Google search engine optimisation requirements official review
Dr Search’s post yesterday in Google’s own official search engine optimisation requirements exposed highlighted Google’s own internal research into it’s website.
Today I’m examining in greater depth the results of that reserach.
The first observation from the 49 page pdf is that metatags in the form of both the titles and descriptions are key search engine optimisation elements.
The heartening point is that Google admits that roughly 90% of it’s own pages could do with improvements in these respects.
Nearly a third of it’s pages need headings improvements.
Even it’s internal text links- a key algorithmic element of Brin and Page’s mathematical calculations, need improvements in a third of it’s own pages.
Conversely only a third of it’s pictures and logos have correct links.
For the full Google report card, please see: http://www.searchclinic.org/google-seo-report-card.pdf
It is 1.64 Mb in size and in PDF format.
Dr Search at the Search Clinic openly lives by the adage- “Give a man a fish and you will feed him for a day, give a man a fishing rod and you will feed him for life.”
Yes you can learn and do your own search engine optimisation- but would you rather spend time doing what you do best- building your business or on improving your website?
If you are still using IE6 and try to access GoogleDocs and other online Google services, you may discover that you can’t. Google is dropping IE6 support. If you are still using such an old browser, it should not be a total surprise that you’d have issues. Web designers are rejoicing.
1Hello Johnson
Thank you for your comments and views.
The overall resreach shows that getting a website’s metatags right with the Title and Description being key.
Yours
Dr Search
2I don’t really agree with everything you’ve written here, but it was still an interesting and actually quite enlightening read. Thanks.
3