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Encyclopaedia Britannica ends its ubiquitous print edition

March 14, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Browser, Computers, Customer Service, Ecommerce, internet, Online Marketing, Technology Companies, Uncategorized

After 244 years the reference book firm Encyclopaedia Britannica has decided to stop publishing its famous and weighty 32 volume print edition.Encyclopaedia Britannica ends its ubiquitous print editionIt will now focus on digital expansion amid rising competition from websites such as Wikipedia.

The firm, which used to sell its encyclopaedias door-to-door, now generates almost 85% its revenue from online sales.

It recently launched a digital version of its encyclopaedias for tablet PCs.

“The sales of printed encyclopaedias have been negligible for several years,” said Jorge Cauz president of Encyclopaedia Britannica.

Companies across the globe have been trying to boost their online presence in a bid to cash in on the fast-growing market.

Various newspapers, magazines and even book publishers have been coming up with online versions of their products as an increasing number of readers access information on high-tech gadgets such as tablet PCs and smartphones.

Britannica said while its decision to focus on online editions was influenced by the shift in consumer pattern, the ability to update content at a short notice also played a big role.

“A printed encyclopaedia is obsolete the minute that you print it,” Mr Cauz said.  “Whereas our online edition is updated continuously.”

At the same time, frequent users of the encyclopaedia said they preferred using the online version more than the print one.

Encyclopaedia Britannica, the company, has largely moved away from its encyclopedia work focusing most of its energies in recent years on educational software.

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