The latest social media network UK traffic figures for May 2011 have just been released by Hitwise.From: Hitwise social media network uk traffic figures May 2011
The overall result is that traffic to both YouTube and Twitter has increased whilst Facebook’s dominance of social media has declined.
This month’s search and social analysis release confirmed some interesting trends in the Social Networking and Forums category, including a bumper month of traffic for Twitter, continuing growth for YouTube and a declining market share for Facebook.
Last month Hitwise noted the growth of YouTube and how the video website now accounts for 1 in every 5 visits to all social networking sites. In May YouTube continued its growth, accounting for 20.52% of all visits to the Social Networks and Forums category.
Meanwhile Twitter had its biggest month of traffic ever, in part because of the super-injunction revelations, but also because the micro-blogging platform has carved a niche for itself as an excellent platform through which Internet users can share and consume news.
Recent examples like the death of Osama Bin Laden, the Egypt crisis and the resurgence of the ash cloud have all been shared and discussed on Twitter.
What’s interesting is that the growth of YouTube and Twitter is coming at the expense of Facebook.
Since the beginning of 2011, Facebook’s market share of visits within the Social Networks and Forums category has fallen from nearly 58% to hover around the 54% mark.
Despite the drop in market share in recent months, Facebook needn’t panic. Although its market share is declining slightly, Facebook still commands over half of the visits to the fastest growing category online, and having a slightly smaller proportion of an ever increasing pie is still a very healthy place to be.
However, it does raise the question: has Facebook now finished its growth phase in the UK? This is something that Dr Search will continue to monitor closely over the coming months and confirms our blog post of a couple of days ago when I posted: Facebook faces saturation claims as growth stops