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Archive for June, 2010

YouTube delivers 14.6 billion videos in May

June 30, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

comScore, Inc.  has released May 2010 data showing that 183 million U.S. Internet users watched online videos during the month.
YouTube delivers 14.6 billion videos
YouTube.com achieved record levels of viewing activity in May with an all-time high of 14.6 billion videos viewed and surpassing the threshold of 100 videos per viewer for the first time.
YouTube delivers 14.6 billion videos in MayU.S. Internet users watched nearly 34 billion videos in May, with Google Sites ranking as the top video property with 14.6 billion videos, representing 43.1 percent of all videos viewed online.

YouTube accounted for the vast majority of videos viewed at the property. Hulu ranked second with 1.2 billion videos, or 3.5 percent of all online videos viewed.

Microsoft Sites ranked third with 642 million (1.9 percent), followed by Vevo with 430 million (1.3 percent) and Viacom Digital with 347 million (1.0 percent).

The research reinforces the need to be on YouTube.

Tomorrow’s blog post by Dr Search will give you more reasons to raise your personal profile to increase your online sales.

comscores’s youtube delivers 14.6 billion videos in May research by click here.

Organic search engine ranking- how to achieve great results pt5

June 29, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Organic search engine ranking- how to achieve great results pt5- 1 min 2 secsOrganic search engine ranking- how to achieve great results pt5Topics covered in this video include the importance of not just being ranked on search engines, but the need to top search engine free results listings.

This is the fifth part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Antispam DNS address critic approves of new secure system

June 28, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

One of the greatest critics of the security of the Domain Name System has been Dan Kaminsky, chief scientist at security firm Recursion Ventures.
Antispam DNS address critic approves of new secure systemIn 2008 he went public with a flaw that he found in the DNS which meant the internet was at the mercy of phishing gangs who could redirect internet users to fake banks sites to steal their personal information.

This issue became known as the “Kaminsky bug” and is often referred to as cache poisoning.

Mr Kaminsky told the BBC that even though he was initially sceptical of the efficacy of DNSSEC, he has examined the code carefully and has become a recent convert having declared it “awesome” in its ability to provide a “safer and more secure internet”.

“The basic flaw of the internet is one of trust and this will revolutionise the way we use the internet.

“In my mind the biggest benefit we will get concerns one of the biggest embarrassments in the security sector and that is secure email where it will be truly possible to know that when you get an email from your bank, it really is your bank,” said Mr Kaminsky.

The Internet Engineering Task Force’s Ms Daigle agreed and called DNSSEC “an essential building block for building a larger internet future” that will allow us to take on “bigger activities and carry out new applications”.

Govt to shut three quarters of its websites saving £100million

June 25, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Mr Francis Maude, the Cabinet Office minister, said he would be scrapping three quarters of the Government’s 820 websites. About 600 Government’s websites will be closed, saving £100 million, Mr Maude has announced.
Govt to shut three quarters of its websites saving £100millionWhitehall sources were reluctant to name which sites will close although one suggested that www.lovechips.co.uk – a website run by the marketing department of the Potato Council – would be unlikely to survive the cull.

Mr Maude said all of the sites “will be subject to a review looking at cost, usage and whether they could share resources better”.

The review, which will report back in September, will aim to close 75 per cent of them, and halve the costs of the remaining websites.

No new Government websites can now be set up, the Cabinet Office said, without the permission of a new Whitehall efficiency board, chaired by Chancellor George Osborne and Danny Alexander, chief secretary to the Treasury.

Mr Maude said: “The days of ‘vanity sites’ are over. It is not good enough to have websites which do not deliver the high quality services which people expect and deserve.

“That is why we will take tough action to get rid of those which are not up to the job and do not offer good value for money and introduce strict guidelines for those that remain.”

A report from the Central Office for Information, published today, found that £94 million was spent on the construction and set up and running costs of just 46 sites. The Government also spent £32 million on staff costs for those sites in 2009-10.

The most expensive websites were uktradeinvest.gov.uk which costs £11.78 per visit and businesslink.gov.uk which costs £2.15 per visit.

England football match triggers net surge

June 24, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

UK internet traffic rose by almost a third during England’s crucial World Cup match against Slovenia.
England football match triggers net surgeFigures released by internet service provider KC suggest that the game triggered a 31% jump in web traffic, as users watched the game via the BBC’s live online stream.

Early figures suggest the total number of ‘concurrent streams’ peaked at 800,000 although the total number of viewers will be many times higher.

The BBC said this was a viewing record.

Concurrent streams is the peak number of people who were watching or listening at any given point during the game. It is not the same at the total number of unique users, which is considerably higher.

A spokesman for the BBC said the figure was a very early estimate, a more accurate figure would be released in the next 24 hours.

ITV came in for recent criticism when its servers struggled to cope with demand during the opening game between Mexico and South Africa.

Early reports suggest that the BBC servers managed to cope with the massive rise in demand.

A spokesman for the BBC said that they had “set aside as much capacity on our servers as we reasonably can” but warned that users’ own connection speeds could still have an adverse effect on the quality of the stream,

“The open internet isn’t an end-to-end managed network, so people’s experiences vary depending on their internet connection,” read the statement.

The surge in demand may well have been triggered by the fact many firms had made little, if any provision for their staff to watch the game in a more traditional way.

A survey of 1,500 small businesses by the software developer Sage found that only 20% of firms had taken steps to prevent staff absenteeism during England’s games, with measures such as introducing a TV to the office during the tournament.

The World Cup 2010 has already broken several records for internet traffic.

Findings by Akamai suggest that global web traffic on the first day of the World Cup exceeded the limit set when Barack Obama won the US presidential election.

One the first day of the competition, traffic for news sites reached nearly 12.1 million visitors per minute, compared to 8.5 million visitors per minute during the night of the US presidential vote.

England play their next game on Sunday 27 June 3pm against the old enemy Germany.

UK government drops labour’s crazy broadband tax

June 23, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Chancellor George Osborne has confirmed in the budget yesterday that the 50p a month landline tax for next generation broadband will be scrapped.
UK government drops labour's crazy broadband taxInstead the government will leave the majority of super fast broadband roll out to private investment.

The Conservatives opposed the introduction of the broadband tax and it was dropped from the Finance Bill at the end of the last parliament.

Speaking about the decision to scrap the tax, he said: “I am happy to be able to abolish this new duty before it is even introduced. Instead, we will support private broadband investment, including to rural areas, in part with funding from the Digital Switchover under-spend within the TV Licence Fee.”

Labour had planned to create a rural broadband fund via the new tax which were supported by the Liberal Democrats but were heavily criticised by the Tories.

Despite the lack of new funding, the coalition government has said it is committed to providing broadband improvements.

In a speech at the beginning of June, culture secretary Jeremy Hunt said that it was his goal to provide Britain with the “best superfast broadband network in Europe”.

To achieve this, he is considering forcing water, gas and electricity companies to open up their ducts to allow fibre to be laid inside them. Experts estimate that a large chunk of the cost of offering fibre networks is associated with the expense of digging up roads to create the new ducts.

Last month, Ed Vaizey was appointed as the new broadband minister.

He will oversee the roll-out of next-generation broadband. He is also responsible for ensuring that all homes have a minimum speed of 2Mbps (megabits per second) by 2012, honouring a pledge made by the previous government.

Bebo sold by AOL who make a loss after 2 years

June 22, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Bebo the UK social networking site has been sold by AOL who bought two years ago for £417m.
Bebo sold by AOL who make a loss after 2 yearsCriterion Capital Partners, a small private investment firm, announced that it had bought the business, but did not disclose the amount paid.

However, analysts suspect it to be just a fraction of the price paid by AOL in 2008.

Since then, Bebo has struggled to compete effectively against social networking rivals such as Facebook.

Earlier this year, AOL announced plans to sell or shut down Bebo because it was unable to provide the “significant investment” needed to prevent its decline as a business.

The BBC’s technology correspondent Rory Cellan-Jones called AOL’s decision to buy Bebo “one of the worst deals ever made in the dotcom era”.

“The interesting thing is that the founder, Michael Birch, walked away with £150m – it’s the art of timing.”

Criterion Capital’s plans for Bebo are unclear, and the company was not immediately available to give further details.

But the new owners are believed to see significant potential in the business.

Bebo’s headquarters is set to remain in San Francisco, at least in the near term, but job losses have not been ruled out.

In a statement, Adam Levin, Criterion Capital’s managing partner, said there was plenty to be positive about.

“The young, highly active user base, revenue history, presence in countries throughout the world and solid technical infrastructure make it an attractive media platform,” he said.

New antispam process to make DNS address system more secure

June 21, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Moves to make the web’s address system more secure will take a major step forward in July.
New antispam process to make DNS address system more secureIn the planning for a decade, the Domain Name System Security Extentions, DNSSEC, will help protect users from cyber attacks such as phishing and spam.

The security layer will be added to the web’s address system next month.  It should close the loophole that allows hackers to intercept DNS data and redirect users to fake websites.

The Domain Name System (DNS) was created in 1984 to allow computers to ‘read’ net domain names but it had no security features, offering rich possibilities for criminals.

“DNSSEC will improve the security of the web so we can have more confidence in the activities on the network as it increasingly becomes part of our working lives and home lives,” said Leslie Daigle the chief internet technology officer at the Internet Society, which is the home of the standards body that developed DNSSEC.

The new security extension, DNSSEC, basically works by using cryptography and digital signatures to verify each query and ensure that each response that is made has not been compromised or intercepted.

Cyber-criminals are increasingly using false DNS servers to intercept legitimate web addresses and redirect users to fake sites, which steal personal information.

“It acts like tamper-proof packaging to make sure if you type in the website name of your bank that you actually get to the machine that your bank wants you to use and not to a machine that looks like that of your bank but is operated by those who want to take you to a different website to steal your log-in details,” said Ms Daigle.

The reason this move is being seen as a “technological milestone” in shoring up the web is because, although not visible to most users, DNS is an essential part of the way the internet works.

It acts as the net’s address system or phone book by translating website addresses like www.searchclinic.org into the numerical equivalents preferred by machines.

The DNSSEC protocol is being overseen by the Internet Corporation for Assigned Names and Numbers (Icann), which is the administrative body behind net addresses.

It is working with domain-name registrars and root nameservers – which are at the heart of translating web addresses into IP addresses – to make sure the process runs smoothly.

However Ms Daigle told the BBC, DNSSEC cannot solve all the evils perpetrated by cyber-criminals and best practices that people have been using should not be abandoned.

“It is a piece of the security puzzle and while it does build better security around everything people are doing on the internet, users should not become lax in how they protect themselves online,” she said.

Optimisation explained- seo Google requirements YouTube Video PT4

June 18, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Optimisation Explained- seo Google requirements YouTube Video PT4 6mins 36 secsOptimisation explained- seo Google requirements YouTube Video PT4Topics covered in this video are  more information on current google optimisation requirements, the importance of text and headers and the fundamentals underlying the need for links popularity.

This is the fourth part of 11 videos on how to promote your website using the most cost effective elements of the marketing mix.

This video series was made from the lecture Simon Dye Dr Search the Principal Consultant at the Search Clinic’s made at the University of Gloucestershire on online marketing to to businesses, professionals including Members of the Chartered Institute of Marketing, Chartered Managers and the Chartered Institute of Personnel and Development and students at the 5th annual Gloucestershire Professionals conference in June 2009.

More than 300 people attended the conference with over 60 attending Dr Search’s lecture on Online Marketing Tips, Strategies and how to use the most cost effective tools for your online marketing business.

Of the 12 seminars during the day Dr Search received the top rating with 93% of the attendees saying that he was relevant to their needs and 86% of attendees rated the content as highly rated.

Please have a look at the other videos as they become live on the Search Clinic YouTube Channel

Please let me know what you think of the video. Have you found it useful? Was there anything else that you would like to learn about? Please contact Dr Search by clicking here now.

Labour’s childrens database to be scaled back

June 17, 2010 By: Dr Search Principal Consultant at the Search Clinic Category: Uncategorized

Dr Search the principal consultant at the Search Clinic abhores the way labour wasted taxpayers money building up useless databases so yesterday’s leading article in the Independent-“Database of distrust” deserves a wider airing:
Labour's childrens database to be scaled backWednesday, 16 June 2010
The vetting and barring scheme represented the worst instincts of Labour in office: the assumption of guilt, the love of bureaucracy, the obsession with databases, the reflexive statism. The labour government did scale back the scheme last year.

But the new Home Secretary, Theresa May, is right to go a step further and call a halt altogether.

No sensible person disputes that some form of vetting procedure is needed for those who are employed to work closely with children. Recent revelations of sickening abuse by paedophile priests remind us why there need to be special safeguards.

But Ms May is right when she argues that the previous administration’s vetting and barring scheme, even in scaled-back form, was wholly disproportionate.

It would have required virtually every adult who wanted to work with children, from full-time teachers to occasional volunteers at the local scout group, to register. It would have affected around nine million people.

There was every reason to believe that volunteers would have been put off by the bureaucracy involved. One does not have to be a fully paid-up subscriber to the Conservatives’ vision of “The Big Society” to grasp why this would have been undesirable.

Children would have been the ones to suffer under such circumstances.

The previous Government’s stubbornness in pushing through this unwieldy project was especially maddening because the existing screening methods for those working with children are adequate. Employees must already go through criminal record checks to work in schools. And there are official lists of individuals barred from working with children and vulnerable adults. There is a case for combining these procedures, which the review announced by Ms May yesterday should look into.

But it is important that there is room for some discretion in the system too. If the Independent Safeguarding Authority, which was established to oversee the vetting and barring scheme, is to survive it needs to avoid making snap judgements based on potentially malicious allegations or unsubstantiated pieces of gossip.

The core problem with the vetting and barring scheme was that it threatened to inject a hysterical level of distrust into all relations between adults and children. Now that the scheme itself has been halted, the Government’s task is to make sure that this counter-productive mentality goes too.

From:
http://www.independent.co.uk/opinion/leading-articles/leading-article-database-of-distrust-2001516.html