Technology Companies, Uncategorized, Video Marketing

Sales of computer games in the UK have surpassed those of videos for the first time according to new research.UK games sales beat video salesThe Entertainment Retailers Association (ERA) said sales of £1.93 billion in 2011 made the gaming industry the country’s biggest entertainment sector.

By contrast, sales of DVDs and other video formats totalled £1.80 billion, while music sales came only third with only £1.07 billion in UK sales.

However, in the first 11 weeks of this year, the ERA said video sales were worth more than two times those of games.

By comparison over the whole of last year games accounted for 40.2% of the entertainment market, video for 37.6% and music for 22.2%.

Total sales in 2011 for games, video and music fell year-on-year by 3.3% to £4.80bn.

“This is a dramatic time for the entertainment market,” said Kim Bayley, director general of the ERA.

“It is an historic development for the games sector to have overtaken video last year. Video has long been the biggest entertainment sector. Sales so far this year, however, suggest video is not going down without a fight.”

“The UK is the most competitive retail games market in Europe – as such I don’t believe gaps in the market will be left unplugged for any length of time.”

However it not all profits for gaming companies. The Game Group has today gone into administration.

The business has been hit by competition from online only retailers.

Game Group employs 385 staff at its headquarters in Basingstoke in Hampshire, and about 5,100 in its stores in the UK and Ireland.

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