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Apple unveils revamped iPhone 4S

October 05, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Apple, Customer Service, Ecommerce, mobile phones, smart phones, Tablets, Technology Companies, Uncategorized

Apple has unveiled the latest iteration in its iPhone range, but there was no sign of the widely rumoured iPhone 5.Apple unveils revamped iPhone 4SThe iPhone 4S, as the model will be known, boasts an improved camera, an extra antenna for faster loading, voice recognition software and a significantly extended battery life.

It will run the latest iOS5 operating system, which is set for release on 12 October.

The event was the first major announcement for new boss Tim Cook who took over from Steve Jobs in August.

The iPhone 4S, which will go on sale on 14 October, will be available in 16GB, 32GB and 64GB models – in both black and white.

It has the same look and feel as the existing iPhone 4 which was launched 15 months ago.

However, Apple said that updates to iOS meant the phone would boast some “200 new features”.

Shares in Apple fell by almost 5% within minutes of the eagerly anticipated launch, with analysts saying that investors and Apple fans had expected the latest version to be a more radical improvement over its predecessor.

However, the company’s shares later regained most of their losses to close down just 0.6%, albeit underperforming the NASDAQ index as a whole.

Among the additions is  a voice recognition software or a “intelligent assistant” that allows users to ask questions aloud and receive detailed answers back.

Siri, which began life as a third-party app, was purchased by Apple in 2010 but has yet to appear within its software.

Details of the new phone were unveiled by Apple’s Philip Schiller

For Apple’s new chief executive, the event was as much about making a statement about his leadership as it was new products.

Tim Cook had previously acted as interim boss, looking after the company while Steve Jobs was on sick leave.

Unlike his charismatic predecessor, Mr Cook left the biggest announcement of Tuesday’s event to a colleague – marketing boss Phil Schiller.

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