Optimising your links to maximise your seo effect
1. Optimize your anchor text
Anchor text is one of the most important parts of a link to your website. It’s very likely that some sites will be linking to you with less than optimal anchor text. In some cases this may be basically along the lines of “click here” or “learn more”.
Try contacting site owners and provide them with an example of how you would like the link to be shown. If they’re already linking to you, there’s a good chance they see value in your website and will help you out.
Like testimonials, potential links owners may benefit from a preprepared version which you could emial to them.
2. Correct broken links
You may also find that some link partners may misspell one of your URLs or link to a non existent page which may have moved. Contact these webmasters to correct the error (you can even give them some anchor text suggestions at the same time). There are a number of free tools which can help you identify these pages.
3. Change the destination URL of your links
If you’re targeting specific pages as a part of your SEO strategy, try asking site owners to change the URL of their link. For example, you may want to redirect links from some of your homepage to key inner pages.
When linking to your site, many webmasters will include a short description before or after the link. Try asking these link partners to provide some additional links to your site within this content – this also allows you to optimize the anchor text for these links.
Hope that these suggestions help you.
