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Travel sites bounce back for UK ecommerce searchers

September 05, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Ecommerce, internet, Online Marketing, search engines, Technology Companies, Uncategorized

Travel websites in the UK have recovered a lot of UK searchers according to new research.Travel sites bounce back for UK ecommerce searchersHighlights of the ecommerce research include:
• Travel websites bounced back this quarter with all of the major travel brands rising up the rankings since May 2011. One in five websites in the Hot Shops List this quarter came from the travel sector.
• Having dropped out of the Top 50, cinema brands Odeon (ranked 37th) and Vue (44th) both returned to it this quarter. Cineworld also rose up the rankings in a strong three months for the movie industry.
• The fastest movers in the Hot Shops List during the last three months were: Travel Republic (up 18 places), Odeon Cinemas (+14), First Choice (+12), Travelodge (+12) and Cineworld (+9). Next was also a notable climber this quarter, moving up two places to 3rd in the Hot Shops List above Tesco and Play.com.
• Entertainment retailers Play.com, HMV and GAME all fell in the rankings , revealing a decline in demand for video games, DVDs and CDs.

Overall analysis revealed that discount fashion brand Matalan was the success story of the quarter, up 15 places in the Hot Shops List since May.

Matalan reached its highest ever position in the Hot Shops List , ranked 40th overall, up from 68th position in August 2010.

The fashion and homeware retailer revealed in its Q1 trading statement that online sales had doubled compared with Q1 2010, and UK internet visits to the Matalan website reached record levels in July 2011, accounting for 2.14% of all visits to fashion retail websites.

Next was another fashion brand to perform strongly during this period becoming the third biggest retailer in the Hot Shops List.

In the process of climbing to third spot in the August list, Next overtook Tesco, which fell to fourth place this quarter.

Other supermarket brands also dropped down the rankings between May and August, including Sainsbury’s (down 5 places) and ASDA (-2).

Travel brands surged back up the list this quarter with Thomson the best performing travel brand ranking 10th overall.

Travel Republic was the fastest moving retailer of the quarter, up 18 places to 28th in the list. Budget airlines easyJet and Ryanair also climbed the rankings as consumers booked last minute flights abroad.

First Choice returned to the Top 50 after a dip in performance last quarter.

You can download the IMRG-Hitwise Hot Shops List : http://hitwise.chtah.com/a/tBOSkRXB8U3jIB8c0UgAAAb42q-/download

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