Apple’s new rules for iPad and iPhone apps payments have been criticised after they forced Amazon to change the Kindle app to make buying new books more complicated.The new terms and conditions, which mean publishers must give Apple 30 per cent of the price of any content they sell via apps, came into force on 30 June.
In response, in July, Amazon removed a “Kindle Store” link within its app in order to preserve its profit margin on e-books.
Kindle app users are still able to buy more books, but they must exit the app and navigate to the Kindle Store via the iPad or iPhone web browser.
But the change has left users confused and angry. On the iTunes page for the app, some indicated they didn’t understand the new purchasing process.
“Pointless update,” said SJH31. “Wish I didn’t update now. What’s the point if I can’t buy books.” and “In reality Apple didn’t like the competition and so has hamstrung apps like Kindle. Shameful from Apple.”
Those who did understand the change overwhelmingly blamed Apple.
Apple is competing with Amazon via iBooks, which still allows users to make purchases from within the app. The rule change has forced Barnes and Noble, Kobo and Google to make similar changes to their e-books apps too.
Apple’s rivalry with Amazon is expected to intensify, with the online retail giant reportedly poised to expand its range of gadgets beyond e-readers to include a full colour touchscreen tablet.
Steve Jobs originally announced the new apps payments regime in February.
Apple has since softened it slightly by allowing publishers to charge more for content in apps than they do on their own website, where they do not have to pay a 30 per cent cut to a third party.