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Google’s Panda review- another reranking coming soon

June 22, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Google, Search Engine Marketing, Search Engine Optimisation, search engines, Technology Companies, Uncategorized

Matt Cutts- Google’s unofficial spokesperson made the Panda reranking announcement in a question and answer session at the SMX Advanced conference.Google's Panda review- another reranking coming soonWith Danny Sullivan of Search Engine Land in attendance they mentioned that ‘Google has updated and approved the changes in the Panda algorithm but that it hasn’t been rolled out yet, but that should happen soon’.

Addressing the frequent complaints from webmasters that web content scraping sites still out rank the original content sites, Cutts said that the Google Panda algorithm update (version 2.2) will tackle this issue.

He also said that Google will keep working on the Panda algorithm until they have a robust algorithm that can penalize the content farming and related sites and display better improved search results.

This means that websites that were penalised by the original Panda update could soon look forward to regaining their original rankings or even getting higher rankings in the SERPs.

The differences with Panda update 2.2 lies in its implementation – Cutts said that the algorithm will be manually scanning for those particular websites that are involved in content farming and/or content re-publishing.

While Panda Update 2.1 was only released in early May, it was a minor update and received no fanfare from Google.

The fact that Matt Cutts has mentioned 2.2 at one of the biggest SEO conferences of the year indicates that its probably going to be big (and have quite an impact).

However, to avoid any great impact to your websites ranking, ensure that your site is kept up-to-date with good quality content.

This will reduce the likelihood of any penalty or if you have already been penalized in previous updates then the penalty should soon be lifted after the 2.2 launch.

Google hasn’t given a specific date on the launch of the Panda update 2.2, but as soon as we hear anything more we will be sure to let you know.

1 Comments to “Google’s Panda review- another reranking coming soon”

  1. I got slammed by the Google Panda update personally aswell…

    I’ve been looking for ways around the Google Panda update and I’ve done alot of analysis on my own websites.
    Listed below are some key points to think about:

    1) reduce bouncerate on your websites
    2) remove/nofollow/noindex thin and low quality pages
    3) boost Click Through Rate in the SERPS (E.g implement crazy call to actions and things on your page titles)
    4) give much more increased value on your website (improve users onpage time)
    5) interlink your website with optimized anchor texts
    6) make use of a privacy policy, about us, contact us, google maps location, SSL, address/phone number, images, subtiles, paragraphs, bulletpoints etc etc (all “possible” extra quality elements you can think of)
    7) Get more quality one-way links with good anchor text variation.

    Link-building has to be done in a very diverse and consistent manner.

    Another thing, I am a ‘beta’ tester of LinkALoha currently and I am seeing GREAT results. I think they are going to open a few new spots shortly, you guys should check it out. Those guys are great