The CIM- Chartered Institute of Marketing is 100 years old this week.The CIM was formed on May 16 1911 and marketing as a profession began when 12 people met at the Inns of Court hotel in London and created a new professional association.
The Institute’s solid branch and regional network, first established in 1926, reaches marketers throughout the UK and overseas.
Since the founding of the Sri Lanka branch in 1995, the CIM network has expanded to champion marketing best practice in 11 overseas regions from Asia to Africa.
This is supported by its established professional qualifications, which began in 1928 with the first annual certificate examinations, and today comprises of entry-level marketing certificates and degree-level qualifications, CPD and training programmes.
The CIM is the world’s largest group of marketing professionals.
Events and celebrations planned during this centenary year will provide marketers with an opportunity to show off the positive power of marketing and demonstrate the beneficial contribution that marketing provides to both an organisation’s bottom line and long-term future.
To mark our momentous milestone, a Centenary Banquet was organised on 4 April 2011 at Windsor Castle in the presence of our patron His Royal Highness The Prince Philip, Duke of Edinburgh, K.G., K.T.
Our long standing patron H.R.H. supports our quests to promote the positive influence marketing has for organisations today and in the future. The Centenary Banquet was an excellent opportunity to celebrate the importance of marketing and the beneficial contribution it makes to organisations’ success and long-term future.
Around 300 selected guests attended the Banquet where H.R.H. The Duke of Edinburgh addressed the guests followed by one of Britain’s most popular public speakers Tony Ball, MBE.