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Google+ traffic falls 60% after launch highs

October 20, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Google, Social Media, Technology Companies, Uncategorized

Traffic to Google+ spiked 1,200% in the first few days following its public launch on September 20, but has since plummeted by 60%, according to a report from a data analytics company.Google+ traffic falls 60% after launch highsChitika tracked Google+ traffic before and after the social networking service opened its gates to all users.

“The data shows that, on the day of its public debut, Google+ traffic skyrocketed to peak levels. But, soon after, traffic fell by over 60% as it returned to its normal, underwhelming state,”

Google+ hit 25 million unique visitors in its first month of operation, comScore found, making it one of the fastest growing social networks of all time.

Google+ has since released a slew of updates and new features, and opened its doors to the public. It has even had public figures broadcast to fans via Google Hangouts.

But is Google+ a hit or miss? It’s hard to say. In mid July, Google CEO Larry Page revealed they had 10 million users who share 1 billion items each day.

We haven’t heard from the company on how Google+ has grown in users, shares or traffic since. The most recent unofficial count pegged the number of Google+ users at 43 million.

Meanwhile, Chitika’s findings — likely a representation of traffic patterns and not a wholly accurate reflection — seem to suggest Google+ may not be convincing new users (or even Google executives) to stick around.

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