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Twitter superinjunction breaks UK traffic records

May 12, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: data security, Dr Search, Facebook, Google, internet, Social Media, Twitter, Uncategorized, YouTube

Twitter recorded its busiest ever day of online traffic in the UK on Monday May 9, as Britons sought to identify the superinjunction celebrities.Twitter superinjunction breaks UK traffic recordsOne in every 200 UK web visits on Monday were to Twitter.com, according to the website traffic measurement firm, Experian Hitwise’s Twitter superinjunction traffic , as people tried to discover which celebrities had been granted gagging orders.

The surge of interest came about after Jemima Khan tweeted a denial of the false claim, made by the Twitter user that she had taken out a superinjunction to try to prevent the publication of intimate pictures of herself and Jeremy Clarkson the BBC Top Gear presenter.

Visits to Twitter increased by 14% on 9 May, accounting for 0.49% of total UK internet visits that day.

Twitter also became the 17th most popular website in Britain, up from the rank of 19th on May 8 2011.

It overtook Yahoo! search and Google Maps after the surge of traffic. Google, Facebook and YouTube, remain the three most popular sites in the UK.

Twitter UK search traffic graphIn the last week there were over 500 unique search term variations which included the word ‘super injunction’ typed into Google, Bing or Yahoo!

Searches for the term ‘super injunction’ have increased by 5000 per cent in the last month, as stories surrounding the topic have raised the curiosity of UK Internet users.

Lawyers have called for the Twitter superinjunction tweets to be taken down as they breach the site’s terms of service.

However, Twitter has declined to comment on this observation.

Dr Search notes that as of this morning the number of followers to the controversial account had grown to over 106,000.

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