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Size of web pages grow

January 10, 2012 By: Dr Search Principal Consultant at the Search Clinic Category: Computers, Customer Service, Ecommerce, Google, internet, Mobile Marketing, Search Engine Results, search engines, smart phones, Technology Companies, Uncategorized, Website Design

It is not just humans that are growing in size- web pages are getting bigger too.Size of web pages grow

The average web page is now about 965 kilobytes in size- reveals a study of top sites by the HTTP Archive trends.

The figure is 33% up on the same period in 2010 when the average webpage was even then a not so slim 726 kilobytes.

Keeping web pages small is vitaly important as not only are an increasing number of people browsing with smartphones, but also because Google use download times as a key search ranking determinant.

Analysis suggests the bloat is down to user demands for more interactivity, as well as the tools used to watch what happens when people visit a site.

To gather its figures, the HTTP Archive run a series of tests every month on the web’s top 1,000 sites.

These showed that average webpage sizes were trending steadily upward throughout 2011 and jumped sharply in October. Big pages generally take longer to load, which can mean visitors quit if a page takes too long to appear.

The metrics the HTTP Archive gathered suggest some causes for the growth. Images are a big proportion of the average webpage, and the higher resolutions people expect have led these to grow.

However, the statistics reveal that the category showing the biggest growth is that for Javascript.

This scripting language is widely used to make webpages more interactive and responsive.

The growth in the amount of Javascript on webpages may be down to the growing use of HTML5.

This is the latest version of the formatting language that defines how web pages should be written.

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