Latest search engine traffic rankings reviewed
The latest search engine traffic has been released by comScore for January 2010 U.S. Search Engine Rankings
In January 2010, Americans conducted 15.2 billion core searches, with Google Sites accounting for 65.4 percent search market share. Microsoft Sites grabbed 11.3 percent market share, up 0.6 percentage points versus December.
January 2010 U.S. Core Search Rankings
Google Sites led the U.S. core search market in January with 65.4 percent of the searches conducted, followed by Yahoo! Sites (17.0 percent), and Microsoft Sites (11.3 percent). Ask Network captured 3.8 percent of the search market, followed by AOL LLC with 2.5 percent.
| comScore Core Search Report* January 2010 vs. December 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch |
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| Core Search Entity | Share of Searches (%) | ||
| Dec-09 | Jan-10 | Point Change Jan-10 vs. Dec-09 | |
| Total Core Search | 100.0% | 100.% | N/A |
| Google Sites | 65.7% | 65.4% | -0.3 |
| Yahoo! Sites | 17.3% | 17.0% | -0.3 |
| Microsoft Sites | 10.7% | 11.3% | 0.6 |
| Ask Network | 3.7% | 3.8% | 0.1 |
| AOL LLC Network | 2.6% | 2.5% | -0.1 |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
Americans conducted 15.2 billion searches in January, up 3 percent from December. Google Sites accounted for 9.9 billion searches, followed by Yahoo! Sites (2.6 billion), Microsoft Sites (1.7 billion), Ask Network (574 million) and AOL LLC (375 million).
| comScore Core Search Report* January 2010 vs. December 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch |
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| Core Search Entity | Search Queries (MM) | ||
| Dec-09 | Jan-10 | Percent Change Jan-10 vs. Dec-09 | |
| Total Core Search | 14,737 | 15,167 | 3% |
| Google Sites | 9,688 | 9,920 | 2% |
| Yahoo! Sites | 2,544 | 2,583 | 2% |
| Microsoft Sites | 1,576 | 1,715 an> | 9% |
| Ask Network | 545 | 574 | 5% |
| AOL LLC | 383 | 375 | -2% |
* Based on the five major search engines including partner searches and cross-channel searches. Searches for mapping, local directory, and user-generated video sites that are not on the core domain of the five search engines are not included in the core search numbers.
January 2010 U.S. Expanded Search Rankings
In the January analysis of the top properties where search activity is observed, Google Sites led the search market with more than 14 billion search queries, followed by Yahoo! Sites with 2.7 billion queries and Microsoft Sites with 1.8 billion searches. Bing experienced large growth during the month with an 11-percent increase in query volume to reach more than 1.5 billion searches. Craigslist jumped one position to #6 with 636 million searches, while Facebook grew to 395 million searches, representing a 13-percent increase from the previous month.
| comScore Expanded Search Query Report January 2010 vs. December 2009 Total U.S. – Home/Work/University Locations Source: comScore qSearch |
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| Expanded Search Entity | Search Queries (MM) | ||
| Dec-09 | Jan-10 | Percent Change Jan-10 vs. Dec-09 | |
| Total Internet | 22,741 | 23,163 | 2% |
| Google Sites | 14,019 | 14,045 | 0% |
| 10,101 | 10,378 | 3% | |
| YouTube/All Other | 3,918 | 3,667 | -6% |
| Yahoo! Sites | 2,629 | 2,670 | 2% |
| Yahoo! | 2,605 | 2,647 | 2% |
| All Other | 24 | 23 | -4% |
| Microsoft Sites | 1,620 | 1,772 | 9% |
| Bing | 1,399 | 1,549 | 11% |
| Microsoft/All Other | 221 | 223 | 1% |
| Ask Network | 696 | 736 | 6% |
| ASK.COM | 332 | 336 | 1% |
| MyWebSearch.com/ All Other | 364 | 400 | 10% |
| eBay | 680 | 659 | -3% |
| craigslist, inc. | 583 | 636 | 9% |
| AOL LLC | 588 | 576 | -2% |
| AOL Search Network | 325 | 317 | -2% |
| MapQuest/All Other | 263 | 259 | -2% |
| Fox Interactive Media | 424 | 403 | -5% |
| MySpace Sites | 416 | 398 | -4% |
| All Other | 8 | 5 | -38% |
| Facebook.com | 351 | 395 | 13% |
| Amazon Sites | 302 | 238 | -21% |
The key points are that Facebook traffic is still growing with the other largest moves being a surpring drop of traffic to YouTube- down 3% and the amazon group of sites which may be showing the post Christmas blues as they suffered a 21% fall.
