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Facebook and Skype combine video opportunity

July 08, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Ecommerce, Facebook, Google, LinkedIn, Skype, Social Media, Technology Companies, Uncategorized, Video Marketing

Facebook and Skype have announced a partnership to add video chat to the social networking site.

Facebook and Skype combine video opportunityFacebook and Skype have teamed up before – they already share some instant messaging tools.

Skype is in the process of being bought by Microsoft- which is a major shareholder in Facebook.

The new video-call service was launched by Facebook founder Mark Zuckerberg, who also revealed that the site now had more than 750 million users.

However, he contradicted himself by saying that the total number of active users was no longer a useful measure of the site’s success.

Instead, the amount of sharing – of photographs, videos and web links – was a better indication of how people engaged with the site, explained Mr Zuckerberg.

Coming hard on the heels of Google+, Facebook’s Skype offering is likely to be compared to its rival’s Hangout feature. That product allows up to ten people to chat at any one time, while the Facebook/Skype video chat feature facilitates just one-on-one video chatting.

Skype did hint that there will be added features in future, but Google has stolen the lion’s share of the headlines and Facebook will not enjoy being seen as following in its footsteps.

At the launch in California, Mark Zuckerberg was reluctant to get involved in a tit for tat comparison but he did say that he saw such products as part of the narrative that in future companies which have not traditionally looked at social networking will be layering it on top of all their products.

Mr Zuckerberg said that it was likely that other “premium” Skype functions would be added in future.

He also appeared to offer a back-handed compliment to Google+, saying that its creation was a vindication of Facebook’s vision for the social web.

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