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Archive for March, 2011

Health search engine research marketing

March 31, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Online Marketing, Search Engine Marketing, search engines, Uncategorized

One of the Search Clinic’s group members- Health Direct who have been accredited by the Health on the Net Foundation since 2008 has been asked if you would kindly help them by completing a short questionnaire to find out your views on finding health information online.

A survey on search behavior conducted by HON for the KHRESMOI EU project What is your ideal search engine?
Health On The Net questionnaire
We would like to inform you that Health On the Net Foundation is currently participating in a European Union project KHRESMOI which aims to develop a search engine for health and medical information search to meet the needs of general population, MDs and radiologists. In this project, the Foundation and the Society of physicians in Vienna aim to better understand the needs of users (citizens and doctors) searching health information on the Internet. Currently a survey addressing the needs of the citizens is available online.

Help us by participating in our general public survey up until the 17th of April!

You can help us to promote this survey, few options are available here.

English version: Not happy with your online health information search results ? Please Participate in our survey. Our goal: 500 responses by the 17th of April 2011.

How do you search for health-related information on the Internet?

  • The survey is intended for the representatives of the general public who are looking for health information online at least once a month.
  • The questionnaire was developed by the Health On the Net Foundation, an independent Non-Governmental Organisation dedicated to improving the quality and accessibility of online health information, in collaboration with the Society of physicians in Vienna in the framework of the European Project KHRESMOI – project 2010-2014.
  • Your participation will contribute to better understanding on how the general population is searching for online health information, what are the preferences and difficulties. The results of the survey will contribute to the creation of a new search engine specifically designed for search of health content.
  • You will need around 20 minutes to complete the questionnaire.
  • All the information collected is used exclusively for the purpose of the study. We do not collect personally identifiable information without your consent. More information on the Confidentiality and data privacy usage.
  • All the results will be available on-line for free.
  • Contributions from around the world are welcome.

Online advertising in UK grows to over £4 billion

March 30, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Ecommerce, internet, Mobile Marketing, Online Marketing, Pay Per Click, Search Engine Marketing, search engines, Uncategorized, Video Marketing

The internet now accounts for a quarter of all advertising spending in the UK according to the Internet Advertising Bureau (IAB).
Online advertising in UK grows to over £4 billionUK online advertising has bucked the recession with strong growth of 12.8% on a like-for-like basis in 2010 to reach a new milestone of £4,097 million, according to the bi-annual advertising spend study from the Internet Advertising Bureau (IAB) and PwC.

With total UK advertising spend in 2010 valued at £16.6 billion, this takes the internet’s market share to a record high of 25% (23% in 2009), meaning that £1 in every £4 invested by advertisers is spent online.

These findings demonstrate that, despite the recession, online advertising is in rude health.

Significantly, marketers are increasingly using online channels to drive their brand building campaigns. Consumer goods and retail advertisers increased their investment in online to become two of the top four big spenders in display, capitalising on the medium’s core strengths of reach and engagement as well as accountability.

In 2010 the biggest gain was display advertising, thanks to a nearly 200% surge in display advertising in a social media environment (on a like-for-like basis)* and 91% year-on-year (absolute growth) in video formats. Expenditure on pre-, mid- and post-roll video advertising nearly doubled to £54 million (£28 million in 2009). Overall display grew by more than a quarter (27.5%) on a like-for-like basis to a new high of £945.1 million, representing 23% of total online spend (up from 20% in 2009).

Consumer goods manufacturers became a top three display spender in the first half of 2010 with 12% share, jumping to 13% in the second half. The top spender in online display is finance with 15.2% share, indicating that as the economy recovers, finance brands are seeing their marketing budgets re-emerge. Finance market share has overtaken entertainment and media, which has dipped slightly to a 14% market share.

Paid-search continues to perform strongly with growth of 8% year-on-year on a like-for-like basis to £2,346 million, representing 57% of total online spend (61% in 2009).

Mobile advertising has experienced a staggering 116% year on year growth (on a like for like basis), up from 32% in 2009. Advertisers spent £83 million on mobile advertising in 2010, led by the entertainment and media sector, but with encouraging growth from finance, telecoms and consumer goods advertising.

The UK is still glued to social media– Social networks now account for 25% of the time spent online in the UK. This is reflected in the growth of display advertising spend as brands are able to tap into the social nature of the web.

The research is published at http://www.iabuk.net/en/1/adspendbreaks4billionmilestone280311.mxs

Blackberry firm Research in Motion hit by tablet development costs

March 29, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Dr Search, Mobile Marketing, mobile phones, smart phones, Uncategorized

Shares in Research in Motion (RIM) fell 12% in after-hours trading after the firm said profits this quarter will be much weaker than expected.
Blackberry firm Research in Motion hit by tablet development costsIt blamed the cost of developing it’s new tablet format Blackberry, as well as a migration of consumers towards cheaper handsets in its product range.

The share price fall came despite the Canadian firm reporting £579 million net profits for the last quarter, in line with analysts’ expectations.

Revenues of £3.5 billion – were however slightly short of expectations, according to the results released after the close of trading on the Nasdaq exchange.

The company has seen its share of its core US market steadily eroded by smartphone rivals.

Some 48% of its business now comes from outside the key markets of the US, Canada and the UK.

But growth in these new markets has gone hand-in-hand with a shift towards lower-margin entry-point products, the firm conceded.

RIM is banking on its new tablet computer – the Playbook – to regain the initiative.

It will be half the size of Apple’s iPad and will be compatible with Google’s Android operating system.

As well as the new product launch, the company is also revamping its operating system.

The firm lowered its profit guidance for the current quarter, and also broadened its range due to uncertainty over the possible impact of Japanese supply chain problems.

Dr Search points out that the shares could still represent great value- Google’s price earnings is currently rated at 28, Apple at around 20, yet RIM’s is an amazingly only 8.

Latest european online shopping figures released

March 28, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Ecommerce, internet, Online Marketing, Uncategorized

U.K., France, Germany, Ireland, and the Netherlands lead in retail website visits and activities
Latest european online shopping figures releasedIn January 2011, 270.6 million unique visitors in Europe visited sites in the retail category, representing a market penetration of 74.5 percent of Internet users, up 8.5 percentage points versus last year.

Retail sites also showed high penetration in individual markets, reaching at least 75 percent of the total online audience in 7 out of 18 European markets. In 2010, approximately one out of every ten Internet sessions in Europe included a visit to a retail site.

Retail penetration in Europe
In the United Kingdom, the Retail category reached 89.4 percent of the total online audience (up 6.3 points from last year), the highest penetration of any European market.

France ranked second with a reach of 87 percent (up 10.5 points), followed by Germany at 82.1 percent (up 9.0 points).

Ireland and the Netherlands round out the list of markets with highest penetration, with Retail reaching 80.7 percent in Ireland (up 15.8 percentage points) and 80.2 percent in the Netherlands (up 4.9 percentage points).

Ireland and Russia experienced the highest growth in Retail penetration in Europe, with both markets posting gains of 15.8 percentage points.

With 40.6 million visitors coming to retail sites in January, Germany remains the largest European market for this category, followed by France and the U.K. with 36.6 million visitors and 34.6 million visitors, respectively.

Reach of Retail Sites in European Countries
January 2010 vs. January 2011

Percent Reach of Internet Users
Jan-2010     Jan-2011     Point Change
Europe                              66.0%            74.5%             8.5
United Kingdom                83.2%            89.4%             6.3
France                              76.4%            87.0%          10.5
Germany                          73.1%             82.1%            9.0
Ireland                             64.9%            80.7%          15.8
Netherlands                      75.3%            80.2%            4.9
Spain                                68.4%            76.7%            8.3
Denmark                           68.2%             75.1%            7.0
Sweden                            73.8%            73.6%          -0.2
Norway                            66.7%            73.4%            6.7
Belgium                            71.7%            73.3%            1.6
Switzerland                      70.3%            73.2%            2.9
Poland                              N/A                72.4%           N/A
Austria                              61.3%           71.4%           10.1
Italy                                  67.4%             69.5%           2.1
Finland                             63.8%             66.5%           2.7
Portugal                           60.2%             65.9%            5.7
Russian Federation          43.1%         59.0%           15.8

In January 2011, visitors from the U.K. led in engagement with the Retail category, with an average of 84.1 minutes spent on retail sites. France followed closely with an average of 83.2 minutes, with Turkish visitors coming in next at 73.0 minutes.

Across the board, Europeans spent a collective average of 52.4 minutes, or a little under an hour per visitor, on retail sites in January.

Top Retail Categories in Europe
Within the Retail category, the subcategory with the highest market penetration was Comparison Shopping, which reached 31.6 percent of the European market in January 2011, buoyed by Bing Ciao and Shopzilla Sites. Apparel ranked second with a 28.4-percent reach, followed by Consumer Electronics with a 27.1-percent reach.

Ranking the subcategories by engagement, Apparel sites ranked first, with European shoppers spending an average of 23.3 minutes on these sites in January. Apparel sites also had the highest percentage of page views within the Retail category, accounting for 21.6 percent of Retail pages viewed that month.
Top Retail Categories in Europe by Percent Reach
January 2011
Age 15+ – Home and Work Locations
Source: comScore Media Metrix
Category     % Reach     Average Minutes per Visitor
Comparison Shopping     31.6%     5.9
Apparel     28.4%     23.3
Consumer Electronics     27.1%     14.1
Computer Hardware     20.2%     17.4
Computer Software     15.9%     6.3

The research was complied by comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world.
http://www.comscore.com/Retail_Websites_Now_Reach_75_Percent_of_European_Internet_Audience_Each_Month

MySpace loses 10 million users in a month

March 25, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Online Marketing, Social Media, Uncategorized

The sharp drop at MySpace follows a further round of major redundancies at the start of 2011 and the continued growth of Facebook, which now has 30 million registered users in the UK.MySpace loses 10 million users in a monthAccording to the latest comScore figures, Rupert Murdock’s MySpace lost 10 million unique users between January and February of this year, going from 73 million to 63 million in a matter of four weeks.

This time last year, when site began the first in a series of major relaunches, MySpace attracted 95 million unique users.

Parent company News Corporation is reportedly still trying to offload the ailing social network – which had hopes to reinvent itself through its streaming service, MySpace Music and its renewed focus on entertainment content.

At the start of the year Mike Jones, MySpace’s chief executive announced that the company was making 500 staff members redundant and slashing its international operation to a skeleton staff.

The site, which is owned by News Corporation, has been struggling to keep up with Facebook for the last two years.

However, despite having made a major round of redundancies last year, which saw its US workforce reduced by 400 jobs to around 1,000 and its international operation reduced from 450 to 150 personnel, more cost cutting has been needed to make up for its big financial losses.

The troubled site, which saw its UK audience halve to 3.3 million monthly visitors in July 2010, is pinning its hopes of renewed success with a return to its music and content roots.

News Corporation bought MySpace for £373 million in 2008. The website was briefly valued at £7.7 billion when News Corp attempted to merge it with Yahoo in 2007, but it’s value- as well as it’s traffic has been heading south ever since.

How to get the most from Twitter

March 24, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: bing, Google, Online Marketing, Search Engine Optimisation, Social Media, Twitter

There are  a number of ways of using Twitter to maximise traffic and revenue for your website. How to get the most from TwitterAs Google and Bing now count tweets, Facebook posts, and other social media activity in their search results, search engine optimisation is more important than ever.

Your profile is the starting point to any successful profile.

Firstly register an account using your most important keyword phrase. For example the Search Clinic has two Twitter accounts: http://twitter.com/searchclinic and http://twitter.com/seo_services_

Then use as many keywords as possible, because when a Twitter profile shows up in search results, Google may use the bio portion of the profile for the description.

Hashtags (#) are an easy way to implement keywords.

Marketing campaigns now create customized keywords for events and many people add keywords at the end of their tweet.

This is useful when the blog title or content you are sharing doesn’t list any relevant topic keywords.

Including hashtags that are broader and name the industry may make tweets easier to find. Additionally, naming specifics as hashtags in generic titles can also help.

Try to choose hashtags that are the most important keywords in the tweet and overall content that is being promoted. Hashtags make it easy to search by topic and will increase search result frequency and relevancy to the target audience.

LinkedIn passes 100 million membership

March 23, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, LinkedIn, Online Marketing, Social Media, Uncategorized

LinkedIn- the professional social network, has reached over 100 million members worldwide, adding a new member every second of each day, it claims.
LinkedIn passes 100 million membershipThe site, which aims to facilitate professional networking in the digital space, has been adding roughly one million new members every 12 days- the equivalent of one new member joining every second.

In December 2010, the site had attracted five million plus members in the UK and 20 million in Europe.

LinkedIn launched in 2003 and started out in the living room of co-founder Reid Hoffman.

It took 494 days to sign up the first million members. More than half of its members are now located outside of the US.

Two weeks ago LinkedIn launched a personalised news service in a bid to attract more of its users to the site with greater frequency.

LinkedIn Today aggregates news from around the web, serving up a range of stories based on a user’s professional interests and the articles which have proved popular amongst a user’s friends.

Stories are ordered based on how many people in a user’s LinkedIn network tweeted or shared them.

There is also a dropdown box which on LinkedIn Today which allows users to personalise the story by industry.

Analysts believe the site is trying to boost its traffic and user engagement rate and subsequently its advertising revenues, ahead of its expected IPO (Initial Public Offering) on the US stock market.

Although LinkedIn’s membership numbers have reached a new high, many people do not visit the site or look at their profiles every day in the way that they do with other networking sites, such as Facebook.

Last week a new study found that the majority of FTSE 100 companies have failed to fully embrace social media sites, such as LinkedIn, and risk being overtaken digitally by smaller and more agile firms.

Twitter- Happy Fifth Birthday yesterday

March 22, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Customer Service, Online Marketing, Social Media, Twitter, Uncategorized

Twitter had its fifth birthday yesterday- 21 st March 2011.Twitter- Happy Fifth Birthday yesterdayAnd in it’s five years it has helped to transform the world- with it’s simple communications channel being cited by the protesters in Egypt leading to the overthrow of President Mubarak and the subsequent political reformation.

Since its first ever tweet by co-founder Jack Dorsey in 2006 (“Just setting up my twttr”) the social media website has grown to become one of the most important online marketing and communications tools of a generation – which many people claim is second only to Facebook.

It now hosts more than 1 billion tweets a week and is estimated to be worth around £6 billion.

Dr Search recounts some of the landmarks in its five year history:
* March 2006 First tweet posted by co-founder Jack Dorsey
* November 2008 Barack Obama thanks supporters via Twitter after winning the US presidential election.
* January 2009 Twitter users break news about a plane crash landing in New York’s Hudson River, with pictures.
* April 2009 Universal Pictures, Virgin Media and Gorrilaz among first brands to launch commercial services on the site.
* June 2009 Showbiz website TMZ breaks story about Michael Jackson’s death on Twitter.
* September 2010 Twitter receives more UK visits than MySpace for the first time.
* September 2010 Twitter overhauls home page design and partners with YouTube, Yahoo! and Flickr to embed content on site.
* October 2010 Dick Costolo replaces co-founder Evan Williams as CEO.
* December 2010 Twitter valued at £2.3 billion after fresh investment.
* December 2010 Twitter says more than 25 billion tweets were sent in 2010.
* January 2011 Over 40% of all Twitter posts are made by a mobile phone, says Costolo.
* February 2011 Costolo says Twitter is “already making money”.
* February 2011 Charlie Sheen becomes the quickest tweeter to reach 1 million followers (achieving this in 25 hours, 17 minutes).

Mobile ads take off- with Google the winner

March 21, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Apple, bing, Customer Service, Google, Mobile Marketing, mobile phones, Online Marketing, Pay Per Click, search engines, smart phones, Uncategorized, Yahoo

New research shows around 5% of paid search spending is now in the mobile space and Google is the big winner!
Mobile ads take off- with Google the winnerThe research reports that the budget for mobile search spending could double to 10%- around £600 million by the end of this year if the current mobile search spending keeps increasing at the given pace and not surprisingly, Google would own most of this money.

Just like Google has been dominating the online search share market in the UK with 90% marketing share, the majority (97%) of mobile search spend goes to Google, with Bing and Yahoo getting meager parts of the remaining 3.2 percent.

This report also confirms Google CEO Eric Schmidt’s recent statement at an IAB event Florida where he said “mobile is growing faster than expected and blowing all of his company’s internal projections out of the water”.

About 15% of the total search volume for all of Google’s search categories comes from mobile searches.

It’s not all good news for mobile search advertisers though.

The data from the report highlights higher a Cost per Click (CPC) and lower Click Through Rate (CTR) for mobile search campaigns- with 13% higher CPC and 30% lower CTR than traditional paid search campaigns.

What’s interesting to note is the significant influence Apple has over Google’s mobile search success.

Google dominates (around 95%) all the searches originating from the iPhone however 50% of these searches come from the toolbar (at the bottom of your iPhone main screen), 42% from Google’s homepage and less than 10% from Google’s app.

What might happen for example if either Bing or Yahoo! were to become the default search engine for the iPhone. Google’s share would be significantly impacted.

The report can be found at: http://blog.efrontier.com/mobile-search-user-behavior-is-changing-rapidly-and-marketing-opportunities-abound-

UK internet users now find Facebook more interesting that porn

March 18, 2011 By: Dr Search Principal Consultant at the Search Clinic Category: Facebook, Social Media, Twitter

UK internet users now find social networking sites like Facebook more popular than pornographic ones, according to new figures from Experian Hitwise.
UK internet users now find Facebook more interesting that pornThe internet research company says that in January sites like Facebook accounted for 12.46% of all online traffic.

That’s the equivalent of 2.4 billion hits or one eighth of all web visits.

In comparison entertainment websites, including pornographic ones, accounted for 12.18% of traffic.

It’s the first time social networking has overtaken entertainment in terms of popularity.

Of those, social network site Facebook accounted for more than half, or 56%, of visits.

Robin Goad, Experian Hitwise’s Research Director said: “While social networks of course compete amongst themselves for users, many of those users have a presence on multiple networks.

“One in every eight people leaving a social network visits another one immediately after.

“Facebook, for example, is a key source of traffic for many smaller social networks, while almost a fifth of people leaving Twitter go on to visit another social network”.